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Author :
Publisher : Lulu.com
ISBN 13 : 0615221998
Total Pages : 87 pages
Book Rating : 4.6/5 (152 download)
Download or read book Naming Best Practices: A Guide to Effective Business and Product Naming written by and published by Lulu.com. This book was released on with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher : Lulu.com
ISBN 13 : 0615221467
Total Pages : 86 pages
Book Rating : 4.6/5 (152 download)
Download or read book Branding Best Practices: A Guide to Effective Business and Product Naming written by and published by Lulu.com. This book was released on with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rob Meyerson
Publisher : Business Expert Press
ISBN 13 : 1637421567
Total Pages : 233 pages
Book Rating : 4.6/5 (374 download)
Download or read book Brand Naming written by Rob Meyerson and published by Business Expert Press. This book was released on 2021-12-14 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: You don’t have a brand—whether it’s for a company or a product—until you have a name. The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won’t find a good name by dumping out Scrabble tiles. Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You’ll learn: What makes a good (and bad) name The step-by-step process professional namers use How to generate hundreds of name ideas The secrets of whittling the list down to a finalist The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.
Author : Alexandra Watkins
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1523099992
Total Pages : 169 pages
Book Rating : 4.5/5 (23 download)
Download or read book Hello, My Name Is Awesome written by Alexandra Watkins and published by Berrett-Koehler Publishers. This book was released on 2019-10-01 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate guide to naming your product or business has been updated throughout with twice as many resources as before, new stories (of both hits and flops), and an entirely new chapter on the power of names in the workplace. Too many new companies and products have names that look like the results of a drunken Scrabble game (Xobni, Svbtle, Doostang). In this entertaining and engaging book, ace-naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and effective brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test. A great name makes you SMILE because it is Suggestive—evokes something about your brand; is Memorable—makes an association with the familiar; uses Imagery—aids memory through evocative visuals; has Legs—lends itself to a theme for extended mileage; and is Emotional—moves people. A bad name, on the other hand, makes you SCRATCH your head because it is Spelling challenged—looks like a typo; is a Copycat—similar to competitors' names; is Restrictive—limits future growth; is Annoying—seems forced and frustrates customers; is Tame—feels flat, merely descriptive, and uninspired; suffers from the Curse of Knowledge—speaks only to insiders; and is Hard to pronounce—confuses and distances customers. This 50 percent–new second edition has double the number of brainstorming tools and techniques, even more secrets and strategies to nab an available domain name, a brand-new chapter on how companies are using creative names around the office to add personality to everything from cafeterias to conference rooms, and much more.
Author : Gerardus Blokdyk
Publisher : 5starcooks
ISBN 13 : 9780655403159
Total Pages : 290 pages
Book Rating : 4.4/5 (31 download)
Download or read book Product Naming Convention Third Edition written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2018-09-10 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do we keep improving Product naming convention? How much are sponsors, customers, partners, stakeholders involved in Product naming convention? In other words, what are the risks, if Product naming convention does not deliver successfully? How do we measure improved Product naming convention service perception, and satisfaction? Who are the people involved in developing and implementing Product naming convention? How do we ensure that implementations of Product naming convention products are done in a way that ensures safety? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Product naming convention investments work better. This Product naming convention All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Product naming convention Self-Assessment. Featuring 701 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Product naming convention improvements can be made. In using the questions you will be better able to: - diagnose Product naming convention projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Product naming convention and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Product naming convention Scorecard, you will develop a clear picture of which Product naming convention areas need attention. Your purchase includes access details to the Product naming convention self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard, and... - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation ...plus an extra, special, resource that helps you with project managing. INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
Author : Steve Rivkin
Publisher : Oxford University Press
ISBN 13 : 0199883408
Total Pages : 288 pages
Book Rating : 4.1/5 (998 download)
Download or read book The Making of a Name written by Steve Rivkin and published by Oxford University Press. This book was released on 2005-01-13 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide, the authors share the secrets of successful brand names--how they've indelibly stamped cultures around the world; who makes them; why they're made; and how they're compiled, bought, sold, and protected. The book outlines what kind of names exist--the initialized, descriptive, allusive, and coined. How namers surf on brainwaves. The do's, don'ts, and nevers of naming, how the structure of names is built from the ground up and how their sounds are engineered. Why names symbolize benefits. Where in the world brands may be found, and what will become of them. Fast-paced, illustration-packed, gazing at the past and probing into the future, this is the definitive book on naming. The Making of A Name is the one book anyone interested in "owned words" must have.
