Netnography

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Netnography

Author : Robert V Kozinets
Publisher : SAGE
ISBN 13 : 1526482347
Total Pages : 494 pages
Book Rating : 4.5/5 (264 download)

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Book Synopsis Netnography by : Robert V Kozinets

Download or read book Netnography written by Robert V Kozinets and published by SAGE. This book was released on 2019-10-14 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: Netnography is an adaptation of ethnography for the online world, pioneered by Robert Kozinets, and is concerned with the study of online cultures and communities as distinct social phenomena, rather than isolated content. In this landmark third edition, Netnography: The Essential Guide provides the theoretical and methodological groundwork as well as the practical applications, helping students both understand and do netnographic research projects of their own. Packed with enhanced learning features throughout, linking concepts to structured activities in a step by step way, the book is also now accompanied by a striking new visual design and further case studies, offering the essential student resource to conducting online ethnographic research. Real world examples provided demonstrate netnography in practice across the social sciences, in media and cultural studies, anthropology, education, nursing, travel and tourism, and others.

Netnography

Author : Robert V Kozinets
Publisher : SAGE Publications
ISBN 13 : 1848606451
Total Pages : 233 pages
Book Rating : 4.8/5 (486 download)

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Book Synopsis Netnography by : Robert V Kozinets

Download or read book Netnography written by Robert V Kozinets and published by SAGE Publications. This book was released on 2010 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: With as many as 1 billion people now using online communities such as newsgroups, blogs, forums, social networking sites, podcasting, videocasting, photosharing communities, and virtual worlds, the internet is now an important site for research. This exciting new text is the first to explore the discipline of 'Netnography' - the conduct of ethnography over the internet - a method specifically designed to study cultures and communities online. For the first time, full procedural guidelines for the accurate and ethical conduct of ethnographic research online are set out, with detailed, step-by-step guidance to thoroughly introduce, explain, and illustrate the method to students and researchers. The author also surveys the latest research on online cultures and communities, focusing on the methods used to study them, with examples focusing on the new elements and contingencies of the blogosphere (blogging), microblogging, videocasting, podcasting, social networking sites, virtual worlds and more. This book will be essential reading for researchers and students in social sciences such as anthropology, sociology, marketing and consumer research, organization and management studies and cultural and media studies.

Netnography Unlimited

Author : Robert V. Kozinets
Publisher : Routledge
ISBN 13 : 1000317773
Total Pages : 405 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Netnography Unlimited by : Robert V. Kozinets

Download or read book Netnography Unlimited written by Robert V. Kozinets and published by Routledge. This book was released on 2020-12-29 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: Netnography has become an essential tool for qualitative research in the dynamic, complex, and conflicted worlds of contemporary technoculture. Shaped by academic fields, industries, national contexts, technologies and platforms, and languages and cultures for over two decades, netnography has impacted the research practices of scholars around the world. In this volume, 34 researchers present 19 chapters that examine how they have adapted netnography and what those changes can teach us. Positioned for students and researchers in academic and professional fields, this book examines how we can better use netnographic research to understand the many ways networked technologies affect every element of contemporary business life and consumer existence. Netnography Unlimited provides an unprecedented new look at netnography. From COVID-19 to influencer empathy, gambling and the Dark Web to public relations and the military, AI and more-than-human netnography to video-streaming and auto-netnography, there has never been a wider or deeper treatment of technocultural netnographic research in one volume. Readers will learn what kind of work they can do with netnography and gain an up-to-date understanding of the most pressing issues and opportunities. This book is a must-read for those interested in technology, research methods, and contemporary culture.

Netnography

Author : Robert V Kozinets
Publisher : SAGE
ISBN 13 : 1473927021
Total Pages : 385 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis Netnography by : Robert V Kozinets

Download or read book Netnography written by Robert V Kozinets and published by SAGE. This book was released on 2015-05-15 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media and Internet data offer rich opportunities and vexing challenges for sociocultural research. Explaining and extending prior approaches, Netnography: Redefined is an indispensable guide to the understanding and conduct of Internet ethnography. With this volume, netnography is upgraded, updated and renewed with the latest netnographic research from media anthropology, geography, education, library sciences, travel and tourism, linguistics, media and cultural studies, sociology, sexuality, addiction research, gaming studies, and nursing, and multiple examples from the worlds of Facebook, Twitter, LinkedIn, and other social media sites. Like its predecessor, Netnography: Redefined includes full, step-by-step procedural guidelines for the accurate and ethical conduct of netnography. Yet this edition adapts netnography to include big data and social media analytics, as well as further incorporating notions of network analysis. It deepens the practice of netnography through participative engagement, introspection, alternative representation, and a new humanist focus. Netnography: Redefined presents readers with up-to-date guidelines for the most fully realized and distinctive form of online ethnographic research yet developed.

Ageing and Digital Technology

Author : Barbara Barbosa Neves
Publisher : Springer
ISBN 13 : 9811336938
Total Pages : 335 pages
Book Rating : 4.8/5 (113 download)

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Book Synopsis Ageing and Digital Technology by : Barbara Barbosa Neves

Download or read book Ageing and Digital Technology written by Barbara Barbosa Neves and published by Springer. This book was released on 2019-01-08 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together Sociologists, Computer Scientists, Applied Scientists and Engineers to explore the design, implementation and evaluation of emerging technologies for older people. It offers an innovative and comprehensive overview, not only of the rapidly developing suite of current digital technologies and platforms, but also of perennial theoretical, methodological and ethical issues. As such, it offers support for researchers and professionals who are seeking to understand and/or promote technology use among older adults. The contributions presented here offer theoretical and methodological frameworks for understanding age-based digital inequalities, participation, digital design and socio-gerontechnology. They include ethical and practical reflections on the design and evaluation of emerging technologies for older people, as well as guidelines for ethical, participatory, professional and cross-disciplinary research and practice. In addition, they feature state-of-the-art, international empirical research on communication technologies, games, assistive technology and social media. As the first truly multidisciplinary book on technology use among ageing demographics, and intended for students, researchers, applied researchers, practitioners and professionals in a variety of fields, it will provide these readers with insights, guidelines and paradigms for practice that transcend specific technologies, and lay the groundwork for future research and new directions in innovation.

Handbook of Research on Advanced Research Methodologies for a Digital Society

Author : Punziano, Gabriella
Publisher : IGI Global
ISBN 13 : 1799884740
Total Pages : 919 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Advanced Research Methodologies for a Digital Society by : Punziano, Gabriella

Download or read book Handbook of Research on Advanced Research Methodologies for a Digital Society written by Punziano, Gabriella and published by IGI Global. This book was released on 2021-09-03 with total page 919 pages. Available in PDF, EPUB and Kindle. Book excerpt: Doing research is an ever-changing challenge for social scientists. This challenge is harder than ever today as current societies are changing quickly and in many, sometimes conflicting, directions. Social phenomena, personal interactions, and formal and informal relationships are becoming more borderless and disconnected from the anchors of the offline “reality.” These dynamics are heavily marking our time and are suggesting evolutionary challenges in the ways we know, interpret, and analyze the world. Internet and computer-mediated communication (CMC) is being incorporated into every aspect of daily life, and social life has been deeply penetrated by the internet. This is due to recent technological developments that increase the scope and range of online social spaces and the forms and time of participation such as Web 2.0, which widened the opportunities for user-generated content, the emergence of an “internet of things,” and of ubiquitous mobile devices that make it possible to always be connected. This implies an adjustment to epistemological and methodological stances for conducting social research and an adaption of traditional social research methods to the specificities of online interactions in the digital society. The Handbook of Research on Advanced Research Methodologies for a Digital Society covers the different strands of methods most affected by the change in a digital society and develops a broader theoretical reflection on the future of social research in its challenge to always be fitting, suitable, adaptable, and pertinent to the society to be studied. The chapters are geared towards unlocking the future frontiers and potential for social research in the digital society. They include theoretical, epistemological, and ontological reflections about the digital research methods as well as innovative methods and tools to collect, analyze, and interpret data. This book is ideal for social scientists, practitioners, librarians, researchers, academicians, and students interested in social research methodology and its developments in the digital scenario.

