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Author : David Waterman
Publisher :
ISBN 13 :
Total Pages : 29 pages
Book Rating : 4.:/5 (199 download)
Download or read book Narrowcasting on Cable Television written by David Waterman and published by . This book was released on 1988 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Justin Harris Haan
Publisher :
ISBN 13 :
Total Pages : 242 pages
Book Rating : 4.:/5 (228 download)
Download or read book Narrowcasting in Cable Television News written by Justin Harris Haan and published by . This book was released on 2005 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Amanda D Lotz
Publisher : NYU Press
ISBN 13 : 1479830070
Total Pages : 410 pages
Book Rating : 4.4/5 (798 download)
Download or read book The Television Will Be Revolutionized, Second Edition written by Amanda D Lotz and published by NYU Press. This book was released on 2014-09-19 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Go behind the TV screen to explore what is changing, why it is changing, and why the changes matters Many proclaimed the “end of television” in the early years of the twenty-first century, as capabilities and features of the boxes that occupied a central space in American living rooms for the preceding fifty years were radically remade. In this revised, second edition of her definitive book, Amanda D. Lotz proves that rumors of the death of television were greatly exaggerated and explores how new distribution and viewing technologies have resurrected the medium. Shifts in the basic practices of making and distributing television have not been hastening its demise, but are redefining what we can do with television, what we expect from it, how we use it—in short, revolutionizing it. Television, as both a technology and a tool for cultural storytelling, remains as important today as ever, but it has changed in fundamental ways. The Television Will Be Revolutionized provides a sophisticated history of the present, examining television in what Lotz terms the “post-network” era while providing frameworks for understanding the continued change in the medium. The second edition addresses adjustments throughout the industry wrought by broadband delivered television such as Netflix, YouTube, and cross-platform initiatives like TV Everywhere, as well as how technologies such as tablets and smartphones have changed how and where we view. Lotz begins to deconstruct the future of different kinds of television—exploring how “prized content,” live television sports and contests, and linear viewing may all be “television,” but very different types of television for both viewers and producers. Through interviews with those working in the industry, surveys of trade publications, and consideration of an extensive array of popular shows, Lotz takes us behind the screen to explore what is changing, why it is changing, and why the changes matter.
Author : Patrick Barwise
Publisher : SAGE
ISBN 13 : 1849207208
Total Pages : 221 pages
Book Rating : 4.8/5 (492 download)
Download or read book Television and Its Audience written by Patrick Barwise and published by SAGE. This book was released on 1988-11-24 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book by two leading experts takes a fresh look at the nature of television, starting from an audience perspective. It draws on over twenty years of research about the audience in the United States and Britain and about the many ways in which television is funded and organized around the world. The overall picture which emerges is of: a medium which is watched for several hours a day but usually at only a low level of involvement; an audience which views mainly for relaxation but which actively chooses favourite programmes; a flowering of new channels but with no fundamental change in what or how people watch; programmes costing millions to produce but only a few pennies to view; a wide range of programme types apparently similar to the range of print media but with nothing like the same degree of audience 'segmentation'; a global communication medium of dazzling scale, speed, and impact but which is slow at conveying complex information and perhaps less powerful than generally assumed. The book is packed with information and insights yet is highly readable. It is unique in relating so many of the issues raised by television to how we watch it. There is also a highly regarded appendix on advertising, as well as technical notes, a glossary, and references for further reading.
Author : Philip D. Jursek
Publisher :
ISBN 13 :
Total Pages : 112 pages
Book Rating : 4.3/5 ( download)
Download or read book Television in Transition written by Philip D. Jursek and published by . This book was released on 1989 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Amanda D. Lotz
Publisher : University of Illinois Press
ISBN 13 : 0252091760
Total Pages : 242 pages
Book Rating : 4.2/5 (52 download)
Download or read book REDESIGNING WOMEN written by Amanda D. Lotz and published by University of Illinois Press. This book was released on 2010-10-01 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the 1990s, American televison audiences witnessed an unprecedented rise in programming devoted explicitly to women. Cable networks such as Oxygen Media, Women's Entertainment Network, and Lifetime targeted a female audience, and prime-time dramatic series such as Buffy the Vampire Slayer, Judging Amy, Gilmore Girls, Sex and the City, and Ally McBeal empowered heroines, single career women, and professionals struggling with family commitments and occupational demands. After establishing this phenomenon's significance, Amanda D. Lotz explores the audience profile, the types of narrative and characters that recur, and changes to the industry landscape in the wake of media consolidation and a profusion of channels. Employing a cultural studies framework, Lotz examines whether the multiplicity of female-centric networks and narratives renders certain gender stereotypes uninhabitable, and how new dramatic portrayals of women have redefined narrative conventions. Redesigning Women also reveals how these changes led to narrowcasting, or the targeting of a niche segment of the overall audience, and the ways in which the new, sophisticated portrayals of women inspire sympathetic identification while also commodifying viewers into a marketable demographic for advertisers.
