Multimodal Discourse

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Multimodal Discourse

Author : Gunther R. Kress
Publisher : Hodder Education
ISBN 13 : 9780340662922
Total Pages : 142 pages
Book Rating : 4.6/5 (629 download)

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Book Synopsis Multimodal Discourse by : Gunther R. Kress

Download or read book Multimodal Discourse written by Gunther R. Kress and published by Hodder Education. This book was released on 2001 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Drawing on a wide range of examples, Kress and Van Leeuwen outline an approach to social discourse in which colour plays a role equal to language, and show how two kinds of thought processes interact in the design and production of communicative messages: 'design thinking' and 'production thinking', the kind of thinking which occurs in direct interaction with the materials and media used. Above all the authors stress communicative practice and interactivity. Their question throughout is: how do people use communicative modes and media in actual, concrete, interactive instances of communicative practice?" "This book is a text for courses in language, media and communication willing to take on the theoretical challenges posed by multimodality, multimedia and multi-skilling, and it provides inspiring theoretical input for courses in interactive multimedia design."--BOOK JACKET.

New Directions in the Analysis of Multimodal Discourse

Author : Terry D. Royce
Publisher : Routledge
ISBN 13 : 1136601635
Total Pages : 426 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis New Directions in the Analysis of Multimodal Discourse by : Terry D. Royce

Download or read book New Directions in the Analysis of Multimodal Discourse written by Terry D. Royce and published by Routledge. This book was released on 2013-01-11 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Directions in the Analysis of Multimodal Discourse offers a comprehensive international view of multimodal discourse and presents new directions for research and application in this growing field. With contributions from top scholars around the world, this work opens up the field of multimodal discourse analysis as it covers a wide range of interests such as computational linguistics, education, ideology, and media discourse. The range and scope of the chapters in this book provide groundbreaking insights into exploring and accounting for the various facets of multimodality in a range of texts and contexts. Initial chapters specifically aim to tackle theoretical issues, while subsequent chapters focus on important research areas such as writing and graphology, genre, ideology, computational concordancing, literacy, and cross cultural and cross linguistic issues. In the final chapters, an emphasis is placed on the educational implications of multimodality in first and second language contexts, a particularly new and interesting contribution.

Multimodal Discourse Analysis

Author : Kay O'Halloran
Publisher : A&C Black
ISBN 13 : 1847142575
Total Pages : 262 pages
Book Rating : 4.8/5 (471 download)

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Book Synopsis Multimodal Discourse Analysis by : Kay O'Halloran

Download or read book Multimodal Discourse Analysis written by Kay O'Halloran and published by A&C Black. This book was released on 2004-03-01 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together cutting-edge research on multimodal texts and the "discourses" generated through the interaction of two or more modes of communication, for example pictures of language, typography and layout, body movement and camera movement. The contributors collected within this volume use systemic functional linguistics to analyze how meaning is generated within a series of case studies. The result is a comprehensive survey of the ways in which enhanced meaning emerges through the interaction of more than one mode of communication. Multimodal Discourse Analysis will be useful to researchers interested in the application of systemic functional linguistics to media studies, discourse analysis and cognitive linguistics.

Discourse and Technology

Author : Philip LeVine
Publisher : Georgetown University Press
ISBN 13 : 9781589013117
Total Pages : 242 pages
Book Rating : 4.0/5 (131 download)

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Book Synopsis Discourse and Technology by : Philip LeVine

Download or read book Discourse and Technology written by Philip LeVine and published by Georgetown University Press. This book was released on 2004-02-16 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The overarching theme of Discourse and Technology is cutting-edge in the field of linguistics: multimodal discourse. This volume opens up a discussion among discourse analysts and others in linguistics and related fields about the two-fold impact of new communication technologies: The impact on how discourse data is collected, transcribed, and analyzed—and the impact that these technologies are having on social interaction and discourse. As inexpensive tape recorders allowed the field to move beyond text, written or printed language, to capture talk—discourse as spoken language—the information explosion (including cell phones, video recorders, Internet chat rooms, online journals, and the like) has moved those in the field to recognize that all discourse is, in various ways, "multimodal," constructed through speech and gesture, as well as through typography, layout, and the materials employed in the making of texts. The contributors have responded to the expanding scope of discourse analysis by asking five key questions: Why should we study discourse and technology and multimodal discourse analysis? What is the role of the World Wide Web in discourse analysis? How does one analyze multimodal discourse in studies of social actions and interactions? How does one analyze multimodal discourse in educational social interactions? and, How does one use multimodal discourse analyses in the workplace? The vitality of these explorations opens windows onto even newer horizons of discourse and discourse analysis.

How to Do Critical Discourse Analysis

Author : David Machin
Publisher : SAGE
ISBN 13 : 1446289583
Total Pages : 241 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis How to Do Critical Discourse Analysis by : David Machin

Download or read book How to Do Critical Discourse Analysis written by David Machin and published by SAGE. This book was released on 2012-08-16 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: "How great to have this practical introduction to doing critical discourse analysis, especially one that provides examples of multimodal discourse analysis. Extremely useful for students who need tools for the study of text, talk and images." - Teun van Dijk, Pompeu Fabra University "The authors have truly achieved the impossible: to make extremely complex phenomena accessible for students and scholars alike. Thus, this textbook will provide a most helpful guide when looking for adequate ways to grasp and analyze the intricate interdependence of written, oral and visual forms of semiosis." - Ruth Wodak, Lancaster University How do media texts manipulate and persuade us? How do language and images play out the ideas, values and identities? This book shows readers exactly how language, power and ideology are negotiated in media texts, from magazine and advertising, to YouTube and music videos. Presenting a systematic toolkit of theories, concepts and techniques for doing language and image analysis, students learn how to dig deep into discourses and the media landscape. With case studies and examples from a range of traditional and new media content, the book equips students to understand the relationship between language, discourse and social practices.

Multimodal Discourse Analysis

Author : Kay O'Halloran
Publisher : A&C Black
ISBN 13 : 1847142575
Total Pages : 261 pages
Book Rating : 4.8/5 (471 download)

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Book Synopsis Multimodal Discourse Analysis by : Kay O'Halloran

Download or read book Multimodal Discourse Analysis written by Kay O'Halloran and published by A&C Black. This book was released on 2004-03-01 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together cutting-edge research on multimodal texts and the "discourses" generated through the interaction of two or more modes of communication, for example pictures of language, typography and layout, body movement and camera movement. The contributors collected within this volume use systemic functional linguistics to analyze how meaning is generated within a series of case studies. The result is a comprehensive survey of the ways in which enhanced meaning emerges through the interaction of more than one mode of communication. Multimodal Discourse Analysis will be useful to researchers interested in the application of systemic functional linguistics to media studies, discourse analysis and cognitive linguistics.

Critical Multimodal Studies of Popular Discourse

Author : Emilia Djonov
Publisher : Routledge
ISBN 13 : 1136249028
Total Pages : 285 pages
Book Rating : 4.1/5 (362 download)

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Book Synopsis Critical Multimodal Studies of Popular Discourse by : Emilia Djonov

Download or read book Critical Multimodal Studies of Popular Discourse written by Emilia Djonov and published by Routledge. This book was released on 2013-09-23 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studies of multimodality have significantly advanced our understanding of the potential of different semiotic resources—verbal, visual, aural, and kinetic—to make meaning and allow people to achieve various social purposes such as persuading, entertaining, and explaining. Yet little is known about the role that individual nonverbal resources and their interaction with language and with each other play in concealing and supporting, or drawing attention to and subverting, social boundaries and inequality, political or commercial agendas. This volume brings together contributions by rominent and emerging scholars that address this gap through the critical analysis of multimodality in popular culture texts and semiotic practices. It connects multimodal analysis to critical discourse analysis, demonstrating the value of different approaches to multimodality for building a better understanding of critical issues of central interest to discourse analysis, semiotics, applied linguistics, education, cultural and media studies.

Understanding Abstract Concepts across Modes in Multimodal Discourse

Author : Elżbieta Górska
Publisher : Routledge
ISBN 13 : 1000702782
Total Pages : 102 pages
Book Rating : 4.0/5 (7 download)

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Book Synopsis Understanding Abstract Concepts across Modes in Multimodal Discourse by : Elżbieta Górska

