Television And Its Audience

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Television and Its Audience

Author : Patrick Barwise
Publisher : SAGE
ISBN 13 : 1849207208
Total Pages : 221 pages
Book Rating : 4.8/5 (492 download)

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Book Synopsis Television and Its Audience by : Patrick Barwise

Download or read book Television and Its Audience written by Patrick Barwise and published by SAGE. This book was released on 1988-11-24 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book by two leading experts takes a fresh look at the nature of television, starting from an audience perspective. It draws on over twenty years of research about the audience in the United States and Britain and about the many ways in which television is funded and organized around the world. The overall picture which emerges is of: a medium which is watched for several hours a day but usually at only a low level of involvement; an audience which views mainly for relaxation but which actively chooses favourite programmes; a flowering of new channels but with no fundamental change in what or how people watch; programmes costing millions to produce but only a few pennies to view; a wide range of programme types apparently similar to the range of print media but with nothing like the same degree of audience 'segmentation'; a global communication medium of dazzling scale, speed, and impact but which is slow at conveying complex information and perhaps less powerful than generally assumed. The book is packed with information and insights yet is highly readable. It is unique in relating so many of the issues raised by television to how we watch it. There is also a highly regarded appendix on advertising, as well as technical notes, a glossary, and references for further reading.

The Ideological Octopus

Author : Justin Lewis
Publisher : Routledge
ISBN 13 : 1135042802
Total Pages : 327 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis The Ideological Octopus by : Justin Lewis

Download or read book The Ideological Octopus written by Justin Lewis and published by Routledge. This book was released on 2013-06-19 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1991, this introduction to studying the television audience discusses developments in semiology and cultural studies and their contribution to our understanding of the power of television. How, in the most precise and intricate sense, does television influence the way we think about the world? What ideological role does it play in contemporary culture? Does TV control us or do we control it? This insightful book assesses the progress in responding to these questions and offers some answers of its own. In the 1980s, with the emergence of semiology and cultural studies in particular, there were a number of significant theoretical developments in our understanding of television's power of which this book provides an overview while also incorporating traditional approaches. It suggests that television influences us ambiguously and unpredictably, depending upon who we are and how we think. Ambiguity does not blunt television's power, it simply diversifies it into a very modern kind of omnipotence. Employing two major qualitative audience studies, this impressive study illustrates its argument with findings that are both unexpected and disturbing.

Television, Audiences and Cultural Studies

Author : David Morley
Publisher : Routledge
ISBN 13 : 1134937695
Total Pages : 331 pages
Book Rating : 4.1/5 (349 download)

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Book Synopsis Television, Audiences and Cultural Studies by : David Morley

Download or read book Television, Audiences and Cultural Studies written by David Morley and published by Routledge. This book was released on 2003-09-02 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: A multi-faceted exploration of audience research, in which Morley draws on a rich body of empirical work to examine the emergence, development and future of audience research.

Audience of One: Donald Trump, Television, and the Fracturing of America

Author : James Poniewozik
Publisher : Liveright Publishing
ISBN 13 : 1631494430
Total Pages : 304 pages
Book Rating : 4.6/5 (314 download)

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Book Synopsis Audience of One: Donald Trump, Television, and the Fracturing of America by : James Poniewozik

