Marketing In The Moment

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Marketing in the Moment (Introduction & Chapter 2)

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Author : Michael Tasner
Publisher : FT Press
ISBN 13 : 0132485524
Total Pages : 17 pages
Book Rating : 4.1/5 (324 download)

Book Synopsis Marketing in the Moment (Introduction & Chapter 2) by : Michael Tasner

Download or read book Marketing in the Moment (Introduction & Chapter 2) written by Michael Tasner and published by FT Press. This book was released on 2010-06-10 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt: Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing techniques, Tasner has written the first book on Web 3.0 marketing. Tasner helps marketers, entrepreneurs, and managers move beyond hype and high-level strategy to proven tactics and successful ground-level execution. You’ll discover which new marketing technologies deliver the best results and which hardly ever pay for themselves...how to use virtual collaboration to accomplish marketing projects faster and at lower cost...how to build realistic, practical action plans for the next three months, six months, and twelve months. Whatever you sell, wherever you compete, no matter how large or small your company is, this book will help you build leads, traffic, sales, market share--and profits! Capitalizing on the new “content marketing” The megashift from blogging to microblogging--and what it means to you A world run by smartphones: iPhones, BlackBerrys, and beyond Reaching a billion cellphone users: SMS, MMS, mobile ads, voice broadcasts, and more Plurk? UStream? Joost? Tumblr? iGoogle? Profiting from the sites and tools you may never have heard of Your Web marketing 360-degree review Systematically optimizing everything you’re already doing online

Marketing in the Moment

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Author : Michael Tasner
Publisher : FT Press
ISBN 13 : 013388998X
Total Pages : 200 pages
Book Rating : 4.1/5 (338 download)

Book Synopsis Marketing in the Moment by : Michael Tasner

Download or read book Marketing in the Moment written by Michael Tasner and published by FT Press. This book was released on 2014-12-12 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now fully updated, Marketing in the Moment, Second Edition is today's complete, practical, no-fluff desk reference to next generation social, mobile, and digital marketing. Drawing on his extensive experience working with companies of all sizes, Michael Tasner helps you move beyond hype and high-level strategy to proven tactics and successful ground-level execution. Tasner assesses and distills each of today's most valuable options, helping you identify and leverage your own best opportunities. Tasner reveals which new marketing technologies deliver the best results (and which hardly ever pay for themselves)... how to complete digital marketing projects faster and at lower cost... how to build realistic, focused action plans for the next three, six, and twelve months. This edition's coverage includes: New ways to profit from emerging "Web 3.0" platforms and interaction methods An all-new chapter on Pinterest, Instagram, and emotion-driven "picture marketing" How to leverage high-value Google Hangouts video marketing New SEO marketing tactics to supercharge your content marketing Practical solutions for marketing on tablets and Android devices The latest "laws" of mobile marketing How to create mobile marketing apps fast How to audit and optimize your current web/digital marketing programs Cost-saving "open source" techniques that leverage others' hard work And much more… Thousands of entrepreneurs, business owners, technologists, executives, and marketing professionals have already benefited from the first edition of this book. Now, it's even more valuable. Whatever and wherever you sell, Marketing in the Moment, Second Edition will help you build leads, traffic, sales, market share - and profits!

The Click Moment

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Author : Frans Johansson
Publisher : Penguin
ISBN 13 : 110160140X
Total Pages : 256 pages
Book Rating : 4.1/5 (16 download)

Book Synopsis The Click Moment by : Frans Johansson

Download or read book The Click Moment written by Frans Johansson and published by Penguin. This book was released on 2012-08-30 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the story of every great company and career, there is one defining moment when luck and skill collide. This book is about making that moment happen. According to Frans Johansson’s research, successful people and organizations show a common theme. A lucky moment occurs and they take advantage of it to change their fate. Consider how Diane von Furstenberg saw Julie Nixon Eisenhower on TV wearing a matching skirt and top, and created the timeless, elegant wrap-dress. That was a “click moment” of unexpected opportunity. Johansson uses stories from throughout history to illustrate the specific actions we can take to create more click moments, place lots of high-potential bets, open ourselves up to chance encounters, and harness the complex forces of success that follow.

