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Mobile Services Industries Technologies And Applications In The Global Economy
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Book Synopsis Mobile Services Industries, Technologies, and Applications in the Global Economy by : Lee, In
Download or read book Mobile Services Industries, Technologies, and Applications in the Global Economy written by Lee, In and published by IGI Global. This book was released on 2012-08-31 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: As business paradigms shift from desktop-centric environments to data-centric mobile environments, mobile services create numerous new business opportunities. At the same time, these advances may also challenge many of the basic premises of existing business models. Mobile Services Industries, Technologies, and Applications in the Global Economy fosters a scientific understanding of mobile services, provides a timely publication of current research efforts, and forecasts future trends in the mobile services industry and its important role in the world economy. Written for academics, researchers, government policymakers, and corporate managers, this comprehensive volume will outline the great potential for new business models and applications in mobile commerce.
Book Synopsis Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy by : Lee, In
Download or read book Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy written by Lee, In and published by IGI Global. This book was released on 2012-07-31 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: As business paradigm shifts from a desktop-centric environment to a data-centric mobile environment, mobile services provide numerous new business opportunities, and in some cases, challenge some of the basic premises of existing business models. Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy seeks to foster a scientific understanding of mobile services, provide a timely publication of current research efforts, and forecast future trends in the mobile services industry. This book is an ideal resource for academics, researchers, government policymakers, as well as corporate managers looking to enhance their competitive edge in or understanding of mobile services.
Book Synopsis Handbook of Research on Demand-Driven Web Services: Theory, Technologies, and Applications by : Sun, Zhaohao
Download or read book Handbook of Research on Demand-Driven Web Services: Theory, Technologies, and Applications written by Sun, Zhaohao and published by IGI Global. This book was released on 2014-03-31 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the current technological world, Web services play an integral role in service computing and social networking services. This is also the case in the traditional FREG (foods, resources, energy, and goods) services because almost all traditional services are replaced fully or partially by Web services. Handbook of Research on Demand-Driven Web Services: Theory, Technologies, and Applications presents comprehensive and in-depth studies that reveal the cutting-edge theories, technologies, methodologies, and applications of demand-driven Web, mobile, and e-business services. This book provides critical perspectives for researchers and practitioners, lecturers and undergraduate/graduate students, and professionals in the fields of computing, business, service, management, and government, as well as a variety of readers from all the social strata.
Book Synopsis New Media and Communication Across Religions and Cultures by : Nahon-Serfaty, Isaac
Download or read book New Media and Communication Across Religions and Cultures written by Nahon-Serfaty, Isaac and published by IGI Global. This book was released on 2014-01-31 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book offers a unique opportunity in both the social sciences, humanities, and communication fields to provide concrete concepts and notions in the areas of inter-religious and inter-cultural dialogue"--
Book Synopsis Electronic Commerce Management for Business Activities and Global Enterprises: Competitive Advantages by : Lee, In
Download or read book Electronic Commerce Management for Business Activities and Global Enterprises: Competitive Advantages written by Lee, In and published by IGI Global. This book was released on 2012-06-30 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electronic Commerce Management for Business Activities and Global Enterprises: Competitive Advantages is written as an e-commerce textbook for undergraduate and graduate students in various business programs, including information systems, marketing, computer science, and MBA. In addition to serving as a textbook in e-commerce, this book also provides an excellent repository for instructors, researchers, and industry practitioners for their research ideas, theories, and practical experiences. In addition to regular topics traditionally taught in the classroom, this textbook addresses the many new emerging ideas and applications and presents tools and techniques in all aspects of e-commerce development and management in the global economy.
Book Synopsis Engaging Consumers through Branded Entertainment and Convergent Media by : Parreno, Jose Marti
Download or read book Engaging Consumers through Branded Entertainment and Convergent Media written by Parreno, Jose Marti and published by IGI Global. This book was released on 2015-04-30 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branded entertainment is gaining popularity within marketing communications strategies. Blurring the lines between advertisements and editorial content, branded marketing provides advertisers and consumers with highly engaging media content that benefits them both. Engaging Consumers through Branded Entertainment and Convergent Media provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields. Featuring information regarding emergent research and techniques, this publication is a critical reference source for academics, university teachers, researchers and post-graduate students, as well as universities, advertising agencies, marketing directors, brand managers, and professionals interested in the usage and benefits of branded entertainment.
