Myths Of Pr

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Myths of PR

Author : Rich Leigh
Publisher : Kogan Page Publishers
ISBN 13 : 0749479604
Total Pages : 225 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Myths of PR by : Rich Leigh

Download or read book Myths of PR written by Rich Leigh and published by Kogan Page Publishers. This book was released on 2017-04-03 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to shatter widespread misconceptions about PR, and grant readers insights into why these myths have endured in spite of clearly demonstrable evidence to the contrary. By exploring topics that readers will relate to (though many might frequently misunderstand), Myths of PR will shed new light on essential PR methodology. From the assumption that PR is a never-ending party, propagated by the way the industry is shown in the media and entertainment, to more potentially damaging misconceptions such as the often-repeated 'all publicity is good publicity', it is an engaging, anecdotal read that offers authentic insights into the reality of PR practice from one of the brightest and most exciting young communication experts in the UK.

Public Lies and Private Truths

Author : Bill Mallinson
Publisher : Burns & Oates
ISBN 13 : 9780304338337
Total Pages : 0 pages
Book Rating : 4.3/5 (383 download)

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Book Synopsis Public Lies and Private Truths by : Bill Mallinson

Download or read book Public Lies and Private Truths written by Bill Mallinson and published by Burns & Oates. This book was released on 1996 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is a certain mystique surrounding the public relations industry. The truth is that very few people outside the business actually know what goes on within it. This book dispels many of the myths about PR and informs engagingly about the day-to-day affairs of the public relations industry.Public Lies and Private Truths exposes the workings of the PR industry, points to the key players, and shows how to get on by making contacts and developing networks. It covers the necessary skills for success, such as adeptness in the ability to grasp relevant facts, to write and speak cogently and to understand why competitors think and behave as they do. A comparison is made between the perceptions and the realities of public relations in Britain, North America and continental Europe, and the implications for a unified Europe are considered.This highly informative and entertaining book is essential reading for public relations professional, hopeful entrants and all those on relevant courses in PR, advertising and marketing.

Journalism & PR

Author : Jim Macnamara
Publisher : Peter Lang Incorporated, International Academic Publishers
ISBN 13 : 9781433124273
Total Pages : 0 pages
Book Rating : 4.1/5 (242 download)

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Book Synopsis Journalism & PR by : Jim Macnamara

Download or read book Journalism & PR written by Jim Macnamara and published by Peter Lang Incorporated, International Academic Publishers. This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reviews 100 years of research into the interrelationship between journalism and PR and, based on in-depth interviews with senior editors, journalists, and PR practitioners in several countries, presents new insights into the methods and extent of PR influence, its implications, and the need for transparency and change, making it a must-read for researchers and students in the field.

Public Relations and Social Theory

Author : Øyvind Ihlen
Publisher : Routledge
ISBN 13 : 1135840377
Total Pages : 385 pages
Book Rating : 4.1/5 (358 download)

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Book Synopsis Public Relations and Social Theory by : Øyvind Ihlen

Download or read book Public Relations and Social Theory written by Øyvind Ihlen and published by Routledge. This book was released on 2009-03-30 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations and Social Theory broadens the theoretical scope of public relations through its application of the works of prominent social theorists to the study of public relations. The volume focuses on the work of key social theorists, including Jürgen Habermas, Niklas Luhmann, Michel Foucault, Ulrich Beck, Pierre Bourdieu, Anthony Giddens, Robert Putnam, Erving Goffman, Peter L. Berger, Gayatri Chakravorty Spivak, Bruno Latour, Leon Mayhew, Dorothy Smith and Max Weber. Unique in its approach, the collection demonstrates how the theories of these scholars come to bear on the understanding of public relations as a social activity. Understanding public relations in its societal context entails a focus on such concepts as trust, legitimacy, understanding, and reflection, as well as on issues of power, behavior, and language. Each chapter is devoted to an individual theorist, providing an overview of that theorist’s key concepts and contributions, and exploring how these concepts can be applied to public relations as a practice. Each chapter also includes a box giving a short and concise presentation of the theorist, along with recommendation of key works and secondary literature. Overall, this volume will enhance understanding of theories and their applications in public relations, expanding the breadth and depth of the theoretic foundations of public relations. It will be of great interest to scholars and graduate students in public relations and strategic communication.

