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Author : John Prescott Thomas
Publisher :
ISBN 13 : 9788189218317
Total Pages : 135 pages
Book Rating : 4.2/5 (183 download)
Download or read book Media Management Manual written by John Prescott Thomas and published by . This book was released on 2009 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alan Albarran
Publisher : Routledge
ISBN 13 : 1135611688
Total Pages : 746 pages
Book Rating : 4.1/5 (356 download)
Download or read book Handbook of Media Management and Economics written by Alan Albarran and published by Routledge. This book was released on 2006-04-21 with total page 746 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive Handbook provides a synthesis of current work and research in media management and economics. The volume has been developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions. The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. Each chapter offers the current state of theory and scholarship of a specific area of study, and the volume contributors--all well established in their areas of specialty--represent domestic and international scholarship. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this growing arena of study. The Handbook of Media Management and Economics will serve to stimulate future thought and research in the media management and economics disciplines. As such, this volume will be a required reference for students, professors, and industry practitioners for years to come.
Author : Mike Friedrichsen
Publisher : Springer Science & Business Media
ISBN 13 : 3642288979
Total Pages : 858 pages
Book Rating : 4.6/5 (422 download)
Download or read book Handbook of Social Media Management written by Mike Friedrichsen and published by Springer Science & Business Media. This book was released on 2013-05-28 with total page 858 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book’s main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations.
Author : L. Meghan Mahoney
Publisher : Rowman & Littlefield
ISBN 13 : 153811531X
Total Pages : 481 pages
Book Rating : 4.5/5 (381 download)
Download or read book The Rowman & Littlefield Handbook of Media Management and Business written by L. Meghan Mahoney and published by Rowman & Littlefield. This book was released on 2020-12-15 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Rowman & Littlefield Handbook of Media Management and Business connects research and industry practice to offer a strategic guide for aspiring and current media professionals in convergent environments. As a comprehensive one-stop reference for understanding business issues that drive the production and distribution of content that informs, entertains, and persuades audiences, aims to inspire and inform forward-thinking media management leaders. The handbook examines media management and business through a convergent media approach, rather than focusing on medium-specific strategies. By reflecting media management issues in the information, entertainment, sports, gaming industries, contributed chapters explore the unique opportunities and challenges brought by media convergence, while highlighting the fundamental philosophy, concepts, and practices unchanged in such a dynamic environment. this handbook examines media management through a global perspective, and encourages readers to connect their own diverse development to a broader global context. It is an important addition to the growing literature in media management, with a focus on new media technologies, business management, and internationalization.
Author : Peter Pringle
Publisher : Taylor & Francis
ISBN 13 : 113602865X
Total Pages : 485 pages
Book Rating : 4.1/5 (36 download)
Download or read book Electronic Media Management, Revised written by Peter Pringle and published by Taylor & Francis. This book was released on 2013-06-26 with total page 485 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.
Author : Alan B. Albarran
Publisher : Psychology Press
ISBN 13 : 0805850031
Total Pages : 747 pages
Book Rating : 4.8/5 (58 download)
Download or read book Handbook of Media Management and Economics written by Alan B. Albarran and published by Psychology Press. This book was released on 2006 with total page 747 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook provides a synthesis of current work and research in media management and economics, and establishes an agenda for future activities. It will serve as a foundational resource for scholars and students in media management and economics.
Author : John B. Bergeson
Publisher :
ISBN 13 :
Total Pages : 292 pages
Book Rating : 4.:/5 (534 download)
Download or read book Media Instruction and Management Manual written by John B. Bergeson and published by . This book was released on 1976 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert Wollan
Publisher : John Wiley & Sons
ISBN 13 : 0470651245
Total Pages : 352 pages
Book Rating : 4.4/5 (76 download)
Download or read book The Social Media Management Handbook written by Robert Wollan and published by John Wiley & Sons. This book was released on 2011-01-04 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business. The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to: Empower employees and teams to utilize social media effectively throughout the organization Measure the ROI of social media investments and ensure appropriate business value is achieved over time Make smarter decisions, make them more quickly, and make them stick Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook.
