Understanding Abstract Concepts Across Modes In Multimodal Discourse

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Understanding Abstract Concepts across Modes in Multimodal Discourse

Author : Elżbieta Górska
Publisher : Routledge
ISBN 13 : 1000702782
Total Pages : 102 pages
Book Rating : 4.0/5 (7 download)

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Book Synopsis Understanding Abstract Concepts across Modes in Multimodal Discourse by : Elżbieta Górska

Download or read book Understanding Abstract Concepts across Modes in Multimodal Discourse written by Elżbieta Górska and published by Routledge. This book was released on 2019-08-21 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume looks at spatialization of abstract concepts in verbo-pictorial aphorisms at work in the cartoons of a single artist. While extensive work has been done in studying spatialization of abstract concepts in grammar and lexicon within cognitive linguistics, this book is the first of its kind to provide a detailed account of such phenomena in multimodal discourse. The volume integrates a range of approaches from cognitive linguistics, including image schema theory, conceptual theory of metaphor, multimodal metaphor theory, the dynamic approach to metaphor, and a multimodal approach to metonymy, and applies this multi-faceted framework to a selection of cartoons from the work of Polish artist Janusz Kapusta. Taken together, these cartoons form the basis of two comprehensive case studies which explore the abstract concepts of "emotions" and "life," highlighting the ways in which cartoons can illustrate the important relationship between space, situated cognition, and language and in turn, a clear and systematic framework for establishing cohesive ties between the verbal and pictorial modes in multimodal cognitive linguistic research. The volume sheds new light on visual thinking and multimodal rendition of creative abstract thought.

Metaphor in Socio-Political Contexts

Author : Manuela Romano
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3111001369
Total Pages : 340 pages
Book Rating : 4.1/5 (11 download)

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Book Synopsis Metaphor in Socio-Political Contexts by : Manuela Romano

Download or read book Metaphor in Socio-Political Contexts written by Manuela Romano and published by Walter de Gruyter GmbH & Co KG. This book was released on 2024-05-06 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Metaphor studies is a vibrant and fascinating field. The present book brings together the work of influential researchers analyzing metaphor empirically from Critical Socio-Cognitive perspectives (CSCDA). The case studies focus on the role of metaphor as a powerful strategy for the creation of specific world views and ideological frames, as well as for their contestation in current crises.

Picturing Fiction through Embodied Cognition

Author : Bien Klomberg
Publisher : Routledge
ISBN 13 : 1000575233
Total Pages : 184 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Picturing Fiction through Embodied Cognition by : Bien Klomberg

Download or read book Picturing Fiction through Embodied Cognition written by Bien Klomberg and published by Routledge. This book was released on 2022-02-16 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise volume addresses the question of whether or not language, and its structure in literary discourses, determines individuals’ mental ‘vision,’ employing an innovative cross-disciplinary approach using readers’ drawings of their mental imagery during reading. The book engages in critical dialogue with the perceived wisdom in stylistics rooted in Roger Fowler’s seminal work on deixis and point of view to test whether or not this theory can fully account for what readers see in their mind's eye and how they see it. The work draws on findings from a study of English and Dutch across a range of literary texts, in which participants read literary text fragments and were then asked to immediately draw representations of what they had seen envisioned. Building on the work of Fowler and more recent theoretical and empirical language-based studies in the area, Klomberg, Schilhab and Burke argue that models from embodied cognitive science can help account for anomalies in evidence from readers’ drawings, indicating new ways forward for interdisciplinary understandings of individual meaning construction in literary textual interfaces. This book will be of interest to students and scholars in stylistics, cognitive psychology, rhetoric, and philosophy, particularly those working in embodied cognition.

