Multinational Corporations Public Relations In Host Countries

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Multinational Corporations' Public Relations in Host Countries

Author : Liu, Xi
Publisher : Cavendish Square Publishing
ISBN 13 :
Total Pages : 180 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Multinational Corporations' Public Relations in Host Countries by : Liu, Xi

Download or read book Multinational Corporations' Public Relations in Host Countries written by Liu, Xi and published by Cavendish Square Publishing. This book was released on 2005 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume examines issues of public relations as experienced by a multinational corporation subsidiary in the actual day-to-day context of China. By taking into account influential organizational members from non-public relations areas, their viewpoints about good public relations, and their interface with local public relations workers in public relations situations, this study puts into perspective the intricacy of local public relations workers' working conditions and its impact. The study also grants attention to behavioral frameworks in operation in public relations situations and reveals their informing and regulating effects on local public relations workers' decision-making and actions. In this sense, the study allows the chance for researchers to get closer to the real-world nuances and consequences of the internal processes involved in an multinational corporation subsidiary's public relations.

Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy

Author : Sarah Marschlich
Publisher : Springer Nature
ISBN 13 : 3658368187
Total Pages : 226 pages
Book Rating : 4.6/5 (583 download)

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Book Synopsis Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy by : Sarah Marschlich

Download or read book Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy written by Sarah Marschlich and published by Springer Nature. This book was released on 2022-08-30 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Open-Access book investigates corporate diplomacy as a legitimation strategy of multinational companies in the United Arab Emirates. The author applies a neo-institutional public relations perspective, according to which societal expectations significantly shape corporate diplomacy communication. Using a multi-method research design, the author shows how corporate diplomacy is used in the host country, what role local media coverage and relationship management fulfill, and what effects corporate diplomacy has on corporate legitimacy in the host country community, i.e., UAE residents. The findings provide substantial insights into how multinational corporations seek legitimacy through corporate diplomacy and demonstrate how these efforts and the legitimation of corporations are affected by the media and the host country's public.

The Public Relations Handbook

Author : Alison Theaker
Publisher : Routledge
ISBN 13 : 100020877X
Total Pages : 441 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis The Public Relations Handbook by : Alison Theaker

Download or read book The Public Relations Handbook written by Alison Theaker and published by Routledge. This book was released on 2020-10-26 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry. Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; public relations engagement in the not-for-profit sector; activism and public relations; and the effects of globalisation and technology on the field. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on corporate social responsibility, public relations and politics, corporate communication, globalisation, not-for-profit, financial and public sector public relations. The book also includes a discussion of key critical themes in public relations research and exploratory case studies of PR strategies in a variety of institutions, including Extinction Rebellion, Queen Margaret University, Mettis Aerospace, and Battersea Cats’ and Dogs’ Home. Containing student-friendly features including clear chapter aims, analytical discussion questions, and key further reading throughout the text, The Public Relations Handbook is an ideal resource for students of public relations, corporate and strategic communications, and media studies.

Global Public Relations

Author : Alan R. Freitag
Publisher : Routledge
ISBN 13 : 1134061293
Total Pages : 329 pages
Book Rating : 4.1/5 (34 download)

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Book Synopsis Global Public Relations by : Alan R. Freitag

Download or read book Global Public Relations written by Alan R. Freitag and published by Routledge. This book was released on 2009-01-13 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative text provides a structured and practical framework for understanding the complexities of contemporary public relations throughout the world and highlights the different approaches professionals must consider when communicating in different PR contexts.

Multinational Corporations in Democratic Host Countries

Author : Ton DeVos
Publisher : Dartmouth Publishing Company
ISBN 13 :
Total Pages : 296 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Multinational Corporations in Democratic Host Countries by : Ton DeVos

Download or read book Multinational Corporations in Democratic Host Countries written by Ton DeVos and published by Dartmouth Publishing Company. This book was released on 1989 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines how American multinationals and their subsidiaries and other lobbying organizations within the European Community have opposed the Vredeling proposal for an EC Directive on procedures for informing and consulting employees. Includes a chapter on the activities of the Japanese business lobby in the United States.

