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Author : Bo W:son Schyberger
Publisher :
ISBN 13 :
Total Pages : 266 pages
Book Rating : 4.:/5 (67 download)
Download or read book Methods of Readership Research written by Bo W:son Schyberger and published by . This book was released on 1965 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bo W-son SCHYBERGER
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (54 download)
Download or read book Methods of Readership Research ... A Thesis, Etc written by Bo W-son SCHYBERGER and published by . This book was released on 1965 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bo W:son Schyberger
Publisher :
ISBN 13 :
Total Pages : 286 pages
Book Rating : 4.3/5 (91 download)
Download or read book Methods of Readership Research written by Bo W:son Schyberger and published by . This book was released on 1965 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Harry Henry
Publisher : Elsevier Science & Technology
ISBN 13 :
Total Pages : 578 pages
Book Rating : 4.X/5 (1 download)
Download or read book Readership Research written by Harry Henry and published by Elsevier Science & Technology. This book was released on 1987 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bo W:son Schyberger
Publisher :
ISBN 13 :
Total Pages : 266 pages
Book Rating : 4.:/5 (713 download)
Download or read book Methods of Readership Research written by Bo W:son Schyberger and published by . This book was released on 1965 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Paul J. Lavrakas
Publisher : SAGE Publications
ISBN 13 : 150631788X
Total Pages : 1073 pages
Book Rating : 4.5/5 (63 download)
Download or read book Encyclopedia of Survey Research Methods written by Paul J. Lavrakas and published by SAGE Publications. This book was released on 2008-09-12 with total page 1073 pages. Available in PDF, EPUB and Kindle. Book excerpt: To the uninformed, surveys appear to be an easy type of research to design and conduct, but when students and professionals delve deeper, they encounter the vast complexities that the range and practice of survey methods present. To complicate matters, technology has rapidly affected the way surveys can be conducted; today, surveys are conducted via cell phone, the Internet, email, interactive voice response, and other technology-based modes. Thus, students, researchers, and professionals need both a comprehensive understanding of these complexities and a revised set of tools to meet the challenges. In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research. Although there are other "how-to" guides and references texts on survey research, none is as comprehensive as this Encyclopedia, and none presents the material in such a focused and approachable manner. With more than 600 entries, this resource uses a Total Survey Error perspective that considers all aspects of possible survey error from a cost-benefit standpoint. Key Features Covers all major facets of survey research methodology, from selecting the sample design and the sampling frame, designing and pretesting the questionnaire, data collection, and data coding, to the thorny issues surrounding diminishing response rates, confidentiality, privacy, informed consent and other ethical issues, data weighting, and data analyses Presents a Reader′s Guide to organize entries around themes or specific topics and easily guide users to areas of interest Offers cross-referenced terms, a brief listing of Further Readings, and stable Web site URLs following most entries The Encyclopedia of Survey Research Methods is specifically written to appeal to beginning, intermediate, and advanced students, practitioners, researchers, consultants, and consumers of survey-based information.
Author : Andy Ruddock
Publisher : SAGE
ISBN 13 : 1446239497
Total Pages : 208 pages
Book Rating : 4.4/5 (462 download)
Download or read book Understanding Audiences written by Andy Ruddock and published by SAGE. This book was released on 2000-12-05 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both. Understanding Audiences: demonstrates how - practically - to investigate media power; places audience research - from early mass communication models to cultural studies approaches - in their historical and epistemological context; explores the relationship between theory and method; concludes with a consideration of the long-running debate on media effects; includes exercises which invite readers to engage with the practical difficulties of conducting social research.
Author : Harry Henry
Publisher :
ISBN 13 :
Total Pages : 536 pages
Book Rating : 4.3/5 (91 download)
Download or read book Readership Research written by Harry Henry and published by . This book was released on 1982 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Matthew Reason
Publisher : Routledge
ISBN 13 : 1000537986
Total Pages : 774 pages
Book Rating : 4.0/5 (5 download)
Download or read book Routledge Companion to Audiences and the Performing Arts written by Matthew Reason and published by Routledge. This book was released on 2022-04-05 with total page 774 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Audiences and the Performing Arts represents a truly multi-dimensional exploration of the inter-relationships between audiences and performance. This study considers audiences contextually and historically, through both qualitative and quantitative empirical research, and places them within appropriate philosophical and socio-cultural discourses. Ultimately, the collection marks the point where audiences have become central and essential not just to the act of performance itself but also to theatre, dance, opera, music and performance studies as academic disciplines. This Companion will be of great interest to academics, researchers and postgraduates, as well as to theatre, dance, opera and music practitioners and performing arts organisations and stakeholders involved in educational activities.
Author :
Publisher :
ISBN 13 :
Total Pages : 266 pages
Book Rating : 4.:/5 (464 download)
Download or read book Methods of Readership Research written by and published by . This book was released on 1965 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John D. H. Downing
Publisher : SAGE Publications
ISBN 13 : 1452206643
Total Pages : 641 pages
Book Rating : 4.4/5 (522 download)
Download or read book The SAGE Handbook of Media Studies written by John D. H. Downing and published by SAGE Publications. This book was released on 2004-09-08 with total page 641 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media and communication research is a diverse and stimulating field of inquiry, not only in subject matter but also in purposes and methodologies. Over the past twenty years, and in step with the contemporary shift toward trans-disciplinarity, Media Studies has rapidly developed a very significant body of theory and evidence. Media Studies is here to stay and scholars in the discipline have a vital contribution to make. The SAGE Handbook of Media Studies surveys and evaluates the theories, practices, and future of the field. Editor John Downing and associate editors Denis McQuail, Philip Schlesinger, and Ellen Wartella have brought together a team of international contributors to provide a varied critical analysis of this intensely interesting field of study. The Handbook offers a comprehensive review within five interconnected areas: humanistic and social scientific approaches; global and comparative perspectives; the relation of media to economy and power; media users; and elements in the media mosaic ranging from media ethics to advertising, from popular music to digital technologies, and from Hollywood and Bollywood to alternative media. The contributors to The Handbook are from Australia, Austria, Britain, Canada, France, Guatemala, India, Japan, the Netherlands, South Korea, and the United States. Each contributor offers a unique perspective on topics broad in scope. The Handbook is an ideal resource for university media researchers, for faculty developing new courses and revising curricula, and for graduate courses in media studies. It is also a necessary addition to any academic library.