Marketing in the Moment

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Author : Michael Tasner
Publisher :
ISBN 13 : 9781947377042
Total Pages : pages
Book Rating : 4.3/5 (77 download)

Book Synopsis Marketing in the Moment by : Michael Tasner

Download or read book Marketing in the Moment written by Michael Tasner and published by . This book was released on 2019-12-23 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Now fully updated, Marketing in the Moment, Second Edition is today's complete, practical, no-fluff desk reference to next generation social, mobile, and digital marketing. Drawing on his extensive experience working with companies of all sizes, Michael Tasner helps you move beyond hype and high-level strategy to proven tactics and successful ground-level execution. Tasner assesses and distills each of today's most valuable options, helping you identify and leverage your own best opportunities. Tasner reveals which new marketing technologies deliver the best results (and which hardly ever pay for themselves)... how to complete digital marketing projects faster and at lower cost... how to build realistic, focused action plans for the next three, six, and twelve months. This edition's coverage includes:New ways to profit from emerging "Web 3.0" platforms and interaction methodsAn all-new chapter on Pinterest, Instagram, and emotion-driven "picture marketing"How to leverage high-value Google Hangouts video marketingNew SEO marketing tactics to supercharge your content marketingPractical solutions for marketing on tablets and Android devicesThe latest "laws" of mobile marketingHow to create mobile marketing apps fastHow to audit and optimize your current web/digital marketing programsCost-saving "open source" techniques that leverage others' hard workAnd much more?Thousands of entrepreneurs, business owners, technologists, executives, and marketing professionals have already benefited from the first edition of this book. Now, it's even more valuable. Whatever and wherever you sell, Marketing in the Moment, Second Edition will help you build leads, traffic, sales, market share - and profits!

Moment Marketing

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Author : Randy Wootton
Publisher : Wiley
ISBN 13 : 9781119361299
Total Pages : 0 pages
Book Rating : 4.3/5 (612 download)

Book Synopsis Moment Marketing by : Randy Wootton

Download or read book Moment Marketing written by Randy Wootton and published by Wiley. This book was released on 2024-12-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform marketing strategy, data, and decisions for the digital age Moment Marketing is a marketing handbook for the digital age. For years, we believed that the monumental amounts of data being collected would allow us to fine-tune segments to a perfected audience of one—but as the data stream became a deluge, a new reality set in: market segments don't really make sense when all marketing has gone digital. Instead, we need to reach the right audience with the right message, at the right time: when their attention is available and their interest is piqued. In this book, the CEO of Rocket Fuel shows you how it's done. Today's marketing requires a deep understanding of the nature of complexity, and the opportunity costs and challenges of a world awash in behavioral data. This book offers an analysis of the current paradigm; from contemporary case studies to ancient philosophy, from unexpected happenstance to carefully orchestrated campaigns, situated between the art and science of knowing when your audience is who you think they are, this invaluable guidance will help you optimize marketing for the new era. Technology has disrupted markets down to their core—this is not news. But it has also completely transformed the way we approach, measure, and execute marketing; this book brings your operations into the new age, with a more effective approach that exploits the new landscape. Connect with the right customer at the right time Optimize strategy, data, and decisions Market for moments, not segments Leave traditional marketing behind for the digital age You don't need to connect with personas, demographics, or segments. You need to connect with an individual in a single moment. Moment Marketing gives you a passport to the new era of marketing.

