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Nawabs Nudes Noodles
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Book Synopsis Nawabs, Nudes, Noodles by : Ambi Parameswaran
Download or read book Nawabs, Nudes, Noodles written by Ambi Parameswaran and published by Pan Macmillan. This book was released on 2016-05-16 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, politics and economy in the last fifty years. From sartorial taste and food habits to marriage and old age, music and language to celebrities and censorship, Ambi examines over a hundred ads to study how the Indian consumer has changed in the past five decades and how advertising and society have shaped each other. Combining anecdote and analyses to give us a slice of modern history, Ambi evaluates the relationship between affluence, aspiration and desire in India. Exploring trends and impacts, he covers the ads that captured the imagination of the entire country. From 'Only Vimal' and 'Jai Jawan Jai Kisan' to 'Jo biwi se kare pyaar' and the controversial Tuffs shoes campaign, the book is a memorable journey through brands, consumers and the world of advertising.
Book Synopsis Nawabs, Nudes, Noodles by : Ambi Parameswaran
Download or read book Nawabs, Nudes, Noodles written by Ambi Parameswaran and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Nawabs, Nudes, Noodles by : Ambi Parameswaran
Download or read book Nawabs, Nudes, Noodles written by Ambi Parameswaran and published by . This book was released on 2016 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :Ambi Parameswaran (Foreword by Amish Tripathi) Publisher :Penguin UK ISBN 13 :9351186083 Total Pages :272 pages Book Rating :4.3/5 (511 download)
Book Synopsis For God's Sake by : Ambi Parameswaran (Foreword by Amish Tripathi)
Download or read book For God's Sake written by Ambi Parameswaran (Foreword by Amish Tripathi) and published by Penguin UK. This book was released on 2015-04-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: An adman constantly strives to connect market research data to insight on a winning campaign. Ambi Parmeshwaran has developed a fascination for how Indians are getting more religious but also more consumption driven. Combining his thirty- year experience as an adman with a lifelong passion for religious studies, Ambi seeks to answer questions like: • Why has the bindi disappeared from advertisements? • How did Akshaya Trithaya become such a big deal? • What makes Lord Shiva so cool? • How did a Chennai-based department store start the New Year's Sale phenomenon? • Are Muslims more open-minded shoppers? • Why do people who have no interest in using an MBA degree still get an MBA degree? • How did the Manusmriti do a disservice to Hindu women? • What can Harvard Business School learn from the Kumbh Mela? Ambi has filled this book with personal stories, anecdotes, lessons and excerpts from research and other publications. This book is a treat for anyone interested in how religion has evolved and how clever marketers have ridden the wave by tailoring their products and services.
Download or read book Pandeymonium written by Piyush Pandey and published by Penguin UK. This book was released on 2016-01-27 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: What makes Piyush Pandey an extraordinary advertising man, friend, partner and leader of men? How does he manage to exude childlike enthusiasm, and bring such deep commitment to his work? You’ve seen most of the things that Piyush Pandey has seen in his life. You’ve seen cobblers, carpenters, cricketers, trains, villages, towns and cities. What makes Piyush different is the perspective from which he views the same things you’ve seen, his ability to store all that he sees into some recesses of his brain and then retrieve them at short notice when he needs to. That ability combined with his love, passion and understanding of advertising and of consumers make him the master storyteller that he is. In Pandeymonium, Piyush talks about his influences, right from his childhood in Jaipur and being a Ranji cricketer, to his philosophy, failures and lessons in advertising in particular and life in general. Lucid, inspiring and unputdownable, this memoir gives you an inside peek into the mind and creative genius of the man who defines advertising in India.
Book Synopsis 30 Second Thrillers by : K V Sridhar
Download or read book 30 Second Thrillers written by K V Sridhar and published by Bloomsbury Publishing. This book was released on 2017-10-02 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book will be a landmark in itself because it will be the first to cover behind the scenes of every loved ad, right from the Doordarshan days to today's YouTube; right from 'Chal meri luna' to 'Airtel smartphone ads'. It will cover interviews of creative heads and directors of all generations, right from vintage to new age. Author has handpicked each ad based on their popularity among viewers and met its creators and talked to them about the entire process. He had left out the marketing jargons and advertising sham, and just weaved stories using wonderful stories. The book will feature legendary ad-creators like Alyque Padamsee, Piyush Pandey, Prahlad Kakkar, R Balki, Prasoon Joshi, Prasoon Pandey, Agnello Dias, KS Chakravarty, Prakash Varma, Nitesh Tiwari, Preeti Nair, Ram Madhvani, Kailash Surendranath, Amit Sharma, Ashish Khajanji, Parshuraman, AG Krishnamurthy, Shantanu Sheorey and many more. One unique aspect about this book is the coming together of virtually the entire ad industry.
