Millennials Talking Media

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Millennials Talking Media

Author : Sylvia Sierra
Publisher : Oxford University Press
ISBN 13 : 0190931116
Total Pages : 201 pages
Book Rating : 4.1/5 (99 download)

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Book Synopsis Millennials Talking Media by : Sylvia Sierra

Download or read book Millennials Talking Media written by Sylvia Sierra and published by Oxford University Press. This book was released on 2021 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Inconceivable!"; "Long hair don't care"; "You shall not pass!"; "I'll be back." The way we read these lines - whether or not you picture Gandalf standing at the edge of a cliff and hear the deep monotone of the Terminator - makes it clear that media consumption affects our everyday lives,language, and how we identify as part of a group.Millennials Talking Media examines how U.S. millennial friends embed both old media (books, songs, movies, and TV shows) and new media (YouTube videos, videogames, and internet memes) in their everyday talk for particular interactional purposes. Sylvia Sierra presents multiple case studies featuringthe recorded talk of millennial friends to demonstrate how and why these speakers make media references and use them to handle awkward moments and other interactional dilemmas. Sierra's analysis shows how such references contribute to epistemic management and frame shifts in conversation, whichultimately work together to construct a shared sense of millennial identity. Additionally, this book explores the stereotypes embedded in the media that these friends cite and examines their effects in everyday social life.This book shows how the boundaries between screens, online and offline life, language, and identity are porous for millennials. Building on everyday conversation among family and friends and contemporary work in media studies, Sierra weaves together the most current linguistic theories regardingknowledge, framing, and identity to create a book that will be of interest to scholars and students of sociolinguistics, communication, rhetoric, conversation analysis, and media studies - and to boomers, millennials, and Gen Z alike.

Millennials Talking Media

Author : Sylvia Sierra
Publisher : Oxford University Press
ISBN 13 : 0190931140
Total Pages : 201 pages
Book Rating : 4.1/5 (99 download)

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Book Synopsis Millennials Talking Media by : Sylvia Sierra

Download or read book Millennials Talking Media written by Sylvia Sierra and published by Oxford University Press. This book was released on 2021-10-05 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Friends don't let friends skip leg day." "You shall not pass!" "I'll be back." The way we read these lines-whether or not you picture Gandalf, hear the deep monotone of the Terminator, or smilemakes it clear that media consumption affects our everyday lives, language, and how we identify as part of a group. Millennials Talking Media examines how U.S. Millennial friends embed both old media (books, songs, movies, and TV shows) and new media (YouTube videos, videogames, and internet memes) in their everyday talk for particular interactional purposes. Sylvia Sierra presents case studies featuring the recorded talk of Millennial friends to demonstrate how and why these speakers make media references and use them to handle awkward moments and other interactional dilemmas. Sierra's analysis shows how such references contribute to epistemic management and frame shifts in conversation, which ultimately work together to construct a shared sense of Millennial identity. Building on contemporary work in media studies, Sierra weaves together the most current linguistic theories regarding knowledge, framing, and identity to create a book that will be of interest to Boomers, Gen Xers, Millennials, and Gen Z alike.

Broke Millennial Talks Money

Author : Erin Lowry
Publisher : Penguin
ISBN 13 : 052550544X
Total Pages : 304 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Broke Millennial Talks Money by : Erin Lowry

Download or read book Broke Millennial Talks Money written by Erin Lowry and published by Penguin. This book was released on 2020-12-29 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive guide to talking about money in every aspect of your life, including at work, with friends and family, and in relationships, from the author of the Broke Millennial series. Let's face it--talking about money is always awkward. In this user-friendly and approachable guide, finance writer Erin Lowry helps take the stress out of these tricky conversations. With scripts, tips, and troubleshooting advice, she takes you through every possible money talk scenario, including: • how to tell your friends you can't afford the same lifestyle they can • how to ask your parents if they can afford retirement and if they'll need your support as they age • how to talk to your coworkers about your salary and negotiate with your boss • how to broach the subject of a prenup with your fiancé Lowry arms you with all of the financial knowledge you'll need in order to get the most out of each interaction, whether that's with your friends, your spouse, your employer, or your mom. It's time to demystify our money and hash out these tough topics with the important people in our lives, and this helpful book will make it all much easier.

