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Media And Mass Communication In A Digital Age
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Book Synopsis Media & Culture by : Richard Campbell
Download or read book Media & Culture written by Richard Campbell and published by Bedford Books. This book was released on 2002 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rev. ed. of: Media and culture. 2nd ed. c2000. Includes bibliographical references (p. 575-582) and index.
Book Synopsis Media & Culture by : Richard Campbell
Download or read book Media & Culture written by Richard Campbell and published by Macmillan Higher Education. This book was released on 2015-03-18 with total page 678 pages. Available in PDF, EPUB and Kindle. Book excerpt: A number of high stakes conflicts — over net neutrality, streaming music, copyrights, the shifting fortunes of various media outlets, and divisive politics — continue to unfold over YouTube, Twitter, TV screens, and other mediated feeds. The speed at which these stories are consumed means that understanding the complex connections between the media and our culture is more important than ever. The new tenth edition of Media & Culture starts with the digital world students know and then goes further, focusing on what these constant changes mean to them. As always, Media & Culture brings together industry expertise, media history, and current trends for an exhilarating look at the media right now. Through new infographics, cross-reference pages, and a new digital jobs feature, this edition offers the most contemporary and compelling examinations yet of how the media industries connect, interlock, and converge.
Book Synopsis The Dynamics of Mass Communication by : Joseph R. Dominick
Download or read book The Dynamics of Mass Communication written by Joseph R. Dominick and published by . This book was released on 2005 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Media in the Digital Age by : John Vernon Pavlik
Download or read book Media in the Digital Age written by John Vernon Pavlik and published by Columbia University Press. This book was released on 2008 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital technologies have fundamentally altered the nature and function of media in our society. This book critically examines digital innovations and their positive and negative implications.
Book Synopsis Understanding Media in the Digital Age by : Everette E. Dennis
Download or read book Understanding Media in the Digital Age written by Everette E. Dennis and published by . This book was released on 2010 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by two of the field's most eminent experts, this exciting new introduction to mass media makes connections between communication research and the reality of the media industry. Understanding Media in the Digital Age shows readers how to navigate the world of traditional and new media while fostering an understanding of mass communication theory, history, active research findings, and professional experience.
Download or read book Journalism and PR written by John Lloyd and published by Bloomsbury Publishing. This book was released on 2014-11-18 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public relations and journalism have had a difficult relationship for over a century, characterised by mutual dependence and - often - mutual distrust. The two professions have vied with each other for primacy: journalists could open or close the gates, but PR had the stories, the contacts and often the budgets for extravagant campaigns. The arrival of the internet, and especially of social media, has changed much of that. These new technologies have turned the audience into players - who play an important part in making the reputation, and the brand, of everyone from heads of state to new car models vulnerable to viral tweets and social media attacks. Companies, parties and governments are seeking more protection - especially since individuals within these organisations can themselves damage, even destroy, their brand or reputation with an ill-chosen remark or an appearance of arrogance. The pressures, and the possibilities, of the digital age have given public figures and institutions both a necessity to protect themselves, and channels to promote themselves free of news media gatekeepers. Political and corporate communications professionals have become more essential, and more influential within the top echelons of business, politics and other institutions. Companies and governments can now - must now - become media themselves, putting out a message 24/7, establishing channels of their own, creating content to attract audiences and reaching out to their networks to involve them in their strategies Journalism is being brought into these new, more influential and fast growing communications strategies. And, as newspapers struggle to stay alive, journalists must adapt to a world where old barriers are being smashed and new relationships built - this time with public relations in the driving seat. The world being created is at once more protected and more transparent; the communicators are at once more influential and more fragile. This unique study illuminates a new media age.
Book Synopsis Mass Communication by : Ralph E. Hanson
Download or read book Mass Communication written by Ralph E. Hanson and published by SAGE Publications. This book was released on 2016-10-20 with total page 1221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers.
