Mms Brand

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Branding Unbound

Author : Rick MathiesonR
Publisher : AMACOM
ISBN 13 : 0814428908
Total Pages : 256 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Branding Unbound by : Rick MathiesonR

Download or read book Branding Unbound written by Rick MathiesonR and published by AMACOM. This book was released on 2005-08-19 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you’re in marketing, advertising, or branding, consider this: While it used to take three television spots for a product to register with its intended audience, it can now take as many as seventy. Are people simply tuning out marketing messages? No. They’re simply choosing which messages to tune in. Thanks to wireless technology, customers now have the luxury of responding (or not responding) to advertising when, where, and however they like. Leading companies such as Wal-Mart, McDonald’s, Starbucks, Kellogg’s, NBC, MTV, Procter & Gamble, DaimlerChrysler, and others are already reaching millions of customers, one at a time, wirelessly. The technology gives these companies an unprecedented view of buying patterns and the ability to identify and market specifically to the most likely customers. In Branding Unbound, author Rick Mathieson reveals how your business can emulate some of the most powerful and successful branding strategies in the world. In addition, Mathieson has conducted exclusive, insightful Q&As with some of the modern legends of cutting-edge marketing and business: * Seth Godin, author of Permission Marketing, Unleashing the Idea Virus, and Purple Cow, discusses permission marketing in a wireless landscape. * Tom Peters, ""the father of the postmodern corporation"" and author of The Brand You 50 and In Search of Excellence, offers the Peters Principles for the wireless era. * Don Peppers, world-renowned marketing thought leader and author of Enterprise One-to-One, talks about how mobility will alter the brand experience. * Christopher Locke, author of The Cluetrain Manifesto and Gonzo Marketing, presents a ""Cluetrain Manifesto"" for the Mobile Age. * Chet Huber, President of OnStar, describes how the demand for in-vehicle services and information will change drivers’ relationships with their vehicles. * Gary Hamel, Chairman of Strategos and author of Leading the Revolution and Competing for the Future, discusses the first priority of the wireless age: strategic transformation. * Howard Rheingold, author of Smart Mobs and The Virtual Community, champions the new ""self-organized entertainment"" of ""flash mobs."" Branding Unbound also offers a jargon-free look at current and emerging wireless technologies, examines the impact of social networking on mBranding strategy, and reveals the Top Ten Secrets of Successful Mobile Advertising. In the wireless marketing era, your brand can enjoy whole new levels of differentiation and customer recognition, while consumers benefit from on-the-spot convenience and a message individually tailored to their needs. Branding Unbound shows just how to harness the virtually limitless power of this amazing convergence of advanced technology and progressive business strategy to create the truly remarkable experience that will keep customers’ attention and win their loyalty.

MMS

Author : Daniel Ralph
Publisher : John Wiley & Sons
ISBN 13 : 9780470861165
Total Pages : 392 pages
Book Rating : 4.8/5 (611 download)

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Book Synopsis MMS by : Daniel Ralph

Download or read book MMS written by Daniel Ralph and published by John Wiley & Sons. This book was released on 2003-11-21 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: MMS has evolved from the huge popularity of the SMS text service for GSM networks. It is a departure from the transport mechanism used for SMS (which is based on the GSM signalling channels) to the use of IP to transport messages within the MMS network. To this end MMS has similarities with Internet email and standard IETF protocols. As with any new technology it is difficult to accurately predict the position within the next 5 years, although based on previous experience with WAP and SMS it would be fair to say that these protocols will increase in usage over the next 5 years and become legacy for a further 5 years following which, users will migrate onto the next wave of messaging. Significant revenue growth and data usage is expected to be driven by consumer usage of MMS. But MMS technology offers more than just a broadening of message content. With MMS, it is not only possible to send your multimedia messages from one phone to another, but also from phone to email, and vice versa. This feature dramatically increases the possibilities of mobile communication, both for private and corporate use. Multimedia messaging will reshape the landscape of mobile communication, making it more personal, more versatile, and more expressive than ever before. MMS: Is the first book to address how MMS (and the use of IP to transport messages) will affect existing infrastructure and business models Covers the fundamental changes to mail and billing systems Includes future recommendations, such as interoperability and evolution Presents an overview of the MMS technology components Drawing on the authors hands-on experience in the implementation of MMS technology (developing, billing and delivering services) at BT, this innovative book will appeal to engineering managers, network operators, market analysts, business decision makers, content providers and operator organizations.