Download or read book Audience of One: Donald Trump, Television, and the Fracturing of America written by James Poniewozik and published by Liveright Publishing. This book was released on 2019-09-10 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the Top 10 Politics and Current Events Books of Fall 2019 (Publishers Weekly) An incisive cultural history that captures a fractious nation through the prism of television and the rattled mind of a celebrity president. Television has entertained America, television has ensorcelled America, and with the election of Donald J. Trump, television has conquered America. In Audience of One, New York Times chief television critic James Poniewozik traces the history of TV and mass media from the Reagan era to today, explaining how a volcanic, camera-hogging antihero merged with America’s most powerful medium to become our forty-fifth president. In the tradition of Neil Postman’s masterpiece Amusing Ourselves to Death, Audience of One shows how American media have shaped American society and politics, by interweaving two crucial stories. The first story follows the evolution of television from the three-network era of the 20th century, which joined millions of Americans in a shared monoculture, into today’s zillion-channel, Internet-atomized universe, which sliced and diced them into fractious, alienated subcultures. The second story is a cultural critique of Donald Trump, the chameleonic celebrity who courted fame, achieved a mind-meld with the media beast, and rode it to ultimate power. Braiding together these disparate threads, Poniewozik combines a cultural history of modern America with a revelatory portrait of the most public American who has ever lived. Reaching back to the 1940s, when Trump and commercial television were born, Poniewozik illustrates how Donald became “a character that wrote itself, a brand mascot that jumped off the cereal box and entered the world, a simulacrum that replaced the thing it represented.” Viscerally attuned to the media, Trump shape-shifted into a boastful tabloid playboy in the 1980s; a self-parodic sitcom fixture in the 1990s; a reality-TV “You’re Fired” machine in the 2000s; and finally, the biggest role of his career, a Fox News–obsessed, Twitter-mad, culture-warring demagogue in the White House. Poniewozik deconstructs the chaotic Age of Trump as the 24-hour TV production that it is, decoding an era when politics has become pop culture, and vice versa. Trenchant and often slyly hilarious, Audience of One is a penetrating and sobering review of the raucous, raging, farcical reality show—performed for the benefit of an insomniac, cable-news-junkie “audience of one”—that we all came to live in, whether we liked it or not.

Social TV

Author : Mike Proulx
Publisher : John Wiley & Sons
ISBN 13 : 1118239652
Total Pages : 225 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Social TV by : Mike Proulx

Download or read book Social TV written by Mike Proulx and published by John Wiley & Sons. This book was released on 2012-01-26 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet didn’t kill TV! It has become its best friend. Americans are watching more television than ever before, and we’re engaging online at the same time we’re tuning in. Social media has created a new and powerful “backchannel”, fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience television whenever and wherever we want. And “connected TVs” blend web and television content into a unified big screen experience bringing us back into our living rooms. Social TV examines the changing (and complex) television landscape and helps brands navigate its many emerging and exciting marketing and advertising opportunities. Social TV topics include: Leveraging the “second screen” to drive synched and deeper brand engagement Using social ratings analytics tools to find and target lean-forward audiences Aligning brand messaging to content as it travels time-shifted across devices Determining the best strategy to approach marketing via connected TVs Employing addressable TV advertising to maximize content relevancy Testing and learning from the most cutting-edge emerging TV innovations The rise of one technology doesn’t always mean the end of another. Discover how this convergence has created new marketing opportunities for your brand.

Watching Television Audiences

Author : John Tulloch
Publisher : Bloomsbury Academic
ISBN 13 : 9780340741429
Total Pages : 272 pages
Book Rating : 4.7/5 (414 download)

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Book Synopsis Watching Television Audiences by : John Tulloch

Download or read book Watching Television Audiences written by John Tulloch and published by Bloomsbury Academic. This book was released on 2000-09-29 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an up-to-date survey of current work on the audiences for different TV genres. It provides students and academics not only with an understanding of audience theories but also of the different methodologies used to research different types of audience.

Making Sense of Television

Author : Sonia Livingstone
Publisher : Routledge
ISBN 13 : 113497048X
Total Pages : 226 pages
Book Rating : 4.1/5 (349 download)

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Book Synopsis Making Sense of Television by : Sonia Livingstone

Download or read book Making Sense of Television written by Sonia Livingstone and published by Routledge. This book was released on 2013-03-07 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking the soap opera as a case study, this book explores the 'parasocial interaction' people engage in with television programmes. It looks at the nature of the 'active viewer' and the role of the text in social psychology. It also investigates the existing theoretical models offered by social psychology and other discourses. This second edition takes into account recent research work and theoretical developments in fields such as narrative psychology, social representation theory and ethnographic work on audiences, and look forward to the developing role of audience research. It will be an essential study for students and lecturers in social psychology and media studies.

Remote Control

Author : Ellen Seiter
Publisher : Routledge
ISBN 13 : 113503690X
Total Pages : 275 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis Remote Control by : Ellen Seiter

Download or read book Remote Control written by Ellen Seiter and published by Routledge. This book was released on 2013-06-19 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ways in which we watch television tell us much about our views of gender, the family and society. Bringing together the leading experts in the field of audience studies, this book investigates how viewers watch television, and what they think about the programmes they see. Originally published in 1989, the book is divided into two sections which discuss some of the theoretical issues at stake and then present case studies of a wide range of viewers: women office workers, Israeli watchers of Dallas, German families, the elderly, and American daytime soap fans. Contributors from Britain, the United States, Western Europe, Australia and Israel offer a wide range of perspectives, from feminism to post-modernism, and from semiotics to Marxism. ‘Together these essays constitute one of the best possible introductions to the leading edge of research into the phenomenon of television.’ Choice