International Public Relations

Author : Patricia A. Curtin
Publisher : SAGE
ISBN 13 : 1452279012
Total Pages : 321 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis International Public Relations by : Patricia A. Curtin

Download or read book International Public Relations written by Patricia A. Curtin and published by SAGE. This book was released on 2007-01-18 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and to the accompanying practice matrix to explain public relations techniques and practices in a variety of regulatory, political, and cultural climates. Key Features: Illustrates how theory informs practice: The cultural-economic model is built around the circuit-of-culture theory, and the associated practice matrix shows students how to apply this theory to any particular problem or issue. Offers a truly international scope: Going beyond the Western, democratic, corporate perspective, this book critically examines the global diversity of public relations practice with examples from countries around the world. Represents a paradigm shift in international public relations scholarship: Extending well beyond regional and case study approaches, the integrated critical-cultural technique of this book extends current theory. Emphasizes values and ethics: Guidelines for ethical practice are provided to more effectively negotiate the international terrain. Intended Audience: This text is designed for advanced undergraduate and graduate courses in International Public Relations. In addition, it is an excellent supplemental text for courses such as Public Relations Theory, Public Relations Campaigns, Public Relations Planning and Management, and Public Relations Case Studies.

Multinational Corporate Strategy

Author : James C. Leontiades
Publisher : Lexington Books
ISBN 13 : 9780669160383
Total Pages : 264 pages
Book Rating : 4.1/5 (63 download)

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Book Synopsis Multinational Corporate Strategy by : James C. Leontiades

Download or read book Multinational Corporate Strategy written by James C. Leontiades and published by Lexington Books. This book was released on 1985 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.

People, Planet and Profit

Author : Samuel O. Idowu
Publisher : Routledge
ISBN 13 : 1317082591
Total Pages : 326 pages
Book Rating : 4.3/5 (17 download)

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Book Synopsis People, Planet and Profit by : Samuel O. Idowu

Download or read book People, Planet and Profit written by Samuel O. Idowu and published by Routledge. This book was released on 2016-05-13 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is no longer the case that it’s only society which benefits from CSR actions. A corporation actually helps itself when operating sustainably and does well because of its triple bottom line actions. The editors of People, Planet and Profit believe that whilst Corporate Social Responsibility is by now a familiar concept to academics or practitioners, insufficient attention has been paid to the end product of CSR in practice, which they define in terms of social and economic developmental effect. The contributions in this edited volume explain the developmental aspect of CSR from a conceptual perspective and provide empirical evidence of the impact of CSR delivery on stakeholders in different corners of the World. The emphasis is on what corporations take from and give back to their stakeholders whilst trying to behave in a corporately responsible fashion. Stakeholders, including employees, customers, host communities, governments and NGOs have diverse interests and expectations of CSR. This gives rise to questions about whether the activities corporations support are the ones today’s stakeholders need; whether the CSR programmes being delivered are adequate; and about the relationship between the corporations’ view of what constitutes CSR and that of the supposed beneficiaries. This book offers thoughtful answers to these questions and assesses the outcomes of corporate activities both in developed and developing countries and regions, in terms of economic progress and social and political advancement.

Multinational Corporations and the Impact of Public Advocacy on Corporate Strategy

Author : S. Prakash Sethi
Publisher : Springer Science & Business Media
ISBN 13 : 9401113947
Total Pages : 409 pages
Book Rating : 4.4/5 (11 download)

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Book Synopsis Multinational Corporations and the Impact of Public Advocacy on Corporate Strategy by : S. Prakash Sethi

Download or read book Multinational Corporations and the Impact of Public Advocacy on Corporate Strategy written by S. Prakash Sethi and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multinational Corporations and the Impact of Public Advocacy on Corporate Strategy: Nestlé and the Infant Formula Controversy presents an in-depth analysis of the infant formula controversy and the resulting international boycott of Nestlé products launched by various social activist groups and church organizations. The actions of those groups culminated in the passage of the first international marketing code under the auspices of the World Health Organization. Based on exhaustive and unique research, the book details the Nestlé case and uses it to analyze a number of other major issues bearing on contemporary business strategy and operations in the national and international arena. Issues addressed include: The rising phenomenon of social activism and its affect on public opinion and public policy; The changing role of churches and other religious groups and their impact on corporate strategy and behavior; The emergence of UN affiliated international bodies, as both arbiters and regulators of market conduct of multinational corporations; The changing dynamics between multinational corporations and host countries; The factors which determine a company's behavior and its ability to adapt to changing societal expectations. £/LIST£ Multinational Corporations and the Impact of Public Advocacy on Corporate Strategy: Nestlé and the Infant Formula Controversy presents a microcosm of business society conflicts being played out in all parts of the world. This scholarly book will be of great interest to academics in the areas of management, business ethics, social conflict, and international regulation. It will also appeal to a broad corporate and government audience and to anyone interested in contemporary world affairs and the increasing globalization of socio-economic conflicts.