MARKETING MANAGEMENT

Author : Dr Jagadish Biradar
Publisher : Ashok Yakkaldevi
ISBN 13 : 171678798X
Total Pages : 194 pages
Book Rating : 4.7/5 (167 download)

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Book Synopsis MARKETING MANAGEMENT by : Dr Jagadish Biradar

Download or read book MARKETING MANAGEMENT written by Dr Jagadish Biradar and published by Ashok Yakkaldevi. This book was released on 2020-07-01 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Far reaching changes have been taking place in the Indian economy during the recent past, consequent to the opening up of our economy through globalization policies. The floodgates have been thrown open to allow international competition for manufactured goods as well as services, making it a question of survival of the fittest in any industry. In the present highly competitive economy, which can be called a buyer’s market, it is the customer who wields full power. He can make or wreck a company. No wonder that the collective battle cry from sales and marketing people, retailers, wholesalers and advertising wizards alike is now ‘serve the customer’ or ‘Delight the customer’. The customer who was considered the ‘king’ is now treated almost like ‘God’, emulating the highly successful marketing people of Japan.

Luxury Online

Author : Uché Okonkwo
Publisher : Springer
ISBN 13 : 0230248330
Total Pages : 330 pages
Book Rating : 4.2/5 (32 download)

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Book Synopsis Luxury Online by : Uché Okonkwo

Download or read book Luxury Online written by Uché Okonkwo and published by Springer. This book was released on 2010-02-26 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.

Mobile Influence

Author : Chuck Martin
Publisher : St. Martin's Press
ISBN 13 : 1137356243
Total Pages : 258 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis Mobile Influence by : Chuck Martin

Download or read book Mobile Influence written by Chuck Martin and published by St. Martin's Press. This book was released on 2013-06-11 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The explosion of mobile access across the globe has shaken the foundations of the traditional sales funnel, and businesses are scrambling to adapt and find new ways to tap into the market. For all their effort, many have failed to realize that the issue is not how to reach the customer where they are, but where they are going and their mindset at the moment. With the staggering growth in the use of mobile technology as both product research and purchase point, businesses have yet to fully understand the important role mobile devices play in the basic structure of the traditional shopping model and the new importance on linking behavior with location. With the death of the traditional sales funnel comes author Chuck Martin's new model, the Mobile Shopping Life Cycle. Based on the author's in-depth research, Martin has identified the six specific moments in the timeline of the sale which marketers must target effectively in order to reach the mobile buyer. From location-based marketing to mobile payment systems, Martin's model gives marketers access to the tools necessary to build a new sales framework that properly addresses the future of the market.

Mobile Mapping Technologies

Author : Pablo Rodríguez-Gonzálvez
Publisher : MDPI
ISBN 13 : 303928018X
Total Pages : 334 pages
Book Rating : 4.0/5 (392 download)

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Book Synopsis Mobile Mapping Technologies by : Pablo Rodríguez-Gonzálvez

Download or read book Mobile Mapping Technologies written by Pablo Rodríguez-Gonzálvez and published by MDPI. This book was released on 2019-12-18 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile Mapping technologies have seen a rapid growth of research activity and interest in the last years, due to the increased demand of accurate, dense and geo-referenced 3D data. Their main characteristic is the ability of acquiring 3D information of large areas dynamically. This versatility has expanded their application fields from the civil engineering to a broader range (industry, emergency response, cultural heritage...), which is constantly widening. This increased number of needs, some of them specially challenging, is pushing the Scientific Community, as well as companies, towards the development of innovative solutions, ranging from new hardware / open source software approaches and integration with other devices, up to the adoption of artificial intelligence methods for the automatic extraction of salient features and quality assessment for performance verification The aim of the present book is to cover the most relevant topics and trends in Mobile Mapping Technology, and also to introduce the new tendencies of this new paradigm of geospatial science.

