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Book Synopsis Movie Analytics by : Dominique Haughton
Download or read book Movie Analytics written by Dominique Haughton and published by Springer. This book was released on 2015-10-05 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: Movies will never be the same after you learn how to analyze movie data, including key data mining, text mining and social network analytics concepts. These techniques may then be used in endless other contexts. In the movie application, this topic opens a lively discussion on the current developments in big data from a data science perspective. This book is geared to applied researchers and practitioners and is meant to be practical. The reader will take a hands-on approach, running text mining and social network analyses with software packages covered in the book. These include R, SAS, Knime, Pajek and Gephi. The nitty-gritty of how to build datasets needed for the various analyses will be discussed as well. This includes how to extract suitable Twitter data and create a co-starring network from the IMDB database given memory constraints. The authors also guide the reader through an analysis of movie attendance data via a realistic dataset from France.
Book Synopsis Entertainment Science by : Thorsten Hennig-Thurau
Download or read book Entertainment Science written by Thorsten Hennig-Thurau and published by Springer. This book was released on 2018-08-01 with total page 879 pages. Available in PDF, EPUB and Kindle. Book excerpt: The entertainment industry has long been dominated by legendary screenwriter William Goldman’s “Nobody-Knows-Anything” mantra, which argues that success is the result of managerial intuition and instinct. This book builds the case that combining such intuition with data analytics and rigorous scholarly knowledge provides a source of sustainable competitive advantage – the same recipe for success that is behind the rise of firms such as Netflix and Spotify, but has also fueled Disney’s recent success. Unlocking a large repertoire of scientific studies by business scholars and entertainment economists, the authors identify essential factors, mechanisms, and methods that help a new entertainment product succeed. The book thus offers a timely alternative to “Nobody-Knows” decision-making in the digital era: while coupling a good idea with smart data analytics and entertainment theory cannot guarantee a hit, it systematically and substantially increases the probability of success in the entertainment industry. Entertainment Science is poised to inspire fresh new thinking among managers, students of entertainment, and scholars alike. Thorsten Hennig-Thurau and Mark B. Houston – two of our finest scholars in the area of entertainment marketing – have produced a definitive research-based compendium that cuts across various branches of the arts to explain the phenomena that provide consumption experiences to capture the hearts and minds of audiences. Morris B. Holbrook, W. T. Dillard Professor Emeritus of Marketing, Columbia University Entertainment Science is a must-read for everyone working in the entertainment industry today, where the impact of digital and the use of big data can’t be ignored anymore. Hennig-Thurau and Houston are the scientific frontrunners of knowledge that the industry urgently needs. Michael Kölmel, media entrepreneur and Honorary Professor of Media Economics at University of Leipzig Entertainment Science’s winning combination of creativity, theory, and data analytics offers managers in the creative industries and beyond a novel, compelling, and comprehensive approach to support their decision-making. This ground-breaking book marks the dawn of a new Golden Age of fruitful conversation between entertainment scholars, managers, and artists. Allègre Hadida, Associate Professor in Strategy, University of Cambridge
Book Synopsis Data Science and Analytics by : Usha Batra
Download or read book Data Science and Analytics written by Usha Batra and published by Springer Nature. This book was released on 2020-05-27 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume set (CCIS 1229 and CCIS 1230) constitutes the refereed proceedings of the 5th International Conference on Recent Developments in Science, Engineering and Technology, REDSET 2019, held in Gurugram, India, in November 2019. The 74 revised full papers presented were carefully reviewed and selected from total 353 submissions. The papers are organized in topical sections on data centric programming; next generation computing; social and web analytics; security in data science analytics; big data analytics.
