Empirical Research On Semiotics And Visual Rhetoric

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Empirical Research on Semiotics and Visual Rhetoric

Author : Danesi, Marcel
Publisher : IGI Global
ISBN 13 : 1522556230
Total Pages : 312 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Empirical Research on Semiotics and Visual Rhetoric by : Danesi, Marcel

Download or read book Empirical Research on Semiotics and Visual Rhetoric written by Danesi, Marcel and published by IGI Global. This book was released on 2018-02-23 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of symbols has long been considered a necessary field to unravel concealed meanings in symbols and images. These methods have since established themselves as staples in various fields of psychology, anthropology, computer science, and cognitive science. Empirical Research on Semiotics and Visual Rhetoric is a critical academic publication that examines communication through images and symbols and the methods by which researchers and scientists analyze these images and symbols. Featuring coverage on a wide range of topics, such as material culture, congruity theory, and social media, this publication is geared toward academicians, researchers, and students seeking current research on images, symbols, and how to analyze them.

The Politics of the Superficial

Author : Brett Ommen
Publisher : University of Alabama Press
ISBN 13 : 0817319182
Total Pages : 172 pages
Book Rating : 4.8/5 (173 download)

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Book Synopsis The Politics of the Superficial by : Brett Ommen

Download or read book The Politics of the Superficial written by Brett Ommen and published by University of Alabama Press. This book was released on 2016-06-30 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Politics of the Superficial argues that the increasing volume of visually communicative surfaces in public life contributes to a very particular form of public imagination and political activity.

Introduction to Peircean Visual Semiotics

Author : Tony Jappy
Publisher : A&C Black
ISBN 13 : 1441109404
Total Pages : 241 pages
Book Rating : 4.4/5 (411 download)

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Book Synopsis Introduction to Peircean Visual Semiotics by : Tony Jappy

Download or read book Introduction to Peircean Visual Semiotics written by Tony Jappy and published by A&C Black. This book was released on 2013-03-14 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Peircean introduction to visual rhetoric and a powerful systemic of semiotics different to the structuralist Saussurian mainstream.

Semiotics and Visual Communication III

Author : Evripides Zantides
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527543323
Total Pages : 673 pages
Book Rating : 4.5/5 (275 download)

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Book Synopsis Semiotics and Visual Communication III by : Evripides Zantides

Download or read book Semiotics and Visual Communication III written by Evripides Zantides and published by Cambridge Scholars Publishing. This book was released on 2019-11-12 with total page 673 pages. Available in PDF, EPUB and Kindle. Book excerpt: The chapters in this book consist of selected papers that were presented at the 3rd International Conference and Poster Exhibition on Semiotics and Visual Communication at the Cyprus University of Technology in November 2017. They investigate the theme of the third conference, “The Semiotics of Branding”, and look at branding and brand design as endorsing a reputation and inhabiting a status of almost mythical proportion that has triumphed over the past few decades. Emerging from its forerunner (corporate identity) to incorporate advertising, consumer lifestyles and attitudes, image-rights, market-research, customisation, global expansion, sound and semiotics, and “the consumer-as-the-brand”, the word “branding” currently appears to be bigger than its own umbrella definition. From tribal markers, such as totems, scarifications and tattoos, to emblems of power, language, fashion, architectural space, insignias of communal groups, heraldic devices, religious and political symbols, national flags and the like, a form of branding is at work that responds to the need to determine the presence and interaction of specific groups, persons or institutions through shared codes of meaning.

Defining Visual Rhetorics

Author : Charles A. Hill
Publisher : Taylor & Francis
ISBN 13 : 1135628556
Total Pages : 355 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Defining Visual Rhetorics by : Charles A. Hill

