Global And Multicultural Public Relations

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Global and Multicultural Public Relations

Author : Juan-Carlos Molleda
Publisher : John Wiley & Sons
ISBN 13 : 1118673964
Total Pages : 269 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Global and Multicultural Public Relations by : Juan-Carlos Molleda

Download or read book Global and Multicultural Public Relations written by Juan-Carlos Molleda and published by John Wiley & Sons. This book was released on 2019-07-30 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: An overview of the practice of strategic global and multicultural public relations in various sectors Global and Multicultural Public Relations offers students an expert overview of specific public relations practices, focused on strategic analyses of actual case studies and real-world examples. Emphasizing practice rather than theory, this valuable resource explores innovative communication programs that are designed to address culturally-diverse communities worldwide. The five-step strategic public relations process—formative research, planning, implementation, evaluation, and stewardship—is extensively examined and applied to a variety of scenarios, helping students understand the realty of modern public relations practice. All aspects of public relations practice, including media relations, government relations, employee communications, and shareholder relations are covered to help students gain solid foundational knowledge. Broad in scope, this textbook identifies and describes the strategy formulation and implementation process in private, government, non-profit, and various other sectors. Academic and trade articles, book chapters, original case studies, and new primary research offer students a realistic and sophisticated approach to global public relations. Figures, tables, photographs, and charts illustrate each topic, while highlighted learning objectives and key points, discussion questions, and framed sections on ethical considerations and best practices strengthen student comprehension. Employs a real-world approach to public relations principles, practices, and strategies Focuses on global public relations rather than outdated nation-centered models Fills a gap in current literature on multinational and multicultural public relations Explains the public relations strategies that are best suited for each sector Includes summary sections that contain suggested readings and supplemental online links Designed for upper-level undergraduate and graduate students, Global and Multicultural Public Relations is an ideal textbook for courses in international public relations, global communication, public relations management, and multinational management, as well as business, political sciences, and public administration.

Multicultural Public Relations

Author : Stephen P. Banks
Publisher : SAGE Publications, Incorporated
ISBN 13 :
Total Pages : 160 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Multicultural Public Relations by : Stephen P. Banks

Download or read book Multicultural Public Relations written by Stephen P. Banks and published by SAGE Publications, Incorporated. This book was released on 1995-02-28 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasing emphasis is now placed upon the need for cultural awareness in business communication. This innovative book re-examines the nature of culture, diversity, public relations and communicative effectiveness. It establishes a broad-based and culture-sensitive theory of communication for public relations. It goes on to analyze the influence of different cultural perspectives on public relations practice in internal communication, community relations, communicating with activist audiences and international programmes. Going beyond traditional views of culture and multiculturalism to develop a core concept of stigmatized differences, this book provides clear, practical guidelines for understanding and communicating in multicultural settings.

Public Relations in Global Cultural Contexts

Author : Nilanjana Bardhan
Publisher : Routledge
ISBN 13 : 1135236828
Total Pages : 355 pages
Book Rating : 4.1/5 (352 download)

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Book Synopsis Public Relations in Global Cultural Contexts by : Nilanjana Bardhan

Download or read book Public Relations in Global Cultural Contexts written by Nilanjana Bardhan and published by Routledge. This book was released on 2011-01-31 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: While public relations practice has become increasingly globalized, scholars are still behind in theorizing about the intersections of culture, communication, and power at this level of practice. This volume emphasizes theories and concepts that highlight global interconnectedness through a range of interpretative and critical approaches to understanding the global significance and impacts of public relations. Providing a critical examination of public relations’ contribution to globalization and international power relations, the chapters included here explore alternative paradigms, most notably interpretive and critical perspectives informed by qualitative research. The volume encourages alternative ‘ways of knowing’ that overcome the shortcomings of positivist epistemologies. The editors include multiple paradigmatic approaches for a more complex understanding of the subject matter, making a valuable contribution toward widening the philosophical scope of public relations scholarship. This book will serve well as a core text in classes in international public relations, global public relations, and advanced strategic public relations. Students as well as practitioners of public relations will benefit from reading the perspectives included here.