Broke Millennial

Author : Erin Lowry
Publisher : Penguin
ISBN 13 : 0143130404
Total Pages : 290 pages
Book Rating : 4.1/5 (431 download)

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Book Synopsis Broke Millennial by : Erin Lowry

Download or read book Broke Millennial written by Erin Lowry and published by Penguin. This book was released on 2017-05-02 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: WASHINGTON POST “COLOR OF MONEY” BOOK CLUB PICK Stop Living Paycheck to Paycheck and Get Your Financial Life Together (#GYFLT)! If you’re a cash-strapped 20- or 30-something, it’s easy to get freaked out by finances. But you’re not doomed to spend your life drowning in debt or mystified by money. It’s time to stop scraping by and take control of your money and your life with this savvy and smart guide. Broke Millennial shows step-by-step how to go from flat-broke to financial badass. Unlike most personal finance books out there, it doesn’t just cover boring stuff like credit card debt, investing, and dealing with the dreaded “B” word (budgeting). Financial expert Erin Lowry goes beyond the basics to tackle tricky money matters and situations most of us face #IRL, including: - Understanding your relationship with moolah: do you treat it like a Tinder date or marriage material? - Managing student loans without having a full-on panic attack - What to do when you’re out with your crew and can’t afford to split the bill evenly - How to get “financially naked” with your partner and find out his or her “number” (debt number, of course) . . . and much more. Packed with refreshingly simple advice and hilarious true stories, Broke Millennial is the essential roadmap every financially clueless millennial needs to become a money master. So what are you waiting for? Let’s #GYFLT!

OK Boomer, Let's Talk

Author : Jill Filipovic
Publisher : Simon and Schuster
ISBN 13 : 1982153776
Total Pages : 336 pages
Book Rating : 4.9/5 (821 download)

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Book Synopsis OK Boomer, Let's Talk by : Jill Filipovic

Download or read book OK Boomer, Let's Talk written by Jill Filipovic and published by Simon and Schuster. This book was released on 2020-08-11 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Particularly relevant in an election year...This book is full of data—on the economy, technology, and more—that will help millennials articulate their generational rage and help boomers understand where they’re coming from.” —The Washington Post “Jill Filipovic cuts through the noise with characteristic clarity and nuance. Behind the meme is a thoughtfully reported book that greatly contributes to our understanding of generational change.” —Irin Carmon, coauthor of the New York Times bestseller Notorious RBG Baby Boomers are the most prosperous generation in American history, but their kids are screwed. In this eye-opening book, journalist Jill Filipovic breaks down the massive problems facing Millennials including climate, money, housing, and healthcare. In Ok Boomer, Let’s Talk, journalist (and Millenial) Jill Filipovic tells the definitive story of her generation. Talking to gig workers, economists, policy makers, and dozens of struggling Millennials drowning in debt on a planet quite literally in flames, Filipovic paints a shocking and nuanced portrait of a generation being left behind: -Millennials are the most educated generation in American history—and also the most broke. -Millennials hold just 3 percent of American wealth. When they were the same age, Boomers held 21 percent. -The average older Millennial has $15,000 in student loan debt. The average Boomer at the same age? Just $2,300 in today’s dollars. -Millennials are paying almost 40 percent more for their first homes than Boomers did. -American families spend twice as much on healthcare now than they did when Boomers were young parents. Filipovic shows that Millennials are not the avocado-toast-eating snowflakes of Boomer outrage fantasies. But they are the first American generation that will do worse than their parents. “OK, Boomer” isn’t just a sarcastic dismissal—it’s a recognition that Millennials are in crisis, and that Boomer voters, bankers, and policy makers are responsible. Filipovic goes beyond the meme, upending dated assumptions with revelatory data and revealing portraits of young people delaying adulthood to pay down debt, obsessed with “wellness” because they can’t afford real healthcare, and struggling to #hustle in the precarious gig economy. Ok Boomer, Let’s Talk is at once an explainer and an extended olive branch that will finally allow these two generations to truly understand each other.