Book Synopsis HBR's 10 Must Reads on Communication (with featured article "The Necessary Art of Persuasion," by Jay A. Conger) by : Harvard Business Review
Download or read book HBR's 10 Must Reads on Communication (with featured article "The Necessary Art of Persuasion," by Jay A. Conger) written by Harvard Business Review and published by Harvard Business Press. This book was released on 2013-03-12 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best leaders know how to communicate clearly and persuasively. How do you stack up?If you read nothing else on communicating effectively, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you express your ideas with clarity and impact—no matter what the situation. Leading experts such as Deborah Tannen, Jay Conger, and Nick Morgan provide the insights and advice you need to: Pitch your brilliant idea—successfully Connect with your audience Establish credibility Inspire others to carry out your vision Adapt to stakeholders’ decision-making style Frame goals around common interests Build consensus and win support
Book Synopsis A History of Indian Advertising in Ten-and-a-half Chapters by : Ritu Singh
Download or read book A History of Indian Advertising in Ten-and-a-half Chapters written by Ritu Singh and published by Hachette India. This book was released on 2021-09-25 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last hundred-odd years, advertising in India has given us life-altering stuff. It has attempted to make men Fair and Handsome. It has battled to make women 18 Again. And to both men and women it has given Tinder loving care. It has made us realize that we like pizza as much as the next Italian - as long as Domino's puts keema do pyaza on it and tempts us with 'Hungry kya?' It has made us re-evaluate our life choices and ask thought-provoking questions like 'Kitna deti hai?' of our cars and 'Kya aap Close-Up karte hain?' of our countrymen. In short, it has enriched our lives with quirky quips, unforgettable characters, inter-brand scuffles, clever insights, virtual lures and jaw-dropping controversies. In A History of Indian Advertising in Ten-and-a-half Chapters previously published as Stark Raving Ad, you'll find the best of case studies and unbusiness-like stories from Indian advertising through the ages - the hits, the misses, the also-rans and the banned. An engrossing read, this book will inform as much as entertain all readers.
Download or read book Storm the Norm written by Anisha Motwani and published by Rupa Publications India. This book was released on 2016-01-26 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Storm the Norm is a first-of-its-kind collection of contemporary stories of truly inspiring businesses and brands from India that either wrote or rewrote the norms of their respective industries and brought in unprecedented change and vibrancy. This book features twenty such stories from an exciting mix of categories - telecommunications (Idea), foods and beverages (Sprite, Tata Tea, Kissan, Kurkure), personal care (Fiama Di Wills, Sensodyne), automobiles (Honda Motors, Ford and Mahindra), financial services (Axis Bank), entertainment (PVR), travel (MakeMyTrip) and media (The Times of India). Some of these are brands that have come from nowhere and created new categories, some have challenged the hegemony of long-standing leaders, and some are decades-old brands which have continuously reinvented themselves to stay on top. Drawing from her rich experience with brands in India, Anisha Motwani has created a powerful package of inspiration and methodology. With a Foreword by insights specialist Santosh Desai and an Afterword by innovation specialist Ranjan Malik, Storm the Norm will leave you altered. This book is replete with crucial untold secrets of businesses that made all the difference.
Book Synopsis Branded in History by : Ramya Ramamurthy
Download or read book Branded in History written by Ramya Ramamurthy and published by Hachette UK. This book was released on 2021-10-25 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: What did advertising campaigns look like 100 years ago? How did early brands capture the imagination of Indian consumers? How deep are the roots of modern consumer behaviour in the country? Lux soaps, Jabakusum hair oil, Woodward's Gripe Water, Atlas Cycles, Dalda, Mafatlal Textiles - these evergreen brands have immortalized themselves by capitalizing on emerging trends for almost a hundred years. These popular brands as well as others lesser known (though equally iconic) can teach modern-day brands a thing or two about surviving in a market that is in constant flux. Focusing on a century bookended by two movements for independence, Branded in History draws readers into the fascinating story of how colonial Indian brands - both home-grown and foreign - were produced, distributed and marketed between 1847 and 1947, a time when branding as a concept was still in its infancy. From consumer goods to consumables, household utilities to toiletries, and heavy industries to medical supplies, this book explores the reasons behind the successes and failures of the earliest brands in the subcontinent, and presents valuable and relevant marketing lessons from an era gone by.