Book Synopsis Empirical Research on Semiotics and Visual Rhetoric by : Danesi, Marcel
Download or read book Empirical Research on Semiotics and Visual Rhetoric written by Danesi, Marcel and published by IGI Global. This book was released on 2018-02-23 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of symbols has long been considered a necessary field to unravel concealed meanings in symbols and images. These methods have since established themselves as staples in various fields of psychology, anthropology, computer science, and cognitive science. Empirical Research on Semiotics and Visual Rhetoric is a critical academic publication that examines communication through images and symbols and the methods by which researchers and scientists analyze these images and symbols. Featuring coverage on a wide range of topics, such as material culture, congruity theory, and social media, this publication is geared toward academicians, researchers, and students seeking current research on images, symbols, and how to analyze them.
Book Synopsis Exploring Transmedia Journalism in the Digital Age by : Gambarato, Renira Rampazzo
Download or read book Exploring Transmedia Journalism in the Digital Age written by Gambarato, Renira Rampazzo and published by IGI Global. This book was released on 2018-02-16 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the advent of digitization, the conceptual confusion surrounding the semantic galaxy that comprises the media and journalism universes has increased. Journalism across several media platforms provides rapidly expanding content and audience engagement that assist in enhancing the journalistic experience. Exploring Transmedia Journalism in the Digital Age provides emerging research on multimedia journalism across various platforms and formats using digital technologies. While highlighting topics, such as immersive journalism, nonfictional narratives, and design practice, this book explores the theoretical and critical approaches to journalism through the lens of various technologies and media platforms. This book is an important resource for scholars, graduate and undergraduate students, and media professionals seeking current research on media expansion and participatory journalism.
Book Synopsis Multidisciplinary Perspectives on Telecommunications, Wireless Systems, and Mobile Computing by : Hu, Wen-Chen
Download or read book Multidisciplinary Perspectives on Telecommunications, Wireless Systems, and Mobile Computing written by Hu, Wen-Chen and published by IGI Global. This book was released on 2013-11-30 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: The development of new information and communication technologies has a considerable impact on the way humans interact with each other and their environment. The proper use of these technologies is an important consideration in the success of modern human endeavors. Multidisciplinary Perspectives on Telecommunications, Wireless Systems, and Mobile Computing explores some of the latest advances in wireless communication technologies, making use of empirical research and analytical case studies to evaluate best practices in the discipline. This book will provide insight into the next generation of information and communication technologies for developers, engineers, students, researchers, and managers in the telecommunications field.
Book Synopsis Exchanging Terrorism Oxygen for Media Airwaves: The Age of Terroredia by : Eid, Mahmoud
Download or read book Exchanging Terrorism Oxygen for Media Airwaves: The Age of Terroredia written by Eid, Mahmoud and published by IGI Global. This book was released on 2014-03-31 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: Terroredia is a newly coined term by the editor, Dr. Mahmoud Eid, to explain the phenomenal, yet under-researched relationship between terrorists and media professionals in which acts of terrorism and media coverage are exchanged, influenced, and fueled by one another. Exchanging Terrorism Oxygen for Media Airwaves: The Age of Terroredia provides a timely and thorough discussion on a wide range of issues surrounding terrorism in relation to both traditional and new media. Comprised of insights and research from leading experts in the fields of terrorism and media studies, this publication presents various topics relating to Terroredia: understanding of terrorism and the role of the media, terrorism manifestations and media representations of terrorism, types of terrorism and media stereotypes of terrorism, terrorism tactics and media strategies, the war on terrorism, the function of terrorism and the employment of the media, new terrorism and new media, contemporary cases of terrorist-media interactions, the rationality behind terrorism and counterterrorism, as well as the responsibility of the media. This publication is of interest to government officials, media professionals, researchers, and upper-level students interested in learning more about the complex relationship between terrorism and the media.
Book Synopsis From Government to E-Governance: Public Administration in the Digital Age by : Islam, Muhammad Muinul
Download or read book From Government to E-Governance: Public Administration in the Digital Age written by Islam, Muhammad Muinul and published by IGI Global. This book was released on 2012-07-31 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Government to E-Governance: Public Administration in the Digital Age will aim to provide relevant theoretical frameworks, past experiences, and the latest empirical research findings in the area of public administration systems that existed in earlier civilizations, as well as e-governance-introduced modern times. The target audience of this book will be composed of academics, students, civil servants, researchers, and policy advisors teaching and studying public administration and public policy, thinking to bring administrative reforms and working in government.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1466684690 Total Pages :1803 pages Book Rating :4.4/5 (666 download)
Book Synopsis Economics: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources
Download or read book Economics: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2015-06-30 with total page 1803 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizations, governments, and corporations are all concerned with distributing their goods and services to those who need them most, consequently benefiting in the process. Only by carefully considering the interrelated nature of social systems can organizations achieve the success they strive for. Economics: Concepts, Methodolgies, Tools, and Applications explores the interactions between market agents and their impact on global prosperity. Incorporating both theoretical background and advanced concepts in the discipline, this multi-volume reference is intended for policymakers, economists, business leaders, governmental and non-governmental organizations, and students of economic theory.
