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Myths Of Social Media
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Book Synopsis Myths of Social Media by : Michelle Carvill
Download or read book Myths of Social Media written by Michelle Carvill and published by . This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand the do's and don'ts, and dismiss the fallacies of using social media for business in this well researched and practical guide.
Book Synopsis Myths of Social Media by : Michelle Carvill
Download or read book Myths of Social Media written by Michelle Carvill and published by Kogan Page Publishers. This book was released on 2020-03-03 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: SHORTLISTED: Business Book Awards 2021 - Sales & Marketing Everyone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic. Don't they? The use of social media as a business tool is dominated by falsehoods, fictions and fabrications. In Myths of Social Media, digital consultant Michelle Carvill and workplace psychologist Ian MacRae dismiss many of the most keenly-held misconceptions and instead, present the reality of social media best practice. Using helpful and instructive, sometimes entertaining and occasionally eye-watering examples of what you should and should not do, Myths of Social Media debunks the most commonly held myths and shows you how to use social media effectively for work and at work.
Book Synopsis Myths of Social Media by : Michelle Carvill
Download or read book Myths of Social Media written by Michelle Carvill and published by Kogan Page Publishers. This book was released on 2022-10-03 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic. Don't they? The use of social media as a business tool is dominated by falsehoods, fictions and fabrications. In Myths of Social Media, digital consultant Michelle Carvill and workplace psychologist Ian MacRae dismiss many of the most keenly-held misconceptions and instead, present the reality of social media best practice. Using helpful and instructive, sometimes entertaining and occasionally eye-watering examples of what you should and should not do, Myths of Social Media debunks the most commonly held myths and shows you how to use social media effectively for work and at work. About the Business Myths series... The Business Myths series tackles the falsehoods that pervade the business world. From leadership and management to social media, strategy and the workplace, these accessible books overturn out-of-date assumptions, skewer stereotypes and put oft-repeated slogans to the test. Entertaining and rigorously researched, these books will equip you with the insight and no-nonsense wisdom you need to succeed.
Book Synopsis Myths of Social Media by : Michelle Carvill
Download or read book Myths of Social Media written by Michelle Carvill and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic. Don't they? In Myths of Social Media, digital consultant Michelle Carvill and workplace psychologist Ian MacRae dismiss many of the most keenly-held misconceptions and instead, present the reality of social media best practice.
Book Synopsis Likes Don't Pay Bills by : Sunbird Marketing
Download or read book Likes Don't Pay Bills written by Sunbird Marketing and published by Sunbird Marketing. This book was released on 2020-09-15 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you getting tons of likes on your social media posts, but struggle to turn those likes into leads and sales? You are not alone. There are plenty of people with tens of thousands of followers who get hundreds of likes and comments on every single post, but yet struggle to sell even one unit of their product. The underlying problem is that most social media marketing strategies are built to inflate metrics such as likes, comments, and shares. These metrics might look cool, but they accomplish very little alone. That being said. Social media marketing is super powerful and can be a huge revenue stream to your business - if you do it right. Likes don't pay bills bust the five most significant social media marketing myths, and give you clear, actionable strategies of what you can do today to be more successful on social media. Myth 1: Your Followers Care About You Myth 2: More Likes and Shares are Better Myth 3: There Is So Much Noise, I Need to Find the Best Hack to Break Through Myth 4: Post X Times Per Day at Exactly X O'clock Myth 5: My Product Doesn't Sell - Fix It with More Ads Are you ready to unleash social media marketing's true power and get leads and sales instead of likes and shares? You can start now.
Book Synopsis Misunderstanding News Audiences by : Eiri Elvestad
Download or read book Misunderstanding News Audiences written by Eiri Elvestad and published by Routledge. This book was released on 2018-04-09 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Misunderstanding News Audiences interrogates the prevailing myths around the impact of the Internet and social media on news consumption and democracy. The book draws on a broad range of comparative research into audience engagement with news, across different geographic regions, to provide insight into the experience of news audiences in the twenty-first century. From its inception, it was imagined that the Internet would benignly transform the nature of news media and its consumers. There were predictions that it would, for example, break up news oligarchies, improve plurality and diversity through news personalisation, create genuine social solidarity online, and increase political awareness and participation among citizens. However, this book finds that, while mainstream news media is still the major source of news, the new media environment appears to lead to greater polarisation between news junkies and news avoiders, and to greater political polarisation. The authors also argue that the dominant role of the USA in the field of news audience research has created myths about a global news audience, which obscures the importance of national context as a major explanation for news exposure differences. Misunderstanding News Audiences presents an important analysis of findings from recent audience studies and, in doing so, encourages readers to re-evaluate popular beliefs about the influence of the Internet on news consumption and democracy in the West.
Book Synopsis Myths of Social Media by : Ian Macrae
Download or read book Myths of Social Media written by Ian Macrae and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand the do's and don'ts, and dismiss the fallacies of using social media for business in this well researched and practical guide. --
Download or read book Myths of Work written by Ian MacRae and published by Kogan Page Publishers. This book was released on 2017-10-03 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buying a table tennis table will make your staff happier. Working eight hours a day, five days a week, will result in the most productivity. Paying higher salaries will always result in higher motivation. But will it really? There are a staggering number of myths, stereotypes and out-of-date rules that abound in the workplace. This can make it feel impossible to truly know how to get the most out of your career, your team and your organization. In Myths of Work, Ian MacRae and Adrian Furnham take an entertaining and evidence-based look at the most pervasive myths about our working lives, from the serious to the ridiculous, to give you the insight you need to become a better manager in the modern workplace. Fascinating real life case studies from organizations around the world display the myths (and how to overcome them) in practice. Myths of Work takes the most up-to-date academic research in business and psychology and combines it with practical insights, a lively writing style and a handy dip-in-and-out structure to form your ultimate guide to becoming a better enlightened manager.
Book Synopsis Myth in Modern Media Management and Marketing by : Kreft, Jan
Download or read book Myth in Modern Media Management and Marketing written by Kreft, Jan and published by IGI Global. This book was released on 2019-06-14 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: The development of communication technology and the proliferation of centers that collect, interpret, and transmit information does not mean that communities have become a more transparent and enlightened environment. If anything, the pioneering research of modern communication signifies the ambiguity of individual and collective existence. Myth in Modern Media Management and Marketing is an essential reference source that discusses the analysis of the role of myth and mythical thinking in the operation of media organizations and their functioning on the media market. Featuring research on topics such as social media, brand management, and advertising, this book is ideally designed for social media analysts, media specialists, public relations managers, media managers, marketers, advertisers, students, researchers, and professionals involved with media and new media management.
Book Synopsis 101 Career Myths Debunked by : Elizabeth L. Campbell
Download or read book 101 Career Myths Debunked written by Elizabeth L. Campbell and published by Taylor & Francis. This book was released on 2022-08-01 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if everything you know about careers is false? Bombarded by toxic misinformation about unemployment and failing career prospects, job hunters are often halted by fear. 101 Career Myths Debunked is essential reading for college students, job hunters, and career changers to discover the myths holding them back and reveal the surprising truths and practical steps that will set them on the path to career success. Written by a counseling psychologist and career psychology expert, 101 Career Myths Debunked is your personal career coach and ultimate planning guide. This easy-to-use workbook will show you how to boost your confidence and build a life you love. It walks you through the entire career development process and helps you deal successfully with everything you need to consider. You’ll learn practical new ways to move forward from your present uncertainty into a promising future.
Download or read book Myths of PR written by Rich Leigh and published by Kogan Page Publishers. This book was released on 2017-04-03 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to shatter widespread misconceptions about PR, and grant readers insights into why these myths have endured in spite of clearly demonstrable evidence to the contrary. By exploring topics that readers will relate to (though many might frequently misunderstand), Myths of PR will shed new light on essential PR methodology. From the assumption that PR is a never-ending party, propagated by the way the industry is shown in the media and entertainment, to more potentially damaging misconceptions such as the often-repeated 'all publicity is good publicity', it is an engaging, anecdotal read that offers authentic insights into the reality of PR practice from one of the brightest and most exciting young communication experts in the UK.
Book Synopsis Evidence-based Teaching in Nursing by : Sharon Cannon
Download or read book Evidence-based Teaching in Nursing written by Sharon Cannon and published by Jones & Bartlett Publishers. This book was released on 2016 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Designed to assist aspiring, novice, and experienced faculty members in obtaining a strong foundation for evidence-based teaching (EBT). Evidence-Based Teaching in Nursing: A Foundation for Educators explores past, present, and future aspects for teaching nursing in a variety of settings. This text promotes and demonstrates practical approaches for classroom, clinical, and simulation learning experiences while incorporating technology, generational considerations, and evidence. What's more, it addresses the academic environment while considering a wide array of teaching and learning aspects."--Pub. desc
Download or read book Writing Myths written by Kristina Adams and published by Kristina Adams. This book was released on with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everything you wanted to know about writing but were too embarrassed to ask. Can you make a living from writing? How much money do authors make per book? Just how important is book marketing? Discover the answers to these common questions and more in Writing Myths, the latest nonfiction book by bestselling author and blogger Kristina Adams. If you’re considering a career as any kind of writer, this book is a must-read. You’ll finish it ready to make an informed decision about your writing career. Even seasoned writers will learn new and fascinating facts about the industry that they work in. Find out what myths are holding you back in your writing career – download your copy today. Google keywords: writing career, novel writing, productivity, publishing industry, writing industry, books for writers, advice for writers, procrastination, inspiration, motivation, creativity, self-publishing, book marketing, indie publishing, traditional publishing, blogging for authors, advice for authors
Book Synopsis The Mythology of Crime and Criminal Justice by : Victor E. Kappeler
Download or read book The Mythology of Crime and Criminal Justice written by Victor E. Kappeler and published by Waveland Press. This book was released on 2017-07-18 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: The social construction of crime is often out of proportion to the threat posed. The media and advocacy groups shine a spotlight on some crimes and ignore others. Street crime is highlighted as putting everyone at risk of victimization, while the greater social harms from corporate malfeasance receive far less attention. Social arrangements dictate what is defined as crime and the punishments for those who engage in the proscribed behavior. Interest groups promote their agendas by appealing to public fears. Justifications often have no basis in fact, but the public accepts the exaggerations and blames the targeted offenders. The net-widening effect of more laws and more punishment catches those least able to defend themselves. This innovative alternative to traditional textbooks provides insightful observations of myths and trends in criminal justice. Fourteen chapters challenge misconceptions about specific crimes or aspects of the criminal justice system. Kappeler and Potter dissect popular images of crimes and criminals in a cogent, compelling, and engaging manner. They trace the social construction of each issue and identify the misleading statistics and fears that form the basis of myths—and the collateral damage of basing policies on mythical beliefs. The authors encourage skepticism about commonly accepted beliefs, offer readers a fresh perspective, and urge them to analyze important issues from novel vantage points.
Book Synopsis Professional Nursing - E-Book by : Beth Black
Download or read book Professional Nursing - E-Book written by Beth Black and published by Elsevier Health Sciences. This book was released on 2016-04-20 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Appropriate for use in early courses in baccalaureate curricula; in RN-to-BSN and RN-to-MSN courses; and as a resource for practicing nurses and graduate students, Professional Nursing: Concepts & Challenges, 8th Edition equips students and new nurses to positively impact their careers and the nursing profession. This leading text details what it means to be a professional nurse — the history, values and standards, and commitment to life-long learning. This edition features new information on QSEN, Electronic Health Record information, the effect of social media in nursing, and updated information on the Affordable Care Act. Valuable learning aids throughout every chapter include: case studies, cultural challenges, evidence-based practice, critical thinking, interviews, professional profiles, historical notes, nursing research, concepts & challenges, and ideas for further exploration. This edition discusses the current state of the nursing profession, standards and scope of practice, transition into professional practice, health care delivery systems, and future challenges for the nursing profession. Evidence-based Practice boxes highlight problems identified in patient care, the nursing researcher’s questions and research, the results of that research, and the resultant recommendations for care. Considering Culture boxes highlight the impact of culture on the way in which nurses fulfill their roles and the way in which patients experience healthcare. Interview boxes explore the issues of culture and faith from the perspectives of leaders in those fields. Thinking Critically Challenges present questions or scenarios for in-depth consideration of relevant issues. Case Study boxes feature scenarios involving relevant issues in patient care. Discusses the implications of social media on nursing, including ethics and boundaries. Historical Notes highlight little-known stories of heroisms in the nursing profession. Key terms are bolded where defined in the text. A Glossary is included at the end of the text. Learning outcomes are presented at the chapter openings. Concepts and Challenges and Ideas for Further Exploration at the end of the chapters help you in review and test prep.
Book Synopsis The Relevant Educator by : Tom Whitby
Download or read book The Relevant Educator written by Tom Whitby and published by Corwin Press. This book was released on 2014-08-01 with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professional growth and social media savvy at your fingertips! This information-packed resource from digital experts Anderson and Whitby makes it easy to build a thriving professional network using social media. Easy-to-implement ideas, essential tools, and real-life vignettes help teachers learn to: Find and choose the best social media tools, products, and communities Start and grow a collaborative, high-quality PLN using Twitter, blogging, LinkedIn, and more Use social media to enhance 21st Century education Engage in authentic personal and professional learning Includes invaluable resources and an in-depth analysis of the social media landscape. Collaboration has never been easier with this must-have guide!
Book Synopsis Justice, Crime, and Ethics by : Michael C. Braswell
Download or read book Justice, Crime, and Ethics written by Michael C. Braswell and published by Routledge. This book was released on 2019-11-06 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt: Justice, Crime, and Ethics, a leading textbook in criminal justice programs, examines ethical dilemmas pertaining to the administration of criminal justice and professional activities in the field. This tenth edition continues to deliver a broad scope of topics, focusing on law enforcement, legal practice, sentencing, corrections, research, crime control policy, and philosophical issues. The book’s robust coverage encompasses contentious issues such as capital punishment, prison corruption, and the use of deception in police interrogation. The tenth edition includes new material in a number of chapters including "Learning Police Ethics," "Using Ethical Dilemmas in Training Police," "Prison Corruption," "Crime and Justice Myths," "Corporate Misconduct and Ethics," "Ethics and Criminal Justice Research," and "Ethical Issues in Confronting Terrorism." The use of "Case Studies," "Ethical Dilemmas," and "Policy and Ethics" boxes continues throughout the textbook. A new feature for this edition is the inclusion of "International Perspective" boxes in a number of relevant chapters. Students of criminal justice, as well as instructors and professionals in the field, continue to rely on this thorough, dependable resource on ethical decision making in the criminal justice system.
