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The Codes Of Advertising
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Book Synopsis The Codes of Advertising by : Sut Jhally
Download or read book The Codes of Advertising written by Sut Jhally and published by Routledge. This book was released on 2014-05-22 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "work" for the media in the same way that workers do in a factory. By watching commercial messages on TV, viewers actively create symbolic meaning, but also generate profit for the media in return for the wage of entertainment.
Book Synopsis The Codes of Advertising by : Sut Jhally
Download or read book The Codes of Advertising written by Sut Jhally and published by . This book was released on 1987 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Imaging in Advertising by : Fern L. Johnson
Download or read book Imaging in Advertising written by Fern L. Johnson and published by Routledge. This book was released on 2012-08-06 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: The dominance of advertising in everyday life carries potent cultural meaning. As a major force in the rise of "image based culture," advertising spreads images that shape how people live their lives. While scholarship on visual images has advanced our understanding of the role of advertising in society, for example in revealing how images of extremely thin female models and athletic heroes shape ideals and aspirations, images circulated through lagnuage codes--or "verbal images"--in advertising have received less attention. Imaging in Advertising explores how the verbal and visual work together to build a discourse of advertising that speaks to audiences and has the power to move them to particular thoughts and actions. In this book, Fern L. Johnson presents a series of case studies exploring important advertising images--racial connotations in cigarette advertising, representations of cultural diversity in teen television commercials, metaphors of the face appearing in ads for skin care products, language borrowed from technology to sell non-technology products, and the illusion of personal choice that is promoted in many Internet web sites. Johnson argues that examining the interplay of verbal and visual images as a structured whole exposes the invase role of advertising in shaping culture in 21st century America.
Book Synopsis The codes of advertising by : Sut Jhally
Download or read book The codes of advertising written by Sut Jhally and published by . This book was released on 1999 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Advertising Handbook by : Helen Powell
Download or read book The Advertising Handbook written by Helen Powell and published by Routledge. This book was released on 2013-09-13 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book unravels the how & why of advertising and places the industry in its social, historical & political context. Focusing on key debates, it explores the competitive practices & discourses which govern the industry & those who work in it.
Book Synopsis European Media Law by : Oliver Castendyk
Download or read book European Media Law written by Oliver Castendyk and published by Kluwer Law International B.V.. This book was released on 2008-01-01 with total page 1428 pages. Available in PDF, EPUB and Kindle. Book excerpt: Supplies an in-depth commentary on EU media law, with detailed analysis of all important legislation and court decisions. It leads European lawyers with vast knowledge and practical experience of media law provide detailed expert commentary.
Book Synopsis Cambridge Marketing Handbook: Law by : Kiran Kapur
Download or read book Cambridge Marketing Handbook: Law written by Kiran Kapur and published by Kogan Page Publishers. This book was released on 2013-12-03 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketers should be aware that there is a large amount of regulation and legislation and that ignorance of the law is not an excuse. However, many marketers feel very unsure how the various rules and regulations affect them. This handbook examines the key issues that affect marketers in marketing communications, including both traditional media such as advertisements and social media. Written by a marketer, rather than a lawyer, this handbook is designed to give practical guidance on all the necessary aspects. Legal language is very precise, and hence complicated; this handbook uses colloquial language for clarity. Each chapter includes clear summaries, examples and flow diagrams to help marketers understand how to comply.
Book Synopsis Advertising to Children on TV by : Barrie Gunter
Download or read book Advertising to Children on TV written by Barrie Gunter and published by Routledge. This book was released on 2004-09-22 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth of TV platforms in terrestrial, satellite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialisation through advertising on media that have not previously been exploited. This book looks to the future in considering how effective codes of practice and regulation will develop.
Download or read book Ad Law written by Richard Lindsay and published by Kogan Page Publishers. This book was released on 2016-09-03 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ensuring marketers and advertisers are aware of the laws and regulations of advertising is now more important than ever. If a campaign is found to be potentially offensive, harmful, or misleading, it can 'go viral' in just the click of a mouse, and the implications of breaching those laws are likely to be both damaging and costly to a brand's reputation, its creative work, and the strategic planning behind it. Now offering level-headed advice on everyday questions encountered when designing and running promotional campaigns, Ad Law, the new book from the Institute of Practitioners in Advertising (IPA), is the ultimate handbook to the law and regulation of advertising and marketing communications. Containing guidance based on real-world experiences from media and advertising lawyers and the IPA legal team, this book expertly leads readers through the most applicable laws and regulations, common pitfalls and the practicalities behind them, such as the new industry-standard client/agency agreement. Covering issues such as intellectual property, privacy and defamation, plus the self-regulatory framework, Ad Law is the ideal companion for any advertising and marketing professional, or lawyer working within these sectors.