Author : David Howell
Publisher : Harriman House Limited
ISBN 13 : 1908003227
Total Pages : 116 pages
Book Rating : 4.9/5 (8 download)
Download or read book The Small Business Guide to China written by David Howell and published by Harriman House Limited. This book was released on 2012 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Small Business.
Author : Yogesh Kasat
Publisher : Packt Publishing Ltd
ISBN 13 : 1783980648
Total Pages : 348 pages
Book Rating : 4.7/5 (839 download)
Download or read book Microsoft Dynamics AX Implementation Guide written by Yogesh Kasat and published by Packt Publishing Ltd. This book was released on 2015-09-18 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your all-in-one guide to exploring and implementing Microsoft Dynamics AX About This Book From project kick-off to go live and upgrade, learn what to expect in each phase of the project This book guides you through the entire journey of a Dynamics AX implementation project, helping you to avoid the common pitfalls and adapt industry knowledge and best practices for your own project This one-stop guide is packed with key tools and techniques to aid your Dynamics AX implementation Who This Book Is For This book is for IT project managers, solution architects, and consultants who are planning to implement or are in the process of implementing or upgrading Dynamics AX. To use this book, you must have a working Dynamics AX system in place and must be familiar with the basics of Dynamics AX. What You Will Learn Prepare for a great start with effective project management and planning from the beginning Gather details early using effective requirement-gathering tools and techniques Gain tools and techniques for effective infrastructure planning and hardware sizing Get to grips with integration and data migration through planning and strategy Familiarize yourself with the reporting and BI tools Master functional and technical design to customize existing features and designs in your own projects Manage your configuration and you're your configuration from one environment to another Learn industry's best practices and recommendations on customization development and performance tuning In Detail Microsoft Dynamics AX is Enterprise Resource Planning (ERP) software that supports multi-site operations across various countries, providing international processing within the company. It is an ERP solution with a lot of features and functionality, and it provides support across the fields of financial, distribution, supply chain, project, customer relationship, HR, and field service management. This book is all about simplifying the overall implementation process of Dynamics AX. The purpose of this book is to help IT managers and solution architects implement Dynamics AX to increase the success rate of Dynamics AX projects. This all-in-one guide will take you through an entire journey of a Dynamics AX implementation, ensuring you avoid commonly-made mistakes during implementation. You'll begin with the installation of Dynamics AX and the basic requirements. Then, you'll move onto data migration, reporting, functional and technical design, configuration, and performance tuning. By the end of the book, you will know how to plan and execute Dynamics AX right, on your first attempt, using insider industry knowledge and best practices. Style and approach This is a progressive, easy-to-follow book that summarizes numerous aspects you need to know to make your Dynamics AX implementations successful using code examples to get you hands-on.
Author : Jacky Tai
Publisher : Marshall Cavendish International Asia Pte Ltd
ISBN 13 : 9814435333
Total Pages : 322 pages
Book Rating : 4.8/5 (144 download)
Download or read book Get a Name! written by Jacky Tai and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2010-09-30 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: So many companies and brands out there in the market, it will be impossible to stand out without a great name. Just imagine, there are already more than 150,000 companies operating in a small country like Singapore. How will your brand stand out if it doesn't have a great name? Finding a great name is also no longer easy because of the proliferation of companies and brands in our society. Chances are, the name you think of has already been registered and trademarked by someone else. So, what do you do? The 10 Rules Of Naming will show you how to create a powerful brand name in a simple, straightforward and jargon-free manner. Besides explaining the 10 rules of naming in detail, the book also covers the pitfalls of naming to avoid, binding everything together through vivid examples of how companies with great names went about creating those names.
Author : Ade Asefeso MCIPS MBA
Publisher : AA Global Sourcing Ltd
ISBN 13 : 1447897323
Total Pages : 107 pages
Book Rating : 4.4/5 (478 download)
Download or read book CEO Guide to Doing Business in China written by Ade Asefeso MCIPS MBA and published by AA Global Sourcing Ltd. This book was released on 2012-02-15 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: China is the great economic success story of the past 30 years. Since the “reform and opening-up” policy was introduced in 1978, China has changed beyond recognition. A Soviet-styled planned economy has transformed into a vibrant market-oriented economy and 400 million people have been lifted out of poverty. Well known for its manufacturing capability, China is the largest global producer of toys, textiles, washing machines, cameras and computers (among hundreds of other products). It is also the world’s largest consumer of iron, steel, coal and cement, and China’s hunger for raw materials continues. Over a million enterprises have flourished, and over 40 Chinese companies have entered the global Fortune 500 list.