Download or read book Defining Visual Rhetorics written by Charles A. Hill and published by Taylor & Francis. This book was released on 2012-08-21 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: Images play an important role in developing consciousness and the relationship of the self to its surroundings. In this distinctive collection, editors Charles A. Hill and Marguerite Helmers examine the connection between visual images and persuasion, or how images act rhetorically upon viewers. Chapters included here highlight the differences and commonalities among a variety of projects identified as "visual rhetoric," leading to a more precise definition of the term and its role in rhetorical studies. Contributions to this volume consider a wide variety of sites of image production--from architecture to paintings, from film to needlepoint--in order to understand how images and texts work upon readers as symbolic forms of representation. Each chapter discusses, analyzes, and explains the visual aspect of a particular subject, and illustrates the ways in which messages and meaning are communicated visually. The contributions include work from rhetoric scholars in the English and communication disciplines, and represent a variety of methodologies--theoretical, textual analysis, psychological research, and cultural studies, among others. The editors seek to demonstrate that every new turn in the study of rhetorical practices reveals more possibilities for discussion, and that the recent "turn to the visual" has revealed an inexhaustible supply of new questions, problems, and objects for investigation. As a whole, the chapters presented here demonstrate the wide range of scholarship that is possible when a field begins to take seriously the analysis of images as important cultural and rhetorical forces. Defining Visual Rhetorics is appropriate for graduate or advanced undergraduate courses in rhetoric, English, mass communication, cultural studies, technical communication, and visual studies. It will also serve as an insightful resource for researchers, scholars, and educators interested in rhetoric, cultural studies, and communication studies.

Visual Rhetoric

Author : Lester C. Olson
Publisher : SAGE
ISBN 13 : 141294919X
Total Pages : 465 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Visual Rhetoric by : Lester C. Olson

Download or read book Visual Rhetoric written by Lester C. Olson and published by SAGE. This book was released on 2008-03-20 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visual images, artifacts, and performances play a powerful part in shaping U.S. culture. To understand the dynamics of public persuasion, students must understand this "visual rhetoric." This rich anthology contains 20 exemplary studies of visual rhetoric, exploring an array of visual communication forms, from photographs, prints, television documentary, and film to stamps, advertisements, and tattoos. In material original to this volume, editors Lester C. Olson, Cara A. Finnegan, and Diane S. Hope present a critical perspective that links visuality and rhetoric, locates the study of visual rhetoric within the disciplinary framework of communication, and explores the role of the visual in the cultural space of the United States. Enhanced with these critical editorial perspectives, Visual Rhetoric: A Reader in Communication and American Culture provides a conceptual framework for students to understand and reflect on the role of visual communication in the cultural and public sphere of the United States. Key Features and Benefits Five broad pairs of rhetorical action—performing and seeing; remembering and memorializing; confronting and resisting; commodifying and consuming; governing and authorizing—introduce students to the ways visual images and artifacts become powerful tools of persuasion Each section opens with substantive editorial commentary to provide readers with a clear conceptual framework for understanding the rhetorical action in question, and closes with discussion questions to encourage reflection among the essays The collection includes a range of media, cultures, and time periods; covers a wide range of scholarly approaches and methods of handling primary materials; and attends to issues of gender, race, sexuality and class Contributors include: Thomas Benson; Barbara Biesecker; Carole Blair; Dan Brouwer; Dana Cloud; Kevin Michael DeLuca; Anne Teresa Demo; Janis L. Edwards; Keith V. Erickson; Cara A. Finnegan; Bruce Gronbeck; Robert Hariman; Christine Harold; Ekaterina Haskins; Diane S. Hope; Judith Lancioni; Margaret R. LaWare; John Louis Lucaites; Neil Michel; Charles E. Morris III; Lester C. Olson; Shawn J. Parry-Giles; Ronald Shields; John M. Sloop; Nathan Stormer; Reginald Twigg and Carol K. Winkler "This book significantly advances theory and method in the study of visual rhetoric through its comprehensive approach and wise separations of key conceptual components." —Julianne H. Newton, University of Oregon

Persuasive Imagery

Author : Linda M. Scott
Publisher : Taylor & Francis
ISBN 13 : 1135635692
Total Pages : 441 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Persuasive Imagery by : Linda M. Scott

Download or read book Persuasive Imagery written by Linda M. Scott and published by Taylor & Francis. This book was released on 2003-04-02 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with an overview section intended to situate the reader in the discourse. The overview describes the state of knowledge in both academic research and actual practice, and provides concrete sources for scholars to pursue. Written in a non-technical language, this volume is divided into four sections: Image and Response - illustrates the difficulty encountered even in investigating the basic influences, processes, and effects of "mere exposure" to imagery. Image and Word - presents instances in which the line between words and pictures is blurred, such as the corporate logo which is often pictorial in nature but communicates on an abstract level usually attributed to words. Image and the Ad - contributes to our appreciation for the exquisite variations among advertising texts and the resultant variability in response, not only to different ads but among different viewers of the same ad. Image and Object - carries the inquiry of visual response over the bridge toward object interaction. Having traveled a path that has gone from the precise working of the brain in processing visual stimuli all the way to the history of classical architecture, readers of this volume will have a new respect for the complexity of human visual response and the research that is trying to explain it. It will be of interest to those involved in consumer behavior, consumer psychology, advertising, marketing, and visual communication.

