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Mga Entertainment Consumer Entertainment Products Company
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Book Synopsis MGA Entertainment, Consumer Entertainment Products Company by : Jai Krishna
Download or read book MGA Entertainment, Consumer Entertainment Products Company written by Jai Krishna and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Toy industry in the US is product driven and full of challenges. This case presents an overview of the California-based Micro Games of America (MGA) Entertainment, which is a consumer entertainment products company, engaged in innovative lines of proprietary and licensed products including toys and games, dolls, consumer electronics, home decor, stationery and sporting goods. It had more than 200 licences. In 2001, MGA launched a fashion doll called Bratz, and it sold 150 million Bratz dolls all over the world. Bratz line surpassed the legendary brand BarbieMattel, Inc.s flagship brandin a short span of time through many innovative marketing strategies and different product placement, roll-outs, tie-ins and other promotional tactics, despite facing many challenges, such as, fast-changing demographics, shorter product life cycle (PLC) and negative perceptions about brand. This case can be used to address two issues: first, structural change drivers and trends that shaped the toy industry in developed economies and, second, how to develop effective marketing strategies for product with shorter PLC in highly product-driven market?
Download or read book You Don't Own Me written by Orly Lobel and published by National Geographic Books. This book was released on 2017-11-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The battle between Mattel, the makers of the iconic Barbie doll, and MGA, the company that created the Bratz dolls, was not just a war over best-selling toys, but a war over who owns ideas. When Carter Bryant began designing what would become the billion-dollar line of Bratz dolls, he was taking time off from his job at Mattel, where he designed outfits for Barbie. Later, back at Mattel, he sold his concept for Bratz to rival company MGA. Law professor Orly Lobel reveals the colorful story behind the ensuing decade-long court battle. This entertaining and provocative work pits audacious MGA against behemoth Mattel, shows how an idea turns into a product, and explores the two different versions of womanhood, represented by traditional all-American Barbie and her defiant, anti-establishment rival—the only doll to come close to outselling her. In an era when workers may be asked to sign contracts granting their employers the rights to and income resulting from their ideas—whether conceived during work hours or on their own time—Lobel’s deeply researched story is a riveting and thought-provoking contribution to the contentious debate over creativity and intellectual property.
Book Synopsis You Don't Own Me: How Mattel v. MGA Entertainment Exposed Barbie's Dark Side by : Orly Lobel
Download or read book You Don't Own Me: How Mattel v. MGA Entertainment Exposed Barbie's Dark Side written by Orly Lobel and published by W. W. Norton & Company. This book was released on 2017-11-14 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A hair-raising account of a Barbie Dreamhouse-size Jarndyce and Jarndyce.”—Jill Lepore, The New Yorker This provocative work spotlights the legal battles between behemoth Mattel and audacious MGA over incredibly successful toys and the ownership of an idea. Law professor Orly Lobel deeply researched this riveting story, interviewing those involved, to draw attention to the contentious debate over creativity and intellectual property. She also explores female images and how we market cultural icons, from the doll that inspired all-American Barbie to the defiant, anti-establishment Bratz—the only doll to outsell Barbie in any year.
Download or read book Marketing to Gen Z written by Jeff Fromm and published by AMACOM. This book was released on 2018-03-26 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers. Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan. In Marketing to Gen Z, businesses will learn how to: Get past the 8-second filter Avoid blatant advertising and tap influencer marketing Understand their language and off-beat humor Offer the shopping experiences they expect Marketing to Gen Z dives into and explains all this and much more, so that businesses may most effectively connect and converse with the emerging generation that is expected to comprise 40 percent of all consumers by 2020. Now is the time to learn who they are and what they want!
Download or read book Superbrands written by Angela Pumphrey and published by . This book was released on 2005 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Superbrands aims to highlight brands, from a wide range of sectors, that have become the strongest and most iconic in their field. The publication explores, with text and visual, how these brands have succeeded in reaching the top and the journey that they have taken to get there. This is the seventh edition of Superbrands and is part of a pioneering programme that was founded with the aim of paying tribute to the UK's strongest brands. Through identifying these brands and providing their case histories, the Superbrands organisation and its eminent panel of judges hopes that people will gain a greater understanding and appreciation of the important and highly topical discipline of branding and a greater admiration for the brands themselves.
