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Journalism and PR

Author : John Lloyd
Publisher : Bloomsbury Publishing
ISBN 13 : 0857725653
Total Pages : 160 pages
Book Rating : 4.8/5 (577 download)

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Book Synopsis Journalism and PR by : John Lloyd

Download or read book Journalism and PR written by John Lloyd and published by Bloomsbury Publishing. This book was released on 2014-11-18 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public relations and journalism have had a difficult relationship for over a century, characterised by mutual dependence and - often - mutual distrust. The two professions have vied with each other for primacy: journalists could open or close the gates, but PR had the stories, the contacts and often the budgets for extravagant campaigns. The arrival of the internet, and especially of social media, has changed much of that. These new technologies have turned the audience into players - who play an important part in making the reputation, and the brand, of everyone from heads of state to new car models vulnerable to viral tweets and social media attacks. Companies, parties and governments are seeking more protection - especially since individuals within these organisations can themselves damage, even destroy, their brand or reputation with an ill-chosen remark or an appearance of arrogance. The pressures, and the possibilities, of the digital age have given public figures and institutions both a necessity to protect themselves, and channels to promote themselves free of news media gatekeepers. Political and corporate communications professionals have become more essential, and more influential within the top echelons of business, politics and other institutions. Companies and governments can now - must now - become media themselves, putting out a message 24/7, establishing channels of their own, creating content to attract audiences and reaching out to their networks to involve them in their strategies Journalism is being brought into these new, more influential and fast growing communications strategies. And, as newspapers struggle to stay alive, journalists must adapt to a world where old barriers are being smashed and new relationships built - this time with public relations in the driving seat. The world being created is at once more protected and more transparent; the communicators are at once more influential and more fragile. This unique study illuminates a new media age.

The News Media in Puerto Rico

Author : Federico A. Subervi-Vélez
Publisher : Routledge
ISBN 13 : 1000208710
Total Pages : 207 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis The News Media in Puerto Rico by : Federico A. Subervi-Vélez

Download or read book The News Media in Puerto Rico written by Federico A. Subervi-Vélez and published by Routledge. This book was released on 2020-10-27 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: The News Media in Puerto Rico offers a synopsis as well as a critical analysis of the Island’s news media system, with emphasis on the political and economic factors that most influence how the media operate. The authors also document the impact of Hurricane Maria on the media structures and the changing media landscape given the political, economic and colonial strictures. Building on interviews with news media professionals, the book further presents detailed insights about journalism and journalism education in these times of crises. The final chapters include theoretical frameworks and methodological guidelines for the analysis of other colonial, post-colonial and neo-colonial media systems, with research recommendations valuable for future studies of the Island’s media as well as for cross-national comparisons. This book will be an essential read for students and scholars interested in learning not only about the Puerto Rican and Latin American mass media, but also the media systems of other colonial/neo-colonial countries.

Journalism, Science and Society

Author : Martin W. Bauer
Publisher : Routledge
ISBN 13 : 1134187289
Total Pages : 304 pages
Book Rating : 4.1/5 (341 download)

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Book Synopsis Journalism, Science and Society by : Martin W. Bauer

Download or read book Journalism, Science and Society written by Martin W. Bauer and published by Routledge. This book was released on 2008-07-25 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyzing the role of journalists in science communication, this book presents a perspective on how this is going to evolve in the twenty-first century. The book takes three distinct perspectives on this interesting subject. Firstly, science journalists reflect on their ‘operating rules’ (science news values and news making routines). Secondly, a brief history of science journalism puts things into context, characterising the changing output of science writing in newspapers over time. Finally, the book invites several international journalists or communication scholars to comment on these observations thereby opening the global perspective. This unique project will interest a range of readers including science communication students, media studies scholars, professionals working in science communication and journalists.

Rethinking Journalism Again

Author : Chris Peters
Publisher : Routledge
ISBN 13 : 1317506405
Total Pages : 234 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Rethinking Journalism Again by : Chris Peters

Download or read book Rethinking Journalism Again written by Chris Peters and published by Routledge. This book was released on 2016-09-13 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: It’s easy to make a rhetorical case for the value of journalism. Because, it is a necessary precondition for democracy; it speaks to the people and for the people; it informs citizens and enables them to make rational decisions; it functions as their watchdog on government and other powers that be. But does rehashing such familiar rationales bring journalism studies forward? Does it contribute to ongoing discussions surrounding journalism’s viability going forth? For all their seeming self-evidence, this book considers what bearing these old platitudes have in the new digital era. It asks whether such hopeful talk really reflects the concrete roles journalism now performs for people in their everyday lives. In essence, it poses questions that strike at the core of the idea of journalism itself. Is there a singular journalism that has one well-defined role in society? Is its public mandate as strong as we think? The internationally-renowned scholars comprising the collection address these recurring concerns that have long-defined the profession and which journalism faces even more acutely today. By discussing what journalism was, is, and (possibly) will be, this book highlights key contemporary areas of debate and tackles on-going anxieties about its future.

Public Journalism 2.0

Author : Jack Rosenberry
Publisher : Routledge
ISBN 13 : 1135966087
Total Pages : 216 pages
Book Rating : 4.1/5 (359 download)

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Book Synopsis Public Journalism 2.0 by : Jack Rosenberry

Download or read book Public Journalism 2.0 written by Jack Rosenberry and published by Routledge. This book was released on 2009-12-16 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Where does journalism fit in the media landscape of blogs, tweets, Facebook postings, YouTube videos, and literally billions of Web pages? Public Journalism 2.0 examines the ways that civic or public journalism is evolving, especially as audience-created content—sometimes referred to as citizen journalism or participatory journalism—becomes increasingly prominent in contemporary media. As the contributors to this edited volume demonstrate, the mere use of digital technologies is not the fundamental challenge of a new citizen-engaged journalism; rather, a depper understanding of how civic/public journalism can inform citizen-propelled initiatives is required. Through a mix of original research, essays, interviews, and case studies, this collection establishes how public journalism principles and practices offer journalists, scholars, and citizens insights into how digital technology and other contemporary practices can increase civic engagement and improve public life. Each chapter concludes with pedagogical features including: * Theoretical Implications highlighting the main theoretical lessons from each chapter, * Practical Implications applying the chapter's theoretical findings to the practice of citizen-engaged jouranlis, *Reflection Questions prompting the reader to consider how to extend the theory and application of the chapter. blogging and other participatory journalism practices enabled by digital technology are not always in line with the original vision of public journalism, which strives to report news in such a way as to promote civic engagement by its audience. Public Journalism 2.0 seeks to reinvent public journalism for the 21st century and to offer visions of how digital technology can be enlisted to promote civic involvement in the news.

Law for Advertising, Broadcasting, Journalism, and Public Relations

Author : Michael G. Parkinson
Publisher : Routledge
ISBN 13 : 1136774637
Total Pages : 525 pages
Book Rating : 4.1/5 (367 download)

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Book Synopsis Law for Advertising, Broadcasting, Journalism, and Public Relations by : Michael G. Parkinson

Download or read book Law for Advertising, Broadcasting, Journalism, and Public Relations written by Michael G. Parkinson and published by Routledge. This book was released on 2013-03-07 with total page 525 pages. Available in PDF, EPUB and Kindle. Book excerpt: This exceptional new text offers an up-to-date and integrated approach to communication law. Written by two practicing attorneys with extensive experience teaching the communication law course, Law for Advertising, Broadcasting, Journalism, and Public Relations covers the areas of communication law essential and most relevant for readers throughout the communication curriculum. Its integrated approach will serve students and practitioners in advertising and public relations as well as those in journalism and electronic media. Providing background to help readers understand legal concepts, this comprehensive communication law text includes an introduction to the legal system; covers legal procedures, structures, and jurisdictions; discusses the First Amendment and electronic media regulations; and considers issues of access. Additional material includes: *intellectual property law; *employment and agency law, with explanations of how these laws create obligations for mass communication professionals and their employees; *commercial communication laws; and *special laws and regulations that impact reporters, public relations practitioners, and advertisers who deal with stock sales. Special features of this text include: *Magic Words and Phrases--defining legal terms; *Cases--illustrating key points in each chapter; *Practice Notes--highlighting points of particular interest to professional media practices; *Instructions on finding and briefing cases, with a sample brief; and *Examples of legal documents and jury instructions. This text is intended as an introduction to communication law for students and practitioners in mass communication, journalism, advertising, broadcasting, telecommunications, and public relations.

The Elements of Journalism

Author : Bill Kovach
Publisher : Crown
ISBN 13 : 0609504312
Total Pages : 208 pages
Book Rating : 4.6/5 (95 download)

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Book Synopsis The Elements of Journalism by : Bill Kovach

Download or read book The Elements of Journalism written by Bill Kovach and published by Crown. This book was released on 2001-07-24 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: In July 1997, twenty-five of America's most influential journalists sat down to try and discover what had happened to their profession in the years between Watergate and Whitewater. What they knew was that the public no longer trusted the press as it once had. They were keenly aware of the pressures that advertisers and new technologies were putting on newsrooms around the country. But, more than anything, they were aware that readers, listeners, and viewers — the people who use the news — were turning away from it in droves. There were many reasons for the public's growing lack of trust. On television, there were the ads that looked like news shows and programs that presented gossip and press releases as if they were news. There were the "docudramas," television movies that were an uneasy blend of fact and fiction and which purported to show viewers how events had "really" happened. At newspapers and magazines, celebrity was replacing news, newsroom budgets were being slashed, and editors were pushing journalists for more "edge" and "attitude" in place of reporting. And, on the radio, powerful talk personalities led their listeners from sensation to sensation, from fact to fantasy, while deriding traditional journalism. Fact was blending with fiction, news with entertainment, journalism with rumor. Calling themselves the Committee of Concerned Journalists, the twenty-five determined to find how the news had found itself in this state. Drawn from the committee's years of intensive research, dozens of surveys of readers, listeners, viewers, editors, and journalists, and more than one hundred intensive interviews with journalists and editors, The Elements of Journalism is the first book ever to spell out — both for those who create and those who consume the news — the principles and responsibilities of journalism. Written by Bill Kovach and Tom Rosenstiel, two of the nation's preeminent press critics, this is one of the most provocative books about the role of information in society in more than a generation and one of the most important ever written about news. By offering in turn each of the principles that should govern reporting, Kovach and Rosenstiel show how some of the most common conceptions about the press, such as neutrality, fairness, and balance, are actually modern misconceptions. They also spell out how the news should be gathered, written, and reported even as they demonstrate why the First Amendment is on the brink of becoming a commercial right rather than something any American citizen can enjoy. The Elements of Journalism is already igniting a national dialogue on issues vital to us all. This book will be the starting point for discussions by journalists and members of the public about the nature of journalism and the access that we all enjoy to information for years to come.

Public Journalism and Public Life

Author : Davis "Buzz" Merritt
Publisher : Routledge
ISBN 13 : 1136684824
Total Pages : 168 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis Public Journalism and Public Life by : Davis "Buzz" Merritt

Download or read book Public Journalism and Public Life written by Davis "Buzz" Merritt and published by Routledge. This book was released on 2013-10-18 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: The original edition of Public Journalism and Public Life, published in 1995, was the first comprehensive argument in favor of public journalism. Designed to focus the discussion about public journalism both within and outside the profession, the book has accomplished its purpose. In the ensuing years, the debate has continued; dozens of newspapers and thousands of journalists have been experimenting with the philosophy, while others still dispute its legitimacy. This larger second edition further develops the philosophy, responds to the arguments against it, outlines how specific principles can be applied, and explains the importance of public deliberation and the role of values in public journalism. Divided into three sections, it can be used as a supplement to the first edition or as a starting point for those being newly introduced to the ideas that have been the subject of debate within the profession and among those interested and involved in civic life at all levels. Section 1 summarizes two major arguments -- why journalism and public life are inseparably bound in success or failure and why the way journalism operates in the current environment fosters failure more often than success. Section 2 looks at the evolution of the profession's culture, its impact on the author's extensive career, and how he grew to believe that substantive change is needed in journalism. Section 3 deals with the implications of public journalism philosophy -- how it requires the application of additional values to daily work, its evolution in the early years and where its current focus should be, plus various questions about the future of cyberspace.

Journalism & PR

Author : Jim Macnamara
Publisher : Peter Lang Incorporated, International Academic Publishers
ISBN 13 : 9781433124273
Total Pages : 0 pages
Book Rating : 4.1/5 (242 download)

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Book Synopsis Journalism & PR by : Jim Macnamara

Download or read book Journalism & PR written by Jim Macnamara and published by Peter Lang Incorporated, International Academic Publishers. This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reviews 100 years of research into the interrelationship between journalism and PR and, based on in-depth interviews with senior editors, journalists, and PR practitioners in several countries, presents new insights into the methods and extent of PR influence, its implications, and the need for transparency and change, making it a must-read for researchers and students in the field.

Journalism and PR

Author : John Lloyd
Publisher : Bloomsbury Publishing
ISBN 13 : 0857737414
Total Pages : 175 pages
Book Rating : 4.8/5 (577 download)

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Book Synopsis Journalism and PR by : John Lloyd

Download or read book Journalism and PR written by John Lloyd and published by Bloomsbury Publishing. This book was released on 2014-11-18 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public relations and journalism have had a difficult relationship for over a century, characterised by mutual dependence and - often - mutual distrust. The two professions have vied with each other for primacy: journalists could open or close the gates, but PR had the stories, the contacts and often the budgets for extravagant campaigns. The arrival of the internet, and especially of social media, has changed much of that. These new technologies have turned the audience into players - who play an important part in making the reputation, and the brand, of everyone from heads of state to new car models vulnerable to viral tweets and social media attacks. Companies, parties and governments are seeking more protection - especially since individuals within these organisations can themselves damage, even destroy, their brand or reputation with an ill-chosen remark or an appearance of arrogance. The pressures, and the possibilities, of the digital age have given public figures and institutions both a necessity to protect themselves, and channels to promote themselves free of news media gatekeepers. Political and corporate communications professionals have become more essential, and more influential within the top echelons of business, politics and other institutions. Companies and governments can now - must now - become media themselves, putting out a message 24/7, establishing channels of their own, creating content to attract audiences and reaching out to their networks to involve them in their strategies Journalism is being brought into these new, more influential and fast growing communications strategies. And, as newspapers struggle to stay alive, journalists must adapt to a world where old barriers are being smashed and new relationships built - this time with public relations in the driving seat. The world being created is at once more protected and more transparent; the communicators are at once more influential and more fragile. This unique study illuminates a new media age.

Journalism and the Public

Author : David M. Ryfe
Publisher : John Wiley & Sons
ISBN 13 : 1509514449
Total Pages : 224 pages
Book Rating : 4.5/5 (95 download)

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Book Synopsis Journalism and the Public by : David M. Ryfe

Download or read book Journalism and the Public written by David M. Ryfe and published by John Wiley & Sons. This book was released on 2016-12-20 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The public, James Carey famously wrote, is the god-term of journalism, the term without which the entire enterprise fails to make sense. In the last thirty years, scholars have made great progress in understanding just what this means. In this much-needed new book, leading scholar David Ryfe takes readers on a journey through the literature that explores this most important of relationships. He discusses how and why journalism first emerged in the United States, and why journalism everywhere shares a family resemblance but is nowhere practised in precisely the same way. He goes on to explain why journalists have such difficulty talking about the business aspects of their profession, and explores the boundaries of the field's collective imagination. Ryfe looks at the nature of change in journalism, providing sketches of its possible futures. Ultimately, he argues that the public is a keyword for journalism because it is impossible to understand the practice without it. This rich and insightful guide will prove indispensable for anyone interested in understanding the practice of journalism.

Journalism and Climate Crisis

Author : Robert A. Hackett
Publisher : Taylor & Francis
ISBN 13 : 1317362004
Total Pages : 206 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis Journalism and Climate Crisis by : Robert A. Hackett

Download or read book Journalism and Climate Crisis written by Robert A. Hackett and published by Taylor & Francis. This book was released on 2017-02-17 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Journalism and Climate Crisis: Public Engagement, Media Alternatives recognizes that climate change is more than an environmental crisis. It is also a question of political and communicative capacity. This book enquires into which approaches to journalism, as a particularly important form of public communication, can best enable humanity to productively address climate crisis. The book combines selective overviews of previous research, normative enquiry (what should journalism be doing?) and original empirical case studies of environmental communication and media coverage in Australia and Canada. Bringing together perspectives from the fields of environmental communication and journalism studies, the authors argue for forms of journalism that can encourage public engagement and mobilization to challenge the powerful interests vested in a high-carbon economy – ‘facilitative’ and ‘radical’ roles particularly well-suited to alternative media and alternative journalism. Ultimately, the book argues for a fundamental rethinking of relationships between journalism, publics, democracy and climate crisis. This book will interest researchers, students and activists in environmental politics, social movements and the media.

Journalism and Media Convergence

Author : Heinz-Werner Nienstedt
Publisher : Walter de Gruyter
ISBN 13 : 3110302896
Total Pages : 176 pages
Book Rating : 4.1/5 (13 download)

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Book Synopsis Journalism and Media Convergence by : Heinz-Werner Nienstedt

Download or read book Journalism and Media Convergence written by Heinz-Werner Nienstedt and published by Walter de Gruyter. This book was released on 2013-04-30 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Journalism is under ever-increasing pressure, due in large part to the phenomenon of media convergence. Not only does media convergence redefine the tasks of journalists and newsrooms, it also re-shapes the business environments of media companies. In this book, international media practitioners and researchers describe and analyze the relationships between media convergence and advertising, public relations, social media and other areas of communication posing a challenge to journalism.

Local Democracy, Journalism and Public Relations

Author : Carmel O'Toole
Publisher : Routledge
ISBN 13 : 1351697307
Total Pages : 291 pages
Book Rating : 4.3/5 (516 download)

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Book Synopsis Local Democracy, Journalism and Public Relations by : Carmel O'Toole

Download or read book Local Democracy, Journalism and Public Relations written by Carmel O'Toole and published by Routledge. This book was released on 2019-05-01 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a critical examination of the impact of sustained large-scale austerity cuts on local government communications in the UK. Budget constraints have left public sector media teams without the resources for robust citizen-facing communications. The "nose for news" has been downgraded and local journalists, once the champions of public interest coverage, are a force much diminished. The book asks, what is lost to local democracy as a result? And what does it mean when no one is holding the country’s public spenders to account? The authors present extensive interviews with communications professionals working across different council authorities. These offer important insights into the challenges currently being faced by communicators within local public services. The book also includes in-depth case studies on the Grenfell Tower disaster, the Rotherham child-grooming scandal and the Sheffield tree-felling controversy. These events all raise serious questions about the scrutiny and accountability of local authorities and the important role the media can and does play. Local Democracy, Journalism and Public Relations provides new empirical data on, and the real-world views of, working communications teams in local government today. For students and researchers interested in local journalism and public relations, the book illuminates the current relationship between these professions, local democracy and political accountability.

Rethinking Journalism

Author : Chris Peters
Publisher : Routledge
ISBN 13 : 113624123X
Total Pages : 266 pages
Book Rating : 4.1/5 (362 download)

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Book Synopsis Rethinking Journalism by : Chris Peters

Download or read book Rethinking Journalism written by Chris Peters and published by Routledge. This book was released on 2013-05-07 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is no doubt, journalism faces challenging times. Since the turn of the millennium, the financial health of the news industry is failing, mainstream audiences are on the decline, and professional authority, credibility and autonomy are eroding. The outlook is bleak and it’s understandable that many are pessimistic. But this book argues that we have to rethink journalism fundamentally. Rather than just focus on the symptoms of the ‘crisis of journalism’, this collection tries to understand the structural transformation journalism is undergoing. It explores how the news media attempts to combat decreasing levels of trust, how emerging forms of news affect the established journalistic field, and how participatory culture creates new dialogues between journalists and audiences. Crucially, it does not treat these developments as distinct transformations. Instead, it considers how their interrelation accounts for both the tribulations of the news media and the need for contemporary journalism to redefine itself.

Journalism, Online Comments, and the Future of Public Discourse

Author : Marie K. Shanahan
Publisher : Routledge
ISBN 13 : 1351807056
Total Pages : 138 pages
Book Rating : 4.3/5 (518 download)

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Book Synopsis Journalism, Online Comments, and the Future of Public Discourse by : Marie K. Shanahan

Download or read book Journalism, Online Comments, and the Future of Public Discourse written by Marie K. Shanahan and published by Routledge. This book was released on 2017-09-13 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comments on digital news stories and on social media play an increasingly important role in public discourse as more citizens communicate through online networks. The reasons for eliminating comments on news stories are plentiful. Off-topic posts and toxic commentary have been shown to undermine legitimate news reporting. Yet the proliferation of digital communication technology has revolutionized the setting for democratic participation. The digital exchange of ideas and opinions is now a vital component of the democratic landscape. Marie K. Shanahan's book argues that public digital discourse is crucial component of modern democracy—one that journalists must stop treating with indifference or detachment—and for news organizations to use journalistic rigor and better design to add value to citizens’ comments above the social layer. Through original interviews, anecdotes, field observations and summaries of research literature, Shanahan explains the obstacles of digital discourse as well as its promises for journalists in the digital age.

Journalism in Crisis

Author : Mike Gasher
Publisher : University of Toronto Press
ISBN 13 : 1442625201
Total Pages : 360 pages
Book Rating : 4.4/5 (426 download)

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Book Synopsis Journalism in Crisis by : Mike Gasher

Download or read book Journalism in Crisis written by Mike Gasher and published by University of Toronto Press. This book was released on 2016-11-14 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Journalism in Crisis addresses the concerns of scholars, activists, and journalists committed to Canadian journalism as a democratic institution and as a set of democratic practices. The authors look within Canada and abroad for solutions for balancing the Canadian media ecology. Public policies have been central to the creation and shaping of Canada’s media system and, rather than wait for new technologies or economic models, the contributors offer concrete recommendations for how public policies can foster journalism that can support democratic life in twenty-first century Canada. Their work, which includes new theoretical perspectives and valuable discussions of journalism practices in public, private, and community media, should be read by professional and citizen journalists, academics, media activists, policy makers and media audiences concerned about the future of democratic journalism in Canada.