Modern Approaches to Researching Multilingualism

Author : Danuta Gabryś-Barker
Publisher : Springer Nature
ISBN 13 : 3031523717
Total Pages : 474 pages
Book Rating : 4.0/5 (315 download)

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Book Synopsis Modern Approaches to Researching Multilingualism by : Danuta Gabryś-Barker

Download or read book Modern Approaches to Researching Multilingualism written by Danuta Gabryś-Barker and published by Springer Nature. This book was released on with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Discursive Construction of the Modern Political Self

Author : Jacqueline Aiello
Publisher : Taylor & Francis
ISBN 13 : 1000801039
Total Pages : 118 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis The Discursive Construction of the Modern Political Self by : Jacqueline Aiello

Download or read book The Discursive Construction of the Modern Political Self written by Jacqueline Aiello and published by Taylor & Francis. This book was released on 2022-11-10 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the impact of new media on politicians’ construction, presentation, and dissemination of their political selves, focusing on the social media presence of US Representative Alexandria Ocasio-Cortez to offer new insights into the landscape of contemporary political discourse. Drawing on work from corpus linguistics, interactional sociolinguistics, and critical discourse analysis, Aiello charts the ways in which the politician employed a range of discursive strategies via social media in her first campaign to introduce her political identity to a wider audience, and the subsequent responses by media outlets. The volume examines how she continued to solidify her political agenda throughout the course of her tenure, unpacking her crafting of counterattacks and “clapbacks,” in particular, in counteracting delegitimizing attacks from both mainstream media outlets and user-generated content. Aiello brings these insights together to offer a more holistic understanding of American political discourse but also the intersection of language, power, ideology, and the role of social media in modern political campaigns and populist discourses. The book will be of interest to students and scholars in digital communication, political communication, critical discourse analysis, and sociolinguistics.

Using AI for Dialoguing with Texts

Author : Yair Neuman
Publisher : Taylor & Francis
ISBN 13 : 1000806782
Total Pages : 127 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Using AI for Dialoguing with Texts by : Yair Neuman

Download or read book Using AI for Dialoguing with Texts written by Yair Neuman and published by Taylor & Francis. This book was released on 2022-11-18 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise volume offers an accessible introduction to state-of-the-art artificial intelligence (AI) language models, providing a platform for their use in textual interpretation across the humanities and social sciences. The book outlines the affordances of new technologies for textual analysis, which has historically employed established approaches within the humanities. Neuman, Danesi, and Vilenchik argue that these different forms of analysis are indeed complementary, demonstrating the ways in which AI-based perspectives echo similar theoretical and methodological currents in traditional approaches while also offering new directions for research. The volume showcases examples from a wide range of texts, including novels, television shows, and films to illustrate the ways in which the latest AI technologies can be used for "dialoguing" with textual characters and examining textual meaning coherence. Illuminating the potential of AI language models to both enhance and extend research on the interpretation of texts, this book will appeal to scholars interested in cognitive approaches to the humanities, in such fields as literary studies, discourse analysis, media studies, film studies, psychology, and artificial intelligence.

Antonyms in Mind and Brain

Author : Sandra Kotzor
Publisher : Routledge
ISBN 13 : 1000484971
Total Pages : 123 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Antonyms in Mind and Brain by : Sandra Kotzor

Download or read book Antonyms in Mind and Brain written by Sandra Kotzor and published by Routledge. This book was released on 2021-10-07 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: Antonyms in Mind and Brain presents a multi-method empirical investigation of opposition with a particular focus on the processing of opposite pairs and their representation in the mental lexicon. Building on recent cognitive accounts of antonymy which highlight the fundamentally conceptual nature of antonymy, this book outlines previous literature to draw out criteria for good opposites and establish the state of the art on the question whether the strong connection of certain opposite pairs is primarily of a conceptual or lexical nature. presents a detailed cross-linguistic empirical study combining corpus data, speaker judgements and behavioural experiments for a wide range of central (e.g. big:little) and peripheral (e.g. buy:sell; wife:husband) opposite pairs to establish the contribution of individual factors. proposes a model of the representation of opposite pairs in the mental lexicon and illustrates how the processing consequences of such a model account for the patterns observed in the data. The approach taken in this book highlights the importance of using a number of different methods to investigate complex phenomena such as antonymy. Such an approach forms the empirical foundation for a dynamic psycholinguistic model of opposition based on the conventionalisation and entrenchment of the conceptual and lexical relationship of antonyms.