Book Synopsis Visual Analytics for Data Scientists by : Natalia Andrienko
Download or read book Visual Analytics for Data Scientists written by Natalia Andrienko and published by Springer Nature. This book was released on 2020-08-30 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook presents the main principles of visual analytics and describes techniques and approaches that have proven their utility and can be readily reproduced. Special emphasis is placed on various instructive examples of analyses, in which the need for and the use of visualisations are explained in detail. The book begins by introducing the main ideas and concepts of visual analytics and explaining why it should be considered an essential part of data science methodology and practices. It then describes the general principles underlying the visual analytics approaches, including those on appropriate visual representation, the use of interactive techniques, and classes of computational methods. It continues with discussing how to use visualisations for getting aware of data properties that need to be taken into account and for detecting possible data quality issues that may impair the analysis. The second part of the book describes visual analytics methods and workflows, organised by various data types including multidimensional data, data with spatial and temporal components, data describing binary relationships, texts, images and video. For each data type, the specific properties and issues are explained, the relevant analysis tasks are discussed, and appropriate methods and procedures are introduced. The focus here is not on the micro-level details of how the methods work, but on how the methods can be used and how they can be applied to data. The limitations of the methods are also discussed and possible pitfalls are identified. The textbook is intended for students in data science and, more generally, anyone doing or planning to do practical data analysis. It includes numerous examples demonstrating how visual analytics techniques are used and how they can help analysts to understand the properties of data, gain insights into the subject reflected in the data, and build good models that can be trusted. Based on several years of teaching related courses at the City, University of London, the University of Bonn and TU Munich, as well as industry training at the Fraunhofer Institute IAIS and numerous summer schools, the main content is complemented by sample datasets and detailed, illustrated descriptions of exercises to practice applying visual analytics methods and workflows.
Book Synopsis Marketing Analytics by : Robert W. Palmatier
Download or read book Marketing Analytics written by Robert W. Palmatier and published by Bloomsbury Publishing. This book was released on 2022-03-24 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using data analytics and big data in marketing and strategic decision-making is a key priority at many organisations and subsequently a vital part of the skills set for a successful marketing professional operating today. Authored by world-leading authorities in the field, Marketing Analytics provides a thoroughly contemporary overview of marketing analytics and coverage of a wide range of cutting edge data analytics techniques. It offers a powerful framework, organising data analysis techniques around solving four underlying marketing problems: the 'First Principles of Marketing'. In this way, it offers an action-oriented, applied approach to managing marketing complexities and issues, and a sound grounding in making effective decisions based on strong evidence. It is supported by vivid international cases and examples, and applied pedagogical features. The companion website offers comprehensive classroom instruction slides, videos including walk throughs on all the examples and methods in the book, data sets, a test bank and a solution guide for instructors.
Book Synopsis Network Data Analytics by : K. G. Srinivasa
Download or read book Network Data Analytics written by K. G. Srinivasa and published by Springer. This book was released on 2018-04-26 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: In order to carry out data analytics, we need powerful and flexible computing software. However the software available for data analytics is often proprietary and can be expensive. This book reviews Apache tools, which are open source and easy to use. After providing an overview of the background of data analytics, covering the different types of analysis and the basics of using Hadoop as a tool, it focuses on different Hadoop ecosystem tools, like Apache Flume, Apache Spark, Apache Storm, Apache Hive, R, and Python, which can be used for different types of analysis. It then examines the different machine learning techniques that are useful for data analytics, and how to visualize data with different graphs and charts. Presenting data analytics from a practice-oriented viewpoint, the book discusses useful tools and approaches for data analytics, supported by concrete code examples. The book is a valuable reference resource for graduate students and professionals in related fields, and is also of interest to general readers with an understanding of data analytics.
Book Synopsis Machine Learning for Business Analytics by : Galit Shmueli
Download or read book Machine Learning for Business Analytics written by Galit Shmueli and published by John Wiley & Sons. This book was released on 2023-03-08 with total page 740 pages. Available in PDF, EPUB and Kindle. Book excerpt: Machine Learning for Business Analytics Machine learning—also known as data mining or data analytics—is a fundamental part of data science. It is used by organizations in a wide variety of arenas to turn raw data into actionable information. Machine Learning for Business Analytics: Concepts, Techniques and Applications in RapidMiner provides a comprehensive introduction and an overview of this methodology. This best-selling textbook covers both statistical and machine learning algorithms for prediction, classification, visualization, dimension reduction, rule mining, recommendations, clustering, text mining, experimentation and network analytics. Along with hands-on exercises and real-life case studies, it also discusses managerial and ethical issues for responsible use of machine learning techniques. This is the seventh edition of Machine Learning for Business Analytics, and the first using RapidMiner software. This edition also includes: A new co-author, Amit Deokar, who brings experience teaching business analytics courses using RapidMiner Integrated use of RapidMiner, an open-source machine learning platform that has become commercially popular in recent years An expanded chapter focused on discussion of deep learning techniques A new chapter on experimental feedback techniques including A/B testing, uplift modeling, and reinforcement learning A new chapter on responsible data science Updates and new material based on feedback from instructors teaching MBA, Masters in Business Analytics and related programs, undergraduate, diploma and executive courses, and from their students A full chapter devoted to relevant case studies with more than a dozen cases demonstrating applications for the machine learning techniques End-of-chapter exercises that help readers gauge and expand their comprehension and competency of the material presented A companion website with more than two dozen data sets, and instructor materials including exercise solutions, slides, and case solutions This textbook is an ideal resource for upper-level undergraduate and graduate level courses in data science, predictive analytics, and business analytics. It is also an excellent reference for analysts, researchers, and data science practitioners working with quantitative data in management, finance, marketing, operations management, information systems, computer science, and information technology.
Book Synopsis Personal Analytics and Privacy. An Individual and Collective Perspective by : Riccardo Guidotti
Download or read book Personal Analytics and Privacy. An Individual and Collective Perspective written by Riccardo Guidotti and published by Springer. This book was released on 2017-12-04 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the thoroughly refereed post-conference proceedings of the First International Workshop on Personal Analytics and Privacy, PAP 2017, held in Skopje, Macedonia, in September 2017. The 14 papers presented together with 2 invited talks in this volume were carefully reviewed and selected for inclusion in this book and handle topics such as personal analytics, personal data mining and privacy in the context where real individual data are used for developing a data-driven service, for realizing a social study aimed at understanding nowadays society, and for publication purposes.
Book Synopsis Modeling Techniques in Predictive Analytics with Python and R by : Thomas W. Miller
Download or read book Modeling Techniques in Predictive Analytics with Python and R written by Thomas W. Miller and published by FT Press. This book was released on 2014-09-29 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master predictive analytics, from start to finish Start with strategy and management Master methods and build models Transform your models into highly-effective code—in both Python and R This one-of-a-kind book will help you use predictive analytics, Python, and R to solve real business problems and drive real competitive advantage. You’ll master predictive analytics through realistic case studies, intuitive data visualizations, and up-to-date code for both Python and R—not complex math. Step by step, you’ll walk through defining problems, identifying data, crafting and optimizing models, writing effective Python and R code, interpreting results, and more. Each chapter focuses on one of today’s key applications for predictive analytics, delivering skills and knowledge to put models to work—and maximize their value. Thomas W. Miller, leader of Northwestern University’s pioneering program in predictive analytics, addresses everything you need to succeed: strategy and management, methods and models, and technology and code. If you’re new to predictive analytics, you’ll gain a strong foundation for achieving accurate, actionable results. If you’re already working in the field, you’ll master powerful new skills. If you’re familiar with either Python or R, you’ll discover how these languages complement each other, enabling you to do even more. All data sets, extensive Python and R code, and additional examples available for download at http://www.ftpress.com/miller/ Python and R offer immense power in predictive analytics, data science, and big data. This book will help you leverage that power to solve real business problems, and drive real competitive advantage. Thomas W. Miller’s unique balanced approach combines business context and quantitative tools, illuminating each technique with carefully explained code for the latest versions of Python and R. If you’re new to predictive analytics, Miller gives you a strong foundation for achieving accurate, actionable results. If you’re already a modeler, programmer, or manager, you’ll learn crucial skills you don’t already have. Using Python and R, Miller addresses multiple business challenges, including segmentation, brand positioning, product choice modeling, pricing research, finance, sports, text analytics, sentiment analysis, and social network analysis. He illuminates the use of cross-sectional data, time series, spatial, and spatio-temporal data. You’ll learn why each problem matters, what data are relevant, and how to explore the data you’ve identified. Miller guides you through conceptually modeling each data set with words and figures; and then modeling it again with realistic code that delivers actionable insights. You’ll walk through model construction, explanatory variable subset selection, and validation, mastering best practices for improving out-of-sample predictive performance. Miller employs data visualization and statistical graphics to help you explore data, present models, and evaluate performance. Appendices include five complete case studies, and a detailed primer on modern data science methods. Use Python and R to gain powerful, actionable, profitable insights about: Advertising and promotion Consumer preference and choice Market baskets and related purchases Economic forecasting Operations management Unstructured text and language Customer sentiment Brand and price Sports team performance And much more
Book Synopsis Intelligent Data Engineering and Analytics by : Suresh Chandra Satapathy
Download or read book Intelligent Data Engineering and Analytics written by Suresh Chandra Satapathy and published by Springer Nature. This book was released on 2020-08-29 with total page 740 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers the proceedings of the 8th International Conference on Frontiers of Intelligent Computing: Theory and Applications (FICTA 2020), held at NIT Surathkal, Karnataka, India, on 4–5 January 2020. In these proceedings, researchers, scientists, engineers and practitioners share new ideas and lessons learned in the field of intelligent computing theories with prospective applications in various engineering disciplines. The respective papers cover broad areas of the information and decision sciences, and explore both the theoretical and practical aspects of data-intensive computing, data mining, evolutionary computation, knowledge management and networks, sensor networks, signal processing, wireless networks, protocols and architectures. Given its scope, the book offers a valuable resource for graduate students in various engineering disciplines.
Book Synopsis Social Network Analytics for Contemporary Business Organizations by : Bansal, Himani
Download or read book Social Network Analytics for Contemporary Business Organizations written by Bansal, Himani and published by IGI Global. This book was released on 2018-03-23 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social technology is quickly becoming a vital tool in our personal, educational, and professional lives. Its use must be further examined in order to determine the role of social media technology in organizational settings to promote business development and growth. Social Network Analytics for Contemporary Business Organizations is a critical scholarly resource that analyzes the application of social media in business applications. Featuring coverage on a broad range of topics, such as business management, dynamic networks, and online interaction, this book is geared towards professionals, researchers, academics, students, managers, and practitioners actively involved in the business industry.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1799824616 Total Pages :1961 pages Book Rating :4.7/5 (998 download)
Book Synopsis Cognitive Analytics: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources
Download or read book Cognitive Analytics: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2020-03-06 with total page 1961 pages. Available in PDF, EPUB and Kindle. Book excerpt: Due to the growing use of web applications and communication devices, the use of data has increased throughout various industries, including business and healthcare. It is necessary to develop specific software programs that can analyze and interpret large amounts of data quickly in order to ensure adequate usage and predictive results. Cognitive Analytics: Concepts, Methodologies, Tools, and Applications provides emerging perspectives on the theoretical and practical aspects of data analysis tools and techniques. It also examines the incorporation of pattern management as well as decision-making and prediction processes through the use of data management and analysis. Highlighting a range of topics such as natural language processing, big data, and pattern recognition, this multi-volume book is ideally designed for information technology professionals, software developers, data analysts, graduate-level students, researchers, computer engineers, software engineers, IT specialists, and academicians.
Book Synopsis Handbook of State Aid for Film by : Paul Clemens Murschetz
Download or read book Handbook of State Aid for Film written by Paul Clemens Murschetz and published by Springer. This book was released on 2018-04-01 with total page 675 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an analysis of the specificities of public film funding on an international scale. It shows how public funding schemes add value to film-making and other audio-visual productions and provides a comprehensive analysis of today’s global challenges in the film industry such as industry change, digital transformation, and shifting audience tastes. Based on insights from fields such as cultural economics, media economics, media management and media governance studies, the authors illustrate how public spending shapes the financial fitness of national and international film industries. This highly informative book will help both scholars and practitioners in the film industry to understand the complexity of issues and the requirements necessary to preserve the social benefits of film as an important cultural good.
Book Synopsis Human-Centered Social Media Analytics by : Yun Fu
Download or read book Human-Centered Social Media Analytics written by Yun Fu and published by Springer Science & Business Media. This book was released on 2014-03-24 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a timely and unique survey of next-generation social computational methodologies. The text explains the fundamentals of this field, and describes state-of-the-art methods for inferring social status, relationships, preferences, intentions, personalities, needs, and lifestyles from human information in unconstrained visual data. Topics and features: includes perspectives from an international and interdisciplinary selection of pre-eminent authorities; presents balanced coverage of both detailed theoretical analysis and real-world applications; examines social relationships in human-centered media for the development of socially-aware video, location-based, and multimedia applications; reviews techniques for recognizing the social roles played by people in an event, and for classifying human-object interaction activities; discusses the prediction and recognition of human attributes via social media analytics, including social relationships, facial age and beauty, and occupation.
Book Synopsis Intelligent Analytics With Advanced Multi-Industry Applications by : Sun, Zhaohao
Download or read book Intelligent Analytics With Advanced Multi-Industry Applications written by Sun, Zhaohao and published by IGI Global. This book was released on 2021-01-08 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many fundamental technological and managerial issues surrounding the development and implementation of intelligent analytics within multi-industry applications remain unsolved. There are still questions surrounding the foundation of intelligent analytics, the elements, the big characteristics, and the effects on business, management, technology, and society. Research is devoted to answering these questions and understanding how intelligent analytics can improve healthcare, mobile commerce, web services, cloud services, blockchain, 5G development, digital transformation, and more. Intelligent Analytics With Advanced Multi-Industry Applications is a critical reference source that explores cutting-edge theories, technologies, and methodologies of intelligent analytics with multi-industry applications and emphasizes the integration of artificial intelligence, business intelligence, big data, and analytics from a perspective of computing, service, and management. This book also provides real-world applications of the proposed concept of intelligent analytics to e-SMACS (electronic, social, mobile, analytics, cloud, and service) commerce and services, healthcare, the internet of things, the sharing economy, cloud computing, blockchain, and Industry 4.0. This book is ideal for scientists, engineers, educators, university students, service and management professionals, policymakers, decision makers, practitioners, stakeholders, researchers, and others who have an interest in how intelligent analytics are being implemented and utilized in diverse industries.
Book Synopsis Modeling Techniques in Predictive Analytics by : Thomas W. Miller
Download or read book Modeling Techniques in Predictive Analytics written by Thomas W. Miller and published by Pearson Education. This book was released on 2015 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now fully updated, this uniquely accessible book will help you use predictive analytics to solve real business problems and drive real competitive advantage. If you're new to the discipline, it will give you the strong foundation you need to get accurate, actionable results. If you're already a modeler, programmer, or manager, it will teach you crucial skills you don't yet have. This guide illuminates the discipline through realistic vignettes and intuitive data visualizations-not complex math. Thomas W. Miller, leader of Northwestern University's pioneering program in predictive analytics, guides you through defining problems, identifying data, crafting and optimizing models, writing effective R code, interpreting results, and more. Every chapter focuses on one of today's key applications for predictive analytics, delivering skills and knowledge to put models to work-and maximize their value. Reflecting extensive student and instructor feedback, this edition adds five classroom-tested case studies, updates all code for new versions of R, explains code behavior more clearly and completely, and covers modern data science methods even more effectively.
Book Synopsis Application of Intelligent Systems in Multi-modal Information Analytics by : Vijayan Sugumaran
Download or read book Application of Intelligent Systems in Multi-modal Information Analytics written by Vijayan Sugumaran and published by Springer Nature. This book was released on 2022-06-13 with total page 1132 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides comprehensive coverage of the latest advances and trends in information technology, science and engineering. Specifically, it addresses a number of broad themes, including multi-modal informatics, data mining, agent-based and multi-agent systems for health and education informatics, which inspire the development of intelligent information technologies. The book covers a wide range of topics such as AI applications and innovations in health and education informatics; data and knowledge management; multi-modal application management; and web/social media mining for multi-modal informatics. Outlining promising future research directions, the book is a valuable resource for students, researchers and professionals and a useful reference guide for newcomers to the field. This book is a compilation of the papers presented in the 4th International Conference on Multi-modal Information Analytics, held online, on April 23, 2022.
