A Multimodal And Ethnographic Approach To Textbook Discourse

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A Multimodal and Ethnographic Approach to Textbook Discourse

Author : Germán Canale
Publisher : Taylor & Francis
ISBN 13 : 1000632830
Total Pages : 142 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis A Multimodal and Ethnographic Approach to Textbook Discourse by : Germán Canale

Download or read book A Multimodal and Ethnographic Approach to Textbook Discourse written by Germán Canale and published by Taylor & Francis. This book was released on 2022-08-30 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a new framework for analysing textbook discourse, bridging the gap between contemporary ethnographic approaches and multimodality for a contextually sensitive approach which considers the multiplicity of multimodal resources involved in the production and use of textbooks. The volume makes the case for textbook discourse studies to go beyond studies of textual representation and critically consider the ways in which textbook discourse is situated within wider social practices. Each chapter considers a different social semiotic practice in which textbook and textbook discourse is involved: representation, communication, interaction, learning, and recontextualization. In bringing together this work with contemporary ethnography scholarship, the book offers a comprehensive toolkit for further research on textbook discourse and pushes the field forward into new directions. This innovative book will be of particular interest to students and scholars in discourse analysis, multimodality, social semiotics, language and communication, and curriculum studies.

Multilingualism, Discourse, and Ethnography

Author : Sheena Gardner
Publisher : Routledge
ISBN 13 : 1136499857
Total Pages : 361 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Multilingualism, Discourse, and Ethnography by : Sheena Gardner

Download or read book Multilingualism, Discourse, and Ethnography written by Sheena Gardner and published by Routledge. This book was released on 2012-06-14 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last twenty years, sociolinguistic research on multilingualism has been transformed. Two processes have been at work: first, an epistemological shift to a critical ethnographic approach, which has contributed to a larger turn toward post-structuralist perspectives on social life. Second, the effects of globalization—transnational population flows, new communication technologies, transformations in the political and economic landscape—have sparked increasing concern about the implications of these changes for our understanding of the relationship between language and society. A new sociolinguistics of multilingualism is being forged: one that takes account of the new communicative order, while retaining a central concern with the processes in the construction of social difference. The contributors to this volume have been at the forefront of these epistemological shifts. They write here about the conceptual and methodological challenges posed by these shifts, and the profound changes that we are witnessing in the late modern era.

Systematically Working with Multimodal Data

Author : Sigrid Norris
Publisher : John Wiley & Sons
ISBN 13 : 1119168317
Total Pages : 340 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis Systematically Working with Multimodal Data by : Sigrid Norris

Download or read book Systematically Working with Multimodal Data written by Sigrid Norris and published by John Wiley & Sons. This book was released on 2019-05-07 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide that offers a step-by-step process to data-driven qualitative multimodal discourse analysis Systematically Working with Multimodal Data is a hands-on guide that is theoretically grounded and offers a step-by-step process to clearly show how to do a data-driven qualitative Multimodal Discourse Analysis (MDA). This full-color introductory textbook is filled with helpful definitions, notes, discussion points and tasks. With illustrative research examples from YouTube, an Experimental and a Video Ethnographic Study, the text offers many examples of how to deal with small to large amounts of data, including information on how to transcribe video data multimodally, including online videos, and how to analyze the data. This textbook contains ample theory, directions for literature, and a teaching guide to help with a clear understanding of how to work with multimodal data. Contains new research data, exceptional illustrations and diagrams Offers step-by-step processes of working through examples, transcriptions and online videos Goes into great depth so that students can use the book as hands-on material to engage with their own data analysis Designed to be easy-to-use with color-coded definitions, tasks, discussion points and notes Written for advanced undergraduate, graduate and PhD level students, as well as participants in research workshops, Systematically Working with Multimodal Data is an authoritative guide to understanding data-driven qualitative Multimodal Discourse Analysis.

On Ethnography

Author : Shirley Brice Heath
Publisher : Teachers College Press
ISBN 13 : 9780807748664
Total Pages : 172 pages
Book Rating : 4.7/5 (486 download)

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Book Synopsis On Ethnography by : Shirley Brice Heath

Download or read book On Ethnography written by Shirley Brice Heath and published by Teachers College Press. This book was released on 2008-04-12 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors weave together narratives of practice and theory that draw on their own field work and that of a novice ethnographer. Their stories take us outside the usual progression of how-to-do-ethnography, which moves from research question to data collection and analysis to publication. Readers learn of the motivations and mishaps behind the authors’ own classic ethnographic studies of language, multimodal literacies, and community practices. The authors use their stories to illustrate the power of curiosity, connection, and continuity in ethnographic pursuits. Keeping language and literacy the central concern, this volume offers practical ways for ethnographers to sustain their attention to a constant comparative perspective and to patterns of co-occurrence in language structures, uses, and values. Appropriate for new and experienced researchers, this readable volume: Illustrates three primary learning environments for the work of ethnographers: self-directed learning, informal communities of learners, and instructional settings within formal education. Stresses that “doing ethnography” involves engagement with public life and cannot be separated out as an academic activity. Includes examples of ethnographic studies in Australia, Iran, South Africa, the United Kingdom, and the United States.