The Global Public Relations Handbook

Author : Krishnamurthy Sriramesh
Publisher : Routledge
ISBN 13 : 1135645493
Total Pages : 601 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis The Global Public Relations Handbook by : Krishnamurthy Sriramesh

Download or read book The Global Public Relations Handbook written by Krishnamurthy Sriramesh and published by Routledge. This book was released on 2003-06-20 with total page 601 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook represents the state of the public relations profession throughout the world, with contributions from the Americas, Europe, Asia, and Africa. A resource for scholars and advanced students in public relations & international business.

Global Communication

Author : Yahya R. Kamalipour
Publisher : Rowman & Littlefield
ISBN 13 : 1538121662
Total Pages : 493 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Global Communication by : Yahya R. Kamalipour

Download or read book Global Communication written by Yahya R. Kamalipour and published by Rowman & Littlefield. This book was released on 2019-07-05 with total page 493 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Communication: A Multicultural Perspective, Third Edition brings together diverse issues and expert perspectives of twenty-two notable and accomplished communication scholars, representing eight countries around the world. Together they discuss international communication, public relations and advertising, cultural implications of globalization, international law and regulation, transnational media, the shifting politics of media, trends in communication and information technology, and much more. The Third Edition is fully updated to reflect major events that have impacted our global communication environment. Three new chapters on “global journalism” and “gender, ethnicity, and religion,” and “Shifting Politics in Global Media and Communication” have been added to make this volume more comprehensive. This book will help students understand the emergence of globalization and its effects on a worldwide scale. Features: Contributors represent Canada, Croatia, Holland, India, Germany, Sweden, Turkey, and the United States. End-of-chapter questions are updated and intended to stimulate classroom discussion. An expanded key terms and acronyms used in the book are included. An updated and comprehensive list of suggested readings provides students and instructors further information about the issues covered in this book. Helpful Internet links to information relevant to topics discussed are suggested throughout the book.

Public Relations in Global Cultural Contexts

Author : Nilanjana Bardhan
Publisher : Routledge
ISBN 13 : 1135236836
Total Pages : 309 pages
Book Rating : 4.1/5 (352 download)

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Book Synopsis Public Relations in Global Cultural Contexts by : Nilanjana Bardhan

Download or read book Public Relations in Global Cultural Contexts written by Nilanjana Bardhan and published by Routledge. This book was released on 2011-01-31 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume emphasizes theories and concepts that highlight global interconnectedness through a range of interpretative and critical approaches to understanding the global significance and impacts of public relations.

The Global Public Relations Handbook, Revised and Expanded Edition

Author : Krishnamurthy Sriramesh
Publisher : Routledge
ISBN 13 : 1135845549
Total Pages : 805 pages
Book Rating : 4.1/5 (358 download)

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Book Synopsis The Global Public Relations Handbook, Revised and Expanded Edition by : Krishnamurthy Sriramesh

Download or read book The Global Public Relations Handbook, Revised and Expanded Edition written by Krishnamurthy Sriramesh and published by Routledge. This book was released on 2009-01-13 with total page 805 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a global perspective. This revised edition offers twenty new chapters in addition to the original contents. It includes fourteen additional country- or regionally-focused chapters exploring public relations practice in Africa, Asia, Europe, and the Americas. Contributors use a theoretical framework to present information on the public relations industry in their countries and regions. They also focus on such factors as the status of public relations education in their respective countries and professionalism and ethics. Each country-specific chapter includes a case study typifying public relations practice in that country. Additional new chapters discuss political economy, activism, international public relations, and United Nations public affairs.

Multicultural Behavior and Global Business Environments

Author : Kamal Dean Parhizgar
Publisher : Routledge
ISBN 13 : 1135187134
Total Pages : 475 pages
Book Rating : 4.1/5 (351 download)

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Book Synopsis Multicultural Behavior and Global Business Environments by : Kamal Dean Parhizgar