Language in the Trump Era

Author : Janet McIntosh
Publisher : Cambridge University Press
ISBN 13 : 1108897452
Total Pages : 323 pages
Book Rating : 4.1/5 (88 download)

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Book Synopsis Language in the Trump Era by : Janet McIntosh

Download or read book Language in the Trump Era written by Janet McIntosh and published by Cambridge University Press. This book was released on 2020-09-03 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Early in his campaign, Donald Trump boasted that 'I know words. I have the best words', yet despite these assurances his speech style has sown conflict even as it has powered his meteoric rise. If the Trump era feels like a political crisis to many, it is also a linguistic one. Trump has repeatedly alarmed people around the world, while exciting his fan-base with his unprecedented rhetorical style, shock-tweeting, and weaponized words. Using many detailed examples, this fascinating and highly topical book reveals how Trump's rallying cries, boasts, accusations, and mockery enlist many of his supporters into his alternate reality. From Trump's relationship to the truth, to his use of gesture, to the anti-immigrant tenor of his language, it illuminates the less obvious mechanisms by which language in the Trump era has widened divisions along lines of class, gender, race, international relations, and even the sense of truth itself.

Can't Even

Author : Anne Helen Petersen
Publisher : Mariner Books
ISBN 13 : 0358561841
Total Pages : 321 pages
Book Rating : 4.3/5 (585 download)

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Book Synopsis Can't Even by : Anne Helen Petersen

Download or read book Can't Even written by Anne Helen Petersen and published by Mariner Books. This book was released on 2021-05-04 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: An incendiary examination of burnout in millennials--the cultural shifts that got us here, the pressures that sustain it, and the need for drastic change

Kids These Days

Author : Malcolm Harris
Publisher : Little, Brown
ISBN 13 : 0316510874
Total Pages : 237 pages
Book Rating : 4.3/5 (165 download)

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Book Synopsis Kids These Days by : Malcolm Harris

Download or read book Kids These Days written by Malcolm Harris and published by Little, Brown. This book was released on 2017-11-07 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Kids These Days, early Wall Street occupier Malcolm Harris gets real about why the Millennial generation has been wrongly stereotyped, and dares us to confront and take charge of the consequences now that we are grown up. Millennials have been stereotyped as lazy, entitled, narcissistic, and immature. We've gotten so used to sloppy generational analysis filled with dumb clichés about young people that we've lost sight of what really unites Millennials. Namely: We are the most educated and hardworking generation in American history. We poured historic and insane amounts of time and money into preparing ourselves for the 21st-century labor market. We have been taught to consider working for free (homework, internships) a privilege for our own benefit. We are poorer, more medicated, and more precariously employed than our parents, grandparents, even our great grandparents, with less of a social safety net to boot. Kids These Days is about why. In brilliant, crackling prose, early Wall Street occupier Malcolm Harris gets mercilessly real about our maligned birth cohort. Examining trends like runaway student debt, the rise of the intern, mass incarceration, social media, and more, Harris gives us a portrait of what it means to be young in America today that will wake you up and piss you off. Millennials were the first generation raised explicitly as investments, Harris argues, and in Kids These Days he dares us to confront and take charge of the consequences now that we are grown up.

Fast Future

Author : David D. Burstein
Publisher : Beacon Press
ISBN 13 : 0807044709
Total Pages : 233 pages
Book Rating : 4.8/5 (7 download)

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Book Synopsis Fast Future by : David D. Burstein

Download or read book Fast Future written by David D. Burstein and published by Beacon Press. This book was released on 2013-02-12 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: A millennial examines how his generation is profoundly impacting politics, business, media, and activism They’ve been called trophy kids, entitled, narcissistic, the worst employees in history, and even the dumbest generation. But, argues David Burstein, the millennial generation’s unique blend of civic idealism and savvy pragmatism will enable us to overcome a deeply divided nation facing economic and environmental calamities. With eighty-million millennials (people who are today eighteen to thirty years old) coming of age and emerging as leaders, this is the largest generation in U.S. history, and, by 2020, its members will represent one out of every three adults. They are more ethnically and racially diverse than their elders and have begun their careers at a time when the recession has set back the job market. Yet they remain optimistic about their future and are deeply connected to one another. Drawing on extensive interviews with his millennial peers and compelling new research, Burstein illustrates how his generation is simultaneously shaping and being shaped by a fast-paced and fast-changing world. Part oral history, part social documentary, Fast Future reveals the impact and story of the millennial generation—in its own words.

Marketing to Millennials

Author : Jeff Fromm
Publisher : AMACOM
ISBN 13 : 0814433235
Total Pages : 220 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Marketing to Millennials by : Jeff Fromm

Download or read book Marketing to Millennials written by Jeff Fromm and published by AMACOM. This book was released on 2013-07-10 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty. The jokes at the Millennials’ expense are plenty, but not nearly as much as the $200 billion in buying power they now wield as they enter their peak earning and spending years. Love it or loathe it, you are doing business in their domain now, and your future depends on your ability to successfully connect with them. Based on original market research, this book reveals the eight attitudes shared by most Millennials, including how they: Value social networking and aren't shy about sharing opinions Refuse to remain passive consumers but expect to participate in product development and marketing Demand authenticity and transparency Are highly influential, swaying parents and peers Are not all alike; therefore, understanding key segments is invaluable Complete with expert interviews of those doing Millennial marketing right, as well as the new rules for engaging this increasingly vital generation successfully, Marketing to Millennials is the key to persuading the customers who will determine the bottom line for decades to come.

iGen

Author : Jean M. Twenge
Publisher : Simon and Schuster
ISBN 13 : 1501152025
Total Pages : 452 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis iGen by : Jean M. Twenge

Download or read book iGen written by Jean M. Twenge and published by Simon and Schuster. This book was released on 2017-08-22 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: As seen in Time, USA TODAY, The Atlantic, The Wall Street Journal, and on CBS This Morning, BBC, PBS, CNN, and NPR, iGen is crucial reading to understand how the children, teens, and young adults born in the mid-1990s and later are vastly different from their Millennial predecessors, and from any other generation. With generational divides wider than ever, parents, educators, and employers have an urgent need to understand today’s rising generation of teens and young adults. Born in the mid-1990s up to the mid-2000s, iGen is the first generation to spend their entire adolescence in the age of the smartphone. With social media and texting replacing other activities, iGen spends less time with their friends in person—perhaps contributing to their unprecedented levels of anxiety, depression, and loneliness. But technology is not the only thing that makes iGen distinct from every generation before them; they are also different in how they spend their time, how they behave, and in their attitudes toward religion, sexuality, and politics. They socialize in completely new ways, reject once sacred social taboos, and want different things from their lives and careers. More than previous generations, they are obsessed with safety, focused on tolerance, and have no patience for inequality. With the first members of iGen just graduating from college, we all need to understand them: friends and family need to look out for them; businesses must figure out how to recruit them and sell to them; colleges and universities must know how to educate and guide them. And members of iGen also need to understand themselves as they communicate with their elders and explain their views to their older peers. Because where iGen goes, so goes our nation—and the world.

Zconomy

Author : Jason R. Dorsey
Publisher : HarperCollins
ISBN 13 : 0062970305
Total Pages : 279 pages
Book Rating : 4.0/5 (629 download)

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Book Synopsis Zconomy by : Jason R. Dorsey

Download or read book Zconomy written by Jason R. Dorsey and published by HarperCollins. This book was released on 2020-09-22 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most complete and authoritative guide to Gen Z, describing how leaders must adapt their employment, sales and marketing, product, and growth strategies to attract and keep this important new generation of customers, employees and trendsetters. Gen Z changes everything. Today’s businesses are not built to sell and market the way Gen Z shops and buys, or to recruit and employ Gen Z the way they find and keep jobs. Leaders need answers now as gen Z is the fastest growing generation of employees and the most important group of consumer trendsetters. The companies that quickly and comprehensively adapt to Gen Z thinking will be the winners for the next twenty years. Those that don’t will be the losers or become extinct. Zconomy is the comprehensive survival guide on how leaders must understand and embrace Generation Z. Researched and written by Dr. Denise Villa and Jason Dorsey from The Center for Generational Kinetics, the insights in Zconomy are based on their extensive research, they’ve led more than 60 generational studies, and their work with more than 500 companies around the world. In Zconomy, Dr. Villa and Dorsey answer: Who is Gen Z? What do employers, marketers, and sales leaders need to know? And, most importantly, what should leaders do now? This is the critical moment for leaders to understand and adapt to Gen Z or become irrelevant. Gen Z is already reshaping the world of business and this change is only going to accelerate. Zconomy is the definitive manual that will prepare any executive, manager, entrepreneur, HR or marketing professional to successfully unlock the powerful potential of this emerging generation at this pivotal time.

