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ISBN 13 :
Total Pages : 420 pages
Book Rating : 4.0/5 ( download)
Download or read book Mediamark Research Automobiles, Motorcycles, Trucks, Driving Report written by and published by . This book was released on 1998 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 320 pages
Book Rating : 4.E/5 ( download)
Download or read book All about Women Consumers written by and published by . This book was released on 1998 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 1852 pages
Book Rating : 4.3/5 (243 download)
Download or read book New Serial Titles written by and published by . This book was released on 1989 with total page 1852 pages. Available in PDF, EPUB and Kindle. Book excerpt: A union list of serials commencing publication after Dec. 31, 1949.
Author : Baker Library
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ISBN 13 :
Total Pages : 606 pages
Book Rating : 4.3/5 (512 download)
Download or read book Current Periodical Publications in Baker Library written by Baker Library and published by . This book was released on 1989 with total page 606 pages. Available in PDF, EPUB and Kindle. Book excerpt: Magazines, journals, newspapers, bulletins, statistical annuals, loose leaf business services, governmental agency annual reports, directories, proceedings of annual conferences, yearbooks.
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ISBN 13 : 9780965643078
Total Pages : 476 pages
Book Rating : 4.6/5 (43 download)
Download or read book The Business Women's Network and Diversity Best Best Practices WOW Facts written by and published by . This book was released on 2000 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 268 pages
Book Rating : 4.:/5 ( download)
Download or read book Automobiles, Motorcycles, Trucks, Driving written by and published by . This book was released on 1987 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : California State University
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ISBN 13 :
Total Pages : pages
Book Rating : 4.F/5 ( download)
Download or read book Union List of Serials of the California State University written by California State University and published by . This book was released on 1991 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mediamark Research Inc
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ISBN 13 :
Total Pages : 182 pages
Book Rating : 4.:/5 ( download)
Download or read book Technical Guide written by Mediamark Research Inc and published by . This book was released on 1988 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 1014 pages
Book Rating : 4.:/5 (318 download)
Download or read book The American Economic Review written by and published by . This book was released on 2002 with total page 1014 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 598 pages
Book Rating : 4.:/5 ( download)
Download or read book Product Summary Report written by and published by . This book was released on 1987 with total page 598 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 752 pages
Book Rating : 4.:/5 (319 download)
Download or read book Brandweek written by and published by . This book was released on 1998-03 with total page 752 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 1494 pages
Book Rating : 4.:/5 ( download)
Download or read book Adweek written by and published by . This book was released on 1998 with total page 1494 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vols. for 1981- include four special directory issues.
Author : Delbert I. Hawkins
Publisher : McGraw-Hill/Irwin
ISBN 13 : 9780072865493
Total Pages : 0 pages
Book Rating : 4.8/5 (654 download)
Download or read book Consumer Behavior written by Delbert I. Hawkins and published by McGraw-Hill/Irwin. This book was released on 2003-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
Author : Michael Solomon
Publisher : Flat World Knowledge
ISBN 13 : 0982043023
Total Pages : 316 pages
Book Rating : 4.9/5 (82 download)
Download or read book Launch! Advertising and Promotion in Real Time written by Michael Solomon and published by Flat World Knowledge. This book was released on 2009 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campaign for msnbc.com with the tag "A Fuller Spectrum of News." Launch! follows that campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis. Throughout, it exposes readers to the theory and concepts of advertising and promotion, and the personalities and decisions that drove this campaign. The book takes a rare look "behind the curtain" - even letting you see some of the paths not chosen by the agency and client. Students get a realistic sense of how theory plays out in practice, and get a flavor for the exciting field of advertising and promotion. And, they consistently learn the perspectives of both the advertising agency (where many journalism and communications students will work) and the client (where many marketing majors will work). This is a unique book, with a unique perspective, by a unique author team, and you won't find this kind of insight in any other text on the market. We think you're going to love it! This textbook has been used in classes at: Ball State University, Emerson College, Florida Institute of Technology, Grand Valley State University, Johnson County Community College, Manchester Business School, McLennan Community College, Michigan State University, North Hennepin Community College, Pierce College, Rochester Institute of Technology, Saint Louis University, Salem State College, South Dakota State University, Texas State University, Texas Tech University, University of New Hampshire, University of North Carolina, University of Notre Dame, University of South Florida, Virginia Tech, Western Kentucky University.
Author : Edward G. Rogoff
Publisher : Rowhouse Publishing
ISBN 13 : 0979152224
Total Pages : 386 pages
Book Rating : 4.9/5 (791 download)
Download or read book Bankable Business Plans for Entrepreneurial Ventures written by Edward G. Rogoff and published by Rowhouse Publishing. This book was released on 2007-09 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Joe Plummer
Publisher : John Wiley & Sons
ISBN 13 : 0470140356
Total Pages : 322 pages
Book Rating : 4.4/5 (71 download)
Download or read book The Online Advertising Playbook written by Joe Plummer and published by John Wiley & Sons. This book was released on 2007-07-20 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for The Online Advertising Playbook "Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right. The ARF's The Online Advertising Playbook provides critical insight on what sticks and what doesn't in online advertising and marketing." —Greg Stuart, CEO and President, Interactive Advertising Bureau and coauthor of What Sticks "The Online Advertising Playbook's principles, case studies, and strategic insights equip marketers with the best knowledge available. It will help your online advertising achieve the full range of marketing objectives, from lead generation and customer acquisition to driving trial and loyalty." —Tim Kopp, Vice President, Global Interactive Marketing, The Coca-Cola Company "To grow interactive marketing from here we need to institutionalize our wisdom and experience about what works. This book explains, in a disciplined way, what marketers have learned from a decade of massive change." —Ted McConnell, Interactive Innovation Director, Procter & Gamble "The Online Advertising Playbook is a milestone in the maturation of interactive advertising, but also an invaluable go-to guide for managers trying to make smart decisions with their advertising budgets." —Van Riley, Vice President of Research, AOL "The best marketing communication is spawned from what I call 'informed intuition.' After reading The Online Advertising Playbook, I am far better informed on how to optimize the online channel in our advertising and promotional programs. It's a perfect blend of case studies and research-backed learning." —Rod DeVar, Manager, Advertising and Promotion, United States Postal Service "Savvy marketers should take advantage of The Online Advertising Playbook's findings and principles to get real results." —Chris Theodoros, Director of Industry Relations, Google "A work of wisdom and rigor in the digital space that is as relevant for the newbie as it is for the digerati." —Mike Donahue, Executive Vice President, American Association of Advertising Agencies "This is a must-read for any marketing executive involved in online advertising. It's high time that a book looks at online advertising in the context of an integrative promotional strategy, one meant to set objectives, establish creative strategies, and measure results. The book nicely ties the various components of online advertising to relevant case studies, and the emphasis on measurement and results is refreshing. Not only is it relevant for marketing executives, it would also be a good basic text for any Internet advertising course and a good adjunct to any Internet marketing course." —Henry Assael, Professor of Marketing, Stern School of Business, New York University
Author : Elizabeth C. Hirschman
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (472 download)
Download or read book Advances in Consumer Research written by Elizabeth C. Hirschman and published by . This book was released on 1985 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