Media Capitalism

Author : Thomas Klikauer
Publisher : Springer Nature
ISBN 13 : 3030879585
Total Pages : 513 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Media Capitalism by : Thomas Klikauer

Download or read book Media Capitalism written by Thomas Klikauer and published by Springer Nature. This book was released on 2022-01-01 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book argues that media and capitalism no longer exist as separated entities, and posits three reasons why one can no longer exist without the other. Firstly, mass media have become indispensable to capitalism due to the media’s ability to sell the commodities of mass consumerism. Media capitalism also creates pro-capital attitudes among a target population and establishes an ideological hegemony. Thirdly, media capitalism provides mass deception to hide the pathologies of capitalism, which include mass poverty, rising inequalities, and the acceleration of global warming. To illuminate this, the book’s historical chapter traces the emergence of media capitalism. Its subsequent chapters show how media capitalism has infiltrated the public sphere, society, schools, universities, the world of work and finally, democracy. The book concludes by outlining how societies can transition from media capitalism to a post-media- capitalist society.

Marketing Myths that are Killing Business

Author : Kevin J. Clancy
Publisher : McGraw Hill Professional
ISBN 13 : 9780070113619
Total Pages : 354 pages
Book Rating : 4.1/5 (136 download)

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Book Synopsis Marketing Myths that are Killing Business by : Kevin J. Clancy

Download or read book Marketing Myths that are Killing Business written by Kevin J. Clancy and published by McGraw Hill Professional. This book was released on 1995 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a brash and brilliant style, two of the world's most renowned marketing consultants open reader's eyes to 170 myths that are killing products, services and brands. They steer readers toward radical change that will snatch them from the jaws of death wish marketing. Illustrations.

philosophy, initiation and myths of the indians of guiana and adjacent countries

Author :
Publisher : Brill Archive
ISBN 13 :
Total Pages : 174 pages
Book Rating : 4./5 ( download)

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Book Synopsis philosophy, initiation and myths of the indians of guiana and adjacent countries by :

Download or read book philosophy, initiation and myths of the indians of guiana and adjacent countries written by and published by Brill Archive. This book was released on with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Great Myths of Child Development

Author : Stephen Hupp
Publisher : John Wiley & Sons
ISBN 13 : 1118521226
Total Pages : 208 pages
Book Rating : 4.1/5 (185 download)

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Book Synopsis Great Myths of Child Development by : Stephen Hupp

Download or read book Great Myths of Child Development written by Stephen Hupp and published by John Wiley & Sons. This book was released on 2015-02-23 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Great Myths of Child Development reveals the latest evidence-based science behind the myths and misconceptions about the developing child. Shatters the most commonly-held child development myths Reveals the science behind such topical issues as twin-telepathy, sex-prediction, and imaginary friends Covers hot-button issues like childhood vaccines, spankings, “time-outs,” and breastfeeding of older children Features numerous pop culture references and examples drawn from popular TV shows and movies, such as Duck Dynasty, Modern Family and Mad Men Points to a wealth of supplementary resources for interested parents—from evidence-based treatments and self-help books to relevant websites

Journalism Et PR

Author : Jim Macnamara
Publisher :
ISBN 13 : 9781453913550
Total Pages : 284 pages
Book Rating : 4.9/5 (135 download)

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Book Synopsis Journalism Et PR by : Jim Macnamara

Download or read book Journalism Et PR written by Jim Macnamara and published by . This book was released on 2014 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Myths of Social Media

Author : Michelle Carvill
Publisher : Kogan Page Publishers
ISBN 13 : 1398607797
Total Pages : 305 pages
Book Rating : 4.3/5 (986 download)

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Book Synopsis Myths of Social Media by : Michelle Carvill

Download or read book Myths of Social Media written by Michelle Carvill and published by Kogan Page Publishers. This book was released on 2022-10-03 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic. Don't they? The use of social media as a business tool is dominated by falsehoods, fictions and fabrications. In Myths of Social Media, digital consultant Michelle Carvill and workplace psychologist Ian MacRae dismiss many of the most keenly-held misconceptions and instead, present the reality of social media best practice. Using helpful and instructive, sometimes entertaining and occasionally eye-watering examples of what you should and should not do, Myths of Social Media debunks the most commonly held myths and shows you how to use social media effectively for work and at work. About the Business Myths series... The Business Myths series tackles the falsehoods that pervade the business world. From leadership and management to social media, strategy and the workplace, these accessible books overturn out-of-date assumptions, skewer stereotypes and put oft-repeated slogans to the test. Entertaining and rigorously researched, these books will equip you with the insight and no-nonsense wisdom you need to succeed.

