Jan Tschichold And The New Typography

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Jan Tschichold and the New Typography

Author : Paul Stirton
Publisher : Yale University Press
ISBN 13 : 9780300243956
Total Pages : 0 pages
Book Rating : 4.2/5 (439 download)

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Book Synopsis Jan Tschichold and the New Typography by : Paul Stirton

Download or read book Jan Tschichold and the New Typography written by Paul Stirton and published by Yale University Press. This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: An original account of the life and work of legendary designer Jan Tschichold and his role in the movement in Weimar Germany to create modern graphic design Richly illustrated with images from Jan Tschichold's little-known private collection of design ephemera, this important book explores a legendary figure in the history of modern graphic design through the artists, ideas, and texts from the Bauhaus that most influenced him. Tschichold (1902-1974), a prolific designer, writer, and theorist, stood at the forefront of a revolution in visual culture that made printed material more elemental and dynamic. His designs were applied to everyday graphics, from billboard advertisements and business cards to book jackets and invoices. This handsome volume offers a new understanding of Tschichold's work, and of the underlying theories of the artistic movement he helped to form, by analyzing his collections: illustrations, advertisements, magazines, and books by well-known figures, such as Kurt Schwitters, El Lissitzky, Aleksandr Rodchenko, and László Moholy-Nagy, and lesser-known artist-designers, including Willi Baumeister, Max Burchartz, Walter Dexel, and Piet Zwart. This book also charts the development of the New Typography, a broad-based movement across Central Europe that included "The Ring," a group formed by Schwitters in 1927. Tschichold played a crucial role in defining this movement, documenting the theory and practice in his most influential book, The New Typography (1928), still regarded as a seminal text of graphic design. Published in association with the Bard Graduate Center Exhibition Schedule: Bard Graduate Center, New York (02/15/19-07/07/19)

The New Typography

Author : Jan Tschichold
Publisher : Univ of California Press
ISBN 13 : 9780520250123
Total Pages : 236 pages
Book Rating : 4.2/5 (51 download)

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Book Synopsis The New Typography by : Jan Tschichold

Download or read book The New Typography written by Jan Tschichold and published by Univ of California Press. This book was released on 2006 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Probably the most important work on typography and graphic design in the twentieth century."--Carl Zahn, The Museum of Fine Arts, Boston

Active Literature

Author : Christopher Burke
Publisher : Hyphen Press
ISBN 13 :
Total Pages : 344 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Active Literature by : Christopher Burke

Download or read book Active Literature written by Christopher Burke and published by Hyphen Press. This book was released on 2007 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Illustrated throughout, this book explores the modernist typographer Tschichold, and discusses the work seen in the context of his life and the times in which he lived. The book is introduced with a short essay by Robin Kinross, discussing Tschichold's present reputation.

Asymmetric Typography

Author : Jan Tschichold
Publisher : New York : Reinhold Publishing Corporation
ISBN 13 :
Total Pages : 112 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Asymmetric Typography by : Jan Tschichold

Download or read book Asymmetric Typography written by Jan Tschichold and published by New York : Reinhold Publishing Corporation. This book was released on 1967 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Jan Tschichold, Designer

Author : Richard B. Doubleday
Publisher : Ben Uri Gallery & Museum
ISBN 13 :
Total Pages : 248 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Jan Tschichold, Designer by : Richard B. Doubleday

Download or read book Jan Tschichold, Designer written by Richard B. Doubleday and published by Ben Uri Gallery & Museum. This book was released on 2006 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shortly after the end of the Second World War, Penguin Books made the bold decision to completely redesign its publications. Examining how Jan Tschichold took on the Herculean task of creating a uniform design, this title surveys the typographic revolution that Tschichold masterminded at Penguin.

Jan Tschichold

Author : Martijn F. Le Coultre
Publisher : Birkhaüser
ISBN 13 :
Total Pages : 252 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Jan Tschichold by : Martijn F. Le Coultre

Download or read book Jan Tschichold written by Martijn F. Le Coultre and published by Birkhaüser. This book was released on 2007 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jan Tschichold (1902-1974) was one of the most outstanding and influential graphic artists and typographers of the twentieth century. Throughout his life he stood in the service of print and writing, first as a talented young calligrapher and poster designer, and later as a self-critical typographer. In his posters, he expresses the avant-garde ideas of the Neue Typografie, or New Typography, which were strongly influenced by the Bauhaus. Jan Tschichold is the first book length examination of Tschichold's posters. In addition to the seventy posters he designed himself, the book contains his own collection of posters, with works by Hans Arp, El Lissitzky, L szl Moholy-Nagy, Oskar Schlemmer, and others.

The Form of the Book

Author : Jan Tschichold
Publisher : Point Roberts, Wash. ; Vancouver, B.C. : Hartley & Marks
ISBN 13 :
Total Pages : 208 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Form of the Book by : Jan Tschichold

Download or read book The Form of the Book written by Jan Tschichold and published by Point Roberts, Wash. ; Vancouver, B.C. : Hartley & Marks. This book was released on 1991 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Jan Tschichold Master Typographer

Author : Cees de Jong
Publisher : Thames and Hudson
ISBN 13 :
Total Pages : 360 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Jan Tschichold Master Typographer by : Cees de Jong

Download or read book Jan Tschichold Master Typographer written by Cees de Jong and published by Thames and Hudson. This book was released on 2008-10-28 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Few have left a deeper impression on the world of typography than Jan Tschichold (1902-1974), one of the most outstanding and influential designers of the twentieth century. Not only was he a master in his field, but he also lectured on the subject, wrote a number of highly influential books and became instrumental in promoting the modernist design strategy called the New Typography. This substantial volume covers Tschihold's life and career, placing the designer's vision firmly in the rich cultural and historical context of his era." --Book Jacket.

The New Typography

Author : Jan Tschichold
Publisher :
ISBN 13 :
Total Pages : 288 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The New Typography by : Jan Tschichold

Download or read book The New Typography written by Jan Tschichold and published by . This book was released on 1995 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Probably the most important work on typography and graphic design in the twentieth century."--Carl Zahn, The Museum of Fine Arts, Boston

The New Typography

Author : Jan Tschichold
Publisher : Univ of California Press
ISBN 13 : 0520355016
Total Pages : 369 pages
Book Rating : 4.5/5 (23 download)

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Book Synopsis The New Typography by : Jan Tschichold

Download or read book The New Typography written by Jan Tschichold and published by Univ of California Press. This book was released on 2023-11-10 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since its initial publication in Berlin in 1928, Jan Tschichold's The New Typography has been recognized as the definitive treatise on book and graphic design in the machine age. First published in English in 1995, with an excellent introduction by Robin Kinross, this new edition includes a foreword by Rich Hendel, who considers current thinking about Tschichold's life and work.

Graphic Design Theory

Author : Helen Armstrong
Publisher : Chronicle Books
ISBN 13 : 1616891238
Total Pages : 153 pages
Book Rating : 4.6/5 (168 download)

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Book Synopsis Graphic Design Theory by : Helen Armstrong

Download or read book Graphic Design Theory written by Helen Armstrong and published by Chronicle Books. This book was released on 2012-08-10 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Graphic Design Theory is organized in three sections: "Creating the Field" traces the evolution of graphic design over the course of the early 1900s, including influential avant-garde ideas of futurism, constructivism, and the Bauhaus; "Building on Success" covers the mid- to late twentieth century and considers the International Style, modernism, and postmodernism; and "Mapping the Future" opens at the end of the last century and includes current discussions on legibility, social responsibility, and new media. Striking color images illustrate each of the movements discussed and demonstrate the ongoing relationship between theory and practice. A brief commentary prefaces each text, providing a cultural and historical framework through which the work can be evaluated. Authors include such influential designers as Herbert Bayer, L'szlo Moholy-Nagy, Karl Gerstner, Katherine McCoy, Michael Rock, Lev Manovich, Ellen Lupton, and Lorraine Wild. Additional features include a timeline, glossary, and bibliography for further reading. A must-have survey for graduate and undergraduate courses in design history, theory, and contemporary issues, Graphic Design Theory invites designers and interested readers of all levels to plunge into the world of design discourse.

Jan Tschichold, Typographer

Author : Ruari McLean
Publisher : David R. Godine Publisher
ISBN 13 :
Total Pages : 158 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Jan Tschichold, Typographer by : Ruari McLean

Download or read book Jan Tschichold, Typographer written by Ruari McLean and published by David R. Godine Publisher. This book was released on 1975 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: A well-illustrated and detailed examination of this European typographer's work.

Treasury of Alphabets and Lettering

Author : Jan Tschichold
Publisher : W. W. Norton & Company
ISBN 13 : 9780393701975
Total Pages : 252 pages
Book Rating : 4.7/5 (19 download)

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Book Synopsis Treasury of Alphabets and Lettering by : Jan Tschichold

Download or read book Treasury of Alphabets and Lettering written by Jan Tschichold and published by W. W. Norton & Company. This book was released on 1995 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Treasury of Alphabets and Lettering is a classic source book of the most beautiful type and letters of all time selected by Jan Tschichold, internationally renowned typographer and master of lettering. It contains only letters of timeless and lasting beauty--the true mainsprings of the art of lettering. One hundred and seventy-six type specimens are presented, most of them in complete alphabets.