Download or read book Multicultural Behavior and Global Business Environments written by Kamal Dean Parhizgar and published by Routledge. This book was released on 2013-06-17 with total page 475 pages. Available in PDF, EPUB and Kindle. Book excerpt: Resolve cross-cultural communication issues with your business suppliers, customers, and staff! Because of the rapid growth of multinational corporations and the World Wide Web, global interdependence is no longer a matter of ideology or choice, but an inescapable reality. Multicultural Behavior and Global Business Environments teaches managers both practical techniques and theoretical insights for working with people from diverse cultures in home and host countries. Managers who ignore or dismiss cultural differences may find themselves alienating customers and employees, fumbling negotiations, and ultimately losing sales. In contrast, those who are willing to see the world from different perspectives may spot fresh opportunities. Bringing multiple cultures together results in synergy, in which two combined energies multiply and reinforce one another. Multicultural Behavior and Global Business Environments tells you not only how to create synergy, but also how to profit from it.Multicultural Behavior and Global Business Environments offers practical features to help students and managers understand diverse cultures, including: charts, maps, and tables showing specific cultural divergences detailed discussions of relevant theories in psychology, management, and ethics exercises and self-tests clear, skill-based objectives for each chapter definitions of the terms and processes of multiculturalization In the modern world, the key to prosperity--or failure--in the global marketplace is awareness of cultural differences. Multicultural Behavior and Global Business Environments offers a sweeping multidisciplinary inventory of facts, theories, and practical ideas for making multiculturalism work. This comprehensive volume is a crucial resource for every manager who belongs to a multinational organization, as well as students of both domestic and international business, political science, international relations, public administration, and educational administration.

Global and Multicultural Public Relations

Author : Juan-Carlos Molleda
Publisher : John Wiley & Sons
ISBN 13 : 1118673921
Total Pages : 224 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Global and Multicultural Public Relations by : Juan-Carlos Molleda

Download or read book Global and Multicultural Public Relations written by Juan-Carlos Molleda and published by John Wiley & Sons. This book was released on 2019-06-05 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: An overview of the practice of strategic global and multicultural public relations in various sectors Global and Multicultural Public Relations offers students an expert overview of specific public relations practices, focused on strategic analyses of actual case studies and real-world examples. Emphasizing practice rather than theory, this valuable resource explores innovative communication programs that are designed to address culturally-diverse communities worldwide. The five-step strategic public relations process—formative research, planning, implementation, evaluation, and stewardship—is extensively examined and applied to a variety of scenarios, helping students understand the realty of modern public relations practice. All aspects of public relations practice, including media relations, government relations, employee communications, and shareholder relations are covered to help students gain solid foundational knowledge. Broad in scope, this textbook identifies and describes the strategy formulation and implementation process in private, government, non-profit, and various other sectors. Academic and trade articles, book chapters, original case studies, and new primary research offer students a realistic and sophisticated approach to global public relations. Figures, tables, photographs, and charts illustrate each topic, while highlighted learning objectives and key points, discussion questions, and framed sections on ethical considerations and best practices strengthen student comprehension. Employs a real-world approach to public relations principles, practices, and strategies Focuses on global public relations rather than outdated nation-centered models Fills a gap in current literature on multinational and multicultural public relations Explains the public relations strategies that are best suited for each sector Includes summary sections that contain suggested readings and supplemental online links Designed for upper-level undergraduate and graduate students, Global and Multicultural Public Relations is an ideal textbook for courses in international public relations, global communication, public relations management, and multinational management, as well as business, political sciences, and public administration.

Global Public Relations

Author : Alan R. Freitag
Publisher : Routledge
ISBN 13 : 1134061293
Total Pages : 329 pages
Book Rating : 4.1/5 (34 download)

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Book Synopsis Global Public Relations by : Alan R. Freitag

Download or read book Global Public Relations written by Alan R. Freitag and published by Routledge. This book was released on 2009-01-13 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative text provides a structured and practical framework for understanding the complexities of contemporary public relations throughout the world and highlights the different approaches professionals must consider when communicating in different PR contexts.

Global Writing for Public Relations

Author : Arhlene A. Flowers
Publisher : Routledge
ISBN 13 : 1317683870
Total Pages : 512 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Global Writing for Public Relations by : Arhlene A. Flowers

Download or read book Global Writing for Public Relations written by Arhlene A. Flowers and published by Routledge. This book was released on 2015-12-07 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide provides multiple resources to help students and public relations practitioners learn best practices for writing in English to communicate and connect with a global marketplace. Author Arhlene Flowers has created a new approach on writing for public relations by combining intercultural communication, international public relations, and effective public relations writing techniques. Global Writing for Public Relations offers the following features: Insight into the evolution of English-language communication in business and public relations, as well as theoretical and political debates on global English and globalization; An understanding of both a global thematic and customized local approach in creating public relations campaigns and written materials; Strategic questions to help writers develop critical thinking skills and understand how to create meaningful communications materials for specific audiences; Storytelling skills that help writers craft compelling content; Real-world global examples from diverse industries that illustrate creative solutions; Step-by-step guidance on writing public relations materials with easy-to-follow templates to reach traditional and online media, consumers, and businesses; Self-evaluation and creative thinking exercises to improve cultural literacy, grammar, punctuation, and editing skills for enhanced clarity; and Supplemental online resources for educators and students. English is the go-to business language across the world, and this book combines the author’s experience training students and seasoned professionals in crafting public relations materials that resonate with global English-language audiences. It will help public relations students and practitioners become proficient and sophisticated writers with the ability to connect with diverse audiences worldwide.

Global Public Relations

Author : Alan R. Freitag
Publisher : Taylor & Francis US
ISBN 13 : 9780415448154
Total Pages : 310 pages
Book Rating : 4.4/5 (481 download)

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Book Synopsis Global Public Relations by : Alan R. Freitag

Download or read book Global Public Relations written by Alan R. Freitag and published by Taylor & Francis US. This book was released on 2009 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem solving across a range of organizations and cross-cultural settings. Written in a straightforward, lively style, the book covers: foundational theories, and factors that shape the discipline communication across cultures trends affecting the public relations profession throughout the world. Incorporating case studies and commentary to illustrate key principles and stimulate discussion, this book also highlights the different approaches professionals must consider in different contexts, from communicating with employees to liaising with external bodies, such as government agencies or the media. Offering a truly global perspective on the subject, Global Public Relations is essential reading for any student or practitioner interested in public relations excellence in a global setting. A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415448154/

The Global Public Relations Handbook

Author : Krishnamurthy Sriramesh
Publisher : Taylor & Francis
ISBN 13 : 0805839224
Total Pages : 601 pages
Book Rating : 4.8/5 (58 download)

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Book Synopsis The Global Public Relations Handbook by : Krishnamurthy Sriramesh

Download or read book The Global Public Relations Handbook written by Krishnamurthy Sriramesh and published by Taylor & Francis. This book was released on 2003 with total page 601 pages. Available in PDF, EPUB and Kindle. Book excerpt: Starting with a theoretical framework for global public relations research and practice, this book presents contributions that examine PR practice as it takes place around the world. Each chapter covers the history, development and status of public relations within a specified country.

Introduction to Strategic Public Relations

Author : Janis Teruggi Page
Publisher : SAGE Publications
ISBN 13 : 1506358055
Total Pages : 910 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis Introduction to Strategic Public Relations by : Janis Teruggi Page

Download or read book Introduction to Strategic Public Relations written by Janis Teruggi Page and published by SAGE Publications. This book was released on 2017-11-30 with total page 910 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2019 Textbook & Academic Authors Association’s The Most Promising New Textbook Award How can public relations play a more active role in the betterment of society? Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication prepares you for success in today’s fast-changing PR environment. Recognizing that developments in technology, business, and culture require a fresh approach, Janis T. Page and Lawrence Parnell have written a practical introductory text that aligns these shifts with the body of knowledge from which the discipline of public relations was built. Because the practice of public relations is rooted in credibility, the authors believe that you must become ethical and socially responsible communicators more concerned with building trust and respect with diverse communities than with creating throwaway content. The authors balance this approach with a focus on communication theory, history, process, and practice and on understanding how these apply to strategic public relations planning, as well as on learning how to create a believable and persuasive message. Key Features Chapter-opening Scenarios capture your attention by discussing current PR challenges—such as the Wells Fargo cross-selling, VW emissions cover-up, and P&G’s “Like a Girl” campaign—and thus frame the chapter content and encourage active reading. At the end of the chapter, you explore various aspects of socially responsible communication to “solve” the PR challenge. Socially Responsible Case Studies in each chapter illustrate the key responsibilities of a modern public relations professional such as media relations, crisis communications, employee communications, applied communications research, and corporate and government-specific communications. Each case features problem-solving questions to encourage critical thinking. Social Responsibility in Action boxes feature short, specific social responsibility cases—such as Universals’ #NoFoodWasted, Nespresso in South Sudan, and Merck’s collaboration with AIDS activists—to highlight best practices and effective tactics, showing the link between sound public relations strategy and meaningful social responsibility programs. Insight boxes spark classroom discussion on particularly important or unique topics in each chapter. Personality Profile boxes will inspire you with stories from PR veterans and rising stars such as the U.S. CEO of Burson-Marstellor, the Chief Communication Officer of the United Nations Foundation, and the Executive VP at HavasPR.

Global Writing for Public Relations

Author : Arhlene A. Flowers
Publisher : Routledge
ISBN 13 : 1317683862
Total Pages : 711 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Global Writing for Public Relations by : Arhlene A. Flowers

Download or read book Global Writing for Public Relations written by Arhlene A. Flowers and published by Routledge. This book was released on 2015-12-07 with total page 711 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide provides multiple resources to help students and public relations practitioners learn best practices for writing in English to communicate and connect with a global marketplace. Author Arhlene Flowers has created a new approach on writing for public relations by combining intercultural communication, international public relations, and effective public relations writing techniques. Global Writing for Public Relations offers the following features: Insight into the evolution of English-language communication in business and public relations, as well as theoretical and political debates on global English and globalization; An understanding of both a global thematic and customized local approach in creating public relations campaigns and written materials; Strategic questions to help writers develop critical thinking skills and understand how to create meaningful communications materials for specific audiences; Storytelling skills that help writers craft compelling content; Real-world global examples from diverse industries that illustrate creative solutions; Step-by-step guidance on writing public relations materials with easy-to-follow templates to reach traditional and online media, consumers, and businesses; Self-evaluation and creative thinking exercises to improve cultural literacy, grammar, punctuation, and editing skills for enhanced clarity; and Supplemental online resources for educators and students. English is the go-to business language across the world, and this book combines the author’s experience training students and seasoned professionals in crafting public relations materials that resonate with global English-language audiences. It will help public relations students and practitioners become proficient and sophisticated writers with the ability to connect with diverse audiences worldwide.

Culture, Social Class, and Race in Public Relations

Author : Damion Waymer
Publisher : Lexington Books
ISBN 13 : 0739173413
Total Pages : 263 pages
Book Rating : 4.7/5 (391 download)

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Book Synopsis Culture, Social Class, and Race in Public Relations by : Damion Waymer

Download or read book Culture, Social Class, and Race in Public Relations written by Damion Waymer and published by Lexington Books. This book was released on 2012-09-27 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Culture, Race, and Class-Based Perspectives in Public Relations, edited by Damion Waymer, covers timely and understudied topics in the field of public relations (PR). Via research, case analysis, and theoretical discussion, the contributors to this volume explore the ways that scholars can address issues of voice (or the lack thereof) that marginalized publics have encountered in the past or are currently encountering in regard to matters of culture, race, and class. A central question this book asks is what role can and does a greater understanding of culture, race, and class play in helping scholars, teachers, students, and practitioners to aid in society becoming a better place to live and work? Culture as well as other divisive social constructs such as race and class must be unpacked, problematized, and considered carefully before the fully functioning vision of society can be deemed possible. Some topics included are the Black Panther Party and Native American Activist rhetorical PR, risk equity, critical race theory, and pedagogical approaches to teaching culture, race, and class. This edited volume serves an important early step by scholars—via the context of public relations—in this process of advocating social justice as well as organizations' role in helping society achieve these ends.

Multicultural Public Relations

Author : Stephen P. Banks
Publisher : SAGE Publications, Incorporated
ISBN 13 : 9780803948402
Total Pages : 0 pages
Book Rating : 4.9/5 (484 download)

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Book Synopsis Multicultural Public Relations by : Stephen P. Banks

Download or read book Multicultural Public Relations written by Stephen P. Banks and published by SAGE Publications, Incorporated. This book was released on 1995-02-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasing emphasis is now placed upon the need for cultural awareness in business communication. This innovative book re-examines the nature of culture, diversity, public relations and communicative effectiveness. It establishes a broad-based and culture-sensitive theory of communication for public relations. It goes on to analyze the influence of different cultural perspectives on public relations practice in internal communication, community relations, communicating with activist audiences and international programmes. Going beyond traditional views of culture and multiculturalism to develop a core concept of stigmatized differences, this book provides clear, practical guidelines for understanding and communicating in multicultural setti