Zconomy

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Zconomy

Author : Jason R. Dorsey
Publisher : HarperCollins
ISBN 13 : 0062970305
Total Pages : 279 pages
Book Rating : 4.0/5 (629 download)

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Book Synopsis Zconomy by : Jason R. Dorsey

Download or read book Zconomy written by Jason R. Dorsey and published by HarperCollins. This book was released on 2020-09-22 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most complete and authoritative guide to Gen Z, describing how leaders must adapt their employment, sales and marketing, product, and growth strategies to attract and keep this important new generation of customers, employees and trendsetters. Gen Z changes everything. Today’s businesses are not built to sell and market the way Gen Z shops and buys, or to recruit and employ Gen Z the way they find and keep jobs. Leaders need answers now as gen Z is the fastest growing generation of employees and the most important group of consumer trendsetters. The companies that quickly and comprehensively adapt to Gen Z thinking will be the winners for the next twenty years. Those that don’t will be the losers or become extinct. Zconomy is the comprehensive survival guide on how leaders must understand and embrace Generation Z. Researched and written by Dr. Denise Villa and Jason Dorsey from The Center for Generational Kinetics, the insights in Zconomy are based on their extensive research, they’ve led more than 60 generational studies, and their work with more than 500 companies around the world. In Zconomy, Dr. Villa and Dorsey answer: Who is Gen Z? What do employers, marketers, and sales leaders need to know? And, most importantly, what should leaders do now? This is the critical moment for leaders to understand and adapt to Gen Z or become irrelevant. Gen Z is already reshaping the world of business and this change is only going to accelerate. Zconomy is the definitive manual that will prepare any executive, manager, entrepreneur, HR or marketing professional to successfully unlock the powerful potential of this emerging generation at this pivotal time.

Y-Size Your Business

Author : Jason Ryan Dorsey
Publisher : John Wiley & Sons
ISBN 13 : 0470505567
Total Pages : 240 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis Y-Size Your Business by : Jason Ryan Dorsey

Download or read book Y-Size Your Business written by Jason Ryan Dorsey and published by John Wiley & Sons. This book was released on 2009-11-16 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's economy, maximizing the performance of every employee is critical to business survival and growth. Gen Y—sometimes called Millennials—provides an enticing opportunity for employers to increase their short-term profitability and create a long-term competitive advantage. Almost 80 million strong, Gen Y is the fastest growing segment in the US workforce—and now comprises the entire 18 to 32 demographic. Along with their ever-present cell phone and occasional backpack, Gen Y brings tremendous potential and timely skills to the workplace (just ask, they’ll tell you). However, Gen Y can be notoriously difficult to attract, retain, motivate, and develop. Gen Y's new approach to work makes them a growing challenge or strategic opportunity—depending entirely on how you choose to employ them. In Y-Size Your Business, Jason Ryan Dorsey, The Gen Y Guy, presents a step-by-step methodology for best employing Gen Y without investing a lot of time or money. A member of Gen Y himself he delivers an insider's view of his generation as well as more than fifty cost-effective, ready-to-use strategies that deliver immediate measurable results. Dorsey collected these creative strategies from the frontlines of business during his work with executives, managers, and entrepreneurs in businesses large and small around the world. He shows you exactly how to attract the best Gen Y employees, quickly develop their workplace skills, and then unlock their performance, motivation, and loyalty. Reveals creative ways to attract, retain, motivate, and develop Gen Y employees without paying them more money (or meeting their Mom) Includes a behind-the-scenes view of Gen Y from someone in Gen Y (including why they text message without vowels) Explains the primary workplace differences between the four generations and how to leverage their strengths Features funny, outrageous, and candid stories that expose the generation gap in the office (Is that a tattoo?) Helps you view the Gen Y employee life cycle and key business operations in a new way—one you can use to your business and career advantage Companies that wisely choose to embrace Gen Y today will be well positioned to navigate the global economy tomorrow. Not only will these companies benefit from the talents and ambitions of Gen Y—they’ll also benefit from Gen Y's increasing economic influence as well as their massive social networks. Based on Dorsey's work with business leaders at companies around the world, as a keynote speaker, consultant, and generational expert, Y-Size Your Business presents precisely the solutions you need to make the most of an increasingly important generation that is ready to make an impact from their first day at work (and then blog about it!).

My Reality Check Bounced!

Author : Jason Ryan Dorsey
Publisher : Harmony
ISBN 13 : 0767921836
Total Pages : 258 pages
Book Rating : 4.7/5 (679 download)

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Book Synopsis My Reality Check Bounced! by : Jason Ryan Dorsey

Download or read book My Reality Check Bounced! written by Jason Ryan Dorsey and published by Harmony. This book was released on 2007-01-02 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: It’s time to cash your reality check and re-create your life on your own terms. In your twenties you expect to finally live life on your own terms. But it can seem like the world won’t cooperate. Roommates drive you crazy (but you can’t afford to lose them), entry-level jobs frustrate you (“Four hundred double-sided copies before lunch,”), and even a dream job can take over your nights and weekends, leaving you feeling like you are running hard but going nowhere. Jason Ryan Dorsey helps you turn this coming-of-age crisis into opportunity. He shows you the big secret of the real world—that you don’t realize how much control you have over your life until you use it. In My Reality Check Bounced! Jason shows you how to: Find the courage to climb out of your real-world rut Create a Future Picture that gets you off your “buts” Uncover opportunity and build a tag team to make the most of it Live like you mean it, and finally cash your reality check.

Graduate to Your Perfect Job in Six Easy Steps

Author : Jason Ryan Dorsey
Publisher :
ISBN 13 : 9780965772518
Total Pages : 144 pages
Book Rating : 4.7/5 (725 download)

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Book Synopsis Graduate to Your Perfect Job in Six Easy Steps by : Jason Ryan Dorsey

Download or read book Graduate to Your Perfect Job in Six Easy Steps written by Jason Ryan Dorsey and published by . This book was released on 1997 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developing a plan to maximize your job search.

The Gen Z Frequency

Author : Gregg L. Witt
Publisher : Kogan Page Publishers
ISBN 13 : 0749482494
Total Pages : 257 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis The Gen Z Frequency by : Gregg L. Witt

Download or read book The Gen Z Frequency written by Gregg L. Witt and published by Kogan Page Publishers. This book was released on 2018-09-03 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Generation Z has enormous spending power yet is one of the most challenging cohorts to reach. Ensure your brand stays tuned-in to the demographic's impatience, confidence and evolving trends. Generation Z is projected to be the largest consumer demographic in history, driving a forecast from the HRC Retail Advisory of 40% of all US consumer spending, and another 40% of all consumers in the US, Europe and BRIC by 2020 (Brazil, Russia, India, China), according to other sources. Embodying an unrelenting relationship with information and mobile technology from a young age, Generation Z's ecosystem is infinitely more complex and varied than any generation before, which can be daunting for any marketer trying to keep up. The Gen Z Frequency offers a comprehensive guide for any brand or organization trying to reach this demographic, covering fundamental truths, content creation, engagement strategies and tactics such as social media, experiential, emerging technologies, and much more. It is woven with fascinating case studies and real-world stories from the trenches, plus key insights from leading youth brands and Gen Z themselves. Whether you are new to marketing or a seasoned expert, The Gen Z Frequency is the ultimate resource for tuning in to Generation Z.

A Great Place to Work For All

Author : Michael C. Bush
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1523095091
Total Pages : 252 pages
Book Rating : 4.5/5 (23 download)

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Book Synopsis A Great Place to Work For All by : Michael C. Bush

Download or read book A Great Place to Work For All written by Michael C. Bush and published by Berrett-Koehler Publishers. This book was released on 2018-03-13 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cover -- Half Title -- Title -- Copyright -- Dedication -- Contents -- Foreword A Better View of Motivation -- Introduction A Great Place to Work For All -- PART ONE Better for Business -- Chapter 1 More Revenue, More Profit -- Chapter 2 A New Business Frontier -- Chapter 3 How to Succeed in the New Business Frontier -- Chapter 4 Maximizing Human Potential Accelerates Performance -- PART TWO Better for People, Better for the World -- Chapter 5 When the Workplace Works For Everyone -- Chapter 6 Better Business for a Better World -- PART THREE The For All Leadership Call -- Chapter 7 Leading to a Great Place to Work For All -- Chapter 8 The For All Rocket Ship -- Notes -- Thanks -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- R -- S -- T -- U -- V -- W -- Z -- About Us -- Authors

Disrupting the Game

Author : Reggie Fils-Aimé
Publisher : HarperCollins Leadership
ISBN 13 : 1400226686
Total Pages : 222 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Disrupting the Game by : Reggie Fils-Aimé

Download or read book Disrupting the Game written by Reggie Fils-Aimé and published by HarperCollins Leadership. This book was released on 2022-05-03 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: WALL STREET JOURNAL BESTSELLER LESSONS FROM A BOSS-LEVEL DISRUPTOR AND GAMING LEGEND Reggie Fils-Aimé, retired President and Chief Operating Officer of Nintendo of America Inc., shares leadership lessons and inspiring stories from his unlikely rise to the top. Although he’s best known as Nintendo's iconic President of the Americas-immortalized for opening Nintendo’s 2004 E3 presentation with, “My name is Reggie, I'm about kicking ass, I'm about taking names, and we're about making games”-Reggie Fils-Aimé’s story is the ultimate gameplan for anyone looking to beat the odds and achieve success. Learn from Reggie how to leverage disruptive thinking to pinpoint the life choices that will make you truly happy, conquer negative perceptions from those who underestimate or outright dismiss you, and master the grit, perseverance, and resilience it takes to dominate in the business world and to reach your professional dreams. As close to sitting one-on-one with the gaming legend as it gets, you will learn: About the challenges Reggie faced throughout his life and career-from his humble childhood as the son of Haitian immigrants, to becoming one of the most powerful names in the history of the gaming industry. What it takes to reach the top of your own industry, including being brave enough to stand up for your ideas, while also being open to alternative paths to success. How to create vibrant and believable visions for your team and company. How to maintain relentless curiosity and know when to ask questions to shatter the status quo.

Gentelligence

Author : Megan Gerhardt
Publisher : Rowman & Littlefield
ISBN 13 : 1538142155
Total Pages : 293 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Gentelligence by : Megan Gerhardt

Download or read book Gentelligence written by Megan Gerhardt and published by Rowman & Littlefield. This book was released on 2021-06-08 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Vital for any organization with multigenerational staffs, and for marketers, public relations professionals, HRD managers, or executives." Library Journal, Starred Review Gentelligence: The Revolutionary Approach to Leading an Intergenerational Workforce presents a transformative way to end the generational wars once and for all. This book first introduces Gentelligence as a powerful business strategy and shows why it is critical for the future of work. It then presents a practical guide and a call to action for leaders of all ages to unlock the potential strengths of each generation. Readers will learn how an intergenerational workforce can be reframed as a profound business opportunity and discover how Gentelligence can help them win the talent war, create strong, diverse teams, and build adaptable cultures that will flourish in an era of rapid change. Gentelligence shares groundbreaking evidence that will have readers thinking about their generationally diverse workforce in an entirely different way. Readers will discover: Where generational conflict originates, and how it results in both dangerous ageism and reverse ageism in today’s workplaces. Why the generation gap stems from a misunderstanding of shared core values across all generations. How to find essential common ground with colleagues, both older and younger, and recognize the unique needs that come with different generational identities. How generational shaming leads us to view those from other generations as competitors rather than collaborators, further damaging employee engagement, team dynamics, innovation, and organizational culture. How leveraging the unique strengths of each generation at work can lead to a win-win outcome for all. How traditional views on leadership have been turned upside down as a result of new generational dynamics, with many employees currently being led by managers that are younger than themselves, and older leaders struggling to make sense of changing norms around authority and power. Gentelligence reveals the opportunities within an intergenerational workforce and provides actionable tools to help leaders build Gentelligent organizations. Unlike other books on generational leadership, this book rejects common stereotypes assigned to different generations, replacing them with a deep understanding of why those who grew up in different times may behave in unique and valuable, ways. We challenge leaders to go beyond simply accepting generational differences to leverage them proactively to increase engagement, innovation, and organizational success.

Managing Work in the Digital Economy

Author : Stefan Güldenberg
Publisher : Springer Nature
ISBN 13 : 3030651738
Total Pages : 246 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis Managing Work in the Digital Economy by : Stefan Güldenberg

Download or read book Managing Work in the Digital Economy written by Stefan Güldenberg and published by Springer Nature. This book was released on 2021-03-22 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides well-founded insights and guidance to (self-)manage work in a globalized and digitalized knowledge economy with a perspective of the year 2030. International researchers and practitioners draw a picture of how, when, and where we will work most probably in 10 years. Many cases and examples make this work a compendium for learning and for implementing new leadership and management practices. The book assists managers, knowledge workers, human resource professionals, consultants, trainers, coaches in business, public administration, and non-profit organizations to shape the future of work. Drawing on the authors’ more than twenty years of research, teaching, and consulting experience, this is one of the first professional guidebooks to analyze and discuss strategies for digital and disruptive changes at the workplace.

Generation Why Not?®

Author : Ruth Klein
Publisher : Post Hill Press
ISBN 13 : 1642934178
Total Pages : 177 pages
Book Rating : 4.6/5 (429 download)

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Book Synopsis Generation Why Not?® by : Ruth Klein

Download or read book Generation Why Not?® written by Ruth Klein and published by Post Hill Press. This book was released on 2020-03-24 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Generation Why Not?® lays out 7 Principles that many highly successful people hold as their core beliefs about business and life. They know it’s not about your age, your gender, or your background—it’s about your attitude. Through personal interviews with and observations of a diverse community of individuals ranging from multi-millionaire CEOs, to octogenarians starting new careers, to second and third do-overs, to young adults reinventing the world, author Ruth Klein offers insights and practical applications you can start using to begin to see your life and work through a new lens—one of clarity and purpose. Once you’ve embraced the tools of Generation Why Not?®, you’ll no longer adhere to “I have to see it to believe it.” First, you’ll believe it—and then everyone will see it.

Shine

Author : Neisha Hernandez
Publisher : Morgan James Publishing
ISBN 13 : 1642792845
Total Pages : pages
Book Rating : 4.6/5 (427 download)

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Book Synopsis Shine by : Neisha Hernandez

Download or read book Shine written by Neisha Hernandez and published by Morgan James Publishing. This book was released on 2019-04-02 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Shine is the handbook for any mom who wants to see her daughter grow into the best version of herself. Your child was born to be an amazing gift to the world! As a mother of four children, Neisha Hernandez knows the joys, struggles, and hopes mothers have for their daughters. Through her thirty-year career of coaching children in the classroom, Neisha shares the proven tools for helping your kids navigate life and stay focused. Shine shows mothers how to connect with their daughters on a deeper level; how to unlock their hidden potential and gifts; own and know their own worthiness; and find their Purpose in Life. With the ability to be read and applied in bite-sized chunks for busy moms, SHINE teaches mothers how to lead their daughters into a life of great love, great service, and great purpose.

Trusted Leader

Author : David Horsager
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1523093013
Total Pages : 200 pages
Book Rating : 4.5/5 (23 download)

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Book Synopsis Trusted Leader by : David Horsager

Download or read book Trusted Leader written by David Horsager and published by Berrett-Koehler Publishers. This book was released on 2021-03-30 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Without trust, people and businesses fail. Trusted Leader provides a framework for building trust so that you and your organizations can perform at your best. “A lack of trust is your biggest expense,” says Wall Street Journal bestselling author David Horsager. Without trust, transactions cannot occur. Without trust, influence is destroyed. Without trust, leaders lose their people. Trust can be either your most vulnerable weakness or your greatest asset. Horsager introduces readers to his Eight Pillars of Trust through the journey of a senior leader who thought success was certain. Follow CEO Ethan Parker as he discovers the power of trust and how to apply it amid the complexities of leadership, change, and culture transformation. The Eight Pillars of Trust (Clarity, Compassion, Character, Competency, Commitment, Connection, Contribution, and Consistency) are based on Horsager's original research and extensive experience working with Fortune 500 companies and top government agencies around the globe. In addition to the business parable, this book is rich in practical advice for implementing each of the Eight Pillars. You will learn strategies to increase alignment, overcome attrition, and get absolutely clear on executing your top priorities. Horsager offers a road map for how to become the most trusted expert in your industry.

The Spirit to Soar

Author : Jim Petersen
Publisher : Morgan James Publishing
ISBN 13 : 1631956523
Total Pages : 264 pages
Book Rating : 4.6/5 (319 download)

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Book Synopsis The Spirit to Soar by : Jim Petersen

Download or read book The Spirit to Soar written by Jim Petersen and published by Morgan James Publishing. This book was released on 2021-11-09 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: On January 23rd, 1967, Lt. Colonel Barry Bridger and his copilot, Dave Grey, launched a mission over Vietnam in their Phantom F-4 fighter jet in treacherous weather. It was Colonel Bridger’s 75th mission and the only one he had attempted in the daylight hours. Suddenly, his plane was split in half by a ground-to-air missile. He and Grey ejected while the plane was going 600 miles per hour and began their descent into the unknown below. When Bridger finally landed on terra firma, he found the North Vietnamese army waiting for him. They arrested him and Grey and checked them into The Hanoi Hilton: a place designed to break the spirit of all who entered. Lt. Colonel Bridger not only survived this horrific ordeal; he thrived. He says his deeply held values saved him and his fellow prisoners. Are your values compelling enough and ingrained deeply enough to sustain you through a situation in which, like Barry, you are captured by a savage enemy and subjected to years of torture? Are your values such that you can make it through the inevitable tough times we all face periodically that make it hard to continue? The Spirit to Soar is filled with valuable life lessons about how to thrive and how to use every experience to help you successfully face the next one.

Good Is the New Cool

Author : Afdhel Aziz
Publisher : Simon and Schuster
ISBN 13 : 1682450473
Total Pages : 304 pages
Book Rating : 4.6/5 (824 download)

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Book Synopsis Good Is the New Cool by : Afdhel Aziz

Download or read book Good Is the New Cool written by Afdhel Aziz and published by Simon and Schuster. This book was released on 2016-10-25 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: “We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New Cool Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool—but now they need to be good, too. It’s a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won’t be long before the old, advertising-based marketing model goes the way of the major label. If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re-branding branding as a powerful force for good. Enter Good is The New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life? With seven revolutionary new principles—from “Treat People as Citizens, Not Consumers,” to “Lead with the Cool”—and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the twenty-first century, and a call to action for anyone committed to building a better tomorrow. This visionary book won’t just change your business—it will change the world.

We Were Yahoo!

Author : Jeremy Ring
Publisher : Post Hill Press
ISBN 13 : 1682615790
Total Pages : 442 pages
Book Rating : 4.6/5 (826 download)

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Book Synopsis We Were Yahoo! by : Jeremy Ring

Download or read book We Were Yahoo! written by Jeremy Ring and published by Post Hill Press. This book was released on 2018-01-23 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: For anyone paying attention, the beginning of the end for Yahoo! began with decisions made by the first team of executives while the company was on its way up, which set the stage for horrific decisions made by subsequent generations of Yahoo! leadership. Most decisions were either pure incompetence or just lack of vision by CEOs from 2001 to the present. Twenty-one years after its incorporation and sixteen years after its stock peak, Yahoo sold for 96% less than its value on January 3, 2000, when it had closed at an all-time high of $118.75 per share, resulting in a market capitalization of $120 billion. Wall Street valued Yahoo!, at that time in business less than six years, higher than it did Disney, News Corporation, and Comcast combined. Also on that day, the iPhone was more than seven years away from launch, Google was four years from its IPO, Amazon was hemorrhaging money, and Mark Zuckerberg was still in high school! At the end of 2016, the top seven businesses on the list of the highest-valued companies in the world by market capitalization include Apple at #1, Alphabet (Google’s Parent Company) at #2, Amazon.com at #5, and Facebook at #7. Those companies combined are valued in excess of $2 trillion more than the price Verizon paid to acquire Yahoo! Yahoo!’s story is one of missed strategies, failed opportunities, and poor execution. Early decisions to de-emphasize search features, undervalue Google, and overplay Yahoo’s hand in the Facebook negotiations haunted the rest of the company’s existence. In addition, factors outside of Yahoo’s control—most notably how irrational expectations of Wall Street created an environment where short-term decisions were made at the expense of the long-term good. The story of Yahoo! is a cautionary tale not intended for the faint of heart.

The Spirit of Hospitality

Author : Larry Stuart
Publisher : Morgan James Publishing
ISBN 13 : 1683509900
Total Pages : 224 pages
Book Rating : 4.6/5 (835 download)

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Book Synopsis The Spirit of Hospitality by : Larry Stuart

Download or read book The Spirit of Hospitality written by Larry Stuart and published by Morgan James Publishing. This book was released on 2018-09-04 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Spirit of Hospitality takes readers on a journey of passion for purpose that empowers the missing ingredients of hospitality into a proven leadership style that works. Time has sped up to the point where technology has surpassed the last few thousand years by only a generation. What happened to kindness, humility and the human touch vs. having our face buried into a laptop or IPhone? A life dedicated to excellence does not come by chance, or with age, but by choice and commitment. Larry Stuart strives to give The Spirit of Hospitality to others who are called to a life of prosperity and significance. He provides the tools, attributes and real-life examples of what works when it comes to serving up a memorable guest service delivery and describes the necessary ingredients of hospitality. There is hope only if individuals bring back the missing ingredients of kindness, humility, integrity, encouragement, generosity, team and accountability. Only then is the spirit of hospitality empowered to provide the right leadership approach in building relationships to a new level of expectation, and allows those who embrace that spirit to accomplish whatever they strive to achieve.

Manufacturing Mastery

Author : Rebecca Morgan
Publisher : CRC Press
ISBN 13 : 1000428265
Total Pages : 148 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Manufacturing Mastery by : Rebecca Morgan

Download or read book Manufacturing Mastery written by Rebecca Morgan and published by CRC Press. This book was released on 2021-08-31 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: While there are those who say manufacturing is dying, it is not and will not. Without a universal vow of poverty, growing economies will only increase demand. Manufacturing in the 21st century is not a question of if -- Rather, it is a function of why, what, who, where, and how. The nature and pace of change in those factors are overwhelming many. Fear, futile resistance, and uncertainty are common. While manufacturing will not die, individual manufacturing companies will if they do not learn to thrive in this new world. This book is a dynamic guide for manufacturing leaders who want to reduce the ambiguity and overwhelming changes and develop a realistic, progressive, and responsive thinking process that enables success. It provides a business operating system framework that is the foundation for connecting the many pieces of a manufacturing business into an effective, profitable operation. The author walks through the elements, relationships, capabilities, and mutability 21st-century manufacturing requires. Executives of manufacturing companies will be better able to think about and execute viable strategies leveraging the changing economy. Essentially, manufacturing is becoming increasingly complex, as are business and socioeconomic and political realities. Rapidly evolving technology adds to the confusing environment that precludes “more of the same, better, faster and cheaper” as a workable business strategy. The tsunami of information hitting owners and leaders is overwhelming many, and it is easy to become frozen in place. Economic growth and improving standards of living require that all of this change be broken into bite-size understandable pieces that thaw the minds of executives, allowing them to assess what is best right now, and move forward. This book does not overwhelm with details and models; rather it provides thinking and examples in small chunks that enable manufacturers to develop and master skills for high-level strategic leadership in ambiguity.