MMS's Proposed Rulemaking on Certificates of Financial Responsibility

Author : United States. Congress. House. Committee on Merchant Marine and Fisheries. Subcommittee on Coast Guard and Navigation
Publisher :
ISBN 13 :
Total Pages : 208 pages
Book Rating : 4.0/5 (18 download)

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Book Synopsis MMS's Proposed Rulemaking on Certificates of Financial Responsibility by : United States. Congress. House. Committee on Merchant Marine and Fisheries. Subcommittee on Coast Guard and Navigation

Download or read book MMS's Proposed Rulemaking on Certificates of Financial Responsibility written by United States. Congress. House. Committee on Merchant Marine and Fisheries. Subcommittee on Coast Guard and Navigation and published by . This book was released on 1994 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Mobile Marketing

Author : Matt Haig
Publisher : Kogan Page Publishers
ISBN 13 : 9780749437985
Total Pages : 248 pages
Book Rating : 4.4/5 (379 download)

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Book Synopsis Mobile Marketing by : Matt Haig

Download or read book Mobile Marketing written by Matt Haig and published by Kogan Page Publishers. This book was released on 2002 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile marketing [using SMS - the short messaging service to send text messages via mobile phones] is emerging as a direct and powerful way to communicate with customers. This is the first book devoted exclusively to exploring the potential of this new medium.

The American Hardware Jobbers' Directory of the United States and Canada

Author :
Publisher :
ISBN 13 :
Total Pages : 256 pages
Book Rating : 4.:/5 (334 download)

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Book Synopsis The American Hardware Jobbers' Directory of the United States and Canada by :

Download or read book The American Hardware Jobbers' Directory of the United States and Canada written by and published by . This book was released on 1918 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Popular Science

Author :
Publisher :
ISBN 13 :
Total Pages : 272 pages
Book Rating : 4./5 ( download)

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Book Synopsis Popular Science by :

Download or read book Popular Science written by and published by . This book was released on 1959-02 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Popular Science gives our readers the information and tools to improve their technology and their world. The core belief that Popular Science and our readers share: The future is going to be better, and science and technology are the driving forces that will help make it better.

Emotive Networks and Brands

Author : Sabrina Eilers
Publisher : diplom.de
ISBN 13 : 3832471413
Total Pages : 92 pages
Book Rating : 4.8/5 (324 download)

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Book Synopsis Emotive Networks and Brands by : Sabrina Eilers

Download or read book Emotive Networks and Brands written by Sabrina Eilers and published by diplom.de. This book was released on 2003-08-25 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: Brands have existed for several hundreds of years. Farmers used to brand their cattle by burning a mark into their fur. Others engraved initials into their valuables. The mark showed who the possession belonged to or where the cattle or goods originated from. This tradition still lives on in the logos, names, symbols and designs companies give to their products and services to distinguish their offers from the others the competitors. From a simple marking of possessions and origin, branding has come a long way. Nowadays, companies invest a great amount of resources into building, maintaining and nurturing their brands. In acquisitions, companies pay a huge amount of money for a brand. Take Nestlé s acquisition of Rowntree, which owns brands like Kit Kat and Smarties, as an example. Nestlé paid five times the net asset value of Rowntree in order to acquire stable brands. Why do companies pay such large sums of money for an invisible asset like a brand? The answer is simple: consumers do the same. Studies showed that consumers pay a far higher price for a product or service of a well-known brand they trust than for a comparable offer from a less well-know brand. Brands make up for a big chunk of a firm s revenues today and make sales predictable. As Internet and mobile communication grows in terms of users and becomes more important in their users lives, brands are unsure of how to handle this new medium in the digital age, since market dynamics have changed. Competition is more fierce, rumours spread worldwide in no time and brands lose emotional touch with their target segment. This change has been facilitated by online and mobile communication of peers. People have always formed peer networks, but today these networks are much more powerful and quicker. Networks of consumers take over and steal power from established brands. Shell witnessed a worldwide protest against its plans of sinking the oil platform Brent Spar into the North Sea. Consumers avoided Shell stations and supported Greenpeace. Rumours of sweat shops in Asia run by Nike and Reebok have led to loss of face as a result of worldwide protests. On top of these threats, brands have to face the fact that they have no chance fighting these networks of consumers. At the same time, peer networks also open up many opportunities like a customized and personalized approach to every individual. At the beginning of last century, the owner of a general store knew [...]