Television and Its Audience

Author : Patrick Barwise
Publisher : SAGE Publications Limited
ISBN 13 :
Total Pages : 230 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Television and Its Audience by : Patrick Barwise

Download or read book Television and Its Audience written by Patrick Barwise and published by SAGE Publications Limited. This book was released on 1988 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Met lit. opg. Met reg. Mostly drawing on research about the audience and the many ways in which television is funded and organized from the USA and Britain, the authors aim to make sense of the nature of television and its problems in terms of the audience's viewing patterns and of the economics of the market.

Consuming Television

Author : Bob Mullan
Publisher : Wiley-Blackwell
ISBN 13 : 9780631202349
Total Pages : 256 pages
Book Rating : 4.2/5 (23 download)

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Book Synopsis Consuming Television by : Bob Mullan

Download or read book Consuming Television written by Bob Mullan and published by Wiley-Blackwell. This book was released on 1997-04-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consuming Television is a textbook designed to introduce students to the role of television in contemporary society and to encourage an understanding of what contemporary audiences are all about. Written clearly and simply, and devoid of jargon Covers both the empirical and theoretical ground in a lively manner Unlike most books on the television audience, this volume looks at the programmes themselves, as well as the production process (including policies which affect television production)

Transmedia Television

Author : Elizabeth Evans
Publisher :
ISBN 13 : 9780415712361
Total Pages : 0 pages
Book Rating : 4.7/5 (123 download)

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Book Synopsis Transmedia Television by : Elizabeth Evans

Download or read book Transmedia Television written by Elizabeth Evans and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Transmedia Television' explores attitudes towards the dramatic changes that television has undergone since the turn of the 21st century due to the development of digital technologies. It asks to what extent audiences are embracing these changes and what 'television' means in a multiplatform media landscape.

Television and American Culture

Author : Jason Mittell
Publisher : Oxford University Press, USA
ISBN 13 :
Total Pages : 484 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Television and American Culture by : Jason Mittell

Download or read book Television and American Culture written by Jason Mittell and published by Oxford University Press, USA. This book was released on 2010 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: Television and American Culture: An Overview introduces students to the study of television by looking at American television from a cultural perspective. The book is written for intermediate undergraduate and beginning graduate students for a range of television studies courses. Specifically, Mittell discusses television within the following contexts: the economics of the television industry, television's role within American democracy, the formal attributes of a variety of television genres, television as a site of gender and racial identity formation, television's role in everyday life, and the medium's technological and social impacts. The topical arrangement and comprehensive scope of the book differs from other television textbooks, arguing that we must incorporate a range of economic, political, aesthetic, and sociological perspectives to fully comprehend the medium of television.

Talk on Television

Author : Sonia Livingstone
Publisher : Routledge
ISBN 13 : 1134900449
Total Pages : 214 pages
Book Rating : 4.1/5 (349 download)

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Book Synopsis Talk on Television by : Sonia Livingstone

Download or read book Talk on Television written by Sonia Livingstone and published by Routledge. This book was released on 2002-09-10 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Not only is everyday conversation increasingly dependent on television, but more and more people are appearing on television to discuss social and personal issues. Is any public good served by these programmes or are they simply trashy entertainment which fills the schedules cheaply? Talk on Television examines the value and significance of televised public debate. Analysing a wide range of programmes including Kilroy, Donohue and The Oprah Winfrey Show, the authors draw on interviews with both the studio participants and with those watching at home. They ask how the media manage discussion programmes and whether the programmes really are providing new 'spaces' for public participators. They find out how audiences interpret the programmes when they appear on the screen themselves, and they unravel the conventions - debate, romance, therapy - which make up the genre. They also consider TV's function as a medium of education and information, finally discussing the dangers and opportunities the genre holds for audience participation and public debate in the future.