Multimodal Metaphor

Author : Charles Forceville
Publisher : Walter de Gruyter
ISBN 13 : 3110205157
Total Pages : 487 pages
Book Rating : 4.1/5 (12 download)

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Book Synopsis Multimodal Metaphor by : Charles Forceville

Download or read book Multimodal Metaphor written by Charles Forceville and published by Walter de Gruyter. This book was released on 2009 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt: Metaphor pervades discourse and may govern how we think and act. But most studies only discuss its verbal varieties. This book examines metaphors drawing on combinations of visuals, language, gestures, sound, and music. Investigated texts include ad

Discourse and Technology

Author : Philip LeVine
Publisher : Georgetown University Press
ISBN 13 : 9781589013117
Total Pages : 242 pages
Book Rating : 4.0/5 (131 download)

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Book Synopsis Discourse and Technology by : Philip LeVine

Download or read book Discourse and Technology written by Philip LeVine and published by Georgetown University Press. This book was released on 2004-02-16 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The overarching theme of Discourse and Technology is cutting-edge in the field of linguistics: multimodal discourse. This volume opens up a discussion among discourse analysts and others in linguistics and related fields about the two-fold impact of new communication technologies: The impact on how discourse data is collected, transcribed, and analyzed—and the impact that these technologies are having on social interaction and discourse. As inexpensive tape recorders allowed the field to move beyond text, written or printed language, to capture talk—discourse as spoken language—the information explosion (including cell phones, video recorders, Internet chat rooms, online journals, and the like) has moved those in the field to recognize that all discourse is, in various ways, "multimodal," constructed through speech and gesture, as well as through typography, layout, and the materials employed in the making of texts. The contributors have responded to the expanding scope of discourse analysis by asking five key questions: Why should we study discourse and technology and multimodal discourse analysis? What is the role of the World Wide Web in discourse analysis? How does one analyze multimodal discourse in studies of social actions and interactions? How does one analyze multimodal discourse in educational social interactions? and, How does one use multimodal discourse analyses in the workplace? The vitality of these explorations opens windows onto even newer horizons of discourse and discourse analysis.

Performing Metaphoric Creativity across Modes and Contexts

Author : Laura Hidalgo-Downing
Publisher : John Benjamins Publishing Company
ISBN 13 : 9027261210
Total Pages : 360 pages
Book Rating : 4.0/5 (272 download)

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Book Synopsis Performing Metaphoric Creativity across Modes and Contexts by : Laura Hidalgo-Downing

Download or read book Performing Metaphoric Creativity across Modes and Contexts written by Laura Hidalgo-Downing and published by John Benjamins Publishing Company. This book was released on 2020-06-15 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: The creative potentiality of metaphor is one of the central themes in research on creativity. The present volume offers a space for the interdisciplinary discussion of the relationship between metaphor and creativity by focusing on (re)contextualization across modes and socio-cultural contexts and on the performative dimension of creative discourse practices. The volume brings together insights from Conceptual Metaphor Theory, (Critical) Discourse approaches to metaphor and Multimodal discourse analysis. Creativity as a process is explored in how it emerges in the flow of experience when talking about or reacting to creative acts such as dance, painting or music, and in subjects’ responses to advertisements in experimental studies. Creativity as product is explored by analyzing the choice, occurrence and patterning of creative metaphors in various types of (multimodal and multisensorial) discourses such as political cartoons, satire, films, children’s storybooks, music and songs, videos, scientific discourse, architectural reviews and the performance of classical Indian rasa.