The Politics of International Economic Relations

Author : Jeffrey A. Hart
Publisher : Routledge
ISBN 13 : 1136218521
Total Pages : 611 pages
Book Rating : 4.1/5 (362 download)

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Book Synopsis The Politics of International Economic Relations by : Jeffrey A. Hart

Download or read book The Politics of International Economic Relations written by Jeffrey A. Hart and published by Routledge. This book was released on 2013-06-17 with total page 611 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first and definitive book of its kind, Joan Spero's The Politics of International Economic Relations has been fully updated to reflect the sweeping changes in the international arena. With the expertise of co-author Jeffrey Hart, the fifth edition strengthens the coverage of political and economic relations since the end of the Cold War, economic polarization in developing nations and the roots of economic decline in centrally planned economies. A new chapter on industrial policy and competitiveness debates further illustrates the changing dynamics of International Political Economy. Ideal as a supplement to the International Relations course or as the core text in International Political Economy, Spero and Hart's The Politics of International Economic Relations continues to give students the breadth and depth of scholarship needed to understand the politics of world economy.

International Business Diplomacy

Author : Huub Ruël
Publisher : Emerald Group Publishing
ISBN 13 : 1787432556
Total Pages : 297 pages
Book Rating : 4.7/5 (874 download)

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Book Synopsis International Business Diplomacy by : Huub Ruël

Download or read book International Business Diplomacy written by Huub Ruël and published by Emerald Group Publishing. This book was released on 2017-11-23 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business diplomacy involves developing strategies for long-term, positive relationship building with governments, local communities, and interest groups, aiming to establish and sustain legitimacy and to mitigate the risks arising from all non-commercial or exogenous factors in the global business environment.

Managerial Accounting and Analysis in Multinational Enterprises

Author : H. P. Holzer
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110849763
Total Pages : 284 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Managerial Accounting and Analysis in Multinational Enterprises by : H. P. Holzer

Download or read book Managerial Accounting and Analysis in Multinational Enterprises written by H. P. Holzer and published by Walter de Gruyter GmbH & Co KG. This book was released on 2019-07-22 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: No detailed description available for "Managerial Accounting and Analysis in Multinational Enterprises".

Huawei Goes Global

Author : Wenxian Zhang
Publisher : Springer Nature
ISBN 13 : 3030475794
Total Pages : 404 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis Huawei Goes Global by : Wenxian Zhang

Download or read book Huawei Goes Global written by Wenxian Zhang and published by Springer Nature. This book was released on 2020-10-13 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Huawei Goes Global provides a much-needed, comprehensive, and scholarly examination of the business environment and the striving global operations of China’s technology giant. With theoretical research, case studies, data analysis, and empirical studies, this two-volume work tells a fascinating story of internationalization in an emerging economy. As one of the most powerful Chinese companies in the global economy, the largest global telecommunications-equipment producer and a leading consumer-electronics manufacturer, Huawei is a great example of the globalization of the Chinese enterprises in the twenty-first century. In Volume I, scholars critically examine the rise of Huawei as a Chinese global enterprise from the political economy and public policy perspectives, as well as Huawei’s development strategies, innovations, and talent management. In Volume II, multiple authors carefully study the growth of Huawei from regional and geopolitical perspectives, and its corporate communication and crisis management. Within the framework of the trade conflicts between China and the US, controversies over economic sanctions, intellectual-property disputes, and espionage and cyber security concerns, this groundbreaking work makes an important contribution to both academic literature and the ongoing public discourse on Huawei. Volume II is available here: https://www.palgrave.com/gp/book/9783030475635

Global and Multicultural Public Relations

Author : Juan-Carlos Molleda
Publisher : John Wiley & Sons
ISBN 13 : 1118673921
Total Pages : 249 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Global and Multicultural Public Relations by : Juan-Carlos Molleda