Marketing in the Moment

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Author : Michael Tasner
Publisher : FT Press
ISBN 13 : 013210136X
Total Pages : 239 pages
Book Rating : 4.1/5 (321 download)

Book Synopsis Marketing in the Moment by : Michael Tasner

Download or read book Marketing in the Moment written by Michael Tasner and published by FT Press. This book was released on 2010-06-10 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing techniques, Tasner has written the first book on Web 3.0 marketing. Tasner helps marketers, entrepreneurs, and managers move beyond hype and high-level strategy to proven tactics and successful ground-level execution. You’ll discover which new marketing technologies deliver the best results and which hardly ever pay for themselves...how to use virtual collaboration to accomplish marketing projects faster and at lower cost...how to build realistic, practical action plans for the next three months, six months, and twelve months. Whatever you sell, wherever you compete, no matter how large or small your company is, this book will help you build leads, traffic, sales, market share--and profits! Capitalizing on the new “content marketing” The megashift from blogging to microblogging--and what it means to you A world run by smartphones: iPhones, BlackBerrys, and beyond Reaching a billion cellphone users: SMS, MMS, mobile ads, voice broadcasts, and more Plurk? UStream? Joost? Tumblr? iGoogle? Profiting from the sites and tools you may never have heard of Your Web marketing 360-degree review Systematically optimizing everything you’re already doing online

Marketing 4.0

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Author : Philip Kotler
Publisher : John Wiley & Sons
ISBN 13 : 1119341140
Total Pages : 208 pages
Book Rating : 4.1/5 (193 download)

Book Synopsis Marketing 4.0 by : Philip Kotler

Download or read book Marketing 4.0 written by Philip Kotler and published by John Wiley & Sons. This book was released on 2016-11-17 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today. Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen. Discover the new rules of marketing Stand out and create WOW moments Build a loyal and vocal customer base Learn who will shape the future of customer choice Every few years brings a "new" marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.

Service Management and Marketing

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Author : Christian Grönroos
Publisher : Jossey-Bass
ISBN 13 :
Total Pages : 320 pages
Book Rating : 4.:/5 (319 download)

Book Synopsis Service Management and Marketing by : Christian Grönroos

Download or read book Service Management and Marketing written by Christian Grönroos and published by Jossey-Bass. This book was released on 1990 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gronroos (international and industrial marketing, Swedish School of Economics and Business Administration in Finland) examines the nature of market-oriented management and analyzes the impact that service- dominated competition has had and will continue to have on management thinking and decision making. He includes practical advice on how to cope with specific situations relative to the consumptive process. Annotation copyrighted by Book News, Inc., Portland, OR

Maximize Your Social

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Author : Neal Schaffer
Publisher : John Wiley & Sons
ISBN 13 : 1118756681
Total Pages : 226 pages
Book Rating : 4.1/5 (187 download)

Book Synopsis Maximize Your Social by : Neal Schaffer

Download or read book Maximize Your Social written by Neal Schaffer and published by John Wiley & Sons. This book was released on 2013-09-06 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.

The End of Marketing

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Author : Carlos Gil
Publisher : Kogan Page Publishers
ISBN 13 : 0749497599
Total Pages : 241 pages
Book Rating : 4.7/5 (494 download)

Book Synopsis The End of Marketing by : Carlos Gil

Download or read book The End of Marketing written by Carlos Gil and published by Kogan Page Publishers. This book was released on 2019-10-03 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category FINALIST: Business Book Awards 2020 - International Business Book category Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.

The Power of Moments

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Author : Chip Heath
Publisher : Simon and Schuster
ISBN 13 : 1501147765
Total Pages : 320 pages
Book Rating : 4.5/5 (11 download)

Book Synopsis The Power of Moments by : Chip Heath

Download or read book The Power of Moments written by Chip Heath and published by Simon and Schuster. This book was released on 2017-10-03 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work. While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children? This book delves into some fascinating mysteries of experience: Why we tend to remember the best or worst moment of an experience, as well as the last moment, and forget the rest. Why “we feel most comfortable when things are certain, but we feel most alive when they’re not.” And why our most cherished memories are clustered into a brief period during our youth. Readers discover how brief experiences can change lives, such as the experiment in which two strangers meet in a room, and forty-five minutes later, they leave as best friends. (What happens in that time?) Or the tale of the world’s youngest female billionaire, who credits her resilience to something her father asked the family at the dinner table. (What was that simple question?) Many of the defining moments in our lives are the result of accident or luck—but why would we leave our most meaningful, memorable moments to chance when we can create them? The Power of Moments shows us how to be the author of richer experiences.

