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Author :
Publisher :
ISBN 13 : 9789393313072
Total Pages : 0 pages
Book Rating : 4.3/5 (13 download)
Download or read book Modern Marketing Management written by and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Davar R S.
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (768 download)
Download or read book Modern Marketing Management written by Davar R S. and published by . This book was released on 2007 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : R S N Pillai
Publisher : S. Chand Publishing
ISBN 13 : 8121916976
Total Pages : 390 pages
Book Rating : 4.1/5 (219 download)
Download or read book Modern Marketing written by R S N Pillai and published by S. Chand Publishing. This book was released on 1987 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revised and updated edition of the book Modern Marketing caters to the needs of students of marketing to meet the current difficult situations of business. Nine new chapters have been added.
Author : Yahya Mohamed Mao
Publisher :
ISBN 13 :
Total Pages : 50 pages
Book Rating : 4.7/5 (446 download)
Download or read book The Multidimensional Characteristics of Modern Marketing written by Yahya Mohamed Mao and published by . This book was released on 2021-04-26 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: The emergence of digital technologies and communication channels is pushing ahead a change in paradigm within the fundamental concept of marketing. Without doubt, marketing is a very multifaceted field. A best marketing approach does simply not exist. Marketing leaders generally bring in their own ideas and their pursuit in making a company unique also leads to a unique approach of marketing. Since the 1950s, marketing has experienced a steady evolution from product-orientation with focus on quality to a selling-oriented approach in the 1960s. In the 1970s, marketing became more customer-oriented and ads-driven. Today, marketing has evolved into a complex acitivity that considers the relationship aspect of marketing, as well as internal marketing efforts to promote the employer in the eyes of its employees and integrated marketing which is more about unity in branding, tone and style giving the company a corporate identity. This late evolution stage of marketing is often referred to as holistic marketing, hence a multi-level approach to marketing.Too often marketing is considered in a fragmented manner that results in suboptimal brand performance. Many companies see marketing as a cost factor and overlook or fail to adequately incorporate it as a key element of their overall strategy that must be more than just revenue generation. Competitiveness is highly related to successfully linking a business purpose to stakeholders and customers. A holistic approach to marketing considers the entire ecosystem that surrounds the company and makes it possible to implement marketing activities, processes, and programs that reflect the breadth of a company as an interconnected and socially responsible entity. This e-book serves as an inspiration to decision makers and as a resonance for them, showing why there is more to marketing than just being a cost factor.
Author : Rustom S. Davar
Publisher :
ISBN 13 :
Total Pages : 694 pages
Book Rating : 4.:/5 (11 download)
Download or read book Modern Marketing Management written by Rustom S. Davar and published by . This book was released on 1997 with total page 694 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David H. Maister
Publisher : Simon and Schuster
ISBN 13 : 1471109658
Total Pages : 536 pages
Book Rating : 4.4/5 (711 download)
Download or read book Managing The Professional Service Firm written by David H. Maister and published by Simon and Schuster. This book was released on 2012-12-11 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professional service firms differ from other business enterprises in two distinct ways: first they provide highly customised services thus cannot apply many of the management principles developed for product-based industries. Second, professional services are highly personalised, involving the skills of individuals. Such firms must therefore compete not only for clients but also for talented professionals. Drawing on more than ten years of research and consulting to these unique and creative companies, David Maister explores issues ranging from marketing and business development to multinational strategies, human resources policies to profit improvement, strategic planning to effective leadership. While these issues can be complex, Maister simplifies them by recognising that 'every professional service firm in the world, regardless of size, specific profession, or country of operation, has the same mission statement: outstanding service to clients, satisfying careers for its people and financial success for its owners.'
Author : Fred M.. Feinberg
Publisher : Thomson South-Western
ISBN 13 : 9781133191025
Total Pages : 689 pages
Book Rating : 4.1/5 (91 download)
Download or read book Modern Marketing Research written by Fred M.. Feinberg and published by Thomson South-Western. This book was released on 2013 with total page 689 pages. Available in PDF, EPUB and Kindle. Book excerpt: Descriptive and analytical, MODERN MARKETING RESEARCH: CONCEPTS, METHODS, AND CASES, 2E, International Edition is a comprehensive introduction to the practice of marketing research. The book walks you through each step of the marketing research process, from project design and data collection to analyzing findings with statistical methods and preparing the final report. Making sense of complex marketing data, MODERN MARKETING RESEARCH: CONCEPTS, METHODS, AND CASES, 2E, International Edition explains in detail the analytical and statistical approaches essential in marketing research, including standard multivariate methods like Factor, Cluster, and Conjoint Analyses, as well as the latest Hierarchical Bayes, Heterogeneity, and Sample Selection techniques. More than three dozen in-text cases highlight research projects in business and academic settings, while numerous examples and special interviews with industry experts give you an in-depth perspective of marketing research and its applications in the real world.
Author : B. S. Bhatia
Publisher :
ISBN 13 : 9788171009589
Total Pages : 0 pages
Book Rating : 4.0/5 (95 download)
Download or read book Modern Marketing Management written by B. S. Bhatia and published by . This book was released on 2000 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Burton Marcus
Publisher : Random House Trade
ISBN 13 : 9780394322544
Total Pages : 709 pages
Book Rating : 4.3/5 (225 download)
Download or read book Modern Marketing Management written by Burton Marcus and published by Random House Trade. This book was released on 1980-01-01 with total page 709 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : M. Govindarajan
Publisher : Alpha Science International, Limited
ISBN 13 : 9788173193163
Total Pages : 379 pages
Book Rating : 4.1/5 (931 download)
Download or read book Modern Marketing Management written by M. Govindarajan and published by Alpha Science International, Limited. This book was released on 1999-01-01 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: The present book attempts to bridge the gap between the theory of marketing and reality. -Focuses on building a conceptual framework for developing marketing strategies -Highlights the sweeping economic reforms and their impact on the opening up of markets to foreign companies
Author : Nair K Chandrasekharan
Publisher :
ISBN 13 : 9788174934253
Total Pages : 10347 pages
Book Rating : 4.9/5 (342 download)
Download or read book Modern Marketing Management written by Nair K Chandrasekharan and published by . This book was released on 1992 with total page 10347 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Philip Kotler
Publisher :
ISBN 13 :
Total Pages : 459 pages
Book Rating : 4.7/5 (726 download)
Download or read book Essentials of Modern Marketing written by Philip Kotler and published by . This book was released on 2021-11-24 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Management for the 21st century and beyond "Nothing further beyond in Modern Marketing" ~ IL GIORNALE DELLE PMI ~ "The 21st century book about Business, Marketing & Management" ~ DAILY TIMES ~ Essentials of Modern Marketing is not only about marketing and selling a product or service. It is about finding and building a future using the new tools of modern marketing. This book can lead your company to discover new talents, capabilities, and opportunities. It deals with modern marketing in such a way that covers as few pages and is as accessible as possible, while communicating the fundamental, most important theoretical aspects and facilitating the transfer of this knowledge to real-life decision situations. It concentrates on the essential marketing know-how for both, practitioners and students worldwide. Most marketing textbooks deal exclusively with the operational aspect of marketing or the strategic part. This modern marketing book not only integrates all relevant aspects of marketing but also structures them in such a way, that both practitioners and students acquire a comprehensive and holistic overview, how it all fits together. This is achieved by the structure of the book which follows the marketing planning and decision-making process inside the enterprise. Due to COVID-19 and other uncertainties, all industries and businesses are challenged. In addition, organizations and companies alike are have to deal with constant change and mega trends such as digitization and disruption which calls for continuous innovation and change and tough decisions on staffing, procurement, finance and marketing. You need to think ahead on how to find new markets, create new marketing strategies, innovate new products and build new partnerships. Against this background, another unique feature of this book is that it touches base on very specific business-related topics such as AI for Marketer, Disruptive Digital Marketing Strategies, Creating Value through Design in order to provide a more holistic and comprehensive perspective on marketing management while discussing local case studies.
Author : Edward W. Cundiff
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 504 pages
Book Rating : 4.:/5 (37 download)
Download or read book Fundamentals of Modern Marketing written by Edward W. Cundiff and published by Prentice Hall. This book was released on 1976 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Philip Kotler
Publisher : Simon and Schuster
ISBN 13 : 1471109569
Total Pages : 253 pages
Book Rating : 4.4/5 (711 download)
Download or read book Kotler On Marketing written by Philip Kotler and published by Simon and Schuster. This book was released on 2012-12-11 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since 1969, Philip Kotler's marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win and dominate markets. In KOTLER ON MARKETING, he has combined the expertise of his bestselling textbooks and world renowned seminars into this practical all-in-one book, covering everything there is to know about marketing. In a clear, straightforward style, Kotler covers every area of marketing from assessing what customers want and need in order to build brand equity, to creating loyal long-term customers. For business executives everywhere, KOTLER ON MARKETING will become the outstanding work in the field. The secret of Kotler's success is in the readability, clarity, logic and precision of his prose, which derives from his vigorous scientific training in economics, mathematics and the behavioural sciences. Each point and chapter is plotted sequentially to build, block by block, on the strategic foundation and tactical superstructure of the book.
Author : Burton Marcus
Publisher :
ISBN 13 :
Total Pages : 778 pages
Book Rating : 4.3/5 (97 download)
Download or read book Modern Marketing written by Burton Marcus and published by . This book was released on 1975 with total page 778 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : R. J. Lawrence
Publisher :
ISBN 13 :
Total Pages : 413 pages
Book Rating : 4.:/5 (441 download)
Download or read book Modern Marketing Management written by R. J. Lawrence and published by . This book was released on 1971 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : F F. Matiser
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (761 download)
Download or read book Modern Marketing Mangement written by F F. Matiser and published by . This book was released on 1945 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