Author : IBP USA
Publisher : Lulu.com
ISBN 13 : 1438768230
Total Pages : 261 pages
Book Rating : 4.4/5 (387 download)
Download or read book Moldova Investment and Business Guide Volume 1 Strategic and Practical Information written by IBP USA and published by Lulu.com. This book was released on 2013-08 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Moldova Investment and Business Guide - Strategic and Practical Information
Author :
Publisher : IICA
ISBN 13 : 929248074X
Total Pages : 70 pages
Book Rating : 4.2/5 (924 download)
Download or read book Good manufacturing practices: guide for small and medium sized agribusiness operators written by and published by IICA. This book was released on with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jake Knapp
Publisher : Random House
ISBN 13 : 1473526809
Total Pages : 288 pages
Book Rating : 4.4/5 (735 download)
Download or read book Sprint written by Jake Knapp and published by Random House. This book was released on 2016-03-10 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: A NEW YORK TIMES and WALL STREET JOURNAL bestseller 'A must read for entrepreneurs of all stripes' - Eric Ries, author of The Lean Startup From three partners at Google Ventures, a unique five-day process for solving tough business problems, proven at more than 100 companies. What’s the most important place to focus your effort? How many meetings and discussions does it take before you can be sure you have the right solution? What will your idea look like in real life? How do you start? Now there’s a surefire way to answer these important questions: the sprint. Designer Jake Knapp created the five-day process at Google, where sprints were used on everything from Google Search to Google X. He joined Braden Kowitz and John Zeratsky at Google Ventures, and together they have completed more than one hundred sprints with companies in mobile, e-commerce, healthcare, finance, and more. A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It’s for anyone with a big opportunity, problem, or idea who needs to get answers today.
Author : Lisa Merriam
Publisher :
ISBN 13 : 9780982082935
Total Pages : 122 pages
Book Rating : 4.0/5 (829 download)
Download or read book Merriam's Guide to Naming written by Lisa Merriam and published by . This book was released on 2013-05-01 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Naming is the first--and some say hardest--step in creating a brand. This guide gives you practical advice and real-world examples that help you get past the frustration, cut the expense, and avoid common mistakes and pitfalls in naming your company or product. Inside, you will find: - What worked for the world's biggest brands - The key criteria of a great name - What common advice is nonsense that you should avoid - How to create, evaluate and implement your name - Navigate past the stumbling blocks that waste your tme and cost you money - Dealing with the challenge of domain names - Addressing complex issues such as how company names relate to product names, renaming, and naming for mergers and acquisitions - Now with expanded tools for finding names and creating new ideas Merriam's Guide to Naming provides you with a proven process that works for small-budget start-ups and scales for billion dollar global organizations.
Author : Joseph D. Nally
Publisher : CRC Press
ISBN 13 : 1420020935
Total Pages : 418 pages
Book Rating : 4.4/5 (2 download)
Download or read book Good Manufacturing Practices for Pharmaceuticals written by Joseph D. Nally and published by CRC Press. This book was released on 2016-04-19 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: With global harmonization of regulatory requirements and quality standards and national and global business consolidations ongoing at a fast pace, pharmaceutical manufacturers, suppliers, contractors, and distributors are impacted by continual change. Offering a wide assortment of policy and guidance document references and interpretations, this Sixth Edition is significantly expanded to reflect the increase of information and changing practices in CGMP regulation and pharmaceutical manufacturing and control practices worldwide. An essential companion for every pharmaceutical professional, this guide is updated and expanded by a team of industry experts, each member with extensive experience in industry or academic settings.
Author : Brad Flowers
Publisher : Entrepreneur Press
ISBN 13 : 1613084234
Total Pages : 152 pages
Book Rating : 4.6/5 (13 download)
Download or read book The Naming Book written by Brad Flowers and published by Entrepreneur Press. This book was released on 2020-03-17 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: NAME YOUR BUSINESS. TELL YOUR STORY. Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business—and it needs to stand out. In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You’ll learn how to: Set clear goals for your name and brand before you start Craft a brainstorming list based on your business mission Build a brand unique to you by creating your own word Find the balance between “cool” and clear Narrow down your list of names with five easy tests
Author : Office of the Federal Register (U S )
Publisher : Government Printing Office
ISBN 13 : 9780160847929
Total Pages : 772 pages
Book Rating : 4.8/5 (479 download)
Download or read book Code of Federal Regulations, Title 16, Commercial Practices, PT. 0-999, Revised as of January 1, 2010 written by Office of the Federal Register (U S ) and published by Government Printing Office. This book was released on 2010-04 with total page 772 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Code of Federal Regulations is a codification of the general and permanent rules published in the Federal Register by the Executive departments and agencies of the United States Federal Government.
