Author : Steven Heller
Publisher : National Geographic Books
ISBN 13 : 0500241414
Total Pages : 0 pages
Book Rating : 4.5/5 (2 download)
Book Synopsis New Modernist Type by : Steven Heller
Download or read book New Modernist Type written by Steven Heller and published by National Geographic Books. This book was released on 2012-10-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A rich sourcebook of ideas for the most functional of typographic styles Classic modern design never goes out of style: it is merely retired or subtly adapted to its given place and time. Having surveyed handwritten, new vintage, and new ornamental tendencies in type and lettering, graphic-design guru Steven Heller now turns his encyclopedic gaze on Modernism. New Modernist Type reveals how a graphic language of simplicity and economy has impacted contemporary design. Hundreds of examples by international designers are grouped into three thematic chapters: Old Modern (when the machine age influenced graphic design), Playful Modern (wit, humor, and transformation), and Meta Modern (typography as icon and symbol). An historical introduction places today’s tendencies in context, and the reference section features a list of designers’ websites.