Author : Stephen Lacy
Publisher : Routledge
ISBN 13 :
Total Pages : 416 pages
Book Rating : 4.3/5 (91 download)
Download or read book Media Management written by Stephen Lacy and published by Routledge. This book was released on 1993 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book grew out of the collective needs of media management scholars to explore the theory and practice of the field through case analysis. Although research studies exist in several different scholarly journals, and applicable cases are available through various sources, this work represents one of the first efforts to combine the broad concerns of the field with relevant cases. Approaching media management as a decision-making process, this book provides a framework and materials for analysis, discussion and problem solving within various media such as ad agencies, cable companies, magazines, newspapers and broadcasting stations. All cases, however, are designed to illuminate not only the differences present in management environments but the similarities between media companies. 48 short cases and three extended cases allow students to apply what they learn from reading and class discussions to situations faced by media managers. The book's goals are: * to provide access to a seldom-used approach to discussing media management * to supplement currently available materials concerning issues relevant to managing a media organization. Practice in evaluative and descriptive analyses is provided, which seeks to suggest questions for individual research as well as more formal classroom debate and discussion. Original cases researched and written by the authors -- former managers and/or employees in media organizations -- are included throughout this volume.
Author : Barbara Stein Martin
Publisher :
ISBN 13 : 9781555706562
Total Pages : 0 pages
Book Rating : 4.7/5 (65 download)
Download or read book Fundamentals of School Library Media Management written by Barbara Stein Martin and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Uncover all of the critical information and guidance you'll need to adeptly manage any school library in this valuable new resource. Co-authors Barbara Stein Martin, an experienced professor of school librarianship, and accomplished school librarian Marco Zannier present a practical tool to help you fully understand and confidently master the extensive services and skills involved in this always-evolving profession. Equally effective when read from cover to cover or used as a quick-reference handbook, you'll first learn to build a strong professional foundation through a helpful explanation of the basics, like setting goals, organization and time management, communication with stakeholders and a list of important professional documents. examples of best practices for each role are accompanied by easy-to-follow diagrams and images, and a ready-to-reference directory of essential sources and suppliers is packed with forms, resource lists and URL links to use again and again.
Author : Corinne O. Randazzo
Publisher :
ISBN 13 :
Total Pages : 370 pages
Book Rating : 4.:/5 (228 download)
Download or read book School Library Media Management Manual written by Corinne O. Randazzo and published by . This book was released on 1989 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : B. K. Chaturvedi
Publisher : Global Vision Pub House
ISBN 13 : 9788182202313
Total Pages : 392 pages
Book Rating : 4.2/5 (23 download)
Download or read book Media Management written by B. K. Chaturvedi and published by Global Vision Pub House. This book was released on 2009 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Management fills a void in the growing field of media management. More and more, colleges and universities are teaching media management courses, mostly in response to studentsâ¬" needs and requests. In this flourishing field, there were no refereed periodicals in which media management scholars could regularly get published and that provided information on the latest media management theories and practices. The text of this book is ideal for students of management because it takes into account flexibility, individuality, and creativity as students face realistic problems and opportunities mirrored in the professional world.
Author : Tim Grey
Publisher : Sterling Publishing Company, Inc.
ISBN 13 : 9781579907167
Total Pages : 326 pages
Book Rating : 4.9/5 (71 download)
Download or read book Digital Photographer's Guide to Media Management written by Tim Grey and published by Sterling Publishing Company, Inc.. This book was released on 2006 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: This must-have guide presents smart solutions to difficulties of media management. It examines all the hardware, discusses archiving, gives the lowdown on portable hard drives, input and output devices, digital media cards, and advanced systems. Learn software fundamentals, and see how the Internet can become a versatile tool for sharing, displaying, and selling photography.