Download or read book Restart written by Mihir Sharma and published by Random House India. This book was released on 2016-03-01 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Restart, Mihir S. Sharma shows what can and must change in India's policies, its administration and even its attitudes. The answers he provides are not obvious. Nor are they all comforting or conventional. Yet they could, in less time than you can imagine, unleash the creativity of a billion hopeful Indians.
Book Synopsis Indian Advertising by : Arun Chaudhuri
Download or read book Indian Advertising written by Arun Chaudhuri and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is often regarded as a glamorous profession that thrives upon personalities. This book draws pen portraits of people who have given shape to the profession.
Book Synopsis The New Rules of Business by : Rajesh Srivastava
Download or read book The New Rules of Business written by Rajesh Srivastava and published by Portfolio. This book was released on 2022-05 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Treating your customers well is no longer enough. The new rule is: employees, too, have to be treated as well, if not better than the customers. Happy employees make happy customers, and happy customers tend to be loyal. Do you spend money in advertising to create awareness about your product? You don't need to do that any longer. The new rule is: invest in making your product so good that it does its own marketing. New-age companies, such as Amazon, Flipkart, Uber, Ola and Netflix, among others, are dismantling the old rules of business and installing new ones in their place. This book unfolds the mysteries of these new ways of doing business which most companies try to keep under wraps. Compellingly written with several anecdotes, this is a gripping book full of incredible insights.
Book Synopsis Mother Pious Lady by : Santosh Desai
Download or read book Mother Pious Lady written by Santosh Desai and published by Harper Collins. This book was released on 2012-06-06 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new India is visibly emerging from within the folds of its many pasts. This new India needs to be seen with new eyes, free from the baggage of yesterdays characterizations. This is exactly what Santosh Desai, one of Indias best-known social commentators, does in this warm, affectionate and deliciously witty look at the changing urban Indian middle class. Writing as an insider, from personal experience, Desai cuts through the chaos and confusion of everyday India both yesterday and today, and suddenly, makes us see things clearly. Holding a mirror to our inner selves, Desai makes us see what drives us, what makes us tick, what makes our hearts beat, and how our mindsets and attitudes are changing, even as the past never quite leaves us. And Desai does so in short masterful essays, written with great humour and sensitivity. A big book about small things that truly matter.
Book Synopsis The Golden Tap - The Inside Story of Hyper-Funded Indian Start-Ups by : Kashyap Deorah
Download or read book The Golden Tap - The Inside Story of Hyper-Funded Indian Start-Ups written by Kashyap Deorah and published by Roli Books Private Limited. This book was released on 2015-11-16 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever wondered why global investors are willing to write million dollar cheques to young and inexperienced entrepreneurs? Why companies are no longer judged on their ability to make profits? Why the valuation of a startup can dwarf that of its well-established counterpart? Is it a bubble? Or have the rules of the game changed? Can these hyper-funded; technology driven companiesbecome global superpowers? Or is it an unsustainable phenomenon? The Golden Tap gives you the answers. In a remarkably honest, no holds barred account; Kashyap – himself a serial entrepreneur – demystifies the technology ecosystem that exists in India today. From the origins of Amazon and Google, to the remarkable growth of Flipkart and Ola, he meticulously plots and chronicles a connected global sequence of events. Set in this background he recounts his personal roller coaster of a life.A story filled with ambition, greed, vanity, fear and success that all young entrepreneurs can relate to. Is this the business model of the future? Or merely a game of poker played by master investors? The answers pour out of The Golden Tap.
Book Synopsis Sponge Leadership by : Ambi Parameswaran
Download or read book Sponge Leadership written by Ambi Parameswaran and published by . This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Decoding the Digital Jungle by : David Appasamy
Download or read book Decoding the Digital Jungle written by David Appasamy and published by . This book was released on 2021-03-30 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Much like the annual spectacle of millions of wildebeest and zebras migrating from the parched savannahs, humankind too witnessed an even greater migration over the last two decades where 4.5 billion people 'migrated' to the internet. Over the last few years, this migration has led to a phenomenal growth of digital marketing. While digital as a medium has evolved tremendously, brands are still looking at how they can decode the digital jungle. This book juxtaposes modern marketing concepts with the wilderness. It explores the impending questions of every brand campaign - Why?". Why does your product or service even exist? Why should anyone buy it? Why should they choose you over your competitors? It is also packed with case studies and infallible insights on the art of storytelling on new platforms, leveraging a brand's online assets to enhance customer experience and identifying proven strategies to boost online sales. Right from establishing your brand to going that extra mile to convert the leads into loyal customers, and driving ROI, Decoding the Digital Jungle takes the readers on a safari of marketing concepts transitioning from the traditional to the digital age.