Multimodal Discourse Analysis

Author : Kay O'Halloran
Publisher : A&C Black
ISBN 13 : 1847142575
Total Pages : 261 pages
Book Rating : 4.8/5 (471 download)

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Book Synopsis Multimodal Discourse Analysis by : Kay O'Halloran

Download or read book Multimodal Discourse Analysis written by Kay O'Halloran and published by A&C Black. This book was released on 2004-03-01 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together cutting-edge research on multimodal texts and the "discourses" generated through the interaction of two or more modes of communication, for example pictures of language, typography and layout, body movement and camera movement. The contributors collected within this volume use systemic functional linguistics to analyze how meaning is generated within a series of case studies. The result is a comprehensive survey of the ways in which enhanced meaning emerges through the interaction of more than one mode of communication. Multimodal Discourse Analysis will be useful to researchers interested in the application of systemic functional linguistics to media studies, discourse analysis and cognitive linguistics.

Multimodality in Practice

Author : Sigrid Norris
Publisher : Routledge
ISBN 13 : 1136622314
Total Pages : 258 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis Multimodality in Practice by : Sigrid Norris

Download or read book Multimodality in Practice written by Sigrid Norris and published by Routledge. This book was released on 2012-05-22 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this wide-ranging collection, leading scholars, researchers, and emergent researchers from around the world come together and present examples of multimodal discourse analysis in practice. The book illustrates new theoretical, methodological and empirical research into new technologies such as the internet, software, CD-ROM, video, and older technologies such as film, newspapers, brands or billboards. Each chapter demonstrates how aspects of multimodal theory and method can be used to conduct research into these and other multimodal texts. Taken together, the book advances the field of multimodal discourse analysis and offers a range of current studies that address some of the most important questions facing researchers and students when investigating new or old technologies multimodally in linguistics, education, communication studies, sociology, anthropology and other fields.

Texts and Practices Revisited

Author : Carmen Rosa Caldas-Coulthard
Publisher : Taylor & Francis
ISBN 13 : 1000838552
Total Pages : 292 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Texts and Practices Revisited by : Carmen Rosa Caldas-Coulthard

Download or read book Texts and Practices Revisited written by Carmen Rosa Caldas-Coulthard and published by Taylor & Francis. This book was released on 2023-06-26 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a second edition of the ground- breaking volume Texts and Practices: Readings in Critical Discourse Analysis, which was the first published collection of chapters presenting critical discourse analysis theory and practice. Critical discursive approaches have now become the main trend in most discursive and semiotic investigations. It was then, and is especially now, predominantly concerned with identifying, demystifying and resisting the ways language and semiotic systems are used to reflect, create and sustain inequalities in specific contexts. This new collection presents contributions by all six of the living authors who were central to the first edition: Norman Fairclough, Theo van Leeuwen, Teun van Dijk, Ruth Wodak, Carmen Caldas-Coulthard and Malcolm Coulthard – plus an edited version of a jointly authored classic chapter originally authored by Roger Fowler and Gunther Kress. There are four new chapters written by the other leading members of the foundational 1990s European Critical Discourse Analysis group: Phil Graham, Jay Lemke, David Machin and Louisa Rojo and two by young critical discourse researchers who have risen to prominence more recently: Rodrigo Borba and Germán Canale. Texts and Practices Revisited: Essential Readings in Critical Discourse Analysis provides a representative collection of work which, while authored by the pioneering researchers of the first wave of CDA, illustrates their most recent concerns and their latest analytical techniques. It is an essential text for all advanced students of English language, linguistics, media and cultural studies.

