Mid-Century Modern Graphic Design

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Author :
Publisher : Rizzoli Publications
ISBN 13 : 1849944822
Total Pages : 0 pages
Book Rating : 4.8/5 (499 download)

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Book Synopsis Mid-Century Modern Graphic Design by : Theo Inglis

Download or read book Mid-Century Modern Graphic Design written by Theo Inglis and published by Rizzoli Publications. This book was released on 2019-05-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A visual and comprehensive guide to a hugely popular graphic style. The distinctive aesthetic of mid-century design captured the post-war zeitgeist of energy and progress, and remains hugely popular today. In Mid-Century Modern Graphic Design Theo Inglis takes an in-depth look at the innovative graphics of the period, writing about the work of artists and designers from all over the world. From book covers, record covers and posters to advertising, typography and illustration, the designs feature eye-popping colour palettes, experimental type and prints that buzz with kinetic energy. The book features artworks from a wide selection of international designers and illustrators whose work continues to inspire and influence today, including Ray Eames, Paul Rand, Alex Steinweiss, Joseph Low, Alvin Lustig, Elaine Lustig Cohen, Leo Lionni, Rudolph de Harak, Abram Games, Tom Eckersley, Ivan Chermayeff, Josef Albers, Corita Kent, Jim Flora, Ben Shahn, Herbert Bayer and Helen Borten. Theo draws from a broad range of sources including advertising, magazine covers, record sleeves, travel posters and children’s book illustration to show the development of the design style globally, and how this continues to influence design today. The book is packed with hundreds of colour illustrations, including classic designs, such as Saul Bass’ film posters and Miroslav Šašek’s children’s books, alongside lesser-known gems.

The Moderns

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Author :
Publisher : Abrams
ISBN 13 : 168335012X
Total Pages : 256 pages
Book Rating : 4.6/5 (833 download)

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Book Synopsis The Moderns by : Steven Heller

Download or read book The Moderns written by Steven Heller and published by Abrams. This book was released on 2017-09-19 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Moderns, we meet the men and women who invented and shaped Midcentury Modern graphic design in America. The book is made up of generously illustrated profiles, many based on interviews, of more than 60 designers whose magazine, book, and record covers; advertisements and package designs; posters; and other projects created the visual aesthetics of postwar modernity. Some were émigrés from Europe; others were homegrown—all were intoxicated by elemental typography, primary colors, photography, and geometric or biomorphic forms. Some are well-known, others are honored in this volume for the first time, and together they comprised a movement that changed our design world.

From A to Eames

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Author :
Publisher : Rizzoli Publications
ISBN 13 : 1925811018
Total Pages : 114 pages
Book Rating : 4.9/5 (258 download)

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Book Synopsis From A to Eames by : Lauren Whybrow

Download or read book From A to Eames written by Lauren Whybrow and published by Rizzoli Publications. This book was released on 2019-03-26 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: This sophisticated A to Z picture book for adults is an illustrated journey through midcentury modern design, perfect for any reader with a keen eye for style. With eighty tales of design, laid out in a fun and easy-to-read A to Z format, design lovers will be reading this book to each other before bed. With an irreverent structure, this becomes a picture book for the refined adult. Each letter delves into one facet of this enduring era of design: midcentury modern homes, interior design, graphic design, and illustration, as well as the iconic personalities. We might all recognize the names--Charles and Ray Eames, Farnsworth House, the Egg Chair, Henningsen, Elrod House, the case study houses--but what are their stories? This book delves right into the facts and does so light-heartedly. We learn of the grand inspirations, or sometimes (it turns out) the very simplest of ideas, which fueled these Goliaths of midcentury modern design. The only downside: with your newfound design-savvy, you won't be able to look at your IKEA chairs the same way again. If you didn't know that E stands for Eames, Egg Chair, and Elrod House (or don't know what any of those words actually mean) then this book belongs on your coffee table. And if you can't afford an Eames coffee table, then rejoice in knowing that From A to Eames makes an inexpensive and equally satisfying alternative.

Star Trek: Designing the Final Frontier

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Publisher : Simon and Schuster
ISBN 13 : 168188562X
Total Pages : 85 pages
Book Rating : 4.6/5 (818 download)

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Book Synopsis Star Trek: Designing the Final Frontier by : Dan Chavkin

Download or read book Star Trek: Designing the Final Frontier written by Dan Chavkin and published by Simon and Schuster. This book was released on 2021-08-03 with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt: "When Star Trek first premiered in 1966, viewers were shown a window into an amazing new sci-fi universe. That vision has lasted and grown for decades after - and it was fulfilled by the creativity of this legendary show's talented art directors, prop masters, and set decorators. Star Trek would not have been the same without the Burke and Origami chairs, sculptures and other decorative arts, and props used on-set. These items would not even exist, were it not for various designers of the midcentury modern movement, such as Pierre Paulin, Joe Colombo, Paul McCobb, Warren Platner, and Milo Baughman. Authors Dan Chavkin and Brian McGuire invite you on a journey throught the original series. Together, they illustrate in depth how Midcentury Modern design gave rise to the feel and aesthetic of Star Trek. Detailed, expert examination of key episodes shows how these highly influential design movements are nigh-inseparable from Star Trek -- and how they helped to shape one of the greatest visions of the future."--Back cover.

Just Add Color: Mid-Century Modern Mania

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Author :
Publisher :
ISBN 13 : 1592539475
Total Pages : 36 pages
Book Rating : 4.5/5 (925 download)

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Book Synopsis Just Add Color: Mid-Century Modern Mania by : Jenn Ski

Download or read book Just Add Color: Mid-Century Modern Mania written by Jenn Ski and published by . This book was released on 2014-09 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who doesn't love to color? As an adult, now that you can stay in the lines, you only need to think about what color to use! Rockport Publishers presents a series of grown-up coloring books for art and design lovers. Just Add Color: Mid-Century Modern Mania includes 30 original designs from artist and illustrator Jenn Ski. Each book contains 64 perforated pages to make it easy to share, frame and hang your artwork. You'll be inspired by the sumptuous artwork in this book, and the use of color is endless. Relax, enjoy your creativity and Just Add Color.

A Century of Graphic Design

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Author :
Publisher : B.E.S. Publishing
ISBN 13 :
Total Pages : 262 pages
Book Rating : 4.3/5 (97 download)

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Book Synopsis A Century of Graphic Design by : Jeremy Aynsley

Download or read book A Century of Graphic Design written by Jeremy Aynsley and published by B.E.S. Publishing. This book was released on 2001 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: The twentieth century was a landmark era in graphic design, the art that combines words with graphic images on posters, book and magazine covers, record jackets, billboards, and other print advertising and publicity media. This visually magnificent and factually informative volume tells the story of graphic design, then gives separate illustrated thumbnail biographies of more than 100 of the most influential and internationally known designers of the past 100 years. From the century's early decades we find artists' profiles and reproductions from the studios of Peter Behrens, Alexander Rodchenko, the Bauhaus, Laszlo Moholy-Nagy, a sampling of Art Deco, and much more. Examples of Mid-Century Modern include Lester Beall, Yusaku Kamekura, and jazz record covers from various sources. The Pop and Alternative Art eras gave us psychedelic graphics, militant socialist posters from Cuba, and the dramatic typographic designs of Herb Lubalin. Design in the Digital Era has included work by David Carson, Javier Mariscal, Eiko Ishioka, and many others. All illustrations are perfectly reproduced on high quality paper. The text was written by Jeremy Aynsley, an internationally recognized authority in the art of graphic design. Approximately 450 brilliant full-color photos and illustrations.

The Art of Incredibles 2

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Author :
Publisher : Chronicle Books
ISBN 13 : 1452164118
Total Pages : 173 pages
Book Rating : 4.4/5 (521 download)

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Book Synopsis The Art of Incredibles 2 by : John Lasseter

Download or read book The Art of Incredibles 2 written by John Lasseter and published by Chronicle Books. This book was released on 2018-05-08 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Pixar's upcoming film Incredibles 2, this making-of book is a dive back into the beloved world of the Incredibles. The Art of Incredibles 2 explores Pixar's highly anticipated sequel through colorful artwork, energetic character sketches, intriguing storyboards, and spellbinding colorscripts. Featuring gorgeous production art and interesting details from the production team about the making of the film, The Art of Incredibles 2 overflows with insights into the artistic process behind Pixar's engaging creative vision. Copyright ©2018 Disney Enterprises, Inc. and Pixar. All rights reserved.

Mid-Century Modern Design

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Author :
Publisher : National Geographic Books
ISBN 13 : 0500023476
Total Pages : 0 pages
Book Rating : 4.5/5 ( download)

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Book Synopsis Mid-Century Modern Design by : Dominic Bradbury

Download or read book Mid-Century Modern Design written by Dominic Bradbury and published by National Geographic Books. This book was released on 2020-11-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essential reading for all collectors and design aficionados, this book is the ultimate survey of mid- century modern design and architecture now available in a sleek, compact form. A definitive survey of mid-century modern design and architecture in an accessible compact edition, this book offers a rich overview of one of the most popular, collectable, and dynamic periods of design. With rich and diverse examples of everything from furniture and lighting to ceramics and textiles to graphics and posters to interior design and architecture, this sleek compendium of mid-century style includes over 1,000 illustrations representing classic designs and little-seen rarities, as well as entries on nearly 100 major creators, such as Dieter Rams, Robin Day, Isamu Noguchi, Lucie Rie, Charles and Ray Eames, Alvar Aalto, and Oscar Niemeyer. An additional illustrated dictionary features hundreds more influential mid-century designers, manufacturers, organizations, schools, and movements. Organized into three parts—“Media and Masters,” with six sections on applied arts; “Houses and Interiors,” featuring twenty seminal homes and their furnishings; and an “A–Z of Designers and Makers”—and complete with thirteen specially commissioned essays by renowned experts, this illustrated book is a must-have for collectors, design aficionados, and anyone seeking inspiration for their home.

Serious Play

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Publisher : Yale University Press
ISBN 13 : 0300234228
Total Pages : 257 pages
Book Rating : 4.3/5 (2 download)

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Book Synopsis Serious Play by : Monica Obniski

Download or read book Serious Play written by Monica Obniski and published by Yale University Press. This book was released on 2018-01-01 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: A lively exploration of eclecticism, playfulness, and whimsy in American postwar design, including architecture, graphic design, and product design This spirited volume shows how postwar designers embraced whimsy and eclecticism in their work, exploring playfulness as an essential construct of modernity. Following World War II, Americans began accumulating more and more goods, spurring a transformation in the field of interior decoration. Storage walls became ubiquitous, often serving as a home's centerpiece. Designers such as Alexander Girard encouraged homeowners to populate their new shelving units with folk art, as well as unconventional and modern objects, to produce innovative and unexpected juxtapositions within modern architectural settings. Playfulness can be seen in the colorful, child-sized furniture by Charles and Ray Eames, who also produced toys. And in the postwar corporate world, the concept of play is manifested in the influential advertising work of Paul Rand. Set against the backdrop of a society that was experiencing rapid change and high anxiety, Serious Play takes a revelatory look at how many of the country's leading designers connected with their audience through wit and imagination.

Mid-Century Modern Interiors

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Publisher : Bloomsbury Publishing
ISBN 13 : 1350045721
Total Pages : 176 pages
Book Rating : 4.3/5 (5 download)

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Book Synopsis Mid-Century Modern Interiors by : Lucinda Kaukas Havenhand

Download or read book Mid-Century Modern Interiors written by Lucinda Kaukas Havenhand and published by Bloomsbury Publishing. This book was released on 2019-01-24 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mid-Century Modern Interiors explores the history of interior design during arguably its most iconic and influential period. The 1930s to the 1960s in the United States was a key moment for interior design. It not only saw the emergence of some of interior design's most globally-important designers, it also saw the field of interior design emerge at last as a profession in its own right. Through a series of detailed case studies this book introduces the key practitioners of the period – world-renowned designers including Ray and Charles Eames, Richard Neutra, and George Nelson – and examines how they developed new approaches by applying systematic and rational principles to the creation of interior spaces. It takes us into the mind of the designer to show how they each used interior design to express their varied theoretical interests, and reveals how the principles they developed have become embodied in the way interior design is practiced today. This focus on unearthing the underlying ideas and concepts behind their designs rather than on the finished results creates a richer, more conceptual understanding of this pivotal period in modernist design history. With an extended introduction setting the case studies within the broader context of twentieth-century design and architectural history, this book provides both an introduction and an in-depth analysis for students and scholars of interior design, architecture and design history.

Graphic Modernism

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Publisher : Hudson Hills
ISBN 13 : 9780865592070
Total Pages : 200 pages
Book Rating : 4.5/5 (92 download)

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Book Synopsis Graphic Modernism by : Art Institute of Chicago

Download or read book Graphic Modernism written by Art Institute of Chicago and published by Hudson Hills. This book was released on 2003 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: This exhibition catalog highlights a recent gift of works on paper to the Art Institute of Chicago from the Gecht family, longtime Chicago collectors. The catalog comprises 135 drawings, prints, and sculptures from the collection, all of which embody a broad definition of Modernism. The book spans two centuries and contains artists such as Cezanne and Van Gogh as well as Mark Rothko and Philip Guston. Toulouse-Lautrec, Matisse, and Picasso form the backbone of the collection with nearly 30 works of art apiece. Suzanne Folds McCullagh (curator of prints & drawings, Art Inst. of Chicago) provides a short introductory essay that tracks the evolution of the collection. Authored by a bevy of contributors, the well-written entries maintain a consistent tone and quality and strike a good balance between biographical information and interpretations of the work of art itself. While the Gecht collection is certainly quite a boon for the institute, it is not comprehensive enough in itself to make the catalog essential for all art libraries. It does, however, belong on library shelves with strong modern art and graphics collections.-Kraig A. Binkowski, Delaware Art Museum, Wilmington 135 colour illustrations

California Design, 1930¿1965 Living In a Modern Way

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Author :
Publisher : MIT Press
ISBN 13 : 0262299860
Total Pages : 368 pages
Book Rating : 4.2/5 (622 download)

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Book Synopsis California Design, 1930¿1965 Living In a Modern Way by : Wendy Kaplan

Download or read book California Design, 1930¿1965 Living In a Modern Way written by Wendy Kaplan and published by MIT Press. This book was released on 2011 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first comprehensive examination of California''s mid-century modern design, generously illustrated. In 1951, designer Greta Magnusson Grossman observed that California design was "not a superimposed style, but an answer to present conditions.... It has developed out of our own preferences for living in a modern way." California design influenced the material culture of the entire country, in everything from architecture to fashion. This generously illustrated book, which accompanies a major exhibition at the Los Angeles County Museum of Art, is the first comprehensive examination of California''s mid-century modern design. It begins by tracing the origins of a distinctively California modernism in the 1930s by such European émigrés as Richard Neutra, Rudolph Schindler, and Kem Weber; it finds other specific design influences and innovations in solid-color commercial ceramics, inspirations from Mexico and Asia, new schools for design training, new concepts about leisure, and the conversion of wartime technologies to peacetime use (exemplified by Charles and Ray Eames''s plywood and fiberglass furniture). The heart of California Design is the modern California home, famously characterized by open plans conducive to outdoor living. The layouts of modernist homes by Pierre Koenig, Craig Ellwood, and Raphael Soriano, for example, were intended to blur the distinction between indoors and out. Homes were furnished with products from Heath Ceramics, Van Keppel-Green, and Architectural Pottery as well as other, previously unheralded companies and designers. Many objects were designed to be multifunctional: pool and patio furniture that was equally suitable indoors, lighting that was both task and ambient, bookshelves that served as room dividers, and bathing suits that would turn into ensembles appropriate for indoor entertainment. California Design includes 350 images, most in color, of furniture, ceramics, metalwork, architecture, graphic and industrial design, film, textiles, and fashion, and ten incisive essays that trace the rise of the California design aesthetic. of wartime technologies to peacetime use (exemplified by Charles and Ray Eames''s plywood and fiberglass furniture). The heart of California Design is the modern California home, famously characterized by open plans conducive to outdoor living. The layouts of modernist homes by Pierre Koenig, Craig Ellwood, and Raphael Soriano, for example, were intended to blur the distinction between indoors and out. Homes were furnished with products from Heath Ceramics, Van Keppel-Green, and Architectural Pottery as well as other, previously unheralded companies and designers. Many objects were designed to be multifunctional: pool and patio furniture that was equally suitable indoors, lighting that was both task and ambient, bookshelves that served as room dividers, and bathing suits that would turn into ensembles appropriate for indoor entertainment. California Design includes 350 images, most in color, of furniture, ceramics, metalwork, architecture, graphic and industrial design, film, textiles, and fashion, and ten incisive essays that trace the rise of the California design aesthetic. , and fashion, and ten incisive essays that trace the rise of the California design aesthetic.P>California Design includes 350 images, most in color, of furniture, ceramics, metalwork, architecture, graphic and industrial design, film, textiles, and fashion, and ten incisive essays that trace the rise of the California design aesthetic.of wartime technologies to peacetime use (exemplified by Charles and Ray Eames''s plywood and fiberglass furniture). The heart of California Design is the modern California home, famously characterized by open plans conducive to outdoor living. The layouts of modernist homes by Pierre Koenig, Craig Ellwood, and Raphael Soriano, for example, were intended to blur the distinction between indoors and out. Homes were furnished with products from Heath Ceramics, Van Keppel-Green, and Architectural Pottery as well as other, previously unheralded companies and designers. Many objects were designed to be multifunctional: pool and patio furniture that was equally suitable indoors, lighting that was both task and ambient, bookshelves that served as room dividers, and bathing suits that would turn into ensembles appropriate for indoor entertainment. California Design includes 350 images, most in color, of furniture, ceramics, metalwork, architecture, graphic and industrial design, film, textiles, and fashion, and ten incisive essays that trace the rise of the California design aesthetic. , and fashion, and ten incisive essays that trace the rise of the California design aesthetic.iders, and bathing suits that would turn into ensembles appropriate for indoor entertainment. California Design includes 350 images, most in color, of furniture, ceramics, metalwork, architecture, graphic and industrial design, film, textiles, and fashion, and ten incisive essays that trace the rise of the California design aesthetic. , and fashion, and ten incisive essays that trace the rise of the California design aesthetic.

Mid-century Modern

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Author :
Publisher : Three Rivers Press
ISBN 13 : 9780517884751
Total Pages : 0 pages
Book Rating : 4.8/5 (847 download)

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Book Synopsis Mid-century Modern by : Cara Greenberg

Download or read book Mid-century Modern written by Cara Greenberg and published by Three Rivers Press. This book was released on 1995 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking full advantage of the ressurgence in popularity of retro-fifties design, this highly praised book lets the reader rediscover the wonders of boomerang-shaped coffee tables, the funky curvaciousness of biomorphic furniture, the industrial sleekness of cool metals, unusual angles, and other design delights. Photos.

A New Program for Graphic Design

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Author :
Publisher : Inventory Press
ISBN 13 : 9781941753217
Total Pages : 256 pages
Book Rating : 4.7/5 (532 download)

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Book Synopsis A New Program for Graphic Design by : David Reinfurt

Download or read book A New Program for Graphic Design written by David Reinfurt and published by Inventory Press. This book was released on 2019-09-17 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: A toolkit for visual literacy in the 21st century A New Program for Graphic Design is the first communication-design textbook expressly of and for the 21st century. Three courses--Typography, Gestalt and Interface--provide the foundation of this book. Through a series of in-depth historical case studies (from Benjamin Franklin to the Macintosh computer) and assignments that progressively build in complexity, A New Program for Graphic Design serves as a practical guide both for designers and for undergraduate students coming from a range of other disciplines. Synthesizing the pragmatic with the experimental, and drawing on the work of Max Bill, György Kepes, Bruno Munari and Stewart Brand (among many others), it builds upon mid- to late-20th-century pedagogical models to convey contemporary design principles in an understandable form for students of all levels--treating graphic design as a liberal art that informs the dissemination of knowledge across all disciplines. For those seeking to understand and shape our increasingly networked world of information, this guide to visual literacy is an indispensable tool. David Reinfurt (born 1971), a graphic designer, writer and educator, reestablished the Typography Studio at Princeton University and introduced the study of graphic design. Previously, he held positions at Columbia University Graduate School of Architecture, Planning and Preservation, Rhode Island School of Design and Yale University School of Art. As a cofounder of O-R-G inc. (2000), Dexter Sinister (2006) and the Serving Library (2012), Reinfurt has been involved in several studios that have reimagined graphic design, publishing and archiving in the 21st century. He was the lead designer for the New York City MTA Metrocard vending machine interface, still in use today. His work is included in the collections of the Walker Art Center, Whitney Museum of American Art, Cooper Hewitt National Design Museum and the Museum of Modern Art. He is the co-author of Muriel Cooper (MIT Press, 2017), a book about the pioneering designer.