Download or read book Understanding Abstract Concepts across Modes in Multimodal Discourse written by Elżbieta Górska and published by Routledge. This book was released on 2019-08-21 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume looks at spatialization of abstract concepts in verbo-pictorial aphorisms at work in the cartoons of a single artist. While extensive work has been done in studying spatialization of abstract concepts in grammar and lexicon within cognitive linguistics, this book is the first of its kind to provide a detailed account of such phenomena in multimodal discourse. The volume integrates a range of approaches from cognitive linguistics, including image schema theory, conceptual theory of metaphor, multimodal metaphor theory, the dynamic approach to metaphor, and a multimodal approach to metonymy, and applies this multi-faceted framework to a selection of cartoons from the work of Polish artist Janusz Kapusta. Taken together, these cartoons form the basis of two comprehensive case studies which explore the abstract concepts of "emotions" and "life," highlighting the ways in which cartoons can illustrate the important relationship between space, situated cognition, and language and in turn, a clear and systematic framework for establishing cohesive ties between the verbal and pictorial modes in multimodal cognitive linguistic research. The volume sheds new light on visual thinking and multimodal rendition of creative abstract thought.

The Discourse of YouTube

Author : Phil Benson
Publisher : Routledge
ISBN 13 : 1317295110
Total Pages : 186 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis The Discourse of YouTube by : Phil Benson

Download or read book The Discourse of YouTube written by Phil Benson and published by Routledge. This book was released on 2016-10-26 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Discourse of YouTube explores the cutting edge of contemporary multimodal discourse through an in-depth analysis of structures, processes and content in YouTube discourse. YouTube is often seen as no more than a place to watch videos, but this book argues that YouTube and YouTube pages can also be read and analysed as complex, multi-authored, multimodal texts, emerging dynamically from processes of textually-mediated social interaction. The objective of the book is to show how multimodal discourse analysis tools can help us to understand the structures and processes involved in the production of YouTube texts. Philip Benson develops a framework for the analysis of multimodality in the structure of YouTube pages and of the multimodal interactions from which their content emerges. A second, and equally important, objective is to show how the globalization of YouTube is central to much of its discourse. The book identifies translingual practice as a key element in the global discourse of YouTube and discusses its roles in the negotiation of identities and intercultural learning in videos and comments. Focusing on YouTube as a key example of new digital media, The Discourse of YouTube makes a substantial contribution to conversations about new ways of producing multimodal text in a digital world.

Advancing Multimodal and Critical Discourse Studies

Author : Sumin Zhao
Publisher : Routledge
ISBN 13 : 1315520990
Total Pages : 214 pages
Book Rating : 4.3/5 (155 download)

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Book Synopsis Advancing Multimodal and Critical Discourse Studies by : Sumin Zhao

Download or read book Advancing Multimodal and Critical Discourse Studies written by Sumin Zhao and published by Routledge. This book was released on 2017-09-08 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a founder and leading figure in multimodality and social semiotics, Theo van Leuween has made significant contributions to a variety of research fields, including discourse analysis, sociolinguistics, communication and media studies, education, and design. In celebration of his illustrious research career, this volume brings together a group of leading and emerging scholars in these fields to review, explore and advance two central research agendas set out by van Leeuwen: the categorisation of the meaning potential of various semiotic resources and the examination of their uses in different forms of communication, and the critical analysis of the interaction between semiotic forms, norms and technology in discursive practices. Through 11 cutting-edge research papers and an experimental visual essay, the book investigates a broad range of semiotic resources including touch, sound, image, texture, and discursive practices such as community currency, fitness regime, film scoring, and commodity upcycling. The book showcases how social semiotics and multimodality can provide insights into the burning issues of the day, such as global neoliberalism, terrorism, consumerism, and immigration.

Circus as Multimodal Discourse

Author : Paul Bouissac
Publisher : A&C Black
ISBN 13 : 1441102612
Total Pages : 225 pages
Book Rating : 4.4/5 (411 download)

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Book Synopsis Circus as Multimodal Discourse by : Paul Bouissac

Download or read book Circus as Multimodal Discourse written by Paul Bouissac and published by A&C Black. This book was released on 2012-10-11 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now available in paperback, this volume presents a theory of the circus as a secular ritual and introduces a method to analyze its performances as multimodal discourse. The book's fifteen chapters cover the range of circus specialties (magic, domestic and wild animal training, acrobatics, and clowning) and provide examples to show how cultural meaning is produced, extended and amplified by circus performances. Bouissac is one of the world's leading authorities on circus ethnography and semiotics and this work is grounded on research conducted over a 50 year span in Europe, Asia, Australia and the Americas. It concludes with a reflection on the potentially subversive power of this discourse and its contemporary use by activists. Throughout, it endeavours to develop an analytical approach that is mindful of the epistemological traps of both positivism and postmodernist license. It brings semiotics and ethnography to bear on the realm of the circus.