Author : Sut Jhally
Publisher : Routledge
ISBN 13 : 113521302X
Total Pages : 240 pages
Book Rating : 4.1/5 (352 download)
Download or read book The Codes of Advertising written by Sut Jhally and published by Routledge. This book was released on 2014-05-22 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "work" for the media in the same way that workers do in a factory. By watching commercial messages on TV, viewers actively create symbolic meaning, but also generate profit for the media in return for the wage of entertainment.
Author : Walter S. Ciciora
Publisher : Morgan Kaufmann
ISBN 13 : 1558608281
Total Pages : 1094 pages
Book Rating : 4.5/5 (586 download)
Download or read book Modern Cable Television Technology written by Walter S. Ciciora and published by Morgan Kaufmann. This book was released on 2004 with total page 1094 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully updated, revised, and expanded, this second edition of Modern Cable Television Technology addresses the significant changes undergone by cable since 1999--including, most notably, its continued transformation from a system for delivery of television to a scalable-bandwidth platform for a broad range of communication services. It provides in-depth coverage of high speed data transmission, home networking, IP-based voice, optical dense wavelength division multiplexing, new video compression techniques, integrated voice/video/data transport, and much more. Intended as a day-to-day reference for cable engineers, this book illuminates all the technologies involved in building and maintaining a cable system. But it's also a great study guide for candidates for SCTE certification, and its careful explanations will benefit any technician whose work involves connecting to a cable system or building products that consume cable services. Features * The much-awaited second edition of an award-winning book, written by leading figures in the cable industry. * Organized to "follow the plant" from signal creation, through multiplexing, transmission, and, finally, reception and processing within consumer's premises. * Focuses on the practical, not the theoretical, and explains concepts and techniques using a minimum of mathematics. * Covers both analog and digital signals, as well as coaxial and fiber-optic broadband distribution systems. * Discusses system architecture in detail, including considerations relating to digital fiber modulation and network reliability. * Explores a wide range of customer interface issues, including analog and digital video reception, consumer electronics, and home networks. About the Authors Walter Ciciora is a Fellow of the IEEE, the SMPTE, and SCTE and is a consultant in Cable, Consumer Electronics, and Telecommunications. He is a cofounder and CTO of HBA Matchmaker Media, a company with technologies in addressable advertising. Dr. Ciciora was cofounder and CTO of EnCamera Sciences, a company with technologies for embedding digital data in analog television signals, until it was sold in 2000. Previously, he was VP of Technology at Time Warner from 1982 to 1993 after being with Zenith since 1965. David Large is the Chief Technical Officer of Altrio Communications. He is a Fellow Member and Hall of Fame Honoree of the SCTE, a Senior Member of the IEEE, an NCTA Science and Technology Vanguard Award Winner, and SCTE-certified Broadband Communications Engineer. James Farmer is Chief Technical Officer at Wave7 Optics. He has previously been with Scientific-Atlanta, ESP, and ANTEC. He is a senior member of the IEEE and the SCTE and has served on administrative boards with both organizations. He is a recipient of the NCTA Vanguard Award in Technology, and is a member of the SCTE Hall of Fame. Michael Adams is President of Broadband Semantics, Inc. He is a Senior Member of the IEEE, and a member of the SCTE. In 2001, he received the Cable Center book award for "OpenCable Architecture."
Author : Amanda D. Lotz
Publisher : NYU Press
ISBN 13 : 0814752322
Total Pages : 335 pages
Book Rating : 4.8/5 (147 download)
Download or read book The Television Will be Revolutionized written by Amanda D. Lotz and published by NYU Press. This book was released on 2007-11-01 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: Choice Outstanding Academic Title for 2008 After occupying a central space in American living rooms for the past fifty years, is television, as we’ve known it, dead? The capabilities and features of that simple box have been so radically redefined that it’s now nearly unrecognizable. Today, viewers with digital video recorders such as TiVo may elect to circumvent scheduling constraints and commercials. Owners of iPods and other portable viewing devices are able to download the latest episodes of their favorite shows and watch them whenever and wherever they want. Still others rent television shows on DVD, or download them through legal and illegal sources online. But these changes have not been hastening the demise of the medium. They are revolutionizing it. The Television Will Be Revolutionized examines television at the turn of the twenty-first century —:what Amanda D. Lotz terms the “post-network” era. Television, both as a technology and a tool for cultural storytelling, remains as important today as ever, but it has changed in fundamental ways as the result of technological innovations, proliferating cable channels targeting ever more specific niche audiences, and evolving forms of advertising such as product placement and branded entertainment. Many of the conventional practices and even the industry’s basic business model are proving unworkable in this new context, resulting in a crisis in norms and practices. Through interviews with those working in the industry, attendance of various industry summits and meetings, surveys of trade publications, and consideration of an extensive array of popular television shows, Lotz takes us behind the screen to explore what is changing, why it’s changing, and why these changes matter.
