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Media Innovation And Entrepreneurship
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Book Synopsis Media Innovation and Entrepreneurship by : Michelle Ferrier
Download or read book Media Innovation and Entrepreneurship written by Michelle Ferrier and published by . This book was released on 2017-10-24 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Innovation & Entrepreneurship is an open, collaboratively written and edited volume designed to fill the needs of a growing number of journalism and mass communications programs in the U.S. that are teaching media entrepreneurship, media innovation, and the business of journalism to undergraduate and graduate students.
Book Synopsis Media Innovation and Entrepreneurship by : Elizabeth Mays
Download or read book Media Innovation and Entrepreneurship written by Elizabeth Mays and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is the first edition of a modular open textbook designed for entrepreneurial journalism, media innovation, and related courses. This book has been undergoing student and faculty testing and open review in fall 2017. Feedback has been implemented in Version 1.0 and will continue to be implemented in Version 2.0 (ETA spring 2018). An accompanying handbook will include additional activities, ancillary materials and faculty resources on media innovation for instructors."--Open Textbook Library.
Book Synopsis Digital Innovation and Entrepreneurship by : Dick Whittington
Download or read book Digital Innovation and Entrepreneurship written by Dick Whittington and published by Cambridge University Press. This book was released on 2018-07-12 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides a practical introduction to business design and entrepreneurship in the digital economy for non-business students.
Book Synopsis The Strategic Digital Media Entrepreneur by : Penelope M. Abernathy
Download or read book The Strategic Digital Media Entrepreneur written by Penelope M. Abernathy and published by John Wiley & Sons. This book was released on 2018-09-28 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A goldmine of strategic insights and practical business guidance covering all aspects of media entrepreneurship in the Digital Age The media industry is facing epic upheaval. Revolutionary new technologies compel those in businesses as diverse as broadcasting to book publishing to radically recreate their business models or be left in history’s wake. At the same time, those with the next big idea are eager to acquire the business know-how needed to make it in today’s brave new world of media. Written by a uniquely well-qualified author team, this book addresses the concerns of both audiences. Penelope Muse Abernathy and JoAnn Sciarrino provide timely lessons on everything from media financing to marketing, business strategy to leadership, innovation to business accounting. They use numerous case studies and real-world vignettes to reveal the success secrets of today’s hottest media entrepreneurs, as well as the fatal flaws that leads many promising new ventures down the road to ruin. They begin with a primer on digital entrepreneurship basics, covering how to create a winning digital business model, obtain financing, do business accounting, identify strategic challenges, and more. From there they show you how to: Develop sustainable customer-focused strategies while overcoming the unique leadership challenges of the Digital Age Define your company’s unique value proposition, prioritize investments in key assets, and form strategic partnerships and alliances Understand and prepare to exploit the vast potential inherent in the next generation of digital technologies, including artificial intelligence, virtual reality, and blockchain, among others The two companion websites feature a wealth of supplemental material, including updates, instructional videos, essays by media leaders, as well as PowerPoint presentations and study guides for instructors. Packed with practical insights and guidance on all aspects of the business of media in the Digital Age, The Strategic Digital Media Entrepreneur is a must-have resource for professionals and students alike in advertising, marketing, business strategy, entrepreneurship, finance, social media, and more.
Book Synopsis Managing Innovation and Entrepreneurship by : Robert D. Hisrich
Download or read book Managing Innovation and Entrepreneurship written by Robert D. Hisrich and published by SAGE Publications. This book was released on 2013-06-25 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book to look at innovation/entrepreneurship from an international perspective, Managing Innovation and Entrepreneurship: A Global Perspective provides a step-by-step process for managing innovation and entrepreneurship in an organization in both turbulent and stable economic times. Authors Robert D. Hisrich and Claudine Kearney demonstrate how to manage innovation on a day-to-day basis—using a wide range of real world scenarios, theories, principles, best practices, case studies, and modern examples. The book provides detailed coverage of each aspect of the process of innovation required to achieve success, including what it takes to build an innovative and entrepreneurial organization, how to develop innovation and entrepreneurship in both individuals and teams, how to manage and operationalize innovation and entrepreneurship, how to develop a global business plan, and more.