Discourses, Modes, Media and Meaning in an Era of Pandemic

Author : Sabine Tan
Publisher : Taylor & Francis
ISBN 13 : 1000772373
Total Pages : 293 pages
Book Rating : 4.0/5 (7 download)

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Book Synopsis Discourses, Modes, Media and Meaning in an Era of Pandemic by : Sabine Tan

Download or read book Discourses, Modes, Media and Meaning in an Era of Pandemic written by Sabine Tan and published by Taylor & Francis. This book was released on 2022-09-28 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: The COVID-19 pandemic has affected all aspects of our everyday lives – from the political to the economic to the social. Using a multimodal discourse analysis approach, this dynamic collection examines various discourses, modes and media in circulation during the early stages of the pandemic, and how these have impacted our daily lives in terms of the various meanings they express. Examples include how national and international news organisations communicate important information about the virus and the crisis, the public’s reactions to such communications, the resultant (counter-)discourses as manifested in social media posts and memes, as well as the impact social distancing policies and mobility restrictions have had on people’s communication and interaction practices. The book offers a synoptic view of how the pandemic was communicated, represented and (re-)contextualised across different spheres, and ultimately hopes to help account for the significant changes we are continuing to witness in our everyday lives as the pandemic unfolds. This volume will appeal primarily to scholars in the field of (multimodal) discourse analysis. It will also be of interest to researchers and graduate students in other fields whose work focuses on the use of multimodal artefacts for communication and meaning making.

Multimodality Studies in International Contexts

Author : Liliana Vásquez Rocca
Publisher : Taylor & Francis
ISBN 13 : 100382532X
Total Pages : 285 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Multimodality Studies in International Contexts by : Liliana Vásquez Rocca

Download or read book Multimodality Studies in International Contexts written by Liliana Vásquez Rocca and published by Taylor & Francis. This book was released on 2023-12-28 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection responds to the need for theoretically informed and methodologically grounded empirical research on the global transformations in multimodal human communication and social practices in light of recent widespread change. The volume highlights the need to expand on the established approaches--Social Semiotics, Multimodal Discourse Analysis, and Multimodal (Inter)action Analysis--by complementing them with other analytical frameworks to better understand the impact of unprecedented global challenges, such as Covid-19, on the way humans communicate and make use of meaning-making resources. Bringing together established and emergent scholars from a variety of geographical, cultural, and linguistic contexts, the collection presents studies from both the Global North and Global South, including South Africa, Latin America, Brazil, and the Caribbean, to showcase new perspectives in multimodality research. This innovative book will be of interest to students and scholars in multimodality, social semiotics, and discourse analysis.

How to Do Critical Discourse Analysis

Author : David Machin
Publisher : SAGE
ISBN 13 : 1446289583
Total Pages : 241 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis How to Do Critical Discourse Analysis by : David Machin

Download or read book How to Do Critical Discourse Analysis written by David Machin and published by SAGE. This book was released on 2012-08-16 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: "How great to have this practical introduction to doing critical discourse analysis, especially one that provides examples of multimodal discourse analysis. Extremely useful for students who need tools for the study of text, talk and images." - Teun van Dijk, Pompeu Fabra University "The authors have truly achieved the impossible: to make extremely complex phenomena accessible for students and scholars alike. Thus, this textbook will provide a most helpful guide when looking for adequate ways to grasp and analyze the intricate interdependence of written, oral and visual forms of semiosis." - Ruth Wodak, Lancaster University How do media texts manipulate and persuade us? How do language and images play out the ideas, values and identities? This book shows readers exactly how language, power and ideology are negotiated in media texts, from magazine and advertising, to YouTube and music videos. Presenting a systematic toolkit of theories, concepts and techniques for doing language and image analysis, students learn how to dig deep into discourses and the media landscape. With case studies and examples from a range of traditional and new media content, the book equips students to understand the relationship between language, discourse and social practices.

Discourse and Technology

Author : Philip LeVine
Publisher : Georgetown University Press
ISBN 13 : 9781589013117
Total Pages : 242 pages
Book Rating : 4.0/5 (131 download)

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Book Synopsis Discourse and Technology by : Philip LeVine

Download or read book Discourse and Technology written by Philip LeVine and published by Georgetown University Press. This book was released on 2004-02-16 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The overarching theme of Discourse and Technology is cutting-edge in the field of linguistics: multimodal discourse. This volume opens up a discussion among discourse analysts and others in linguistics and related fields about the two-fold impact of new communication technologies: The impact on how discourse data is collected, transcribed, and analyzed—and the impact that these technologies are having on social interaction and discourse. As inexpensive tape recorders allowed the field to move beyond text, written or printed language, to capture talk—discourse as spoken language—the information explosion (including cell phones, video recorders, Internet chat rooms, online journals, and the like) has moved those in the field to recognize that all discourse is, in various ways, "multimodal," constructed through speech and gesture, as well as through typography, layout, and the materials employed in the making of texts. The contributors have responded to the expanding scope of discourse analysis by asking five key questions: Why should we study discourse and technology and multimodal discourse analysis? What is the role of the World Wide Web in discourse analysis? How does one analyze multimodal discourse in studies of social actions and interactions? How does one analyze multimodal discourse in educational social interactions? and, How does one use multimodal discourse analyses in the workplace? The vitality of these explorations opens windows onto even newer horizons of discourse and discourse analysis.

Discourse Research in The Multitude of Approaches

Author : Anton Suratno, MA. PhD
Publisher : SCU Knowledge Media
ISBN 13 : 6237635149
Total Pages : 305 pages
Book Rating : 4.2/5 (376 download)

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Book Synopsis Discourse Research in The Multitude of Approaches by : Anton Suratno, MA. PhD

Download or read book Discourse Research in The Multitude of Approaches written by Anton Suratno, MA. PhD and published by SCU Knowledge Media. This book was released on 2020-05-13 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most discourse research follows either of the three major paradigms (positivistic, constructivistic, and critical) in the four domains of analysis which encompass rules and principles, contexts and cultures, and functions and structures, as well as power and politics. Discourse domains reflect which area the investigation is primarily concerned with or focused on. Yet still the analysis of discourse is not confined by and limited to the above framework. At risk of sounding repetitive, it must once more be stressed that a discourse analysis concerns practically with any form of texts; be it written, spoken or visual, etc. A written and oral discourse, both viewed as a language and social reality can be portrayed, investigated, and analyzed by deploying various research approaches. These approaches include (despite being not limited to): (1) Content Analysis, (2) Grounded Theory, (3) Ethnography of communication, (4) Genre Analysis, (5) Ethnomethodological Conversation Analysis (CA), (6) Semiotic, (7) Pragmatics, (8) Critical discourse analysis (CDA), (9) Functional Pragmatic Method, (10) Hermeneutics, (11) Mediated, and (12) Multimodal approaches.

New Directions in the Analysis of Multimodal Discourse

Author : Terry D. Royce
Publisher : Routledge
ISBN 13 : 1136601635
Total Pages : 426 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis New Directions in the Analysis of Multimodal Discourse by : Terry D. Royce

Download or read book New Directions in the Analysis of Multimodal Discourse written by Terry D. Royce and published by Routledge. This book was released on 2013-01-11 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Directions in the Analysis of Multimodal Discourse offers a comprehensive international view of multimodal discourse and presents new directions for research and application in this growing field. With contributions from top scholars around the world, this work opens up the field of multimodal discourse analysis as it covers a wide range of interests such as computational linguistics, education, ideology, and media discourse. The range and scope of the chapters in this book provide groundbreaking insights into exploring and accounting for the various facets of multimodality in a range of texts and contexts. Initial chapters specifically aim to tackle theoretical issues, while subsequent chapters focus on important research areas such as writing and graphology, genre, ideology, computational concordancing, literacy, and cross cultural and cross linguistic issues. In the final chapters, an emphasis is placed on the educational implications of multimodality in first and second language contexts, a particularly new and interesting contribution.

Designing Learning for Multimodal Literacy

Author : Fei Victor Lim
Publisher : Taylor & Francis
ISBN 13 : 1000781836
Total Pages : 180 pages
Book Rating : 4.0/5 (7 download)

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Book Synopsis Designing Learning for Multimodal Literacy by : Fei Victor Lim

Download or read book Designing Learning for Multimodal Literacy written by Fei Victor Lim and published by Taylor & Francis. This book was released on 2022-11-30 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designing Learning for Multimodal Literacy addresses the need to design learning for multimodal literacy in a world that is increasingly saturated with print and digital media. In the current age, communication and interactions on social media are seldom made with language alone but are often accompanied with emojis, images, and videos, making meanings multimodally. Young people, including children, are also increasingly active in making videos of themselves, their ideas, and their experiences as part of their out-of-school literacy activities. In particular, for language teachers, the present shifts in our world require that teachers re-examine what they teach and how they can meaningfully and effectively teach the students in their classes today. At 8 years old, Alden created his own rap music video and shared it with the world. He wrote his own lyrics and set it against the music he remixed and meshed from a music download site. Alden is in your classroom today. As his teacher, what would you teach him? How would you engage him? Alden, and children like him, is the inspiration for why the authors have written this book. The changing times and changing learners place a demand on educators to continually reflect on what and how teachers are teaching their students – to ensure that learning in school remains relevant, relatable, and prepares them for the world of the future. Lim’s book outlines how teachers can design learning for multimodal literacy. It is a result of a collaboration between an educational researcher and a curriculum developer, and offers practical resources for practitioners but also design principles and considerations based on practice with a range of students to inform and inspire academics and postgraduate students. It is poised to contribute to the global conversation and interest on how educators can reflect on the zeitgeist of the digital age and design learning for multimodal literacy.

Interactional Ethnography

Author : Audra Skukauskaitė
Publisher : Taylor & Francis
ISBN 13 : 1000629759
Total Pages : 305 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis Interactional Ethnography by : Audra Skukauskaitė

Download or read book Interactional Ethnography written by Audra Skukauskaitė and published by Taylor & Francis. This book was released on 2022-08-12 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing specifically on Interactional Ethnography (IE) as a distinct, discourse-based form of ethnography, this book introduces readers to the logic and practice behind IE and exemplifies the logic of ethnographic inquiry through a range of example-based chapters. Edited by two of the foremost scholars in the field of IE, this book brings together a body of work that has until now been largely dispersed. Illustrating how IE intersects with ethnographic methods – including observation, interviews, and fieldwork – the book highlights considerations relating to data analysis, researcher positionality, and the ethics of engaging participants in research. Offering examples of IE in international contexts and across a range of social science and educational settings, the book provides foundational principles and key examples of IE to guide readers’ work. This book offers researchers, scholars, and teacher educators a definitive, novel contribution to current methodological literature on IE broadly, and will be of particular use to ethnographers starting out in their career. Due to the interdisciplinary nature of the volume in illustrating the use of IE in a range of educational sub-disciplines, the book’s relevance extends to the fields of medical education, teacher education, arts and literacy research, as well as providing situated examples of IE in settings with relevance to the social sciences, anthropology, and cultural studies.

Language, Ethnography, and Education

Author : Michael Grenfell
Publisher : Routledge
ISBN 13 : 1136860851
Total Pages : 234 pages
Book Rating : 4.1/5 (368 download)

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Book Synopsis Language, Ethnography, and Education by : Michael Grenfell

Download or read book Language, Ethnography, and Education written by Michael Grenfell and published by Routledge. This book was released on 2013-06-17 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume brings together in a new way the traditions of language, ethnography, and education in particular — integrating New Literacy Studies and Bourdieusian sociology with ethnographic approaches to the study of classroom practice.

Analyzing Multimodality in Specialized Discourse Settings

Author : Veronica Bonsignori
Publisher : Vernon Press
ISBN 13 : 1648893996
Total Pages : 200 pages
Book Rating : 4.6/5 (488 download)

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Book Synopsis Analyzing Multimodality in Specialized Discourse Settings by : Veronica Bonsignori

Download or read book Analyzing Multimodality in Specialized Discourse Settings written by Veronica Bonsignori and published by Vernon Press. This book was released on 2022-03-01 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary society has witnessed radical changes in the field of communications in terms of how messages and meanings are disseminated. Digitalization and the Internet have signalled an exponential rise in the circulation of multimodal texts in which different semiotic resources are orchestrated together to construct meaning in all areas of social life, across languages and cultures, and in diverse specialized discourse domains. This has foregrounded the need to examine the semiotic functions, affordances, and issues at stake in a range of multimodal discourse forms, while simultaneously highlighting the importance of critical multimodal literacy in audiences and learners. This volume develops and extends pioneering research on the intersection between multimodality and specialized discourse. Eight newly commissioned studies offer innovative perspectives on multimodal research methodologies and applications in a variety of ESP (English for Specific Purposes) contexts for practitioners and scholars alike. The volume offers a glimpse at future directions in this dynamic and ever-evolving area of investigation focusing on the synergy between verbal and non-verbal modes of communication in the digital age. Each chapter explores an original area of application: academic, economic, scientific, marketing, legal, medical, political, and tourism. The contributors approach multimodality from a range of theoretical and methodological viewpoints including synchronic and diachronic corpus-based and corpus-aided studies, critical discourse analysis, and systemic functional linguistics. Analytical tools such as multimodal (critical) discourse analysis, multimodal transcription, and multimodal annotation software capable of representing the interplay of different semiotic modes - speech, intonation, direction of gaze, facial expressions, gesturing, and spatial positioning of interlocutors - are employed. The diversity of research strands contained in the volume illustrates just some of the vast areas of multimodal knowledge dissemination that are still unmapped. As a cornerstone of communication, multimodality needs exploring in all its facets. These contributions aim to further that cause.