Narrative as Dialectic Abduction

Author : Donna E. West
Publisher : Springer Nature
ISBN 13 : 3031150937
Total Pages : 199 pages
Book Rating : 4.0/5 (311 download)

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Book Synopsis Narrative as Dialectic Abduction by : Donna E. West

Download or read book Narrative as Dialectic Abduction written by Donna E. West and published by Springer Nature. This book was released on 2022-09-19 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a fresh approach to the communicability of narratives, revealing the cognitive underpinnings of Charles Sanders Peirce’s pragmatistic model. It demonstrates how abductive processes modify habits of belief and action in what Peirce refers to as double consciousness. Abductions generated during double consciousness paradigms have increased efficacy compared to instinctual abductions. Novel inferences from working memory become consciously integrated with existing long-term memory units which permits fuller consideration of the plausibility of propositions. Special attention is given to children’s prelinguistic means to represent propositional or assertory conflicts, and to resolve these conflicts via listening and re-telling narrators’ accounts. Overall, this book serves both a theoretical and applied purpose. It is intended to support innovative therapeutic interventions to facilitate the (re)construction of narratives by adults and children. Its practical applications and theoretical grounding will appeal to graduate students and scholars alike, who wish to examine narrative as an interdisciplinary enterprise—an ontological and cultural phenomenon (narration by way of action/image sequences), not just a literary/linguistic paradigm. Ultimately, this account presents narrative as a modal forum to resolve logical and practical conflicts, compelling the interpreter to become an involved partner in the narrated event itself.

Translation Beyond Translation Studies

Author : Kobus Marais
Publisher : Bloomsbury Publishing
ISBN 13 : 1350192120
Total Pages : 265 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis Translation Beyond Translation Studies by : Kobus Marais

Download or read book Translation Beyond Translation Studies written by Kobus Marais and published by Bloomsbury Publishing. This book was released on 2022-10-06 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is 'translation'? Even as the scholarly viewpoint of translation studies has expanded over recent years, the notion of 'translation' has remained fixedly defined by its interlinguistic element. However, there are many different contexts and disciplines in which translation takes place for which this definition is entirely unsuitable. Exploring translational aspects in contexts in which scholars do not think about 'translation', this book considers the alternative uses of the term beyond the interlinguistic dimension. Taking our understanding of 'translation' back to its basic semiotic principles, leading experts outline the wide variety of alternative fields of study, practices, applications and contexts in which the term 'translation' is used. Chapters examine 11 different fields of study, exploring what the term 'translation' means, how it is used and what it could contribute to an enlarged understanding of 'translation' as a concept. In this way, the volume argues for a reimagining of what we mean by translation, providing an essential reference for anyone interested in how translation is understood and practiced beyond the narrow perspectives of the field of translation studies itself.

Research Anthology on Applied Linguistics and Language Practices

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1668456834
Total Pages : 1681 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Research Anthology on Applied Linguistics and Language Practices by : Management Association, Information Resources

Download or read book Research Anthology on Applied Linguistics and Language Practices written by Management Association, Information Resources and published by IGI Global. This book was released on 2022-04-01 with total page 1681 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether through speech, writing, or other methods, language and communication has been an essential tool for human cooperation and development. Across the world, language varies drastically based on culture and disposition. Even in areas in which the language is standardized, it is common to have many varieties of dialects. It is essential to understand applied linguistics and language practices to create equitable spaces for all dialects and languages. The Research Anthology on Applied Linguistics and Language Practices discusses in-depth the current global research on linguistics from the development of language to the practices in language acquisition. It further discusses the social factors behind language and dialect as well as cultural identity found behind unique traits in language and dialect. Covering topics such as linguistic equity, phonology, and sociolinguistics, this major reference work is an indispensable resource for linguists, pre-service teachers, libraries, students and educators of higher education, educational administration, ESL organizations, government officials, researchers, and academicians.