Analyzing Multimodality in Specialized Discourse Settings

Author : Veronica Bonsignori
Publisher : Vernon Press
ISBN 13 : 1648893996
Total Pages : 200 pages
Book Rating : 4.6/5 (488 download)

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Book Synopsis Analyzing Multimodality in Specialized Discourse Settings by : Veronica Bonsignori

Download or read book Analyzing Multimodality in Specialized Discourse Settings written by Veronica Bonsignori and published by Vernon Press. This book was released on 2022-03-01 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary society has witnessed radical changes in the field of communications in terms of how messages and meanings are disseminated. Digitalization and the Internet have signalled an exponential rise in the circulation of multimodal texts in which different semiotic resources are orchestrated together to construct meaning in all areas of social life, across languages and cultures, and in diverse specialized discourse domains. This has foregrounded the need to examine the semiotic functions, affordances, and issues at stake in a range of multimodal discourse forms, while simultaneously highlighting the importance of critical multimodal literacy in audiences and learners. This volume develops and extends pioneering research on the intersection between multimodality and specialized discourse. Eight newly commissioned studies offer innovative perspectives on multimodal research methodologies and applications in a variety of ESP (English for Specific Purposes) contexts for practitioners and scholars alike. The volume offers a glimpse at future directions in this dynamic and ever-evolving area of investigation focusing on the synergy between verbal and non-verbal modes of communication in the digital age. Each chapter explores an original area of application: academic, economic, scientific, marketing, legal, medical, political, and tourism. The contributors approach multimodality from a range of theoretical and methodological viewpoints including synchronic and diachronic corpus-based and corpus-aided studies, critical discourse analysis, and systemic functional linguistics. Analytical tools such as multimodal (critical) discourse analysis, multimodal transcription, and multimodal annotation software capable of representing the interplay of different semiotic modes - speech, intonation, direction of gaze, facial expressions, gesturing, and spatial positioning of interlocutors - are employed. The diversity of research strands contained in the volume illustrates just some of the vast areas of multimodal knowledge dissemination that are still unmapped. As a cornerstone of communication, multimodality needs exploring in all its facets. These contributions aim to further that cause.

A Multimodal and Ethnographic Approach to Textbook Discourse

Author : Germán Canale
Publisher : Taylor & Francis
ISBN 13 : 1000632830
Total Pages : 142 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis A Multimodal and Ethnographic Approach to Textbook Discourse by : Germán Canale

Download or read book A Multimodal and Ethnographic Approach to Textbook Discourse written by Germán Canale and published by Taylor & Francis. This book was released on 2022-08-30 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a new framework for analysing textbook discourse, bridging the gap between contemporary ethnographic approaches and multimodality for a contextually sensitive approach which considers the multiplicity of multimodal resources involved in the production and use of textbooks. The volume makes the case for textbook discourse studies to go beyond studies of textual representation and critically consider the ways in which textbook discourse is situated within wider social practices. Each chapter considers a different social semiotic practice in which textbook and textbook discourse is involved: representation, communication, interaction, learning, and recontextualization. In bringing together this work with contemporary ethnography scholarship, the book offers a comprehensive toolkit for further research on textbook discourse and pushes the field forward into new directions. This innovative book will be of particular interest to students and scholars in discourse analysis, multimodality, social semiotics, language and communication, and curriculum studies.

Multimodality in the Built Environment

Author : Louise J. Ravelli
Publisher : Routledge
ISBN 13 : 1134747977
Total Pages : 215 pages
Book Rating : 4.1/5 (347 download)

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Book Synopsis Multimodality in the Built Environment by : Louise J. Ravelli

Download or read book Multimodality in the Built Environment written by Louise J. Ravelli and published by Routledge. This book was released on 2015-11-19 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an extended exploration of the multimodal analysis of spatial (three-dimensional) texts of the built environment, culminating in a holistic approach termed Spatial Discourse Analysis (SpDA). Based on existing frameworks of multimodal analysis, this book applies, adapts, and extends these frameworks to spatial texts. The authors argue that choices in spatial design create meanings about what we perceive and how we can or should behave within spatial texts, influence how we feel in and about those spaces, and enable these texts to function as coherent wholes. Importantly, a spatial text, once built, is also a resource which is then used, and an essential aspect of understanding these texts is to consider what users themselves contribute to the meaning potential of these texts. The book takes the metafunctional approach familiar from Systemic-Functional Linguistics (SFL) and foregrounds each metafunction in turn (textual, interpersonal, experiential, and logical), in relation to the detailed analysis of a particular spatial text.