America, As Seen on TV

Author : Clara E. Rodríguez
Publisher : NYU Press
ISBN 13 : 1479818526
Total Pages : 237 pages
Book Rating : 4.4/5 (798 download)

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Book Synopsis America, As Seen on TV by : Clara E. Rodríguez

Download or read book America, As Seen on TV written by Clara E. Rodríguez and published by NYU Press. This book was released on 2018-03-20 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finalist, 2020 Latino Book Awards, Best Academic Themed Book The surprising effects of American TV on global viewers As a dominant cultural export, American television is often the first exposure to American ideals and the English language for many people throughout the world. Yet, American television is flawed, and, it represents race, class, and gender in ways that many find unfair and unrealistic. What happens, then, when people who grew up on American television decide to come to the United States? What do they expect to find, and what do they actually find? In America, As Seen on TV, Clara E. Rodríguez surveys international college students and foreign nationals working or living in the US to examine the impact of American television on their views of the US and on their expectations of life in the United States. She finds that many were surprised to learn that America is racially and economically diverse, and that it is not the easy-breezy, happy endings culture portrayed in the media, but a work culture. The author also surveys US-millennials about their consumption of US TV and finds that both groups share the sense that American TV does not accurately reflect racial/ethnic relations in the US as they have experienced them. However, the groups differ on how much they think US TV has influenced their views on sex, smoking and drinking. America, As Seen on TV explores the surprising effects of TV on global viewers and the realities they and US millennials actually experience in the US.

Watching While Black

Author : Beretta E. Smith-Shomade
Publisher : Rutgers University Press
ISBN 13 : 0813553881
Total Pages : 280 pages
Book Rating : 4.8/5 (135 download)

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Book Synopsis Watching While Black by : Beretta E. Smith-Shomade

Download or read book Watching While Black written by Beretta E. Smith-Shomade and published by Rutgers University Press. This book was released on 2013-01-10 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Television scholarship has substantially ignored programming aimed at Black audiences despite a few sweeping histories and critiques. In this volume, the first of its kind, contributors examine the televisual diversity, complexity, and cultural imperatives manifest in programming directed at a Black and marginalized audience. Watching While Black considers its subject from an entirely new angle in an attempt to understand the lives, motivations, distinctions, kindred lines, and individuality of various Black groups and suggest what television might be like if such diversity permeated beyond specialized enclaves. It looks at the macro structures of ownership, producing, casting, and advertising that all inform production, and then delves into television programming crafted to appeal to black audiences—historic and contemporary, domestic and worldwide. Chapters rethink such historically significant programs as Roots and Black Journal, such seemingly innocuous programs as Fat Albert and bro’Town, and such contemporary and culturally complicated programs as Noah’s Arc, Treme, and The Boondocks. The book makes a case for the centrality of these programs while always recognizing the racial dynamics that continue to shape Black representation on the small screen. Painting a decidedly introspective portrait across forty years of Black television, Watching While Black sheds much-needed light on under-examined demographics, broadens common audience considerations, and gives deference to the the preferences of audiences and producers of Black-targeted programming.

On Television (Large Print 16pt)

Author : Pierre Bourdieu
Publisher : ReadHowYouWant.com
ISBN 13 : 1459604172
Total Pages : 158 pages
Book Rating : 4.4/5 (596 download)

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Book Synopsis On Television (Large Print 16pt) by : Pierre Bourdieu

Download or read book On Television (Large Print 16pt) written by Pierre Bourdieu and published by ReadHowYouWant.com. This book was released on 2010-11-12 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: On Television exposes the invisible mechanisms of manipulation and censorship that determine what appears on the small screen. Bourdieu shows how the ratings game has transformed journalism - and hence politics - and even such seemingly removed fields as law' science' art' and philosophy. Bourdieu had long been concerned with the role of television in cultural and political life when he bypassed the political and commercial control of the television networks and addressed his country's viewers from the television station of the College de France. On Television' which expands on that lecture' not only describes the limiting and distorting effect of television on journalism and the world of ideas' but offers the blueprint for a counterattack.

Television Audiences Across the World

Author : J. Bourdon
Publisher : Palgrave Macmillan
ISBN 13 : 9781137345097
Total Pages : 0 pages
Book Rating : 4.3/5 (45 download)

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Book Synopsis Television Audiences Across the World by : J. Bourdon

Download or read book Television Audiences Across the World written by J. Bourdon and published by Palgrave Macmillan. This book was released on 2014-01-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first to deal with the world composition of television ratings. It focuses on the peoplemeter, a 25 year old technology which succeeds in homogenizing very different populations and television practices. It provides a fascinating account of the production of figures on which the whole world of popular culture depends.