Cross-Media Authentication and Verification: Emerging Research and Opportunities

Author : Katsaounidou, Anastasia
Publisher : IGI Global
ISBN 13 : 1522555935
Total Pages : 213 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Cross-Media Authentication and Verification: Emerging Research and Opportunities by : Katsaounidou, Anastasia

Download or read book Cross-Media Authentication and Verification: Emerging Research and Opportunities written by Katsaounidou, Anastasia and published by IGI Global. This book was released on 2018-07-13 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: As media becomes more readily available in the digital age, it also becomes more vulnerable to tampering and manipulation, making techniques for verifying reliable news and media sources essential. Understanding online technologies role in shaping the media environment allows for insight into the correlations between the rapidly transforming media landscape and its unwanted effect on news and content tampering. Cross-Media Authentication and Verification: Emerging Research and Opportunities is a collection of innovative research on the methods and applications of verifying the newsgathering and publishing process. While highlighting topics including human authentication, information evaluation, and tampered content, this book is ideally designed for researchers, students, publishers, and academicians seeking current research on media authenticity and misinformation.

Semiotics and Visual Communication

Author : Evripides Zantides
Publisher :
ISBN 13 : 9781443854689
Total Pages : 0 pages
Book Rating : 4.8/5 (546 download)

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Book Synopsis Semiotics and Visual Communication by : Evripides Zantides

Download or read book Semiotics and Visual Communication written by Evripides Zantides and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the result of selective research papers that were presented at the First International Conference on Semiotics and Visual Communication at the Cyprus University of Technology in November 2011. The conference was structured around the theme from theory to practice, and brought together researchers and practitioners who study and evaluate the ways that semiotic theories can be analysed, perceived and applied in the context of various forms in visual communication. Within a semiotic framework, the book explores research questions under five main thematic areas: Architectural, Spatial Design-Design for Three-Dimensional Products; Design for Print Applications; Design for Screen-Based Media; Pedagogy of Visual Communication; and Visual Arts. This volume will be an asset for people who have an interest in semiotics, not only from a theoretical and historical perspective, but also from an applied point of view, looking at how semiotic theory can be implemented into educational research, design and visual communication practice. The book provides 25 essential contributions that demonstrate how the concepts and theories of semiotics can be creatively adapted within the interdisciplinary nature of visual communication.

Intelligent Multidimensional Data and Image Processing

Author : De, Sourav
Publisher : IGI Global
ISBN 13 : 1522552472
Total Pages : 429 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Intelligent Multidimensional Data and Image Processing by : De, Sourav

Download or read book Intelligent Multidimensional Data and Image Processing written by De, Sourav and published by IGI Global. This book was released on 2018-06-08 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the most natural and convenient means of conveying or transmitting information, images play a vital role in our daily lives. Image processing is now of paramount importance in the computer vision research community, and proper processing of two-dimensional (2D) real-life images plays a key role in many real-life applications as well as commercial developments. Intelligent Multidimensional Data and Image Processing is a vital research publication that contains an in-depth exploration of image processing techniques used in various applications, including how to handle noise removal, object segmentation, object extraction, and the determination of the nearest object classification and its associated confidence level. Featuring coverage on a broad range of topics such as object detection, machine vision, and image conversion, this book provides critical research for scientists, computer engineers, professionals, researchers, and academicians seeking current research on solutions for new challenges in 2D and 3D image processing.

Feature Dimension Reduction for Content-Based Image Identification

Author : Das, Rik
Publisher : IGI Global
ISBN 13 : 1522557768
Total Pages : 284 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Feature Dimension Reduction for Content-Based Image Identification by : Das, Rik

Download or read book Feature Dimension Reduction for Content-Based Image Identification written by Das, Rik and published by IGI Global. This book was released on 2018-06-29 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Image data has portrayed immense potential as a foundation of information for numerous applications. Recent trends in multimedia computing have witnessed a rapid growth in digital image collections, resulting in a need for increased image data management. Feature Dimension Reduction for Content-Based Image Identification is a pivotal reference source that explores the contemporary trends and techniques of content-based image recognition. Including research covering topics such as feature extraction, fusion techniques, and image segmentation, this book explores different theories to facilitate timely identification of image data and managing, archiving, maintaining, and extracting information. This book is ideally designed for engineers, IT specialists, researchers, academicians, and graduate-level students seeking interdisciplinary research on image processing and analysis.