Handbook of Qualitative Research Methods in Marketing

Author : Russell W. Belk
Publisher : Edward Elgar Publishing
ISBN 13 : 1847204120
Total Pages : 609 pages
Book Rating : 4.8/5 (472 download)

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Book Synopsis Handbook of Qualitative Research Methods in Marketing by : Russell W. Belk

Download or read book Handbook of Qualitative Research Methods in Marketing written by Russell W. Belk and published by Edward Elgar Publishing. This book was released on 2007 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: A rare and much needed compilation of some thought-provoking papers in the area of qualitative research in marketing, this book is a must have for anyone pursuing the discipline of marketing research, scholars intent on the pursuit of qualitative inquiry as well as practising professionals looking for innovative approaches to research. Global Business Review Belk has compiled an exhaustive collection of contributions from scholars and practitioners throughout North America and Europe. . . . This extremely informative volume spans the full array of qualitative research areas. . . . Highly recommended. S.D. Clark, Choice The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed discussions of current thought and practice in: research paradigms such as grounded theory and semiotics research contexts such as advertising and brands data collection methods such as projectives and netnography data analysis methods such as metaphoric and visual analyses presentation topics such as videography and reflexivity applications such as ZMET applied to Broadway plays and depth interviews with executives special issues such as multi-sited ethnography and research on sensitive topics. Authors include leading scholars and practitioners from North America and Europe. They draw on a wealth of experience using well-established as well as emerging qualitative research methods. The result is a thorough, timely, and useful Handbook that will educate, inspire, and serve as standard reference for marketing academics and practitioners alike.

Community Empowerment, Sustainable Cities, and Transformative Economies

Author : Taha Chaiechi
Publisher : Springer Nature
ISBN 13 : 9811652600
Total Pages : 699 pages
Book Rating : 4.8/5 (116 download)

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Book Synopsis Community Empowerment, Sustainable Cities, and Transformative Economies by : Taha Chaiechi

Download or read book Community Empowerment, Sustainable Cities, and Transformative Economies written by Taha Chaiechi and published by Springer Nature. This book was released on 2022-01-12 with total page 699 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume presents the conference papers from the 1st International Conference on Business, Economics, Management, and Sustainability (BEMAS), organized by the Centre for International Trade and Business in Asia (CITBA) at James Cook University. This book argues that the orthodox methods of external risks, climate change adaptation plans, and sustainable economic growth in cities are no longer adequate. These methods, so far, have not only ignored the ongoing structural changes associated with economic development but also failed to account for evolving industries’ composition and the emergence of new comparative advantages and skills. Specifically, this book looks at the vulnerable communities and exposed areas, particularly in urban areas, that tend to experience higher susceptibility to external risks (such as climate change, natural disasters, and public health emergencies) have been largely ignored in incremental adaptation plans. Vulnerable communities and areas not only require different adaptive responses to climate risk but also possess unlocked adaptive capacity that can motivate different patterns of sustainable development to achieve the goals of the 2030 Agenda. It is essential, therefore, to view transformative growth and fundamental reorientation of economic resources as integral parts of the solution. Social disorganisation and vulnerability are other undesired outcomes of the unpredictable and widespread external economic shocks. This is due to a sudden and tough competition between members of society to acquire precious resources, most of which may be depleted during unprecedented events such as natural disasters or pandemics resulting in an even more chaotic and disorganised conditions.

Qualitative Consumer and Marketing Research

Author : Russell Belk
Publisher : SAGE
ISBN 13 : 1446272060
Total Pages : 243 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Qualitative Consumer and Marketing Research by : Russell Belk

Download or read book Qualitative Consumer and Marketing Research written by Russell Belk and published by SAGE. This book was released on 2012-12-14 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: How is qualitative marketing and consumer research conducted today? - What is rigorous research in this field? - What are the new, cutting edge techniques? Written for students, scholars, and marketing research practitioners, this book takes readers through the basics to an advanced understanding of the latest developments in qualitative marketing and consumer research. The book offers readers a practical guide to planning, conducting, analyzing, and presenting research using both time-tested and new methods, skills and technologies. With hands-on exercises that researchers can practice and apply, the book leads readers step-by-step through developing qualitative researching skills, using illustrations drawn from the best of recent and classic research. Whatever your background, this book will help you become a better researcher and help your research come alive for others.