Book Synopsis The Codes of Advertising [microform] : Fetishism and the Context of Meaning in Modern Society by : Sut Jhally
Download or read book The Codes of Advertising [microform] : Fetishism and the Context of Meaning in Modern Society written by Sut Jhally and published by National Library of Canada. This book was released on 1984 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis THE IMPACT OF TELEVISION ADVERTISING ON CHILDREN by : Dr. Anjali Y. Chaudhari
Download or read book THE IMPACT OF TELEVISION ADVERTISING ON CHILDREN written by Dr. Anjali Y. Chaudhari and published by Lulu.com. This book was released on with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Publishing Law written by Hugh Jones and published by Routledge. This book was released on 2016-03-22 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publishing Law is an authoritative and engaging guide to a wide range of legal issues affecting publishing today. Hugh Jones and Christopher Benson present readers with clear and accessible guidance to the complex legal areas specific to the ever evolving world of contemporary publishing, including copyright, moral rights, contracts and licensing, privacy, confidentiality, defamation, infringement and trademarks, with analysis of legal issues relating to sales, advertising, marketing, distribution and competition. This new fifth edition presents updated coverage of the key principles of copyright , as well as new copyright exceptions, licensing and open access. There is also further in-depth coverage of the legal issues around the sale of digital content. Key features of the fifth edition include: updated coverage of EU and UK copyright, including a new chapter on copyright exceptions following the significant changes in the 2014 Regulations Comprehensive coverage of publishing contracts with authors, as well as with other providers, including translators, contributors and contracts for subsidiary rights up to date coverage of the Defamation Act 2013, and other changes to EU and UK legislation exploration of the legal issues relating to digital publishing, including eBook and other electronic agreements, data protection and online issues in relation to privacy, and copyright infringement a range of summary checklists on key issues, ranging from copyright ownership to promotion and data protection useful appendices offering an A to Z glossary of legal terms and lists of useful address and further reading.
Book Synopsis Broadcasting Policy in Canada by : Robert Armstrong
Download or read book Broadcasting Policy in Canada written by Robert Armstrong and published by University of Toronto Press. This book was released on 2010-01-01 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Broadcasting Policy in Canada traces the development of Canada's broadcasting legislation and analyses the roles and responsibilities of the key players in the broadcasting system, particularly those of the Canadian Radio-television and Telecommunications Commission (CRTC).
Book Synopsis Advertising Management : Theory & Practice by : Dr. Mahendra Kumar Padhy
Download or read book Advertising Management : Theory & Practice written by Dr. Mahendra Kumar Padhy and published by Laxmi Publications. This book was released on 2011-06 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Charity Administration Handbook by : Don Bawtree
Download or read book Charity Administration Handbook written by Don Bawtree and published by Bloomsbury Publishing. This book was released on 2018-06-22 with total page 1061 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential reference work for charity administrators and their professional advisers. Charity Administration Handbook, Sixth Edition has been extensively revised to take account of the Charities (Protection and Social Investment) Act 2016, the updated and revised Charities SORP and the new charity governance code. This new edition will bring you up to date on the audit rule changes on independent examination of charity accounts and whistleblowing; in addition there is new content on fundraising through social media, the Common Reporting Standard and the Small Donations Scheme. New developments since the last edition include: - New fundraising regime - Charities (Protection and Social Investment) Act 2016 - Charities SORP has been updated - New Northern Ireland regulatory regime - Audit rule changes - New charity governance code - New guidance on conflicts of interest - New content on fundraising through social media - New Common Reporting Standard - GDPR - Changes to retail gift aid and the Small Donations
Author :Great Britain: Parliament: House of Commons: Business, Innovation and Skills Committee Publisher :The Stationery Office ISBN 13 :9780215544124 Total Pages :228 pages Book Rating :4.5/5 (441 download)
Book Synopsis Broadband by : Great Britain: Parliament: House of Commons: Business, Innovation and Skills Committee
Download or read book Broadband written by Great Britain: Parliament: House of Commons: Business, Innovation and Skills Committee and published by The Stationery Office. This book was released on 2010-02-23 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Britain is a vital part of public policy which will define the United Kingdom's telecommunications networks for years to come, and so there must be a full-time Minister dedicated to the issue. This report supports a swift roll-out of Next Generation Access (NGA) networks across the country.
Book Synopsis The Global Advertising Regulation Handbook by : Mary Alice Shaver
Download or read book The Global Advertising Regulation Handbook written by Mary Alice Shaver and published by Routledge. This book was released on 2014-12-18 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is an important and visible component of marketing, competition, and consumer awareness. As many companies grow and expand to serve multinational audiences worldwide, there is a concomitant need to understand culture, customs and regulation in the world markets. Not only businesses but consumers and students as well need to understand the workings of advertising and its regulation in worldwide markets. This book is designed to fill this need for students and professionals. The book takes a thorough and critical view of the process in 21 countries, representing four continents of developed countries. An important feature of this handbook is the consistent, carefully plotted format of each chapter, facilitating easy access to key information. For each country, the chapters cover the following: form of government history of regulation along with current operating regulation systems route/manner in which cases are brought forward to regulating bodies advertising codes, if any, and how they work amount of money spent on advertising by year consumerism and its role in advertising specific regulation of advertising to children, health advertising and tobacco advertising sanctions and control of advertising found inadmissible position of commercial speech in country--if any Countries included are Argentina, Australia, Canada, Chile, China/Hong Kong, Colombia, Belgium, Brazil, Denmark, Finland, France, Japan, Korea, Mexico, Peru, Portugal, Spain, Sweden, the United States, and the United Kingdom. Each chapter's contributing author is a known expert in advertising with a particular insight on that country's language, culture, and advertising industry.
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