Author : Jan Olsson
Publisher : Duke University Press
ISBN 13 : 0822386275
Total Pages : 475 pages
Book Rating : 4.8/5 (223 download)
Download or read book Television after TV written by Jan Olsson and published by Duke University Press. This book was released on 2004-11-30 with total page 475 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last ten years, television has reinvented itself in numerous ways. The demise of the U.S. three-network system, the rise of multi-channel cable and global satellite delivery, changes in regulation policies and ownership rules, technological innovations in screen design, and the development of digital systems like TiVo have combined to transform the practice we call watching tv. If tv refers to the technologies, program forms, government policies, and practices of looking associated with the medium in its classic public service and three-network age, it appears that we are now entering a new phase of television. Exploring these changes, the essays in this collection consider the future of television in the United States and Europe and the scholarship and activism focused on it. With historical, critical, and speculative essays by some of the leading television and media scholars, Television after TV examines both commercial and public service traditions and evaluates their dual (and some say merging) fates in our global, digital culture of convergence. The essays explore a broad range of topics, including contemporary programming and advertising strategies, the use of television and the Internet among diasporic and minority populations, the innovations of new technologies like TiVo, the rise of program forms from reality tv to lifestyle programs, television’s changing role in public places and at home, the Internet’s use as a means of social activism, and television’s role in education and the arts. In dialogue with previous media theorists and historians, the contributors collectively rethink the goals of media scholarship, pointing toward new ways of accounting for television’s past, present, and future. Contributors. William Boddy, Charlotte Brunsdon, John T. Caldwell, Michael Curtin, Julie D’Acci, Anna Everett, Jostein Gripsrud, John Hartley, Anna McCarthy, David Morley, Jan Olsson, Priscilla Peña Ovalle, Lisa Parks, Jeffrey Sconce, Lynn Spigel, William Uricchio
Author : Lynne Gross
Publisher : Taylor & Francis
ISBN 13 : 1136068856
Total Pages : 345 pages
Book Rating : 4.1/5 (36 download)
Download or read book Programming for TV, Radio & The Internet written by Lynne Gross and published by Taylor & Francis. This book was released on 2012-11-12 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? How do you schedule shows on the lineup? What do you do if a series is in trouble? The answers to these questions, and many more, can be found in this comprehensive, in-depth look at the roles and responsibilities of the electronic media programmer. Topics include: Network relationships with affiliates, the expanded market of syndication, sources of programming for stations and networks, research and its role in programming decisions, fundamental appeals to an audience and what qualities are tied to success, outside forces that influence programming, strategies for launching new programs or saving old ones. Includes real-life examples taken from the authors' experiences, and 250+ illustrations!
Author : Martin Hirst
Publisher :
ISBN 13 : 9780195433814
Total Pages : 394 pages
Book Rating : 4.4/5 (338 download)
Download or read book Communication and New Media written by Martin Hirst and published by . This book was released on 2014-02-05 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Firmly grounded in a political economy approach, this new Canadian edition is an innovative introduction to media and communication that examines issues of ownership, access, and control as technologies combine to create new hybrid technologies that are changing the way we relate to each other and the world around us. Expertly adapted to meet the needs and interests of Canadian students, this text maintains a global perspective while integrating Canadian research, data, government policyand legislation, and examples throughout.
Author : Lisa D. Spiller
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313394059
Total Pages : 228 pages
Book Rating : 4.3/5 (133 download)
Download or read book Branding the Candidate written by Lisa D. Spiller and published by Bloomsbury Publishing USA. This book was released on 2011-07-15 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: American voters will be empowered by this revealing, behind-the-scene exposé of the marketing strategies and tactics political candidates use to win their hearts, minds, donations, and votes. Branding the Candidate: Marketing Strategies to Win Your Vote was written to empower voters to become sharper, more informed political consumers. It does that by taking a close look at political marketing strategies, especially those used by the Obama presidential campaign, which took marketing to a new level of sophistication. Specifically, the book discusses the creation of the Obama brand; how the Obama campaign used database-driven, political microtargeting and high-tech digital media to reach various market segments; and the campaign's development and implementation of new political fundraising techniques. The book also discusses how a candidate who is created as a "brand" must cope with the challenges of "brand management" once in power. Finally, the authors counsel voters on how to arm themselves against the branding and marketing techniques that will be employed by candidates in the 2012 election, and they reflect on what the widespread extension of these techniques to the political process means for American democracy.
