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New Consumer Culture In China
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Book Synopsis New Consumer Culture in China by : Xi Liu
Download or read book New Consumer Culture in China written by Xi Liu and published by Routledge. This book was released on 2021-07-19 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book looks at the recent emergence of "new ordinary consumption," in urban China and defines new ordinary consumption as a consumer practice in which people routinely integrate products and items, traditionally reserved for special occasions, into their daily lives, to accentuate their own well-being. The book, through the case study on the adoption of cut flowers and upscaling non-floral goods, provides insights on how deal proneness and high price sensitivity pose challenges to many market retailers. It also proposes how to go about resolving these challenging issues in retail through the alteration of perceived reasons to consume. The author also examined social media marketing narrative that two direct-to-consumer floral goods sellers used, to guide consumers away from the social and cultural baggage of consumption, thereby giving more consideration to products reshaping consumers’ motivation, and driving the purchase. Heeding the findings of floral startups that awakened consumers’ aspirations to redefine their everyday personal lives, and making such aspirations a profitable business, this interesting case study suggests that it is time to revisit the appeal of conspicuous consumption in the present-day Chinese markets. Anyone interested to learn more about the Chinese consumers and their novel consumption habits would find the book a useful reference.
Book Synopsis The Changing Landscape of China’s Consumerism by : Alison Hulme
Download or read book The Changing Landscape of China’s Consumerism written by Alison Hulme and published by Elsevier. This book was released on 2014-07-02 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumerism in China has developed rapidly. The Changing Landscape of China's Consumerism looks at the growth of consumerism in China from both a socio-economic and a political/cultural angle. It examines changing trends in consumption in China as well as the impact of these trends on society, and the politics and culture surrounding them. It examines the ways in which, despite needing to "unlock" the spending power of the rural provinces, the Chinese authorities are also keen to maintain certain attitudes towards the Communist Party and socialism "with Chinese Characteristics." Overall, it aims to show that consumerism in China today is both an economic and political phenomenon and one which requires both surrounding political culture and economic trends for its continued establishment. The ways in which this dual relationship both supports and battles with itself are explored through apposite case studies including the use of New Confucianism in the market context, the commodification of Lei Feng, the new Chinese tourist as a diplomatic tool in consumption, the popularity of Shanzhai (fake product) culture, and the conspicuous consumption of China's new middle class. Provides innovative interdisciplinary research, useful to cultural studies, sociology, Chinese studies, and politics Examines changes in consumerism from multiple perspectives Allows both micro and macro insights into consumerism in China by providing specific case studies, while placing these within the context of geo-politics and grand theory
Download or read book Consumption in China written by LiAnne Yu and published by John Wiley & Sons. This book was released on 2014-11-05 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumption practices in China have been transformed at an unprecedented pace. Under Mao Zedong, the state controlled nearly all aspects of what people consumed, from everyday necessities to entertainment and the media; today, shoddy state-run stores characterized by a dearth of choices have made way for luxury malls and hypermarkets filled with a multitude of products. Consumption in China explores what it means to be a consumer in the world’s fastest growing economy. LiAnne Yu provides a multi-faceted portrait of the impact of increased consumption on urban spaces, social status, lifestyles, identities, and freedom of expression. The book also examines what is unique and what is universal about how consumer practices in China have developed, investigating the factors that differentiate them from what has been observed among the already mature consumer markets. Behind the often staggering statistics about China are the very human stories that highlight the emotional and social triggers behind consumption. This engaging book is a valuable resource for students, scholars and business professionals interested in a deeper understanding of what motivates China’s consumers, and what challenges they face as more aspects of everyday life become commoditized.
Book Synopsis Chinese Medicine Men by : Sherman Cochran
Download or read book Chinese Medicine Men written by Sherman Cochran and published by Harvard University Press. This book was released on 2006-05-30 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cochran reconsiders the nature and role of consumer culture in the spread of globalization and illuminates enduring features of the Chinese experience of consumer culture. The history of Chinese medicine men in pre-socialist China, he suggests, has relevance for the 21st century because they achieved goals that resonate with their successors today.