Multimodality across Communicative Settings, Discourse Domains and Genres

Author : Veronica Bonsignori
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443862657
Total Pages : 285 pages
Book Rating : 4.4/5 (438 download)

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Book Synopsis Multimodality across Communicative Settings, Discourse Domains and Genres by : Veronica Bonsignori

Download or read book Multimodality across Communicative Settings, Discourse Domains and Genres written by Veronica Bonsignori and published by Cambridge Scholars Publishing. This book was released on 2017-01-06 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume focuses on multimodality in various communicative settings, with special attention to how non-verbal elements reinforce and add meaning to verbal expressions. The first part of the book explores issues related to the use of multimodal resources in educational interactions and English language classroom teaching, also involving learners with disabilities. The second part, on the other hand, investigates multimodality as a key component of communication that takes place in different specialized domains and genres. The book reflects a variety of methodological approaches that are grounded in both quantitative and qualitative techniques. These include multimodal discourse analysis, multimodal transcription, and multimodal annotation software capable of representing the interplay of different semiotic modes, such as speech, intonation, direction of gaze, facial expressions, gestures and spatial positioning of interlocutors. The research collected here highlights the increasingly important role of multimodality in communication across different genres and communicative contexts, and offers new perspectives on how to exploit multimodal resources to enhance the learning of English for both general and specific purposes.

Multimodal Analysis in Academic Settings

Author : Belinda Crawford Camiciottoli
Publisher : Routledge
ISBN 13 : 1317574664
Total Pages : 324 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Multimodal Analysis in Academic Settings by : Belinda Crawford Camiciottoli

Download or read book Multimodal Analysis in Academic Settings written by Belinda Crawford Camiciottoli and published by Routledge. This book was released on 2015-05-22 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents innovative research on the multimodal dimension of discourse specific to academic settings, with a particular focus on the interaction between the verbal and non-verbal in constructing meaning. Contributions by experienced and emerging researchers provide in-depth analyses in both research and teaching contexts, and consider the ways in which multimodal strategies can be leveraged to enhance the effectiveness of academic communication. Contributors employ both quantitative and qualitative analytical methods, and make use of state-of-the-art software for analyzing multimodal features of discourse. The chapters in the first part of the volume focus on the multimodal features of two key research genres: conference presentations and plenary addresses. In the second part, contributors explore the role of multimodality in the classroom through analyses of both instructors’ and students’ speech, as well as the use of multimodal materials for more effective learning. The research presented in this volume is particularly relevant within the context of globalized higher education, where participants represent a wide range of linguistic and cultural backgrounds. Multimodal Analysis in Academic Settings contributes to an emerging field of research with importance to an increasing number of academics and practitioners worldwide.

Music as Multimodal Discourse

Author : Lyndon C. S. Way
Publisher : Bloomsbury Publishing
ISBN 13 : 1474264441
Total Pages : 256 pages
Book Rating : 4.4/5 (742 download)

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Book Synopsis Music as Multimodal Discourse by : Lyndon C. S. Way

Download or read book Music as Multimodal Discourse written by Lyndon C. S. Way and published by Bloomsbury Publishing. This book was released on 2017-01-26 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: We communicate multimodally. Everyday communication involves not only words, but gestures, images, videos, sounds and of course, music. Music has traditionally been viewed as a separate object that we can isolate, discuss, perform and listen to. However, much of music's power lies in its use as multimodal communication. It is not just lyrics which lend songs their meaning, but images and musical sounds as well. The music industry, governments and artists have always relied on posters, films and album covers to enhance music's semiotic meaning. Music as Multimodal Discourse: Semiotics, Power and Protest considers musical sound as multimodal communication, examining the interacting meaning potential of sonic aspects such as rhythm, instrumentation, pitch, tonality, melody and their interrelationships with text, image and other modes, drawing upon, and extending the conceptual territory of social semiotics. In so doing, this book brings together research from scholars to explore questions around how we communicate through musical discourse, and in the discourses of music. Methods in this collection are drawn from Critical Discourse Analysis, Social Semiotics and Music Studies to expose both the function and semiotic potential of the various modes used in songs and other musical texts. These analyses reveal how each mode works in various contexts from around the world often articulating counter-hegemonic and subversive discourses of identity and belonging.