Book Synopsis Creating Blockbusters! by : Gene Del Vecchio
Download or read book Creating Blockbusters! written by Gene Del Vecchio and published by Pelican Publishing Company, Inc.. This book was released on 2012-03-08 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to creating "ever-cool" entertainment. An asset to entertainment executives or anyone aiming to create the next big hit, this book offers guidelines for developing concepts and marketing blockbusters. Whether it is a best-selling novel, a video game, or a high-tech toy, blockbusters play a big part in American society. Despite the prominence of these breakthrough hits, most entertainment ventures do not survive in today's competitive market. This guide identifies the key principles that will ensure lasting success.
Book Synopsis Hollywood Distributors Directory by :
Download or read book Hollywood Distributors Directory written by and published by . This book was released on 2005 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Marketing of Children’s Toys by : Rebecca C. Hains
Download or read book The Marketing of Children’s Toys written by Rebecca C. Hains and published by Springer Nature. This book was released on 2021-04-13 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers rich critical perspectives on the marketing of a variety of toys, brands, and product categories. Topics include marketing undertaken by specific children’s toy brands such as American Girl, Barbie, Disney, GoldieBlox, Fisher-Price, and LEGO, and marketing trends characterizing broader toy categories such as on-trend grotesque toys; toy firearms; minimalist toys; toyetics; toys meant to offer diverse representation; STEM toys; and unboxing videos. Toy marketing warrants a sustained scholarly critique because of toys’ cultural significance and their roles in children’s lives, as well as the industry’s economic importance. Discourses surrounding toys—including who certain toys are meant for and what various toys and brands can signify about their owners’ identities—have implications for our understandings of adults’ expectations of children and of broader societal norms into which children are being socialized.
Book Synopsis L.O.L. Surprise!: Ultimate Sticker and Activity Book by : MGA Entertainment Inc.
Download or read book L.O.L. Surprise!: Ultimate Sticker and Activity Book written by MGA Entertainment Inc. and published by BuzzPop. This book was released on 2020-05-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This activity book filled with cute quizzes, awesome activities, and over 950 stickers from the #1 toy line in the world, L.O.L. Surprise!, is anything but a #yawn. This fabulous L.O.L. Surprise! activity book is the perfect combo of stickers, sass, and surprise! Find out what kind of friend you are, create a paw-fect pet, craft a secret code, and more in this ultimate activity book! With over 60 full-color pages, this book turns any rainy day from #snoozefest to spectacular! Plus, over 950 stickers make this the ideal book for L.O.L. Surprise! fans or any fashion-loving kid!
Download or read book Toy Monster written by Jerry Oppenheimer and published by Wiley + ORM. This book was released on 2009-02-17 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: An eye-popping, unauthorized exposé of the House of Barbie from the New York Times–bestselling author of The Kardashians and Crazy Rich. From Boise to Beijing, Mattel’s toys dominate the universe. Its no fun-and-games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for generations. Now, in this intriguing and entertaining exposé, New York Times–bestselling author Jerry Oppenheimer places the world’s largest toy company under a journalistic microscope, uncovering the dark side of toy land, and exploring Mattel’s oddball corporate culture and eccentric, often bizarre, cast of characters. Based on exclusive interviews and an exhaustive review of public and private records, Toy Monster exposes Mattel’s take-no-prisoners, shark-infested corporate style. Throughout this scrupulously reported, unauthorized portrait, you’ll discover how dangerous toys are actually nothing new to Mattel, and why its fearsomely litigious approach within the brutal toy business has helped their products dominate potential rivals such as Bratz. Engaging and accessible, Toy Monster shows you why today’s toy business isn’t always fun and games. “Oppenheimer . . . has now trained his sights on the world’s biggest toy company—its egos, scandals and flawed products. In his toyland, nothing is cute.” —The Wall Street Journal “Oppenheimer takes a tour of Mattel’s seamier side, highlighting its dubious corporate practices and kooky cast in this scathing portrait . . . Fast-paced and engaging, this exposé will absorb readers until the last page and will forever change the way they think about the company.” —Publishers Weekly “Thoroughly researched, beautifully written, Oppenheimer’s opus contains all the intrigue and drama of an epic novel.” —C. David Heymann, New York Times–bestselling author
Book Synopsis Hollywood Distribution Directory by :
Download or read book Hollywood Distribution Directory written by and published by . This book was released on 2008 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Vault Guide to the Top Consumer Products Employers by : Tyya N. Turner
Download or read book Vault Guide to the Top Consumer Products Employers written by Tyya N. Turner and published by Vault Inc.. This book was released on 2005 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide provides business profiles, hiring and workplace culture information on more that 30 top employers, including 3M, Coca-Cola Company, Kraft, and more
Download or read book The Real Toy Story written by Eric Clark and published by Simon and Schuster. This book was released on 2007-01-09 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The American toy business is massive, world dominating, cutthroat, exciting, and increasingly willing to sacrifice our kids in its frantic rush for profit. And yet, for all its rapaciousness, the industry is in the business of delighting and fascinating our children. Toys are one of the most emotive subjects in the world. We all remember our own toys; we care desperately about those we choose for our kids, knowing these objects help shape children's lives. They are also a constantly newsworthy item: every Christmas, which toys are hot -- and the scramble by parents to grab them before the stores are empty -- is front-page and TV bulletin news. The Real Toy Story tells the tales of these toys and of the vast, world-dominating $22 billion American industry that creates them. The rewards for success are enormous: a top toy can earn billions -- H. Ty Warner shot into Forbes's World's Richest People list with his creation of Beanie Babies. The price of failure is just as huge -- the battlefield is littered with the corpses of once-successful toy companies whose multimillion-dollar gambles did not pay off. It is a world of contrasts. The Real Toy Story looks at both sides: at Slinky, Elmo, Barbie, Transformers, and their creators, but also at the dark side of an industry that leads the way in cold-blooded marketing targeted at children. Parents will want to learn about how this seemingly benign industry exploits, sometimes surreptitiously, the many new media: cable television, the internet, CD-ROMs, sometimes even invading the playgrounds to peddle their wares to unsuspecting young people. Perhaps more disturbingly, this hard-hitting book examines the vast gap between the cuddly image of toys and how almost all toys destined for America are actually produced in China under sweatshop conditions. Today the toy industry is in the midst of rapid change. Tapping into the concern millions of adults have about the toys they choose for the children in their lives, this riveting exposé is essential reading for everyone who cares about kids.
Download or read book Hollywood Creative Directory written by and published by . This book was released on 2007 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Hollywood Creative Directory by : Hollywood Creative Directory
Download or read book Hollywood Creative Directory written by Hollywood Creative Directory and published by Lone Eagle Publishing Company, LLC. This book was released on 2006 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Hollywood Creative Directory isn't called the phone book to Hollywood for nothing. It's the authoritative source for finding entertainment professionals, and it's packed with names, numbers, addresses, and current titles of executives from film and television. Comprehensive and up-to-the-minute, the directory is used by studios, directors, producers, writers, actors, aspiring filmmakers, students, college and university libraries, researchers--anyone who needs reliable information fast. Get the best and most respected directory for navigating the complicated maze called Hollywood!
Book Synopsis Introduction to Business by : Gareth R. Jones
Download or read book Introduction to Business written by Gareth R. Jones and published by Irwin/McGraw-Hill. This book was released on 2007 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Configuring the Field of Character and Entertainment Licensing by : Avi Santo
Download or read book Configuring the Field of Character and Entertainment Licensing written by Avi Santo and published by Taylor & Francis. This book was released on 2022-12-23 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the creative impact of licensing on the entertainment industry, how licensing practitioners’ occupational disposition is formed, and the role licensing professionals play in managing the circulation of intellectual property. Offering a study of the spatial logics and fantasies employed by the licensing field via its annual trade show, the Licensing Expo, this volume investigates how space and place are instrumental in both fortifying and exposing the political-economic, infrastructural, as well as ideological structures that constrain and enable participation in the licensing field. Further supplemented by participant observation and interviews with 23 industry professionals, the book explores how the licensing field understands its increasingly central role in the entertainment industry’s operations, and how it responds to changes in retail environments, digital platforms, and international markets, phenomena which have required a recalibration of the field’s occupational identity. An exploration of an understudied aspect of the entertainment industry, this book will primarily appeal to scholars within media studies, and those studying media industries, media franchises, and media work cultures. It will also be of interest to people studying consumer culture, brand culture, advertising, organizational communication, as well as fan cultures.