Author : Frauke Zeller
Publisher : Routledge
ISBN 13 : 1317649443
Total Pages : 278 pages
Book Rating : 4.3/5 (176 download)
Download or read book Revitalising Audience Research written by Frauke Zeller and published by Routledge. This book was released on 2014-10-24 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revitalisation of audience studies is not only about new approaches and methods; it entails a crossing of disciplines and a bridging of long-established boundaries in the field. The aim of this volume is to capture the boundary-crossing processes that have begun to emerge across the discipline in the form of innovative, interdisciplinary interventions in the audience research agenda. Contributions to this volume seek to further this process though innovative, audience-oriented perspectives that firmly anchor media engagement within the diversity of contexts and purposes to which people incorporate media in their daily lives, in ways often unanticipated by industries and professionals.
Author : Dani Snyder-Young
Publisher : Routledge
ISBN 13 : 1000545911
Total Pages : 258 pages
Book Rating : 4.0/5 (5 download)
Download or read book Impacting Theatre Audiences written by Dani Snyder-Young and published by Routledge. This book was released on 2022-03-02 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection explores methods for conducting critical empirical research examining the potential impacts of theatrical events on audience members. Dani Snyder-Young and Matt Omasta present an overview of the burgeoning subfield of audience studies in theatre and performance studies, followed by an introduction to the wide range of ways scholars can study the experiences of spectators. Consisting of chapter-length case studies, the book addresses methodologies for examining spectatorship, including qualitative, quantitative, historical/historiographic, arts-based, participatory, and mixed methods approaches. This volume will be of great interest to theatre and performance studies scholars as well as industry professionals working in marketing, audience development, and community engagement.
Author : Ina Bertrand
Publisher : Red Globe Press
ISBN 13 : 113755214X
Total Pages : 0 pages
Book Rating : 4.1/5 (375 download)
Download or read book Media Research Methods written by Ina Bertrand and published by Red Globe Press. This book was released on 2017-10-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This indispensable textbook provides student researchers with extensive guidance and methods from across the social sciences and humanities, showing them how to make informed choices and consider the many alternatives available throughout the research process. Unique in approach, the text focus on how to do media research across three key strands – audiences, institutions and texts –and critically assesses a wide range of methods, addressing why they are appropriate or useful in certain scenarios. Written by two experts with a wealth of experience between them in teaching research methods and skills, this excellent resource explains complex methods in a clear and accessible way, offering practical guidance on how to use different methodologies, while situating the methods in the context of critical evaluations of previously published research. Providing a complete overview of media research methods while encouraging students to develop their own intellectual frameworks, this book is invaluable for undergraduates, postgraduates, novice and more experienced researchers of media, communication and journalism.
Author : Barrie Gunter
Publisher : SAGE
ISBN 13 : 9780761956594
Total Pages : 328 pages
Book Rating : 4.9/5 (565 download)
Download or read book Media Research Methods written by Barrie Gunter and published by SAGE. This book was released on 2000-02-11 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better understanding of the nature, role and impact of media in society. By tracing the epistemological and theoretical roots of the major methodological perspectives, Gunter identifies the various schools of social scientific research that have determined the major perspectives in the area. Drawing a distinction between quantitative and qualitative methods, he discusses the relative advantages and disadvantages of each approach, and examines recent trends that signal a convergence of approaches and their associated forms of research. The unique strength of this
Author : Geoffroy Patriarche
Publisher : Routledge
ISBN 13 : 1134064829
Total Pages : 258 pages
Book Rating : 4.1/5 (34 download)
Download or read book Audience Research Methodologies written by Geoffroy Patriarche and published by Routledge. This book was released on 2013-07-31 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The transformations of people’s relations to media content, technologies and institutions raise new methodological challenges and opportunities for audience research. This edited volume aims at contributing to the development of the repertoire of methods and methodologies for audience research by reviewing and exemplifying approaches that have been stimulated by the changing conditions and practices of audiences. The contributions address a range of issues and approaches related to the diversification, integration and triangulation of methods for audience research, to the gap between the researched and the researchers, to the study of online social networks, and to the opportunities brought about by Web 2.0 technologies as research tools.
Author : Graham Mytton
Publisher :
ISBN 13 :
Total Pages : 196 pages
Book Rating : 4.:/5 (31 download)
Download or read book Handbook on Radio and Television Audience Research written by Graham Mytton and published by . This book was released on 1999 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: With an emphasis on the needs of less developed media markets, this practical & user-friendly handbook examines how radio & television audience research is carried out & used, its purposes & how to interpret its findings. The Handbook provides examples of audience-research questionnaires, up-to-date audience & media data from around the world & training exercises to help the student learn through practice & investigation.