Branded Entertainment

Author : Jean-Marc Lehu
Publisher : Kogan Page Publishers
ISBN 13 : 9780749449407
Total Pages : 292 pages
Book Rating : 4.4/5 (494 download)

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Book Synopsis Branded Entertainment by : Jean-Marc Lehu

Download or read book Branded Entertainment written by Jean-Marc Lehu and published by Kogan Page Publishers. This book was released on 2007 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product placement has evolved from a novel marketing tactic to a key marketing strategy on a global scale. This work explains the: history and development of product placement; advantages of this form of brand advertising; and methods employed by different brands.

Men's Wear

Author :
Publisher :
ISBN 13 :
Total Pages : 786 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Men's Wear by :

Download or read book Men's Wear written by and published by . This book was released on 1973-11 with total page 786 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing in the Moment

Author : Michael Tasner
Publisher : FT Press
ISBN 13 : 013388998X
Total Pages : 291 pages
Book Rating : 4.1/5 (338 download)

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Book Synopsis Marketing in the Moment by : Michael Tasner

Download or read book Marketing in the Moment written by Michael Tasner and published by FT Press. This book was released on 2014-12-12 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now fully updated, Marketing in the Moment, Second Edition is today's complete, practical, no-fluff desk reference to next generation social, mobile, and digital marketing. Drawing on his extensive experience working with companies of all sizes, Michael Tasner helps you move beyond hype and high-level strategy to proven tactics and successful ground-level execution. Tasner assesses and distills each of today's most valuable options, helping you identify and leverage your own best opportunities. Tasner reveals which new marketing technologies deliver the best results (and which hardly ever pay for themselves)... how to complete digital marketing projects faster and at lower cost... how to build realistic, focused action plans for the next three, six, and twelve months. This edition's coverage includes: New ways to profit from emerging "Web 3.0" platforms and interaction methods An all-new chapter on Pinterest, Instagram, and emotion-driven "picture marketing" How to leverage high-value Google Hangouts video marketing New SEO marketing tactics to supercharge your content marketing Practical solutions for marketing on tablets and Android devices The latest "laws" of mobile marketing How to create mobile marketing apps fast How to audit and optimize your current web/digital marketing programs Cost-saving "open source" techniques that leverage others' hard work And much more… Thousands of entrepreneurs, business owners, technologists, executives, and marketing professionals have already benefited from the first edition of this book. Now, it's even more valuable. Whatever and wherever you sell, Marketing in the Moment, Second Edition will help you build leads, traffic, sales, market share - and profits!

Asia Unplugged

Author : Madanmohan Rao
Publisher : SAGE
ISBN 13 : 9780761932727
Total Pages : 512 pages
Book Rating : 4.9/5 (327 download)

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Book Synopsis Asia Unplugged by : Madanmohan Rao

Download or read book Asia Unplugged written by Madanmohan Rao and published by SAGE. This book was released on 2005-02-17 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A compact and comprehensive introduction to the epicentre of the world's wireless revolution, this volume will be required reading for scholars, professionals and entrepreneurs involved in the foundations and frontiers of the wireless ecosystem in Asia and around the world."--BOOK JACKET.

Royalty Management Program

Author : United States. Congress. Senate. Committee on Energy and Natural Resources. Subcommittee on Mineral Resources Development and Production
Publisher :
ISBN 13 :
Total Pages : 248 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Royalty Management Program by : United States. Congress. Senate. Committee on Energy and Natural Resources. Subcommittee on Mineral Resources Development and Production

Download or read book Royalty Management Program written by United States. Congress. Senate. Committee on Energy and Natural Resources. Subcommittee on Mineral Resources Development and Production and published by . This book was released on 1988 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Handbook of Research on Mobile Marketing Management

Author : Pousttchi, Key
Publisher : IGI Global
ISBN 13 : 1605660752
Total Pages : 582 pages
Book Rating : 4.6/5 (56 download)

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Book Synopsis Handbook of Research on Mobile Marketing Management by : Pousttchi, Key

Download or read book Handbook of Research on Mobile Marketing Management written by Pousttchi, Key and published by IGI Global. This book was released on 2009-11-30 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher.