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Author : William Borsodi
Publisher :
ISBN 13 :
Total Pages : 136 pages
Book Rating : 4.M/5 ( download)
Download or read book Men's Wear Advertising written by William Borsodi and published by . This book was released on 1910 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Paul Jobling
Publisher :
ISBN 13 :
Total Pages : 216 pages
Book Rating : 4.F/5 ( download)
Download or read book Man Appeal written by Paul Jobling and published by . This book was released on 2005-03 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a much-needed evaluation of the history of men's fashion advertising in the first half of the twentieth century. Arguably, modernism provided the most visually arresting and playful poster and press advertising campaigns ever launched. Undoubtedly one of the most fecund and complex periods in the history of menswear promotion, the period saw vast sums of money spent on advertising men's clothing by the likes of Austin Reed, the Fifty Shilling Tailors, Simpson and Barratt shoes. Replete with confident head-turners, many posters of the period featured dandies knowingly offering up their bodies for the delectation of women - an irony made doubly rich by the fact that these images were consumed almost exclusively by men. As Jobling expertly shows, the erotic charge in evidence in the representation of the buff gymnos in Calvin Klein's 80's campaigns had much earlier antecedents. There was, surprisingly, a pronounced fetishistic aspect coupled with sexual ambiguity in publicity for underwear in the interwar period. Looking well beyond issues of representation to broader socio-economic contexts in this deeply researched and original study, Jobling addresses an exciting range of discourses relating to professionalization, modernity, mass-communication and marketing, display and consumer psychology.
Author : Paul Jobling
Publisher : A&C Black
ISBN 13 : 1472558103
Total Pages : 275 pages
Book Rating : 4.4/5 (725 download)
Download or read book Advertising Menswear written by Paul Jobling and published by A&C Black. This book was released on 2014-03-13 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Choice Outstanding Academic Title 2014 In what was a golden age of British advertising, the notion of the 'peacock male' was a strong theme in fashion promotion, reflecting a new affluence and the emergence of stylish youth cultures. Based on a detailed study of rich archival material, this pioneering study examines the production, circulation and consumption of print, television and cinema publicity for men's clothing in Britain during the second half of the twentieth century. The study explores design issues and period style in advertising, the role of market research and consumer psychology in determining target audiences, the idea of the 'new man' in representing fashionable masculinities, and the various ways that menswear retailers and brands dealt with sex and gender, race, class and age. From y-fronts to Austin Reed suits to Levi's jeans, menswear advertising epitomised the themes, stereotypes, contradictions and ambiguities of masculinity in an age of great social change. This meticulously researched and detailed work of scholarship will be essential reading for students and scholars of fashion, history, sociology, advertising, media, cultural and gender studies.
Author : Allen Sinsheimer
Publisher :
ISBN 13 :
Total Pages : 296 pages
Book Rating : 4.:/5 (3 download)
Download or read book Retail Advertising of Men's and Boys' Wear written by Allen Sinsheimer and published by . This book was released on 1926 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Paul Jobling
Publisher :
ISBN 13 : 9781350050907
Total Pages : pages
Book Rating : 4.0/5 (59 download)
Download or read book Advertising Menswear written by Paul Jobling and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: In what was a golden age of British advertising, the notion of the 'peacock male' was a strong theme in fashion promotion, reflecting a new affluence and the emergence of stylish youth cultures. Based on a detailed study of rich archival material, this study examines the production, circulation and consumption of print, television and cinema publicity for men's clothing in Britain during the second half of the 20th century.
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Author :
Publisher :
ISBN 13 :
Total Pages : 698 pages
Book Rating : 4.:/5 (334 download)
Download or read book Men's wear. [semi-monthly] written by and published by . This book was released on 1907 with total page 698 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Laura Ugolini
Publisher : Ashgate Publishing, Ltd.
ISBN 13 : 9780754603849
Total Pages : 310 pages
Book Rating : 4.6/5 (38 download)
Download or read book Men and Menswear written by Laura Ugolini and published by Ashgate Publishing, Ltd.. This book was released on 2007 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates the changing nature of the retailing of menswear and illuminates wider aspects of masculine identity as well as patterns of male consumption between the years 1880 and 1939. It considers the relationship between men and activities which were widely considered to be at least potentially 'unmanly'--selling, as well as buying clothes--thus shedding new light on men's lives and identities in this period.
Author : Jacob Gallagher
Publisher : Phaidon
ISBN 13 : 9781838662479
Total Pages : 528 pages
Book Rating : 4.6/5 (624 download)
Download or read book The Men's Fashion Book written by Jacob Gallagher and published by Phaidon. This book was released on 2021 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first-ever authoritative A-Z celebration of the 500 greatest names in men's fashion - 200 years of men's style through the work of designers, brands, photographers, icons, models, retailers, tailors, and stylists around the globe
Author : Mark Tungate
Publisher : Kogan Page Publishers
ISBN 13 : 0749450118
Total Pages : 256 pages
Book Rating : 4.7/5 (494 download)
Download or read book Branded Male written by Mark Tungate and published by Kogan Page Publishers. This book was released on 2008 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The male market is exploding. Thanks to emerging social and cultural trends, men are becoming consumers to reckon with. In 1990 only 4% of men claimed to regularly use a skin care product. By 2015 the figure will have risen to 50%. Branded Male discusses the evolution of the male consumer and the desire of marketers to tap into the still underdeveloped male market. Crammed with facts and anecdotes, Branded Male analyses how to effectively brand products and services for the male market. Using a typical modern male's weekday as a template and examining all the influences affecting him, the book considers his exposure to brands and the ways marketers can exploit these channels, taking you through popular strategies for marketing to men. In his trademark style, Mark Tungate - the author of Fashion Brands: Branding Style from Armani to Zara - paints a portrait of the male consumer. From razor blades to beer, from aftershave to hotels, he finds out which marketing messages have the most impact on male wallets. Men's bank balances may never be the same again.
Author : Axel Petrus Johnson
Publisher :
ISBN 13 :
Total Pages : 392 pages
Book Rating : 4.3/5 (91 download)
Download or read book Library of Advertising written by Axel Petrus Johnson and published by . This book was released on 1911 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Axel Petrus Johnson
Publisher :
ISBN 13 :
Total Pages : 392 pages
Book Rating : 4.:/5 (318 download)
Download or read book Fundamental principles, advertising mediums written by Axel Petrus Johnson and published by . This book was released on 1913 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1324 pages
Book Rating : 4.:/5 (321 download)
Download or read book Printers' Ink written by and published by . This book was released on 1910 with total page 1324 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 862 pages
Book Rating : 4.:/5 (31 download)
Download or read book United States Economist, and Dry Goods Reporter written by and published by . This book was released on 1913 with total page 862 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1162 pages
Book Rating : 4.3/5 ( download)
Download or read book Dry Goods Merchants Trade Journal written by and published by . This book was released on 1927 with total page 1162 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 478 pages
Book Rating : 4.E/5 ( download)
Download or read book Men's Wear written by and published by . This book was released on 1982 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Albert E. Edgar
Publisher :
ISBN 13 :
Total Pages : 592 pages
Book Rating : 4.:/5 (89 download)
Download or read book How to Advertise a Retail Store, Including Mail Order Advertising and General Advertising written by Albert E. Edgar and published by . This book was released on 1913 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1216 pages
Book Rating : 4.F/5 ( download)
Download or read book The Fourth Estate written by and published by . This book was released on 1922 with total page 1216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