Multimodal Metaphor

Author : Charles J. Forceville
Publisher : Walter de Gruyter
ISBN 13 : 3110215365
Total Pages : 487 pages
Book Rating : 4.1/5 (12 download)

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Book Synopsis Multimodal Metaphor by : Charles J. Forceville

Download or read book Multimodal Metaphor written by Charles J. Forceville and published by Walter de Gruyter. This book was released on 2009-09-04 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Metaphor studies" has over the past 30 years become a discipline in its own right, mainly because of the cognitive linguistic claim that metaphors characterize thought, not just language. But most metaphor scholars hitherto focus exclusively on its purely verbal expressions. Since both persuasive and narrative discourses in contemporary society increasingly draw on modalities other than language alone, sustained research into a broader range of manifestations of metaphor is imperative. This volume is the first book-length study to investigate multimodal occurrences of metaphor, and is of interest to scholars interested in metaphor as well as in multimodal discourse. Each chapter investigates metaphors whose identification and interpretation depend on the co-presence of at least two of the following modalities: language, visuals, gestures, sound, music. On the basis of case studies in a variety of discourse genres (advertising, cartoons, films, comics, conversation, music, amply represented in photographs, logos, drawings, film stills, and musical scores), the contributors demonstrate that, and how, metaphor can occur multimodally, providing ideas and methodological angles enabling further theorizing and testing in this rapidly expanding field. Covering creative as well as conceptual metaphors, and where appropriate evaluating cultural factors governing metaphor interpretation, the contributors provide a wealth of material for studying the conceptual and rhetorical force of metaphor in contemporary society.

Introducing Multimodality

Author : Carey Jewitt
Publisher : Routledge
ISBN 13 : 1317269780
Total Pages : 231 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis Introducing Multimodality by : Carey Jewitt

Download or read book Introducing Multimodality written by Carey Jewitt and published by Routledge. This book was released on 2016-03-22 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible introduction to multimodality illuminates the potential of multimodal research for understanding the ways in which people communicate. Readers will become familiar with the key concepts and methods in various domains while learning how to engage critically with the notion of multimodality. The book challenges widely held assumptions about language and presents the practical steps involved in setting up a multimodal study, including: formulating research questions collecting research materials assessing and developing methods of transcription considering the ethical dimensions of multimodal research. A self-study guide is also included, designed as an optional stand-alone resource or as the basis for a short course. With a wide range of examples, clear practical support and a glossary of terms, Introducing Multimodality is an ideal reference for undergraduate and postgraduate students in multimodality, semiotics, applied linguistics and media and communication studies. Online materials, including colour images and more links to relevant resources, are available on the companion website at www.routledge.com/cw/jewitt and the Routledge Language and Communication Portal.

Multiliteracies in International Educational Contexts

Author : Gabriela C. Zapata
Publisher : Taylor & Francis
ISBN 13 : 1003805604
Total Pages : 187 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Multiliteracies in International Educational Contexts by : Gabriela C. Zapata

Download or read book Multiliteracies in International Educational Contexts written by Gabriela C. Zapata and published by Taylor & Francis. This book was released on 2023-12-22 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multiliteracies in International Educational Contexts: Towards Education Justice examines how multiliteracies and Learning by Design have been taken up across international second-language instructional contexts, with a focus on inclusive practices and social justice. This edited collection brings together a team of international contributors to offer a global perspective on the application of multiliteracies in L2 education. Through the analysis of classroom-based qualitative and quantitative data on different aspects of the multiliteracies pedagogy, the book shows how the multiliteracies pedagogy can facilitate more inclusive practices while providing suggestions for pedagogical interventions and future research. This book will be a key resource for language educators, researchers, and practitioners interested in the multiliteracies pedagogy, as well as those interested in critical and social justice approaches to language teaching.

Multimodality

Author : Sigrid Norris
Publisher :
ISBN 13 : 9781138845558
Total Pages : 393 pages
Book Rating : 4.8/5 (455 download)

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Book Synopsis Multimodality by : Sigrid Norris

Download or read book Multimodality written by Sigrid Norris and published by . This book was released on 2015-12 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multimodality is a fast growing area of inquiry as the interest in modes beyond, but always also including language, such as layout, gesture, gaze, or body posture is increasing. A conglomeration of research from various fields interested in examining language as it is embedded in a vast array of other modes, rather than a coherant field of inquiry, this collection will showcase the major achievements in this multidisciplinary field, through the inclusion of theoretically, methodologically and practically important works Topics will range from language studies to education and classroom discourse, from sociolinguistic inquiries into work place practice to communication, from psycholinguistics and gesture studies to systemic functional grammatical inquiries.

Multimodality across Communicative Settings, Discourse Domains and Genres

Author : Veronica Bonsignori
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443862657
Total Pages : 285 pages
Book Rating : 4.4/5 (438 download)

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Book Synopsis Multimodality across Communicative Settings, Discourse Domains and Genres by : Veronica Bonsignori

Download or read book Multimodality across Communicative Settings, Discourse Domains and Genres written by Veronica Bonsignori and published by Cambridge Scholars Publishing. This book was released on 2017-01-06 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume focuses on multimodality in various communicative settings, with special attention to how non-verbal elements reinforce and add meaning to verbal expressions. The first part of the book explores issues related to the use of multimodal resources in educational interactions and English language classroom teaching, also involving learners with disabilities. The second part, on the other hand, investigates multimodality as a key component of communication that takes place in different specialized domains and genres. The book reflects a variety of methodological approaches that are grounded in both quantitative and qualitative techniques. These include multimodal discourse analysis, multimodal transcription, and multimodal annotation software capable of representing the interplay of different semiotic modes, such as speech, intonation, direction of gaze, facial expressions, gestures and spatial positioning of interlocutors. The research collected here highlights the increasingly important role of multimodality in communication across different genres and communicative contexts, and offers new perspectives on how to exploit multimodal resources to enhance the learning of English for both general and specific purposes.

Perspectives on Multimodality

Author : Eija Ventola
Publisher : John Benjamins Publishing
ISBN 13 : 9027232067
Total Pages : 260 pages
Book Rating : 4.0/5 (272 download)

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Book Synopsis Perspectives on Multimodality by : Eija Ventola

Download or read book Perspectives on Multimodality written by Eija Ventola and published by John Benjamins Publishing. This book was released on 2004-01-01 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume sign posts several paths of multimodality research and theory-building today. The chapters represent a cross-section of current perspectives on multimodal discourse with a special focus on theoretical and methodological issues (mode hierarchies, modelling semiotic resources as multiple semiotic systems, multimodal corpus annotation). In addition, it discusses a wide range of applications for multimodal description in fields like mathematics, entertainment, education, museum design, medicine and translation.

Exploring Discourse Strategies in Social and Cognitive Interaction

Author : Manuela Romano
Publisher : John Benjamins Publishing Company
ISBN 13 : 9027267227
Total Pages : 299 pages
Book Rating : 4.0/5 (272 download)

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Book Synopsis Exploring Discourse Strategies in Social and Cognitive Interaction by : Manuela Romano

Download or read book Exploring Discourse Strategies in Social and Cognitive Interaction written by Manuela Romano and published by John Benjamins Publishing Company. This book was released on 2016-03-31 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume offers readers interested in Discourse Analysis and/or Socio-Cognitive models of language a closer view of the relationship between discourse, cognition and society by disclosing how the cognitive mechanisms of discourse processing depend on shared knowledge and situated cognition. An inter- and multidisciplinary approach is proposed that combines theories and methodologies coming from Conceptual Metaphor Theory, Multimodal Metaphor Theory, Critical Discourse Analysis, Narratology, Systemic Functional Linguistics, Appraisal Theory, together with the most recent developments of Socio-Cognitive Linguistics, for the analysis of real communicative events, which range from TV reality shows, commercials, digital stories or political debates, to technical texts, architectural memorials, newspapers and autobiographical narratives. Still, several key notions are recurrent in all contributions -embodiment, multimodality, conceptual integration, metaphor, and creativity- as the fundamental constituents of discourse processing. It is only through this wide-ranging epistemological and empirical approach that the complexity of discourse strategies in real contexts, i.e. human communication, can be fully comprehended, and that discourse analysis and cognitive linguistics can be brought closer together.