Book Synopsis Innovation and Entrepreneurship by : Peter Drucker
Download or read book Innovation and Entrepreneurship written by Peter Drucker and published by Routledge. This book was released on 2014-09-15 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can management be developed to create the greatest wealth for society as a whole? This is the question Peter Drucker sets out to answer in Innovation and Entrepreneurship. A brilliant, mould-breaking attack on management orthodoxy it is one of Drucker’s most important books, offering an excellent overview of some of his main ideas. He argues that what defines an entrepreneur is their attitude to change: ‘the entrepreneur always searches for change, responds to it and exploits it as an opportunity’. To exploit change, according to Drucker, is to innovate. Stressing the importance of low-tech entrepreneurship, the challenge of balancing technological possibilities with limited resources, and the organisation as a learning organism, he concludes with a vision of an entrepreneurial society where individuals increasingly take responsibility for their own learning and careers. With a new foreword by Joseph Maciariello
Book Synopsis Digital Entrepreneurship in Africa by : Nicolas Friederici
Download or read book Digital Entrepreneurship in Africa written by Nicolas Friederici and published by MIT Press. This book was released on 2020-07-28 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: The hope and hype about African digital entrepreneurship, contrasted with the reality on the ground in local ecosystems. In recent years, Africa has seen a digital entrepreneurship boom, with hundreds of millions of dollars poured into tech cities, entrepreneurship trainings, coworking spaces, innovation prizes, and investment funds. Politicians and technologists have offered Silicon Valley-influenced narratives of boundless opportunity and exponential growth, in which internet-enabled entrepreneurship allows Africa to "leapfrog" developmental stages to take a leading role in the digital revolution. This book contrasts these aspirations with empirical research about what is actually happening on the ground. The authors find that although the digital revolution has empowered local entrepreneurs, it does not untether local economies from the continent's structural legacies.
Book Synopsis Rural Entrepreneurship and Innovation in the Digital Era by : Lokuge, Sachithra
Download or read book Rural Entrepreneurship and Innovation in the Digital Era written by Lokuge, Sachithra and published by IGI Global. This book was released on 2020-11-06 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Though entrepreneurship has been studied for decades, in recent years, the study of “rural entrepreneurship” has emerged as an upcoming subtopic of the area. With the growth and continual ease of utilizing digital technologies to support entrepreneurial activities, these technologies now provide unique opportunities for advancing rural entrepreneurship. Though prior research focused on challenges for IT use in rural areas that specifically investigated investment and management issues, it is important to study all challenges and opportunities involved in this developing area of research. Rural Entrepreneurship and Innovation in the Digital Era is a pivotal reference source that provides vital research on the utilization of digital technologies in rural business ventures. Unlike other references, this book studies the conceptualization process of rural entrepreneurship and innovation with the intention of providing guidelines and support for entrepreneurs. While highlighting topics such as microfinancing, risk management, and rural development, this publication explores innovative practices as well as the methods of IT investment and management. This book is ideally designed for business professionals, entrepreneurs, business researchers, academics, and business students.
Book Synopsis The Strategic Digital Media Entrepreneur by : Penelope M. Abernathy
Download or read book The Strategic Digital Media Entrepreneur written by Penelope M. Abernathy and published by John Wiley & Sons. This book was released on 2018-11-20 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: A goldmine of strategic insights and practical business guidance covering all aspects of media entrepreneurship in the Digital Age The media industry is facing epic upheaval. Revolutionary new technologies compel those in businesses as diverse as broadcasting to book publishing to radically recreate their business models or be left in history’s wake. At the same time, those with the next big idea are eager to acquire the business know-how needed to make it in today’s brave new world of media. Written by a uniquely well-qualified author team, this book addresses the concerns of both audiences. Penelope Muse Abernathy and JoAnn Sciarrino provide timely lessons on everything from media financing to marketing, business strategy to leadership, innovation to business accounting. They use numerous case studies and real-world vignettes to reveal the success secrets of today’s hottest media entrepreneurs, as well as the fatal flaws that leads many promising new ventures down the road to ruin. They begin with a primer on digital entrepreneurship basics, covering how to create a winning digital business model, obtain financing, do business accounting, identify strategic challenges, and more. From there they show you how to: Develop sustainable customer-focused strategies while overcoming the unique leadership challenges of the Digital Age Define your company’s unique value proposition, prioritize investments in key assets, and form strategic partnerships and alliances Understand and prepare to exploit the vast potential inherent in the next generation of digital technologies, including artificial intelligence, virtual reality, and blockchain, among others The two companion websites feature a wealth of supplemental material, including updates, instructional videos, essays by media leaders, as well as PowerPoint presentations and study guides for instructors. Packed with practical insights and guidance on all aspects of the business of media in the Digital Age, The Strategic Digital Media Entrepreneur is a must-have resource for professionals and students alike in advertising, marketing, business strategy, entrepreneurship, finance, social media, and more.
Book Synopsis Innovation and Entrepreneurship by : John R. Bessant
Download or read book Innovation and Entrepreneurship written by John R. Bessant and published by John Wiley & Sons. This book was released on 2015-06-08 with total page 549 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation and Entrepreneurship 3rd Edition is an accessible text on innovation and entrepreneurship aimed specifically at undergraduate students studying business and management studies, but also those on engineering and science degrees with management courses. The text applies key theories and research on innovation and entrepreneurship and then reviews and synthesises those theories and research to apply them in a much broader and contemporary context, including the corporate and public services, emerging technologies and economies, and sustainability and development and creating and capturing value from innovation and entrepreneurship. In this third edition the authors continue to adopt an explicit process model to help organise the material with clear links between innovation and entrepreneurship. This text has been designed to be fully integrated with the Innovation Portal at www.innovation-portal.info, which contains an extensive collection of additional resources for both lecturers and students, including teaching resources, case studies, media clips, innovation tools, seminar and assessment activities and test questions.
Book Synopsis Innovative Entrepreneurship in Action by : Giuseppina Passiante
Download or read book Innovative Entrepreneurship in Action written by Giuseppina Passiante and published by Springer Nature. This book was released on 2020-05-13 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyses prevailing approaches and policies in innovative entrepreneurship. It explores the ways in which entrepreneurs learn and develop innovation-based businesses to drive increased regional competitiveness. Specifically, the contributions propose that sustainable innovation ecosystems booster innovative entrepreneurship and thus create a competitive advantage for smart and sustainable growth. It also examines the current state of entrepreneurship education, where the development of entrepreneurial abilities is considered a process of value creation—both economic and social—with the final aim to create both new start-ups and entrepreneurial mind-sets.Featuring theoretical approaches and empirical evidences, this title is appropriate for scholars, academics, students and policy makers in technology and innovation management, economics of innovation and entrepreneurship.
Book Synopsis Information Technology Entrepreneurship and Innovation by : Zhao, Fang
Download or read book Information Technology Entrepreneurship and Innovation written by Zhao, Fang and published by IGI Global. This book was released on 2008-05-31 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: It has become a widely-recognized fact that entrepreneurs and information technology have become the backbone of the world economy. The increasing penetration of IT in society and in most of industries/businesses, as well as the joining forces of entrepreneurship and innovation in the economy, reinforce the need for a leading and authoritative research handbook to disseminate leading edge findings about entrepreneurship and innovation in the context of IT from an international perspective. Information Technology Entrepreneurship and Innovation presents current studies on the nature, process and practice of entrepreneurship and innovation in the development, implementation, and application of information technology worldwide, as well as providing academics, entrepreneurs, managers, and practitioners with up-to-date, comprehensive, and rigorous research-based articles on the formation and implementation of effective strategies and business plans.
Book Synopsis Technology Entrepreneurship by : Natasha Evers
Download or read book Technology Entrepreneurship written by Natasha Evers and published by Bloomsbury Publishing. This book was released on 2020-12-12 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of the critically acclaimed core textbook provides students from technology and science based backgrounds with the theoretical knowledge and practical skills required to transform innovative ideas into commercially viable businesses for profit or social ends. Blending theory, policy and practice in a manner that is accessible to readers with little prior knowledge of business commercialisation, it offers a framework for understanding the entrepreneurial process for technological ideas. The book provides students with comprehensive guidance on the specialized field of 'technopreneurship'. It provides the tools and frameworks required for managing, commercialising and marketing technological innovation. With real life examples and case studies from a range of countries and industries, it will equip students with the understanding required to successfully launch their product. This text caters for undergraduate and postgraduate students studying technology entrepreneurship modules on engineering, science and computing technology programmes. New to this edition: -All chapters updated to reflect the evolution of theory and practice in the field -New cases on digital entrepreneurship, growth and scaling -Extended geographical coverage of case studies -Entrepreneurial practices updated to include recent research -Strategic context of business models, business growth and scaling, digital entrepreneurship, entrepreneurial marketing, organization design and crowdfunding developed and updated.
Book Synopsis Innovation and Entrepreneurship by : Mike Kennard
Download or read book Innovation and Entrepreneurship written by Mike Kennard and published by Routledge. This book was released on 2021-05-14 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The effective management of innovation and entrepreneurship is vitally important for managers, organisations and governments. This concise textbook examines strategic approaches and concepts relevant for the effective management of innovation and entrepreneurship, supported by practical insights from a variety of industry sectors. The book: Identifies the key challenges and dilemmas faced by managers and executives charged with leading, stimulating and sustaining innovation within large complex organisations; Explores the critical factors that drive entrepreneurial venture creation and growth including the search for opportunities, the management of risk and the evaluation of alternative funding sources; Considers how innovation and entrepreneurship can be facilitated through the development of technology, knowledge, intellectual property and networks Each chapter includes an essential summary of the key points, a practical example focussing on innovation and entrepreneurship in action, discussion and reflection activities, as well as further reading suggestions. Innovation and Entrepreneurship provides a practical and concise introduction for executive education students studying MSc and MBA apprenticeship programmes, as well as supplementary reading for postgraduate students studying modules on Innovation and Entrepreneurship"--
Book Synopsis Digital Entrepreneurship and Global Innovation by : Hosu, Ioan
Download or read book Digital Entrepreneurship and Global Innovation written by Hosu, Ioan and published by IGI Global. This book was released on 2016-09-30 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Succeeding in the modern business world is a multi-faceted endeavor that involves numerous parts. By implementing effective strategies, companies can strive toward achieving a competitive advantage. Digital Entrepreneurship and Global Innovation is a pivotal reference source for the latest academic material on strategic entrepreneurship initiatives to facilitate organizational growth and success, focusing on the role of digital technologies in business environments. Highlighting theoretical frameworks, industry perspectives, and emerging methodologies, this book is ideally designed for professionals, practitioners, upper-level students, and researchers involved in the field of entrepreneurship.
Book Synopsis Sustainable Innovation and Entrepreneurship by : Rolf Wüstenhagen
Download or read book Sustainable Innovation and Entrepreneurship written by Rolf Wüstenhagen and published by Edward Elgar Publishing. This book was released on 2008-01-01 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: When I received the review copy I was rather excited. . . the book as a collection of research papers that, in themselves, are very interesting, and provide a fast-track into the literature of the subject in question. . . it is a worthwhile purchase to support thinking on entrepreneurship and innovation in a world where the sustainability agenda is increasingly becoming the agenda for inventors, entrepreneurs and those who fund them or invest in their companies. . . All the papers are well written and scholarly. . . A particularly strong feature of the chapters is the range of sources quoted at the end of each chapter. These references provide pathways into many different literatures that might save much time for subsequent researchers. Lorraine Warren, International Journal of Entrepreneurial Behaviour and Research In recent years our understanding of corporate sustainability has moved from exploitation to exploration, from corporate environmental management to sustainable entrepreneurship, and from efficiency to innovation. Yet current trends indicate the need for radical innovation via entrepreneurial start-ups or new ventures within existing corporations despite difficulties with the financing and marketing of such efforts. Presenting both conceptual and empirical research, this fascinating book addresses how we can combine environmental and social sustainability with economic sustainability in order to produce innovative new business models. The international cast of contributors addresses the wide range of issues in the balance between growth and environmental concerns. The first five chapters discuss various aspects of sustainable entrepreneurship. This is followed by two chapters that look at innovation within existing firms. Innovation is not successful until it finds a customer, so the two chapters that follow delve into the marketing aspects of business-to-consumer and business-to-business settings. The book closes with a broad discussion of the evolution and future of the research agenda into the intersection of sustainability, innovation and entrepreneurship. Academics, students, business professionals, and NGOs will find this volume enlightening and useful.
Book Synopsis Digital Health Entrepreneurship by : Sharon Wulfovich
Download or read book Digital Health Entrepreneurship written by Sharon Wulfovich and published by Springer. This book was released on 2019-06-20 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a hands on approach to the digital health innovation and entrepreneurship roadmap for digital health entrepreneurs and medical professionals who are dissatisfied with the existing literature on or are contemplating getting involved in digital health entrepreneurship. Topics covered include regulatory affairs featuring detailed guidance on the legal environment, protecting digital health intellectual property in software, hardware and business processes, financing a digital health start up, cybersecurity best practice, and digital health business model testing for desirability, feasibility, and viability. Digital Health Entrepreneurship is directed to clinicians and other digital health entrepreneurs and stresses an interdisciplinary approach to product development, deployment, dissemination and implementation. It therefore provides an ideal resource for medical professionals across a broad range of disciplines seeking a greater understanding of digital health innovation and entrepreneurship.