How Design Makes Us Think

Author : Sean Adams
Publisher : Chronicle Books
ISBN 13 : 1648960286
Total Pages : 256 pages
Book Rating : 4.6/5 (489 download)

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Book Synopsis How Design Makes Us Think by : Sean Adams

Download or read book How Design Makes Us Think written by Sean Adams and published by Chronicle Books. This book was released on 2021-03-30 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: From posters to cars, design is everywhere. While we often discuss the aesthetics of design, we don't always dig deeper to unearth the ways design can overtly, and covertly, convince us of a certain way of thinking. How Design Makes Us Think collects hundreds of examples across graphic design, product design, industrial design, and architecture to illustrate how design can inspire, provoke, amuse, anger, or reassure us. Graphic designer Sean Adams walks us through the power of design to attract attention and convey meaning. The book delves into the sociological, psychological, and historical reasons for our responses to design, offering practitioners and clients alike a new appreciation of their responsibility to create design with the best intentions. How Design Makes Us Think is an essential read for designers, advertisers, marketing professionals, and anyone who wants to understand how the design around us makes us think, feel, and do things.

Graphic Icons

Author : John Clifford
Publisher : Pearson Education
ISBN 13 : 0321887204
Total Pages : 241 pages
Book Rating : 4.3/5 (218 download)

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Book Synopsis Graphic Icons by : John Clifford

Download or read book Graphic Icons written by John Clifford and published by Pearson Education. This book was released on 2014 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who are history's most iconic graphic designers? Let the debate begin here. In this gorgeous, visual overview of the history of graphic design, students are introduced to 50 of the most important designers from the early 20th century to the present day. This fun-to-read, pretty-to-look-at graphic design history primer introduces them to the work and notable achievements of such industry luminaries as El Lissitzky, Alexander Rodchenko, A.M. Cassandre, Alvin Lustig, Cipe Pineles, Armin Hofmann, Paul Rand, Saul Bass, Herb Lubalin, Milton Glaser, Stefan Sagmeister, John Maeda, Paula Scher, and more. Who coined the term "graphic design"? Who designed the first album cover? Who was the first female art director of a mass-market American magazine? Who created the "I Want My MTV" ad campaign? Who created the first mail-order font shop? In Graphic Icons: Visionaries Who Shaped Modern Graphic Design, students start with the who and quickly learn the what, when, why, and where behind graphic design's most important breakthroughs and the impact they had, and continue to have, on the world we live in.

Bauhaus 1919-1933

Author : Barry Bergdoll
Publisher : The Museum of Modern Art
ISBN 13 : 9780870707582
Total Pages : 348 pages
Book Rating : 4.7/5 (75 download)

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Book Synopsis Bauhaus 1919-1933 by : Barry Bergdoll

Download or read book Bauhaus 1919-1933 written by Barry Bergdoll and published by The Museum of Modern Art. This book was released on 2009 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Bauhaus, the school of art and design founded in Germany in 1919 and shut down by the Nazis in 1933, brought together artists, architects and designers in an extraordinary conversation about modern art. Bauhaus 1919-1933, published to accompany a major multimedia exhibition at MoMA, is the first comprehensive treatment of the subject by MoMA since 1938 and offers a new generational perspective on the 20th century's most influential experiment in artistic education. It brings together works in a broad range of mediums, including industrial design, furniture, architecture, graphics, photography, textiles, ceramics, theatre and costume design, and painting and sculpture - many of which have rarely if ever been seen outside of Germany. Featuring about 400 colour plates and a rich range of documentary images, this publication includes two overarching images by the exhibition's curators, Leah Dickerman and Barry Bergdoll, concise interpretive essays on key objects by over twenty leading scholars, and an illustrated, narrative chronology.

Designing Type

Author : Karen Cheng
Publisher : Yale University Press
ISBN 13 : 0300249926
Total Pages : 249 pages
Book Rating : 4.3/5 (2 download)

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Book Synopsis Designing Type by : Karen Cheng

Download or read book Designing Type written by Karen Cheng and published by Yale University Press. This book was released on 2020-10-20 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: The now-classic introduction to designing typography, handsomely redesigned and updated for the digital age In this invaluable book, Karen Cheng explains the processes behind creating and designing type, one of the most important tools of graphic design. She addresses issues of structure, optical compensation, and legibility, with special emphasis given to the often-overlooked relationships between letters and shapes in font design. In this second edition, students and professional graphic designers alike will benefit from an expanded discussion of the creative practice of designing type—what designers need to consider, their rationale, and issues of accessibility—in the context of contemporary processes for the digital age. Illustrated with more than 400 diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams, this essential guide analyzes a wide range of classic and modern typefaces, including those from many premier type foundries. Cheng’s text covers the history of type, the primary systems of typeface classification, the parts of a letter, and the effects of new technology on design methodology, among many other key topics.