Author : Norman Gaither
Publisher :
ISBN 13 : 9780534511487
Total Pages : 948 pages
Book Rating : 4.5/5 (114 download)
Download or read book Instructor's Media Manual written by Norman Gaither and published by . This book was released on 1996 with total page 948 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Elad Gil
Publisher : Stripe Press
ISBN 13 : 1953953379
Total Pages : 396 pages
Book Rating : 4.9/5 (539 download)
Download or read book High Growth Handbook written by Elad Gil and published by Stripe Press. This book was released on 2018-07-17 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: High Growth Handbook is the playbook for growing your startup into a global brand. Global technology executive, serial entrepreneur, and angel investor Elad Gil has worked with high-growth tech companies including Airbnb, Twitter, Google, Stripe, and Square as they’ve grown from small companies into global enterprises. Across all of these breakout companies, Gil has identified a set of common patterns and created an accessible playbook for scaling high-growth startups, which he has now codified in High Growth Handbook. In this definitive guide, Gil covers key topics, including: · The role of the CEO · Managing a board · Recruiting and overseeing an executive team · Mergers and acquisitions · Initial public offerings · Late-stage funding. Informed by interviews with some of the biggest names in Silicon Valley, including Reid Hoffman (LinkedIn), Marc Andreessen (Andreessen Horowitz), and Aaron Levie (Box), High Growth Handbook presents crystal-clear guidance for navigating the most complex challenges that confront leaders and operators in high-growth startups.
Author : David Spark
Publisher : CRC Press
ISBN 13 : 113602946X
Total Pages : 287 pages
Book Rating : 4.1/5 (36 download)
Download or read book Investigative Reporting written by David Spark and published by CRC Press. This book was released on 2012-11-12 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important book defines what investigative reporting is and what qualities it requires. Drawing on the experience of many well-known journalists in the field, the author identifies the skills, common factors and special circumstances involved in a wide variety of investigations. It examines how opportunities for investigations can be found and pursued, how informants can be persuaded to yield needed information and how and where this information can be checked. It also stresses the dangers and legal constraints that have to be contended with and shows real life examples such as the Cook Report formula, the Jonathan Aitken investigation and the Birmingham Six story. David Spark, himself a freelance writer of wide experience, examines how opportunities for investigations can be found and pursued, how informants can be persuaded to yield needed information and how and where this information can be checked. He also stresses the dangers and legal constraints that have to be contended with and shows investigators at work in two classic inquiries: · The mysterious weekend spent in Paris by Jonathan Aitken, then Minister of Defence Procurement · The career of masterspy Kim Philby Investigative Reporting looks at such fields for inquiry as company frauds (including those of Robert Maxwell), consumer complaints, crime, police malpractice, the intelligence services, local government and corruption in Parliament and in overseas and international bodies. The author believes that the conclusions that emerge from this far-reaching survey are of value not only in investigative journalism, but to practitioners in all branches of reporting.
Author : William Houseley
Publisher : Taylor & Francis
ISBN 13 : 1136055142
Total Pages : 416 pages
Book Rating : 4.1/5 (36 download)
Download or read book Managing in the Media written by William Houseley and published by Taylor & Francis. This book was released on 2013-04-26 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing in the Media has been devised for a broad audience. It is based upon the perceived need for a text that amalgamates cultural theories, film and television analysis, management theories and media production practice into one volume. There are many books on film and cultural studies. Similarly, there are copious numbers of texts written on management. To date little has been written that analyses the management of the audiovisual industry set against the backdrop of the cultural and economic environment within which the media manager operates. Managing in the Media is divided into three sections that take the reader from the global to the specific, from the strategic to the tactical. Each chapter discusses specific topics that can be read in isolation yet contribute to the theme within each part. Taken as a whole, the book provides the potential professional media manager and current practising media manager with a framework of issues that will give them an awareness of the range of knowledge needed by the successful media manager. This book does not try to be a manual to success. The media industry is awash with successful individuals none of whom needed textbooks to set them on their chosen career paths. Yet these exceptional people prove the rule; that in the main, most media practitioners would benefit from some additional support and guidance. The aim of this book is to present to them some of the management issues that have, or will have, an impact upon their working careers. The accompanying website www.mediaops.net (which can also be accessed via www.focalpress.com) features: - Tutor notes and reader activities - Updated list of further reading - Additional support material such as production templates - Interviews with the authors - A discussion forum - Industry and education links - Media News