Smart Tourism as a Driver for Culture and Sustainability

Author : Vicky Katsoni
Publisher : Springer
ISBN 13 : 3030039102
Total Pages : 658 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Smart Tourism as a Driver for Culture and Sustainability by : Vicky Katsoni

Download or read book Smart Tourism as a Driver for Culture and Sustainability written by Vicky Katsoni and published by Springer. This book was released on 2019-01-31 with total page 658 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the latest developments in the field of smart tourism, focusing in particular on the important cultural and sustainability synergies that have emerged during the digital era. The aim is to elucidate how ICTs can promote innovation and creativity in the tourism and leisure sector in ways that take into account cultural and social responsibilities, foster sustainable tourism management, and enhance cultural tourism, cultural heritage, and sustainable development. The book is based on the proceedings of the Fifth International Conference of the International Association of Cultural and Digital Tourism (IACuDiT), attended by academics and industry practitioners from cultural, heritage, communication, and innovational tourism backgrounds, and is edited in collaboration with IACuDiT. It will have broad appeal to professionals from academia, industry, government, and other organizations who wish to learn about novel perspectives in the fields of tourism, travel, hospitality, culture and heritage, leisure, and sports within the context of a knowledge society and smart economy in which sustainability is becoming ever more important.

Digital Ethnography

Author : Sarah Pink
Publisher : SAGE
ISBN 13 : 1473943132
Total Pages : 233 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis Digital Ethnography by : Sarah Pink

Download or read book Digital Ethnography written by Sarah Pink and published by SAGE. This book was released on 2015-10-09 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lecturers, request your electronic inspection copy This sharp, innovative book champions the rising significance of ethnographic research on the use of digital resources around the world. It contextualises digital and pre-digital ethnographic research and demonstrates how the methodological, practical and theoretical dimensions are increasingly intertwined. Digital ethnography is central to our understanding of the social world; it can shape methodology and methods, and provides the technological tools needed to research society. The authoritative team of authors clearly set out how to research localities, objects and events as well as providing insights into exploring individuals’ or communities’ lived experiences, practices and relationships. The book: Defines a series of central concepts in this new branch of social and cultural research Challenges existing conceptual and analytical categories Showcases new and innovative methods Theorises the digital world in new ways Encourages us to rethink pre-digital practices, media and environments This is the ideal introduction for anyone intending to conduct ethnographic research in today’s digital society.

The SAGE Handbook of Social Media Research Methods

Author : Luke Sloan
Publisher : SAGE
ISBN 13 : 1473987210
Total Pages : 709 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis The SAGE Handbook of Social Media Research Methods by : Luke Sloan

Download or read book The SAGE Handbook of Social Media Research Methods written by Luke Sloan and published by SAGE. This book was released on 2017-01-26 with total page 709 pages. Available in PDF, EPUB and Kindle. Book excerpt: With coverage of the entire research process in social media, data collection and analysis on specific platforms, and innovative developments in the field, this handbook is the ultimate resource for those looking to tackle the challenges that come with doing research in this sphere.

Internet Communication Technology (ICT) for Reconciliation

Author : Iyad Muhsen AlDajani
Publisher : Springer Nature
ISBN 13 : 3030412032
Total Pages : 335 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis Internet Communication Technology (ICT) for Reconciliation by : Iyad Muhsen AlDajani

Download or read book Internet Communication Technology (ICT) for Reconciliation written by Iyad Muhsen AlDajani and published by Springer Nature. This book was released on 2020-06-15 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book explores Applied Phronesis in internet communication technology and Netnography application, introducing it on Facebook and YouTube usages. It defines two pillars for the research dynamics, “Episteme” and “Techne.” – the know-how, how-to, and the power dynamics. The “Episteme” explores the dynamics of reconciliation in the middle of conflict, Internet communication technologies for transformation, Moderation in Islam, online Deliberative Democracy. The second pillar, “Techne,” is explored through Internet communication technology for the advancement of reconciliation in the middle of a conflict. The book describes the Phronetic Approach in internet research in academic discourse adopting Phronesis “an Aristotelian concept and method defined by Bent Flyvbjerg,” and exploring Netnography for Kozinets, in Mixed-Method research design and applying methodological triangulation in research and testing the hypothesis using qualitative content analysis for Krippendorff, developing a methodological discourse for interdisciplinary research using internet communication technologies as part of understanding big-date, introducing Applied Digital Humanities.