Moments of Magic

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Author : Shep Hyken
Publisher : Shepard Presentations, LLC
ISBN 13 : 0963782002
Total Pages : 80 pages
Book Rating : 4.9/5 (637 download)

Book Synopsis Moments of Magic by : Shep Hyken

Download or read book Moments of Magic written by Shep Hyken and published by Shepard Presentations, LLC. This book was released on 1993 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Do It! Marketing

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Author : David Newman
Publisher : AMACOM
ISBN 13 : 0814432875
Total Pages : 291 pages
Book Rating : 4.8/5 (144 download)

Book Synopsis Do It! Marketing by : David Newman

Download or read book Do It! Marketing written by David Newman and published by AMACOM. This book was released on 2013-06-17 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the principles, practices, and insider secrets of paid professional speaking success in 77 instant-access “microchapters” that will help you market your smarts, monetize your message, and dramatically expand your reach and revenue. For thought-leading CEOs, executives, consultants, and entrepreneurs, the true test of your personal brand comes down to one simple question: When you speak, do people listen? In Do It! Speaking, nationally-acclaimed marketing expert and host of the The Speaking Show Podcast David Newman teaches you how to build a thriving speaking career. Regardless of the speaking venue: in-person events, virtual appearances, conference stages, and any other place where you are being paid to share your expertise with an audience, the powerful articulation of your value, relevance, and impact is what makes experts stand out. But where do you start when you’re trying to build your speaking platform? This book is the definitive guide on how to: Develop your speaking-driven revenue streams. Quickly commercialize your knowledge in today’s economy. Bolster your visibility, credibility, and bank account. Become a better messenger of your company’s message and dominate your marketplace. Do It! Speaking shows you the inside track on marketing, positioning, packaging, prospecting, outreach, sales, and how to get more and better speaking gigs on behalf of your company, your brand, and yourself.

Multi-Moment Marketing

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Author : A. Scholtens
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.2/5 (159 download)

Book Synopsis Multi-Moment Marketing by : A. Scholtens

Download or read book Multi-Moment Marketing written by A. Scholtens and published by . This book was released on 2023-02-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the Power of Multi-Moment Marketing and Win in Today's Digital World. Discover the strategies and tactics you need to succeed with this comprehensive guide. From defining micro-moments to executing a successful multi-moment marketing campaign, this book covers it all with real-world examples and expert insights. Embrace the future of marketing and take your brand to new heights. Get your copy of "Multi-Moment Marketing: A Guide to Winning in Today's Digital World" today!

Building a StoryBrand

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Author : Donald Miller
Publisher : HarperCollins Leadership
ISBN 13 : 0718033337
Total Pages : 241 pages
Book Rating : 4.7/5 (18 download)

Book Synopsis Building a StoryBrand by : Donald Miller

Download or read book Building a StoryBrand written by Donald Miller and published by HarperCollins Leadership. This book was released on 2017-10-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Marketing in the Moment

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Author : Michael Tasner
Publisher :
ISBN 13 :
Total Pages : 239 pages
Book Rating : 4.:/5 (12 download)

Book Synopsis Marketing in the Moment by : Michael Tasner

Download or read book Marketing in the Moment written by Michael Tasner and published by . This book was released on 1900 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. Hands-On Tactics, No Fluff! Your Complete Guide to Profiting from Web, Mobile, Virtual Reality Worlds, Live Video, and Social Media Marketing! Boost leads, traffic, sales, market share, and more Capitalize on today's hottest online marketing trends Discover where not to waste your money! Learn what you need to know (and do) about Twitter, iPhone, and Facebook Create focused action plans for the next three, six, and twelve months In this book, one o.

Marketing in the Moment

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Author : Tasner
Publisher :
ISBN 13 : 9788131745007
Total Pages : 239 pages
Book Rating : 4.7/5 (45 download)

Book Synopsis Marketing in the Moment by : Tasner

Download or read book Marketing in the Moment written by Tasner and published by . This book was released on 2010 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: