Myths Of Marketing

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Myths of Marketing

Author : Grant Leboff
Publisher : Kogan Page Publishers
ISBN 13 : 074948392X
Total Pages : 225 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Myths of Marketing by : Grant Leboff

Download or read book Myths of Marketing written by Grant Leboff and published by Kogan Page Publishers. This book was released on 2020-01-03 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's common knowledge that marketing is nothing but advertising, and if your business comes through word of mouth then you don't need marketing anyway. Besides, everyone knows that social media is the best form of free marketing there is... don't they? The world of marketing is abound with a staggering number of misconceptions, fallacies and falsehoods. In Myths of Marketing, recognized industry expert Grant Leboff takes readers on a fascinating and entertaining journey through some of the most deeply entrenched stereotypes that exist in the industry, from the idea that sales and marketing are basically the same and that getting people's attention costs a lot of money, to the notion that demography is the best way to segment your market and 'content is king'. Using a combination of academic research, amusing examples and industry case studies, Myths of Marketing effectively debunks many of the most pervasive myths and assumptions, leaving readers with a clearer, more perceptive understanding of marketing as a whole, to improve their own practice and marketing strategy.

Myths of Marketing

Author : Grant Leboff
Publisher : Kogan Page
ISBN 13 : 9780749483913
Total Pages : 240 pages
Book Rating : 4.4/5 (839 download)

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Book Synopsis Myths of Marketing by : Grant Leboff

Download or read book Myths of Marketing written by Grant Leboff and published by Kogan Page. This book was released on 2019-08-03 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enhance your marketing practices with a thought-provoking and readable overview of some of the most pervasive myths in the marketing industry, equipping readers with well-researched and practical insights.

Marketing Myths that are Killing Business

Author : Kevin J. Clancy
Publisher : McGraw Hill Professional
ISBN 13 : 9780070113619
Total Pages : 354 pages
Book Rating : 4.1/5 (136 download)

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Book Synopsis Marketing Myths that are Killing Business by : Kevin J. Clancy

Download or read book Marketing Myths that are Killing Business written by Kevin J. Clancy and published by McGraw Hill Professional. This book was released on 1995 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a brash and brilliant style, two of the world's most renowned marketing consultants open reader's eyes to 170 myths that are killing products, services and brands. They steer readers toward radical change that will snatch them from the jaws of death wish marketing. Illustrations.

Myths of Branding

Author : Simon Bailey
Publisher : Kogan Page Publishers
ISBN 13 : 0749483105
Total Pages : 257 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Myths of Branding by : Simon Bailey

Download or read book Myths of Branding written by Simon Bailey and published by Kogan Page Publishers. This book was released on 2019-01-03 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant... Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena. From the belief that developing brands is nothing more than fiddling with logos, to the perception that it's a 'soft' area of marketing that doesn't go beyond visual identity - these myths are all surprisingly entrenched, yet could not be further from the truth. Myths of Branding takes the most up-to-date research and evidence to debunk these popular misconceptions, and replaces them with the reality of what it's really like to work in the world of branding. Jam-packed with entertaining anecdotes and useful information that practitioners can learn from, it guarantees a deeper, sharper understanding of the realities of branding and brand management.

The Little Book of Market Myths

Author : Kenneth L. Fisher
Publisher : John Wiley & Sons
ISBN 13 : 1118445015
Total Pages : 227 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis The Little Book of Market Myths by : Kenneth L. Fisher

Download or read book The Little Book of Market Myths written by Kenneth L. Fisher and published by John Wiley & Sons. This book was released on 2013-01-29 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exposes the truth about common investing myths and misconceptions and shows you how the truth shall set you free—to reap greater long-term and short-term gains Everybody knows that a strong dollar equals a strong economy, bonds are safer than stocks, gold is a safe investment and that high PEs signal high risk...right? While such "common-sense" rules of thumb may work for a time as investment strategies, as New York Times and Wall Street Journal bestselling author, Ken Fisher, vividly demonstrates in this wise, informative, wholly entertaining new book, they'll always let you down in the long run. Ken exposes some of the most common—and deadly—myths investors swear by, and he demonstrates why the rules-of-thumb approach to investing may be robbing you of the kinds returns you hope for. Dubbed by Investment Advisor magazine one of the 30 most influential individuals of the last three decades, Fisher is Chairman, and CEO of a global money management firm with over $32 billion under management Fisher's Forbes column, "Portfolio Strategy," has been an extremely popular fixture in Forbes for more than a quarter century thanks to his many high-profile calls Brings together the best "bunks" by Wall Street's Master Debunker in a fun, easy-to-digest, bite-size format More than just a list of myths, Fisher meticulously explains of why each commonly held belief or strategy is dead wrong and how damaging it can be to your financial health Armed with this book, investors can immediately identify major errors they may be committing and adjust their strategies for greater investing success

Myths of Social Media

Author : Michelle Carvill
Publisher : Kogan Page Publishers
ISBN 13 : 0749498722
Total Pages : 241 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Myths of Social Media by : Michelle Carvill

Download or read book Myths of Social Media written by Michelle Carvill and published by Kogan Page Publishers. This book was released on 2020-03-03 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: SHORTLISTED: Business Book Awards 2021 - Sales & Marketing Everyone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic. Don't they? The use of social media as a business tool is dominated by falsehoods, fictions and fabrications. In Myths of Social Media, digital consultant Michelle Carvill and workplace psychologist Ian MacRae dismiss many of the most keenly-held misconceptions and instead, present the reality of social media best practice. Using helpful and instructive, sometimes entertaining and occasionally eye-watering examples of what you should and should not do, Myths of Social Media debunks the most commonly held myths and shows you how to use social media effectively for work and at work.

The Kids Market

Author : James U. McNeal
Publisher : Paramount Market Publishing
ISBN 13 : 9780967143910
Total Pages : 296 pages
Book Rating : 4.1/5 (439 download)

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Book Synopsis The Kids Market by : James U. McNeal

Download or read book The Kids Market written by James U. McNeal and published by Paramount Market Publishing. This book was released on 1999 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book has three parts: (1) an overview; (2) myths and realities about children as a market (chapters 1-8); and (3) myths and realities about children's responses to marketing behavoiur (chapters 9-21). The first eight chapters describe myths and their realities regarding children as a market segment. I demonstrate the enormous market potential children hold todday is far beyond the penny-candy potential once attributed to them. I characterize children as not one but three markets - a current market spennding their own money on their own wants and needs; an influence market spending mom's and dad's money on their own wants and needs; and a future market for all goods and services. In the third part of the book - chapters 9 through 21 - I detail children's reactions to marketing, specifically, their responses to stores, products, including social products, brands, advertising, promotion, public relations, and packaging." -Preface.

The Myth of the Free Market

Author : Mark Anthony Martinez
Publisher : Kumarian Press
ISBN 13 : 1565492676
Total Pages : 338 pages
Book Rating : 4.5/5 (654 download)

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Book Synopsis The Myth of the Free Market by : Mark Anthony Martinez

Download or read book The Myth of the Free Market written by Mark Anthony Martinez and published by Kumarian Press. This book was released on 2009 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: * Explains how the 2008 financial meltdown came about and how to revitalize global and domestic economies * Shows how capitalist economies developed and why the state matters in their functioning Free market purists claim that the state is an inefficient institution that does little for society beyond providing stability and protection. The activities related to distributing resources and economic growth, they say, are better left to the invisible hand of the marketplace. These notions now seem tragically misguided in the wake of the 2008 market collapse and bailout. Mark Martinez describes how the flawed myth of the "invisible hand" distorted our understanding of how modern capitalist markets developed and actually work. Martinez draws from history to illustrate that political processes and the state are not only instrumental in making capitalist markets work but that there would be no capitalist markets or wealth creation without state intervention. He brings his story up to the present day to show how the seeds of an unprecedented government intervention in the financial markets were sown in past actions. The Myth of the Free Market is a fascinating and accessible introduction to comparative economic systems as well as an incisive refutation of the standard mantras of neoclassical free market economic theory.

Likes Don't Pay Bills

Author : Sunbird Marketing
Publisher : Sunbird Marketing
ISBN 13 : 9789198630800
Total Pages : 68 pages
Book Rating : 4.6/5 (38 download)

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Book Synopsis Likes Don't Pay Bills by : Sunbird Marketing

Download or read book Likes Don't Pay Bills written by Sunbird Marketing and published by Sunbird Marketing. This book was released on 2020-09-15 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you getting tons of likes on your social media posts, but struggle to turn those likes into leads and sales? You are not alone. There are plenty of people with tens of thousands of followers who get hundreds of likes and comments on every single post, but yet struggle to sell even one unit of their product. The underlying problem is that most social media marketing strategies are built to inflate metrics such as likes, comments, and shares. These metrics might look cool, but they accomplish very little alone. That being said. Social media marketing is super powerful and can be a huge revenue stream to your business - if you do it right. Likes don't pay bills bust the five most significant social media marketing myths, and give you clear, actionable strategies of what you can do today to be more successful on social media. Myth 1: Your Followers Care About You Myth 2: More Likes and Shares are Better Myth 3: There Is So Much Noise, I Need to Find the Best Hack to Break Through Myth 4: Post X Times Per Day at Exactly X O'clock Myth 5: My Product Doesn't Sell - Fix It with More Ads Are you ready to unleash social media marketing's true power and get leads and sales instead of likes and shares? You can start now.

Myths of PR

Author : Rich Leigh
Publisher : Kogan Page Publishers
ISBN 13 : 0749479604
Total Pages : 225 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Myths of PR by : Rich Leigh

Download or read book Myths of PR written by Rich Leigh and published by Kogan Page Publishers. This book was released on 2017-04-03 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to shatter widespread misconceptions about PR, and grant readers insights into why these myths have endured in spite of clearly demonstrable evidence to the contrary. By exploring topics that readers will relate to (though many might frequently misunderstand), Myths of PR will shed new light on essential PR methodology. From the assumption that PR is a never-ending party, propagated by the way the industry is shown in the media and entertainment, to more potentially damaging misconceptions such as the often-repeated 'all publicity is good publicity', it is an engaging, anecdotal read that offers authentic insights into the reality of PR practice from one of the brightest and most exciting young communication experts in the UK.

Marketing Revealed

Author : W. Burgers
Publisher : Springer
ISBN 13 : 0230230873
Total Pages : 192 pages
Book Rating : 4.2/5 (32 download)

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Book Synopsis Marketing Revealed by : W. Burgers

Download or read book Marketing Revealed written by W. Burgers and published by Springer. This book was released on 2007-12-07 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents new ideas and tools across a wide range of marketing activities, from product and market selection and definition, to pricing, promotion and distribution. All companies and managers can apply the practical advice in this fundamental text. You'll be surprised at how this book can help change the way you sell your products.

Rethink

Author : Andi Simon
Publisher : Greenleaf Book Group
ISBN 13 : 1734324899
Total Pages : 267 pages
Book Rating : 4.7/5 (343 download)

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Book Synopsis Rethink by : Andi Simon

Download or read book Rethink written by Andi Simon and published by Greenleaf Book Group. This book was released on 2021-01-05 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beyond the Glass Ceiling More and more, women today are challenging long-held beliefs about what they can and can’t do. They’re speaking up, stepping out, breaking through, and redefining what society has always told them was true about their capabilities. In Rethink: Smashing the Myths of Women in Business, Andi Simon tells the stories of 11 women from different industries who opened up the possibilities for their professional careers and personal lives by being authentic, taking risks, and pushing past the obstacles others placed before them. These are stories that tell of innovation, show how women rise, and ignite change. Andi, a corporate anthropologist, an award-winning author, and a successful entrepreneur, debunks myth after myth as she profiles the women in the book and offers key wisdom, insights, and observations through her unique lens. Whether about entrepreneurs, innovators, scientists, academics, attorneys, or leaders in other fields, the stories demonstrate how all the women have broken down walls and paved the way to more. But this book isn’t only about the 11 women who are pushing boundaries and transforming business, culture, and society; it’s about inspiring all women to achieve and showing them a way to launch forward. Rethink provides the tools and framework for questioning society's norms, challenging our own current thinking, and smashing the preconceived notions about women that can so often hold us back from realizing our goals and dreams. In this book, you'll learn how to take a hands-on approach to examining and rethinking your own personal and professional life in order to recognize your fuller potential.

Myth in Modern Media Management and Marketing

Author : Kreft, Jan
Publisher : IGI Global
ISBN 13 : 1522591028
Total Pages : 317 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Myth in Modern Media Management and Marketing by : Kreft, Jan

Download or read book Myth in Modern Media Management and Marketing written by Kreft, Jan and published by IGI Global. This book was released on 2019-06-14 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: The development of communication technology and the proliferation of centers that collect, interpret, and transmit information does not mean that communities have become a more transparent and enlightened environment. If anything, the pioneering research of modern communication signifies the ambiguity of individual and collective existence. Myth in Modern Media Management and Marketing is an essential reference source that discusses the analysis of the role of myth and mythical thinking in the operation of media organizations and their functioning on the media market. Featuring research on topics such as social media, brand management, and advertising, this book is ideally designed for social media analysts, media specialists, public relations managers, media managers, marketers, advertisers, students, researchers, and professionals involved with media and new media management.

Myths of Management

Author : Stefan Stern
Publisher : Kogan Page Publishers
ISBN 13 : 0749480246
Total Pages : 249 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Myths of Management by : Stefan Stern

Download or read book Myths of Management written by Stefan Stern and published by Kogan Page Publishers. This book was released on 2017-10-03 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is it really true that working longer hours makes you more successful? Do you really need to hide your emotions in order to gain respect as a manager? Does higher pay really always lead to higher performance? The world of management is blighted by fads, fiction and falsehoods. In Myths of Management, Cary Cooper and Stefan Stern take you on an entertaining journey through the most famous myths surrounding the much-written about topic of management. They debunk false assumptions, inject truth into over-simplifications and tackle damaging habits head-on. Fascinating insights from psychology, leadership theory and organizational behaviour provide you with a compelling and practical guide to avoid falling into the trap of cliché, misinformation and prejudice. This engaging read offers you authentic insights into the reality of work, drawn from extensive research and real-world business examples, to give you the essential knowledge you need to become a better manager. Whether cheesy, naïve or even destructive, management myths could be holding you back and stifling your team's potential. Myths of Management is the guide you need to become an enlightened manager.

Myths and Mortals

Author : Andrew Keyt
Publisher : John Wiley & Sons
ISBN 13 : 1118928962
Total Pages : 224 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis Myths and Mortals by : Andrew Keyt

Download or read book Myths and Mortals written by Andrew Keyt and published by John Wiley & Sons. This book was released on 2015-07-07 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Establish credibility as the new family business leader Myths & Mortals, Family Business Leadership and Succession Planning provides insights and strategies for successors of family businesses. Successors often find themselves in the shadow of their parents making it difficult to establish credibility in the family business and tap into their own strengths. The stress of emulating a parent begins to clash with who they are and who they want to be as a leader. Written by internationally known business strategist and succession planning expert Andrew Keyt, this guide shows you how to establish credibility, take your place at the head of the table, and run your business your way. In groundbreaking research, Keyt interviewed more than 25 successors of family business legends including Massimo Ferragamo, Bill Wrigley Jr., Christie Hefner, and John Tyson to find out how they overcame the challenges successors commonly face.The analysis from that study formed the basis for the strategies presented here—to help you win the loyalty of those stuck in the old way of doing business, and still focused on their former leader's vision. You'll learn how to take charge without sacrificing your own leadership style, and how to get everyone on board with your vision for the business. Growing up in the shadow of legendary family business leaders creates a unique challenge for successors to the leadership position. You cannot remove the emotional power of family dynamics from the business, but you can change how you choose to react to it. To be successful, you need to create a sense of identity and credibility, and step out of the shadows of your forbears. This guide provides strategies for doing just that, so you can take the reins and be the effective leader your business needs. Overcome the obstacles successors commonly face Win over those still loyal to their former leader Build your own credibility, separate from your parents Develop your own leadership style and do business your way Credibility is elemental to business leadership, but establishing that credibility is the successor's biggest challenge. Myths & Mortals, Family Business Leadership and Succession Planning helps you plan around the obstacles and avoid common missteps so you can lead more effectively right out of the gate.

Loved

Author : Martina Lauchengco
Publisher : John Wiley & Sons
ISBN 13 : 1119703646
Total Pages : 295 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis Loved by : Martina Lauchengco

Download or read book Loved written by Martina Lauchengco and published by John Wiley & Sons. This book was released on 2022-04-12 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most tech companies get marketing wrong because they don't know how to do product marketing right. The next in the bestselling SVPG series, LOVED shows what leaders like Apple, Netflix, Microsoft, and Salesforce do well and how to apply it to transform product marketing at your company. The best products can still lose in the marketplace. Why? They are beaten by products with stronger product marketing. Good product marketing is the difference between “also-ran” products versus products that lead. And yet, product marketing is widely misunderstood. Although it includes segmenting customers, positioning your product, creating product collateral, and supporting sales teams, great product marketing achieves much more. It directs the best way to bring your product to market. It shapes what the world thinks about your product and category. It inspires others to tell your product’s story. Part of the bestselling series including INSPIRED and EMPOWERED, LOVED explains the fundamentals of best-in-class product marketing for product teams, marketers, founders and any leader with a product and a vision. Sharing her personal stories as a former product and marketing leader at Microsoft and Netscape, and as an advisor to Silicon Valley startups, venture capitalist, and UC Berkeley engineering graduate school lecturer, Martina Lauchengco distills decades of lessons gleaned from working with hundreds of companies to make LOVED the definitive guide to modern product marketing. With dozens of stories from the trenches of market leaders as well as newer startups with products just beginning their journey, the book shows you: the centrality of product marketing to any product’s success the key skills and actions required to do it well the four fundamentals of product marketing and how to apply them how to hire, lead, and organize product marketing how product marketers optimize crucial collaboration with other functions one-sheet frameworks, tools and agile marketing practices that help simplify and elevate product marketing LOVED is an invitation to rethink tired notions of product marketing and practice a more dynamic, customer and market-centric version that creates raving fans and helps products achieve their full market potential.

The Myths Of Digital Marketing

Author : Sahil Kashyap
Publisher : Sahil Kashyap
ISBN 13 : 1649198450
Total Pages : 1 pages
Book Rating : 4.6/5 (491 download)

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Book Synopsis The Myths Of Digital Marketing by : Sahil Kashyap

Download or read book The Myths Of Digital Marketing written by Sahil Kashyap and published by Sahil Kashyap. This book was released on 2020-06-30 with total page 1 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you have doubts related to digital marketing? Don't have anyone to guide you? Are you aware of digital marketing myths? This book will help you in clearing all your doubts related to digital marketing.