Author : David Large
Publisher : Elsevier
ISBN 13 : 0080511937
Total Pages : 1093 pages
Book Rating : 4.0/5 (85 download)
Download or read book Modern Cable Television Technology written by David Large and published by Elsevier. This book was released on 2004-01-13 with total page 1093 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully updated, revised, and expanded, this second edition of Modern Cable Television Technology addresses the significant changes undergone by cable since 1999--including, most notably, its continued transformation from a system for delivery of television to a scalable-bandwidth platform for a broad range of communication services. It provides in-depth coverage of high speed data transmission, home networking, IP-based voice, optical dense wavelength division multiplexing, new video compression techniques, integrated voice/video/data transport, and much more. Intended as a day-to-day reference for cable engineers, this book illuminates all the technologies involved in building and maintaining a cable system. But it's also a great study guide for candidates for SCTE certification, and its careful explanations will benefit any technician whose work involves connecting to a cable system or building products that consume cable services. - Written by four of the most highly-esteemed cable engineers in the industry with a wealth of experience in cable, consumer electronics, and telecommunications - All new material on digital technologies, new practices for delivering high speed data, home networking, IP-based voice technology, optical dense wavelength division multiplexing (DWDM), new video compression techniques, and integrated voice/video/data transport - Covers the latest on emerging digital standards for voice, data, video, and multimedia - Presents distribution systems, from drops through fiber optics, an covers everything from basic principles to network architectures
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Author : Charles A. Gallagher
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1440803463
Total Pages : 1926 pages
Book Rating : 4.4/5 (48 download)
Download or read book Race and Racism in the United States [4 volumes] written by Charles A. Gallagher and published by Bloomsbury Publishing USA. This book was released on 2014-06-24 with total page 1926 pages. Available in PDF, EPUB and Kindle. Book excerpt: How is race defined and perceived in America today, and how do these definitions and perceptions compare to attitudes 100 years ago... or 200 years ago? This four-volume set is the definitive source for every topic related to race in the United States. In the 21st century, it is easy for some students and readers to believe that racism is a thing of the past; in reality, old wounds have yet to heal, and new forms of racism are taking shape. Racism has played a role in American society since the founding of the nation, in spite of the words "all men are created equal" within the Declaration of Independence. This set is the largest and most complete of its kind, covering every facet of race relations in the United States while providing information in a user-friendly format that allows easy cross-referencing of related topics for efficient research and learning. The work serves as an accessible tool for high school researchers, provides important material for undergraduate students enrolled in a variety of humanities and social sciences courses, and is an outstanding ready reference for race scholars. The entries provide readers with comprehensive content supplemented by historical backgrounds, relevant examples from primary documents, and first-hand accounts. Information is presented to interest and appeal to readers but also to support critical inquiry and understanding. A fourth volume of related primary documents supplies additional reading and resources for research.
Author : Mitchell Steven Shapiro
Publisher :
ISBN 13 :
Total Pages : 202 pages
Book Rating : 4.3/5 (129 download)
Download or read book Political Narrowcasting written by Mitchell Steven Shapiro and published by . This book was released on 1988 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : M. Larry Litwin
Publisher : AuthorHouse
ISBN 13 : 1434359832
Total Pages : 718 pages
Book Rating : 4.4/5 (343 download)
Download or read book The ABC's of Strategic Communication written by M. Larry Litwin and published by AuthorHouse. This book was released on 2007-12 with total page 718 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Book portrays God's calling of an Afro-American lad from the segregated Southern USA, in 1957, and elevated him and his wife, Dorothy, to become two of the most outstanding Black Pioneer Missionaries in World Missions, today! They have evangelized and planted churches in over 95 countries, and even more extensively, in the 23 countries where Christians in Action Missions has ministries. You will experience glimpes of fifty years of the Taylor's life and ministry, beginning with Elgin's call to missions in 1957, while in the USMarines. It Moves to their service as the First Black Missionaries to Japan, 1959-64; Elgin Pastored, studied Japanese, and attended The University of Maryland, earned his BA degree, and later earned his MTh in California. Dorothy, a high school teacher, taught at Okinawa Christian School and ran the youth ministry. They transferred to Nigeria, Africa, but due to a civil war, were evacuated to London, England, where they founded a Bible College, an Evangelical Church, and directed CinA's Europe, Africa, and India Ministries for 15 years. Returning to America,1980, they worked at the US Center for World Missions, Pasadena, CA with Dr Ralph Winters. In 1982, Elgin was elected CEO of CinA Missions International, (the only known Afro-American Director of a multi-ethnic, international, cross curtural ministry during this time). The book closes, with the spotlight on their present involvement in Ghana, West Africa, where they lead medical/outreach teams, build churches and schools, bore fresh water wells, and hold leadership seminars.They were appointed Chief and Queen Mother in the Broang Ahafo Region by the King, Ohmahene Okatakayie Kodom IV, in 2001. Today, they are blessed with much remaining fruit, in both the low places of the streets, to the palaces of Kings, to God be the Glory!