Download or read book China Made written by Karl Gerth and published by BRILL. This book was released on 2020-05-11 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: "“Chinese people should consume Chinese products!” This slogan was the catchphrase of a movement in early twentieth-century China that sought to link consumption and nationalism by instilling a concept of China as a modern “nation” with its own “national products.” From fashions in clothing to food additives, from museums to department stores, from product fairs to advertising, this movement influenced all aspects of China’s burgeoning consumer culture. Anti-imperialist boycotts, commemorations of national humiliations, exhibitions of Chinese products, the vilification of treasonous consumers, and the promotion of Chinese captains of industry helped enforce nationalistic consumption and spread the message—patriotic Chinese bought goods made of Chinese materials by Chinese workers in factories owned and run by Chinese. In China Made, Karl Gerth argues that two key forces shaping the modern world—nationalism and consumerism—developed in tandem in China. Early in the twentieth century, nationalism branded every commodity as either “Chinese” or “foreign,” and consumer culture became the place where the notion of nationality was articulated, institutionalized, and practiced. Based on Chinese, Japanese, and English-language archives, magazines, newspapers, and books, this first exploration of the historical ties between nationalism and consumerism reinterprets fundamental aspects of modern Chinese history and suggests ways of discerning such ties in all modern nations."
Book Synopsis Advertising and Consumer Culture in China by : Hongmei Li
Download or read book Advertising and Consumer Culture in China written by Hongmei Li and published by John Wiley & Sons. This book was released on 2016-09-06 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China’s search for modernity and cultural globalization. It compares and contrasts the advertising practices of Chinese advertising agencies and foreign advertising agencies, and Chinese brands and foreign brands, with a particular focus on the newest digital advertising practices in the post WTO era. Based on extensive interviews, participant observation, and a critical analysis of secondary data, Li offers an engaging analysis of the transformation of Chinese advertising in the past three decades in Post-Mao China. Drawing upon theories of political economy, media, and cultural studies, her analysis offers most significant insights in advertising and consumer culture as well as the economic, social, political, and cultural transformations in China. The book is essential for students and scholars of communication, media, cultural studies and international business, and all those interested in cultural globalization and China.
Book Synopsis What Chinese Want by : Tom Doctoroff
Download or read book What Chinese Want written by Tom Doctoroff and published by Macmillan. This book was released on 2012-05-22 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, most Americans take for granted that China will be the next global superpower. But despite the nation's growing influence, the average Chinese person is still a mystery - or, at best, a baffling set of seeming contradictions - to Westerners who expect the rising Chinese consumer to resemble themselves. Here, Tom Doctoroff, the guiding force of advertising giant J. Walter Thompson's (JWT) China operations, marshals his 20 years of experience navigating this fascinating intersection of commerce and culture to explain the mysteries of China. He explores the many cultural, political, and economic forces shaping the twenty-first-century Chinese and their implications for businesspeople, marketers, and entrepreneurs - or anyone else who wants to know what makes the Chinese tick. Dismantling common misconceptions, Doctoroff provides the context Westerners need to understand the distinctive worldview that drives Chinese businesses and consumers, including: - why family and social stability take precedence over individual self-expression and the consequences for education, innovation, and growth; - their fundamentally different understanding of morality, and why Chinese tolerate human rights abuses, rampant piracy, and endemic government corruption; and - the long and storied past that still drives decision making at corporate, local, and national levels. Change is coming fast and furious in China, challenging not only how the Western world sees the Chinese but how they see themselves. From the new generation's embrace of Christmas to the middle-class fixation with luxury brands; from the exploding senior demographic to what the Internet means for the government's hold on power, Doctoroff pulls back the curtain to reveal a complex and nuanced picture of a facinating people whose lives are becoming ever more entwined with our own.
Book Synopsis The Consumer Revolution in Urban China by : Deborah Davis
Download or read book The Consumer Revolution in Urban China written by Deborah Davis and published by Univ of California Press. This book was released on 2000-01-20 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: This wide-ranging collection of essays by leading sociologists on the new consumerism of post-economic-reform China is an important contribution to our understanding of Chinese society and culture.