Millennials Matter

Author : Danita Bye
Publisher : BroadStreet Publishing Group LLC
ISBN 13 : 1424555590
Total Pages : 224 pages
Book Rating : 4.4/5 (245 download)

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Book Synopsis Millennials Matter by : Danita Bye

Download or read book Millennials Matter written by Danita Bye and published by BroadStreet Publishing Group LLC. This book was released on 2017-12-12 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful business leaders see their experienced leaders retiring soon. Panic strikes when they see how few millennials have the leadership and sale acumen to fuel their business growth or transition. Danita Bye is a business leader who loves millennials and believes they could be the new “greatest generation.” Join her passionate journey and discover how to help young leaders get leadership traction. Learn how to: Identify and tackle real millennial challenges.Tap into millennial strengths and talents.Develop capable next-gen leaders of character.Build a bench of engaged and focused young team players.Leverage millennials’ skills and grow your businessSet the stage for your business transition.Leave a legacy of wisdom and strength. Millennials Matter will provide you with coaching inspiration and practical action steps to harness the strengths of your millennial leaders so they become one of your biggest business assets and a testimony to your leadership legacy.

The Big Life

Author : Ann Shoket
Publisher : Rodale Books
ISBN 13 : 1623368251
Total Pages : 240 pages
Book Rating : 4.6/5 (233 download)

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Book Synopsis The Big Life by : Ann Shoket

Download or read book The Big Life written by Ann Shoket and published by Rodale Books. This book was released on 2017-03-14 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Ann has always seen the power and potential in young women. The Big Life helps make all our dreams closer than ever." —Lauren Conrad, designer and New York Times bestselling author of Lauren Conrad Celebrate "The Big Life is a guide for women in their 20s and 30s who are hungry for a job they love, a supportive network of friends, respect from their bosses, and partners who want all those things for them as badly as they do." —The New York Times Millennial women are changing what it means to be powerful and successful in the world—for everyone. Forever. You want The Big Life—that delicious cocktail of passion, career, work, ambition, respect, money, and a monumental relationship. And you want it on your own terms. Forget climbing some corporate ladder, you want a career with twists and turns and adventure. For you, success only matters if it’s meaningful. Ann Shoket knows the evolving values of young women more than anyone. She’s the voice behind the popular Badass Babes community, a sisterhood of young, hungry, ambitious women who are helping each other through the most complex issues around becoming who you’re meant to be. As the trailblazing editor-in-chief of Seventeen for the better part of a decade, Shoket led provocative conversations that helped young women navigate the tricky terrain of adolescence and become smart, confident, self-assured young women. Now that they are adding muscle to the framework of their lives, she’s continuing the conversation with The Big Life. The Big Life is packed with actionable guidance combined with personal advice from high-profile millennial women who have already achieved tremendous success, plus intimate conversations with a cast of compelling characters and Shoket’s own stories on her quest for The Big Life. You’ll learn to tackle all of the issues on heavy rotation in your mind such as: • How to craft a career that’s also a passion. • How to get respect from a boss who thinks you’re a lazy, entitled, and self-obsessed millennial • Why you need a “squad” of people who support you as you build your Big Life • How a side hustle will make you smarter, hotter, and more in control of your destiny. • Why work/life balance is a sham and your need to embrace the mess. • How to find a partner whose eyes light up when you talk about your ambition. Written in Shoket’s friendly and authoritative style, The Big Life will help you recognize your power, tap into your ambition, and create your own version of The Big Life.