Download or read book Global and Multicultural Public Relations written by Juan-Carlos Molleda and published by John Wiley & Sons. This book was released on 2019-06-05 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: An overview of the practice of strategic global and multicultural public relations in various sectors Global and Multicultural Public Relations offers students an expert overview of specific public relations practices, focused on strategic analyses of actual case studies and real-world examples. Emphasizing practice rather than theory, this valuable resource explores innovative communication programs that are designed to address culturally-diverse communities worldwide. The five-step strategic public relations process—formative research, planning, implementation, evaluation, and stewardship—is extensively examined and applied to a variety of scenarios, helping students understand the realty of modern public relations practice. All aspects of public relations practice, including media relations, government relations, employee communications, and shareholder relations are covered to help students gain solid foundational knowledge. Broad in scope, this textbook identifies and describes the strategy formulation and implementation process in private, government, non-profit, and various other sectors. Academic and trade articles, book chapters, original case studies, and new primary research offer students a realistic and sophisticated approach to global public relations. Figures, tables, photographs, and charts illustrate each topic, while highlighted learning objectives and key points, discussion questions, and framed sections on ethical considerations and best practices strengthen student comprehension. Employs a real-world approach to public relations principles, practices, and strategies Focuses on global public relations rather than outdated nation-centered models Fills a gap in current literature on multinational and multicultural public relations Explains the public relations strategies that are best suited for each sector Includes summary sections that contain suggested readings and supplemental online links Designed for upper-level undergraduate and graduate students, Global and Multicultural Public Relations is an ideal textbook for courses in international public relations, global communication, public relations management, and multinational management, as well as business, political sciences, and public administration.

The Use of Corporate Social Responsibility as a Public Relations Strategy considering Latin America as an example

Author : Kathrin Bauer
Publisher : diplom.de
ISBN 13 : 3832482989
Total Pages : 95 pages
Book Rating : 4.8/5 (324 download)

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Book Synopsis The Use of Corporate Social Responsibility as a Public Relations Strategy considering Latin America as an example by : Kathrin Bauer

Download or read book The Use of Corporate Social Responsibility as a Public Relations Strategy considering Latin America as an example written by Kathrin Bauer and published by diplom.de. This book was released on 2004-09-28 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: Economic developments of the last several decades have changed the economic and social structures of industrialized and developing countries, leading to new business opportunities but also to terrifying social dangers and rising ecological catastrophes worldwide. Multinationals are increasingly expected by their stakeholders to find strategies and ways to respond to these international challenges, to play a more active role in addressing social issues, and to take responsibility for their actions in developing countries. It is the task of public relations practitioners to balance these societal demands and stakeholders expectations with the goals of their company and to communicate in an effective manner by developing socially responsible strategies. The effectiveness of strategies and communication programs depends on how public relations practitioners communicate with their stakeholders and on how much effort they make to build and maintain good relationships. To guarantee good relations and effective campaigns, the public relations function must be involved in the overall strategic management process where public relations strategies can be managed by objectives. Furthermore, public relations practitioners have to employ two-way symmetrical communication, to facilitate mutual understanding and relationship-building between their corporation and its stakeholders. Corporations can react to societal demands by using corporate social responsibility (CSR) as a public relations strategy. CSR can be considered either as an opportunity to improve a corporation s image and financial success or as a response to arising conflicts and crises. Both strategic approaches are discussed in this study, as, in practice, corporations respond to issues (proactive) but also have to deal with crises (reactive). Today, many corporations use CSR proactively, as they are aware of its various positive outcomes and valuable contributions for both society and its business success. Corporations can act with altruistic or self-interested motives, but, whichever motivation establishes the basis for CSR, both require the employment of issues management, a strategic planning process that analyses the impact of societal issues and gives corporations the chance to invest effectively and proactively. Corporations can contribute to societal demands in three ways: first, by making cash and in-kind donations to public charities; secondly they can support [...]

Professional Ethics and Human Values

Author : S. Dinesh Babu
Publisher : Firewall Media
ISBN 13 : 9788131800928
Total Pages : 148 pages
Book Rating : 4.8/5 (9 download)

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Book Synopsis Professional Ethics and Human Values by : S. Dinesh Babu

Download or read book Professional Ethics and Human Values written by S. Dinesh Babu and published by Firewall Media. This book was released on 2007 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Global Public Relations Handbook

Author : Krishnamurthy Sriramesh
Publisher : Routledge
ISBN 13 : 1135645493
Total Pages : 601 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis The Global Public Relations Handbook by : Krishnamurthy Sriramesh

Download or read book The Global Public Relations Handbook written by Krishnamurthy Sriramesh and published by Routledge. This book was released on 2003-06-20 with total page 601 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook represents the state of the public relations profession throughout the world, with contributions from the Americas, Europe, Asia, and Africa. A resource for scholars and advanced students in public relations & international business.