Download or read book Brand New China written by Jing Wang and published by Harvard University Press. This book was released on 2010-04-10 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Jing Wang’s experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system. Brand New China offers a detailed, penetrating, and up-to-date portrayal of branding and advertising in contemporary China. Wang takes us inside an advertising agency to show the influence of American branding theories and models. She also examines the impact of new media practices on Chinese advertising, deliberates on the convergence of grassroots creative culture and viral marketing strategies, samples successful advertising campaigns, provides practical insights about Chinese consumer segments, and offers methodological reflections on pop culture and advertising research. This book unveils a “brand new” China that is under the sway of the ideology of global partnership while struggling not to become a mirror image of the United States. Wang takes on the task of showing where Western thinking works in China, where it does not, and, perhaps most important, where it creates opportunities for cross-fertilization. Thanks to its combination of engaging vignettes from the advertising world and thorough research that contextualizes these vignettes, Brand New China will be of interest to industry participants, students of popular culture, and the general reading public interested in learning about a rapidly transforming Chinese society.
Download or read book Billions written by Tom Doctoroff and published by St. Martin's Press. This book was released on 2015-04-07 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book cracks the supposedly indecipherable code of marketing to the New Chinese Consumer--all 1.3 billion of them. It distills what Tom Doctoroff has learned over the past eleven years in Greater China with JWT, one of the region's largest advertising agencies. Marketers of some of the world's leading brands come to China with mistaken ideas of how to apply Western thinking to the marketplace. But the same rules do not apply in China. Doctoroff delves into the psyches of contemporary Chinese consumers to explain the importance of culture in shaping buying decisions. He provides tools to help readers harness the power of insight into consumers' fundamental motivations and reveals the pitfalls into which many multinational competitors often fall. Anyone who plans to do business in China shouldn't get on the plane without this book.
Download or read book The Art of Useless written by Calvin Hui and published by Columbia University Press. This book was released on 2021-09-21 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since embarking on economic reforms in 1978, the People’s Republic of China has also undergone a sweeping cultural reorganization, from proletarian culture under Mao to middle-class consumer culture today. Under these circumstances, how has a Chinese middle class come into being, and how has consumerism become the dominant ideology of an avowedly socialist country? The Art of Useless offers an innovative way to understand China’s unprecedented political-economic, social, and cultural transformations, showing how consumer culture helps anticipate, produce, and shape a new middle-class subjectivity. Examining changing representations of the production and consumption of fashion in documentaries and films, Calvin Hui traces how culture contributes to China’s changing social relations through the cultivation of new identities and sensibilities. He explores the commodity chain of fashion on a transnational scale, from production to consumption to disposal, as well as media portrayals of the intersections of clothing with class, gender, and ethnicity. Hui illuminates key cinematic narratives, such as a factory worker’s desire for a high-quality suit in the 1960s, an intellectual’s longing for fashionable clothes in the 1980s, and a white-collar woman’s craving for brand-name commodities in the 2000s. He considers how documentary films depict the undersides of consumption—exploited laborers who fantasize about the products they manufacture as well as the accumulation of waste and its disposal—revealing how global capitalism renders migrant factory workers, scavengers, and garbage invisible. A highly interdisciplinary work that combines theoretical nuance with masterful close analyses, The Art of Useless is an innovative rethinking of the emergence of China’s middle-class consumer culture.
Book Synopsis As China Goes, So Goes the World by : Karl Gerth
Download or read book As China Goes, So Goes the World written by Karl Gerth and published by Hill and Wang. This book was released on 2010-11-09 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this revelatory examination of the most overlooked force that is changing the face of China, the Oxford historian and scholar of modern Asia Karl Gerth shows that as the Chinese consumer goes, so goes the world. While Americans and Europeans have become increasingly worried about China's competition for manufacturing jobs and energy resources, they have overlooked an even bigger story: China's rapid development of an American-style consumer culture, which is revolutionizing the lives of hundreds of millions of Chinese and has the potential to reshape the world. This change is already well under way. China has become the world's largest consumer of everything from automobiles to beer and has begun to adopt such consumer habits as living in large single-occupancy homes, shopping in gigantic malls, and eating meat-based diets served in fast-food outlets. Even rural Chinese, long the laggards of consumerism, have been buying refrigerators, televisions, mobile phones, and larger houses in unprecedented numbers. As China Goes, So Goes the World reveals why we should all care about the everyday choices made by ordinary Chinese. Taken together, these seemingly small changes are deeper and more profound than the headline-grabbing stories on military budgets, carbon emissions, or trade disputes.
Book Synopsis China's Super Consumers by : Savio Chan
Download or read book China's Super Consumers written by Savio Chan and published by John Wiley & Sons. This book was released on 2014-09-22 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chinese Consumers are Changing The World – Understand Them and Sell To Them China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century. China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China's Super Consumers offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly why they buy. The book is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace. This remarkable book also takes you inside the boardrooms of the people who understand Chinese consumers and have had success in the Chinese market. A hands-on resource for succeeding in the Chinese marketplace Filled with real-world stories of companies who have made an impact in China Discover what the Chinese consumer wants and how to deliver the goods Written by Savio Chan and Michael Zakkour, two leading experts on the Chinese market This book is an invaluable resource for anyone who wants a clear understanding of how China's Super Consumers are changing the world and how to sell to them.
Book Synopsis China's New Consumers by : Elisabeth Croll
Download or read book China's New Consumers written by Elisabeth Croll and published by Routledge. This book was released on 2006-09-26 with total page 746 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring China's consumer revolution over the past three decades, this book shows a continuing cycle leading to excess supply and disappointing demand, at the centre of which lies exaggerated expectations of China's new consumers. Combining economic trends with the author’s anthropological background, China’s New Consumers details the livelihoods and lifestyles of China's new and evolving social categories who, divided by wealth, location and generation, have both benefited from and been disadvantaged by the past two decades of reform and rapid economic growth. Given that consumption is about so much more than shopping and spending, this book focuses on the perceptions, priorities and concerns of China's new consumers which are an essential part of any contemporary narrative about China's domestic market. Documenting the social consequences of several decades of rapid economic growth and the new interest in 'all-round' social development, China's New Consumers will be of value to students, entrepreneurs and a wide variety of readers who are interested in social trends and concerns in China today.
Book Synopsis China's New Culture of Cool by : Cynthia Chan
Download or read book China's New Culture of Cool written by Cynthia Chan and published by Pearson Education. This book was released on 2006-08-18 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: When China opened its borders to travelers and its economy to international trade, businesses all over the world took note. With well over one billion people, it represented a huge potential marketplace for goods and services. Huge as it is, however, China is not a monolithic culture. Though deeply rooted in native traditions, its contemporary marketplace is eclectic, combining Chinese regional styles with elements borrowed from foreign cultures. Most of all, it is evolving at a remarkable pace. To succeed in that dynamic emerging market, smart businesses need to understand its driving influences—especially its urban youth. Authors Lianne Yu, Cynthia Chan, and Christopher Ireland bring their collective experience and perspective to this thoughtful, beautifully illustrated analysis of the world’s fastest-growing market. Focusing on four fundamental aspects of the consumer Chinese lifestyle—food, style, home life, and mobility—they show how Chinese culture is speedily developing into a radically new form. Anyone who is interested in expanding his or her business in China should not miss this analysis.
Download or read book Consuming China written by Kevin Latham and published by Routledge. This book was released on 2012-08-21 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Post-Mao China has been characterized in literature and the media as a burgeoning consumer society. Consuming China investigates this characterization by examining the cultural significance of consumption and consumerism in the People’s Republic of China today. In questioning the notion of consumption, this impressive work suggests that it is not simply a symptom of economic reform within China neither a product of the emergence and transformation of contemporary Chinese capitalism. Rather, the essays offer a new perspective on Chinese consumption by focusing on more than just consumerism, looking at the practices of consumption in relation to different manifestations of social and cultural change. Drawing on case studies from Taiwan, Hong Kong and the People’s Republic of China, Consuming China affords a greater understanding of the practice of Chinese consumption and will appeal to China scholars and anthropologists, and to those with an interest in cultural and gender studies.
Download or read book Consuming China written by Kevin Latham and published by RoutledgeCurzon. This book was released on 2006 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Post-Mao China has been characterised in the literature and media as a burgeoning consumer society. This work investigates the ways and extent to which this is valid, and applies theories of consumption and consumer culture to Chinese practices."--From source other than the Library of Congress