Becoming a Dangerous Woman

Author : Pat Mitchell
Publisher : Hachette UK
ISBN 13 : 1580059317
Total Pages : 304 pages
Book Rating : 4.5/5 (8 download)

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Book Synopsis Becoming a Dangerous Woman by : Pat Mitchell

Download or read book Becoming a Dangerous Woman written by Pat Mitchell and published by Hachette UK. This book was released on 2019-10-08 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: An intimate and inspiring memoir and call to action from Pat Mitchell -- groundbreaking media icon, global advocate for women's rights, and co-founder and curator of TEDWomen Pat Mitchell is a serial ceiling smasher. The first woman to own and host a nationally syndicated daily talk show, and the first female president of CNN productions and PBS, Mitchell has been lauded as a powerful changemaker and a relentless advocate for women and girls. In Becoming a Dangerous Woman, Mitchell shares her own path to power, from a childhood spent on a cotton farm in the South to her unprecedented rise in media and global affairs. Full of intimate, fascinating stories, such as an encounter with Fidel Castro while wearing a swimsuit, and traveling to war zones with Eve Ensler and Glenn, Becoming a Dangerous Woman is an inspiring call to arms for women who are ready to dismantle the barriers they see in their own lives.

White

Author : Bret Easton Ellis
Publisher : Vintage
ISBN 13 : 0525656316
Total Pages : 273 pages
Book Rating : 4.5/5 (256 download)

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Book Synopsis White by : Bret Easton Ellis

Download or read book White written by Bret Easton Ellis and published by Vintage. This book was released on 2019-04-16 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Own it, snowflakes: you've lost everything you claim to hold dear. White is Bret Easton Ellis's first work of nonfiction. Already the bad boy of American literature, from Less Than Zero to American Psycho, Ellis has also earned the wrath of right-thinking people everywhere with his provocations on social media, and here he escalates his admonishment of received truths as expressed by today's version of "the left." Eschewing convention, he embraces views that will make many in literary and media communities cringe, as he takes aim at the relentless anti-Trump fixation, coastal elites, corporate censorship, Hollywood, identity politics, Generation Wuss, "woke" cultural watchdogs, the obfuscation of ideals once both cherished and clear, and the fugue state of American democracy. In a young century marked by hysterical correctness and obsessive fervency on both sides of an aisle that's taken on the scale of the Grand Canyon, White is a clarion call for freedom of speech and artistic freedom. "The central tension in Ellis's art—or his life, for that matter—is that while [his] aesthetic is the cool reserve of his native California, detachment over ideology, he can't stop generating heat.... He's hard-wired to break furniture."—Karen Heller, The Washington Post "Sweating with rage . . . humming with paranoia."—Anna Leszkiewicz, The Guardian "Snowflakes on both coasts in withdrawal from Rachel Maddow's nightly Kremlinology lesson can purchase a whole book to inspire paroxysms of rage . . . a veritable thirst trap for the easily microaggressed. It's all here. Rants about Trump derangement syndrome; MSNBC; #MeToo; safe spaces."—Bari Weiss, The New York Times

Leaders Eat Last

Author : Simon Sinek
Publisher : Penguin
ISBN 13 : 1591848016
Total Pages : 370 pages
Book Rating : 4.5/5 (918 download)

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Book Synopsis Leaders Eat Last by : Simon Sinek

Download or read book Leaders Eat Last written by Simon Sinek and published by Penguin. This book was released on 2017-05-23 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally in paperback: the New York Times bestseller by the acclaimed, bestselling author of Start With Why and Together is Better. Now with an expanded chapter and appendix on leading millennials, based on Simon Sinek's viral video "Millenials in the workplace" (150+ million views). Imagine a world where almost everyone wakes up inspired to go to work, feels trusted and valued during the day, then returns home feeling fulfilled. This is not a crazy, idealized notion. Today, in many successful organizations, great leaders create environments in which people naturally work together to do remarkable things. In his work with organizations around the world, Simon Sinek noticed that some teams trust each other so deeply that they would literally put their lives on the line for each other. Other teams, no matter what incentives are offered, are doomed to infighting, fragmentation and failure. Why? The answer became clear during a conversation with a Marine Corps general. "Officers eat last," he said. Sinek watched as the most junior Marines ate first while the most senior Marines took their place at the back of the line. What's symbolic in the chow hall is deadly serious on the battlefield: Great leaders sacrifice their own comfort--even their own survival--for the good of those in their care. Too many workplaces are driven by cynicism, paranoia, and self-interest. But the best ones foster trust and cooperation because their leaders build what Sinek calls a "Circle of Safety" that separates the security inside the team from the challenges outside. Sinek illustrates his ideas with fascinating true stories that range from the military to big business, from government to investment banking.