Book Synopsis Handbook of Research on Recent Developments in Intelligent Communication Application by : Bhattacharyya, Siddhartha
Download or read book Handbook of Research on Recent Developments in Intelligent Communication Application written by Bhattacharyya, Siddhartha and published by IGI Global. This book was released on 2016-12-12 with total page 671 pages. Available in PDF, EPUB and Kindle. Book excerpt: The communication field is evolving rapidly in order to keep up with society’s demands. As such, it becomes imperative to research and report recent advancements in computational intelligence as it applies to communication networks. The Handbook of Research on Recent Developments in Intelligent Communication Application is a pivotal reference source for the latest developments on emerging data communication applications. Featuring extensive coverage across a range of relevant perspectives and topics, such as satellite communication, cognitive radio networks, and wireless sensor networks, this book is ideally designed for engineers, professionals, practitioners, upper-level students, and academics seeking current information on emerging communication networking trends.
Book Synopsis Analyzing Digital Discourse and Human Behavior in Modern Virtual Environments by : Baggio, Bobbe Gaines
Download or read book Analyzing Digital Discourse and Human Behavior in Modern Virtual Environments written by Baggio, Bobbe Gaines and published by IGI Global. This book was released on 2016-02-09 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Though humans have been communicating through virtual mediators since the invention of the telephone, new technologies make the use of virtual communications even more immediate and pervasive than ever before. By understanding the theories and models behind virtual communication, one can understand the way society has been changed and how it will continue to do so. Analyzing Digital Discourse and Human Behavior in Modern Virtual Environments examines the implications of virtual communication and online interaction and the theories and trends associated with them. It will discuss and address the differences and challenges that develop when communicating virtually and explore the various influences virtual communication plays in work, education, and quotidian life. This title provides a foundation of emerging trends from which new theories and models of communication can grow. This book will become a cherished resource for academics, researchers, technology developers, students, and government or institutional leaders.
Book Synopsis (R)evolutionizing Political Communication through Social Media by : Deelan, Toma
Download or read book (R)evolutionizing Political Communication through Social Media written by Deelan, Toma and published by IGI Global. This book was released on 2016-02-09 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online platforms have widened the availability for citizen engagement and opportunities for politicians to interact with their constituents. The increasing use of these technologies has transformed methods of governmental communication in online and offline environments. (R)evolutionizing Political Communications through Social Media offers crucial perspectives on the utilization of online social networks in political discourse and how these alterations have affected previous modes of correspondence. Highlighting key issues through theoretical foundations and pertinent case studies, this book is a pivotal reference source for researchers, professionals, upper-level students, and consultants interested in the influence of emerging technologies in the political arena.
Book Synopsis Strategic Tools and Methods for Promoting Hospitality and Tourism Services by : Nedelea, Alexandru-Mircea
Download or read book Strategic Tools and Methods for Promoting Hospitality and Tourism Services written by Nedelea, Alexandru-Mircea and published by IGI Global. This book was released on 2016-01-07 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism marketing is a vital tool in promoting the overall health of the global economy by not only bringing necessary revenue to a particular region, but also providing an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Strategic Tools and Methods for Promoting Hospitality and Tourism Services provides interdisciplinary perspectives in the areas of global tourism and hospitality. Highlighting cultural boundaries of strategic knowledge management through the use of case studies and theoretical research, as well as the opportunities and challenges of tourism marketing, this publication is an essential reference source for academicians, research scholars, marketing professionals, graduate-level students, and industry professionals interested in international travel and the vacation industry.
Book Synopsis Trends in E-Business, E-Services, and E-Commerce: Impact of Technology on Goods, Services, and Business Transactions by : Lee, In
Download or read book Trends in E-Business, E-Services, and E-Commerce: Impact of Technology on Goods, Services, and Business Transactions written by Lee, In and published by IGI Global. This book was released on 2013-09-30 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book offers insights into issues, challenges, and solutions related to the successful application and management aspects of electronic business, providing a comprehensive framework for researchers and practitioners in understanding the growing demand of e-business research"--Provided by publisher.