Qualitative Research and Hypermedia

Author : Bella Dicks
Publisher : SAGE
ISBN 13 : 1847877095
Total Pages : 209 pages
Book Rating : 4.8/5 (478 download)

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Book Synopsis Qualitative Research and Hypermedia by : Bella Dicks

Download or read book Qualitative Research and Hypermedia written by Bella Dicks and published by SAGE. This book was released on 2005-10-14 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital culture and digital technologies have rapidly become unavoidable and essential forms of social experience and communication in our emerging globalised society. If we want to attempt to analyse and understand our technology-saturated society, and all its new media, then we must also develop research methods and forms of analysis that can accommodate and exploit digital culture and digital technologies. This important new methods text sets out to equip qualitative researchers with the tools necessary to conduct ethnography in the age of email and the internet. It will investigate how digital technologies potentially transform the ways in which we do research. This text also introduces the reader to new emerging methods that utilise new technologies and explains how to conduct data collection, analysis and representation using new technologies and `hypermedia′. Essential reading for any student or researcher interested in qualitative research in an age of hypermedia, this text: - explains how digital technology impacts on social research; - investigates how digital technology has reshaped the field of social research; - consider the implications of bringing multimedia into the forefront of qualitative research; - suggests new ways of observing and documenting a `technologised′ and design-rich society; - enables the reader to use new technologies to handle and represent qualitative data; - unpacks the theoretical implications of writing and researching for the electronic screen

Hybrid Ethnography

Author : Liz Przybylski
Publisher : SAGE Publications
ISBN 13 : 1544320310
Total Pages : 196 pages
Book Rating : 4.5/5 (443 download)

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Book Synopsis Hybrid Ethnography by : Liz Przybylski

Download or read book Hybrid Ethnography written by Liz Przybylski and published by SAGE Publications. This book was released on 2020-05-20 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today′s research landscape requires an updated set of analytical skills to tell the story of how people interact with and make meaning from contemporary culture. Hybrid Ethnography: Online, Offline, and In Between provides researchers with concrete and theory-based processes to combine online and offline research methods to tell the story of how and why people are interacting with expressive culture. This book provides a roadmap for combining online and in-person ethnographic research in an explicit manner to support the reality of much contemporary fieldwork. In the tradition of the Qualitative Research Methods series, this concise book serves graduate students and faculty learning ethnography and field methods, as well as those designing, conducting, and writing up their own dissertations and research studies. From choosing the pursue a hybrid ethnographic strategy to collecting data to analyzing and sharing results, author Liz Przybylski covers all aspects of conducting a hybrid ethnography study. Hybrid Ethnography was awarded Honorable Mention for the 2021 Bruno Nettle Prize given by the Society for Ethnomusicology!

The International Encyclopedia of Digital Communication and Society

Author :
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (93 download)

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Book Synopsis The International Encyclopedia of Digital Communication and Society by :

Download or read book The International Encyclopedia of Digital Communication and Society written by and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

The SAGE Handbook of Online Research Methods

Author : Nigel G Fielding
Publisher : SAGE
ISBN 13 : 1473959306
Total Pages : 685 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis The SAGE Handbook of Online Research Methods by : Nigel G Fielding

Download or read book The SAGE Handbook of Online Research Methods written by Nigel G Fielding and published by SAGE. This book was released on 2016-09-30 with total page 685 pages. Available in PDF, EPUB and Kindle. Book excerpt: This best-selling handbook has been brought fully up-to-date with coverage of recent developments in the field including social media, big data, data visualization and CAQDAS.