North American Perspectives on the Development of Public Relations

Author : Tom Watson
Publisher : Springer
ISBN 13 : 1349950440
Total Pages : 141 pages
Book Rating : 4.3/5 (499 download)

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Book Synopsis North American Perspectives on the Development of Public Relations by : Tom Watson

Download or read book North American Perspectives on the Development of Public Relations written by Tom Watson and published by Springer. This book was released on 2016-12-09 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the seventh volume of The National Perspectives on the Development of Public Relations: Other Voices series, which is the first to offer an authentic worldwide view of the history of public relations freed from a corporatist framework.. The series features seven books, six of which cover continental and regional groups including (Book 1) Asia and Australasia, (Book 2) Eastern Europe and Russia, (Book 3) Middle East and Africa, (Book 4) Latin America and Caribbean, (Book 5) Western Europe, and this volume, (Book 7) North America. The sixth volume featured five essays on new and revised historiographic and theoretical approaches. Written by leading public relations historians and scholars, some histories of national public relations development are offered for the first time while others are reinterpreted using new archival sources and other historiographical approaches. The National Perspectives on the Development of Public Relations: Other Voices series makes a major contribution to the wider knowledge of PR’s history.

Myth in Modern Media Management and Marketing

Author : Kreft, Jan
Publisher : IGI Global
ISBN 13 : 1522591028
Total Pages : 317 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Myth in Modern Media Management and Marketing by : Kreft, Jan

Download or read book Myth in Modern Media Management and Marketing written by Kreft, Jan and published by IGI Global. This book was released on 2019-06-14 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: The development of communication technology and the proliferation of centers that collect, interpret, and transmit information does not mean that communities have become a more transparent and enlightened environment. If anything, the pioneering research of modern communication signifies the ambiguity of individual and collective existence. Myth in Modern Media Management and Marketing is an essential reference source that discusses the analysis of the role of myth and mythical thinking in the operation of media organizations and their functioning on the media market. Featuring research on topics such as social media, brand management, and advertising, this book is ideally designed for social media analysts, media specialists, public relations managers, media managers, marketers, advertisers, students, researchers, and professionals involved with media and new media management.

Essays on mythology, traditions and customs

Author : Friedrich Max Müller
Publisher :
ISBN 13 :
Total Pages : 418 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Essays on mythology, traditions and customs by : Friedrich Max Müller

Download or read book Essays on mythology, traditions and customs written by Friedrich Max Müller and published by . This book was released on 1869 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Chips from a German Workshop: Essays on mythology, traditions and customs

Author : Friedrich Max Müller
Publisher :
ISBN 13 :
Total Pages : 422 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Chips from a German Workshop: Essays on mythology, traditions and customs by : Friedrich Max Müller

Download or read book Chips from a German Workshop: Essays on mythology, traditions and customs written by Friedrich Max Müller and published by . This book was released on 1890 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Chips from a German Workshop: Essays on mythology, traditions, and customs. 1874

Author : Friedrich Max Müller
Publisher :
ISBN 13 :
Total Pages : 422 pages
Book Rating : 4.1/5 (314 download)

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Book Synopsis Chips from a German Workshop: Essays on mythology, traditions, and customs. 1874 by : Friedrich Max Müller

Download or read book Chips from a German Workshop: Essays on mythology, traditions, and customs. 1874 written by Friedrich Max Müller and published by . This book was released on 1874 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Great Myths of Education and Learning

Author : Jeffrey D. Holmes
Publisher : John Wiley & Sons
ISBN 13 : 111870939X
Total Pages : 223 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis Great Myths of Education and Learning by : Jeffrey D. Holmes

Download or read book Great Myths of Education and Learning written by Jeffrey D. Holmes and published by John Wiley & Sons. This book was released on 2016-05-02 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Great Myths of Education and Learning reviews the scientific research on a number of widely-held misconceptions pertaining to learning and education, including misconceptions regarding student characteristics, how students learn, and the validity of various methods of assessment. A collection of the most important and influential education myths in one book, with in-depth examinations of each topic Focusing on research evidence regarding how people learn and how we can know if learning has taken place, the book provides a highly comprehensive review of the evidence contradicting each belief Topics covered include student characteristics related to learning, views of how the learning process works, and issues related to teaching techniques and testing

The Origin Myths and Holy Places in the Old Testament

Author : Lukasz Niesiolowski-Spano
Publisher : Routledge
ISBN 13 : 1134938373
Total Pages : 282 pages
Book Rating : 4.1/5 (349 download)

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Book Synopsis The Origin Myths and Holy Places in the Old Testament by : Lukasz Niesiolowski-Spano

Download or read book The Origin Myths and Holy Places in the Old Testament written by Lukasz Niesiolowski-Spano and published by Routledge. This book was released on 2016-04-08 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Origin Myths and Holy Places in the Old Testament' examines the biblical narratives which describe the origins of holy places. It argues for the Hellenistic origin or redaction of most of these narratives. Three central questions are addressed: are there common features in biblical accounts about the foundation of places of worship; are there elements in the aetiological stories that reveal the 'real' mythology/rituals of the sanctuary; what were the circumstances of the creation of such narratives?