Graphic Design Visionaries

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Author :
Publisher : Laurence King Publishing
ISBN 13 : 9781780674841
Total Pages : 0 pages
Book Rating : 4.6/5 (748 download)

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Book Synopsis Graphic Design Visionaries by : Caroline Roberts

Download or read book Graphic Design Visionaries written by Caroline Roberts and published by Laurence King Publishing. This book was released on 2015-06-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Featuring 75 of the world's most influential designers, this book presents the story of graphic design through the fascinating personal stories and significant works that have shaped the field. Arranged in chronological order, the book shows the development of design, from early innovators such as Edward McKnight Kauffer and Alexey Brodovitch to key figures of mid-century Swiss Design and corporate American branding. The book profiles masters of typography, such as Wim Crouwel and Neville Brody; visionary magazine designers, such as Leo Lionni and Cipe Pineles; designers who influenced the world of film, such as Saul Bass and Robert Brownjohn; and the creators of iconic poster work, such as Armin Hofmann, Rogério Duarte and Yusaku Kamekura. Combining insightful text and key visual examples, this is a dynamic and richly illustrated guide to the individuals whose vision has defined the world of graphic design.

Birth of the Cool

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Author :
Publisher : Prestel Publishing
ISBN 13 : 9783791338781
Total Pages : 0 pages
Book Rating : 4.3/5 (387 download)

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Book Synopsis Birth of the Cool by : Elizabeth Armstrong

Download or read book Birth of the Cool written by Elizabeth Armstrong and published by Prestel Publishing. This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "When we think of the gardens of Southern California, we tend to think of the enormous semiarid landscapes of the Huntington and Rancho Los Alamitos, often built on the sprawling grounds of former ranches. But there is another garden tradition in Southern California: the modest, rectangular suburban plots designed by the most famous architects of mid-century modernism: Richard Neutra, Rudolph Schindler, Gregory Ain, Raphael Soriano, Harwell Hamilton Harris, A. Quincy Jones, and John Lautner. These architects saw the garden as an outdoor extension of the space of the houses they designed, rather than a neo-Spanish fantasy to be added later by a "landscapist." Their modern gardens made use of low-maintenance, drought-resistant plants, and made room for informal outdoor living by children and adults with an emphasis on recreation and exercise. Private Landscapes profiles nineteen significant gardens and their accompanying houses by these celebrated architects. Using archival photographs and newly commissioned color images, along with plans and details of restorations and reinterpretations. Private Landscapes provides a never-before-seen look at these landmark gardens. As beautiful and practical now as they were 50 years ago, these designs continue to provide inspiration for gardeners and designers everywhere."--Book jacket.

Born Modern

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Author :
Publisher : Chronicle Books
ISBN 13 : 9780811861274
Total Pages : 0 pages
Book Rating : 4.8/5 (612 download)

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Book Synopsis Born Modern by : Steven Heller

Download or read book Born Modern written by Steven Heller and published by Chronicle Books. This book was released on 2010-09-29 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alvin Lustig was modern before it was cool. But there has never been a monograph devoted to his work—until now. A genius best known for his book covers and interior design, his theories on design education were precursors to the curricula of some of the most renowned design schools today. Lustig lent his imaginative vision and talent to a wide range of legendary projects, from the groundbreaking architecture of 1940s Los Angeles to magazine covers that have become collector's items. Spanning the breadth of Lustig's tragically brief but prolific career, Born Modern is a must-have for any student or practitioner of design, as well as anyone interested in the history of American visual culture.