Handbook of Research on Examining Cultural Policies Through Digital Communication

Author : Önay Dogan, Betül
Publisher : IGI Global
ISBN 13 : 1522569995
Total Pages : 447 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Examining Cultural Policies Through Digital Communication by : Önay Dogan, Betül

Download or read book Handbook of Research on Examining Cultural Policies Through Digital Communication written by Önay Dogan, Betül and published by IGI Global. This book was released on 2018-11-09 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: Culture is one of the most important elements for explaining individuals' behaviors within the social structure. It meets the various social needs of members of a society by directing how individuals must react to various events and how to act in specific circumstances. A planned and systematic process is required for disseminating this cultural accumulation as a policy, which is produced collectively by all members within their everyday life practices. The Handbook of Research on Examining Cultural Policies Through Digital Communication provides emerging research on this aspect of cultural policy, which is formed within the framework of this systematic process in a strategic manner and can be defined as various activities of the state intended for art, human sciences, and cultural inheritance. Creating such cultural policies involves the establishment of measures and organizations required for the development of each individual, providing economic and social facilities, all of which are actions intended for directing society. Featuring coverage on a broad range of topics such as long-distance education, digital citizenship, and public diplomacy, this book is ideally designed for academicians, researchers, advanced-level students, sociologists, international and national organizations, and government officials.

Interface Support for Creativity, Productivity, and Expression in Computer Graphics

Author : Ursyn, Anna
Publisher : IGI Global
ISBN 13 : 1522573720
Total Pages : 355 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Interface Support for Creativity, Productivity, and Expression in Computer Graphics by : Ursyn, Anna

Download or read book Interface Support for Creativity, Productivity, and Expression in Computer Graphics written by Ursyn, Anna and published by IGI Global. This book was released on 2018-10-05 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interfaces within computers, computing, and programming are consistently evolving and continue to be relevant to computer science as it progresses. Advancements in human-computer interactions, their aesthetic appeal, ease of use, and learnability are made possible due to the creation of user interfaces and result in further growth in science, aesthetics, and practical applications. Interface Support for Creativity, Productivity, and Expression in Computer Graphics is a collection of innovative research on usability, the apps humans use, and their sensory environment. While highlighting topics such as image datasets, augmented reality, and visual storytelling, this book is ideally designed for researchers, academicians, graphic designers, programmers, software developers, educators, multimedia specialists, and students seeking current research on uniting digital content with the physicality of the device through applications, thus addressing sensory perception.

Brand Equity Planning with Structuralist Rhetorical Semiotics

Author : Rossolatos, George
Publisher : kassel university press GmbH
ISBN 13 : 3862197069
Total Pages : 897 pages
Book Rating : 4.8/5 (621 download)

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Book Synopsis Brand Equity Planning with Structuralist Rhetorical Semiotics by : Rossolatos, George

Download or read book Brand Equity Planning with Structuralist Rhetorical Semiotics written by Rossolatos, George and published by kassel university press GmbH. This book was released on 2014-01-01 with total page 897 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Equity Planning with Structuralist Rhetorical Semiotics furnishes an innovative conceptual model and methodology for brand equity planning, with view to addressing a crucial gap in the existing marketing and semiotic literatures concerning how advertising multimodal textual elements may be transformed into brand associations, with an emphasis on rhetorical relata as modes of connectivity between a brand’s surface and depth grammar. The scope of this project is inter-disciplinary, spanning research areas such as brand equity, structuralist semiotics, textual semiotics, visual and film semiotics, multimodal rhetoric, Film theory, psychoanalysis. The proposed connectionist model of the brand trajectory of signification is operationalized through a methodological framework that encompasses a structuralist semiotic interpretative approach to the textual formation of brand equity, supported by quantitative content analysis with the aid of the software Atlas.ti and the application of multivariate mapping techniques.