Book Synopsis Communication in the Digital Age by : Roger Desmond
Download or read book Communication in the Digital Age written by Roger Desmond and published by . This book was released on 2021-07-13 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Social Media in the Digital Age by : Rebecca Coates Nee
Download or read book Social Media in the Digital Age written by Rebecca Coates Nee and published by . This book was released on 2021-07-28 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media in the Digital Age: History, Ethics, and Professional Uses details how the growth and development of social media has influenced how people interact with one another, receive news, and form social bonds. Part I of the book focuses on the history and study of social media, addressing the rise of social media, theories used to study social media, the widespread impacts of user-generated content, and more. Part II examines the legal and ethical implications of social media with chapters covering the legalities of social and digital media use, user policies, and image and brand management. Part III addresses the professional uses of social media within the disciplines of public relations, advertising, marketing, journalism, mass media, nonprofit work, and U.S. politics, as well as the role of social media in national and global movements. The second edition features new content on fake news, disinformation, conspiracy theories, bots and trolls, social media influencers, the growth of Instagram and TikTok, the Communications Decency Act, podcasts, and the confluence of social media and the 2020 United States presidential election. Social Media in the Digital Age is ideal for undergraduate courses in mass communication, broadcasting, history, and popular culture. It is also a valuable resource for communication professionals.
Book Synopsis The American Journalist in the Digital Age by : Lars Willnat
Download or read book The American Journalist in the Digital Age written by Lars Willnat and published by Mass Communication and Journalism. This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than a decade has passed since the last comprehensive survey of U.S. journalists was carried out in 2002 by scholars at Indiana University--and the news and the journalists who produce it have undergone dramatic changes and challenges. The American Journalist in the Digital Age is based on interviews with a national probability sample of nearly 1,100 U.S. journalists in the fall of 2013 to document the tremendous changes that have occurred in U.S. journalism in the past decade, many of them due to the rise of new communication technologies and social media. This survey of journalists updates the findings from previous studies and asks new questions about the impact of new technologies and social media in the newsroom, and it includes more nontraditional online journalists than the previous studies.
Book Synopsis Media and Mass Communication in a Digital Age by : Alley Webster
Download or read book Media and Mass Communication in a Digital Age written by Alley Webster and published by Clanrye International. This book was released on 2018-02 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: The advancement of science and technology has facilitated rapid progress of varied fields. Media and mass communication is one significant field which has majorly benefitted from the innovation in technology. Mass communication directly impacts the behavior and opinion of the people. Advertising, journalism, broadcasting and public relations are some of the sub-fields of mass communication. The objective of this book is to give a general view of the different areas of this field, and its applications. It includes some of the vital pieces of work being conducted across the world, on various topics related to mass communication. This book is a complete source of knowledge on the present status of this important field.
Book Synopsis Revolutions in Communication by : Bill Kovarik
Download or read book Revolutions in Communication written by Bill Kovarik and published by Bloomsbury Publishing USA. This book was released on 2015-08-27 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rise of the Information Age, the fall of the traditional media, and the bewildering explosion of personal information services are all connected to the historical chain of communications' revolutions. We need to understand these revolutions because they influence our present and future as much as any other trend in history. And we need to understand them not simply on a national basis - an unstable foundation for history in any event - but rather as part of the emergent global communications network. Unlike most of the current texts in the field, Revolutions in Communication is an up-to-date resource, expanding upon contemporary scholarship. It provides students and teachers with detailed sidebars about key figures, technical innovations, global trends, and social movements, as well as supplemental reading materials, and a fully supportive companion website. Revolutions in Communication is an authoritative introduction to the history of all branches of media.
Book Synopsis Commercial Communication in the Digital Age by : Gabriele Siegert
Download or read book Commercial Communication in the Digital Age written by Gabriele Siegert and published by Walter de Gruyter GmbH & Co KG. This book was released on 2017-04-10 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities topublish, get informed or communicate – to “co-create” –, and toreach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questionsand related issues.
Book Synopsis Media & Culture by : Richard Campbell
Download or read book Media & Culture written by Richard Campbell and published by Macmillan Higher Education. This book was released on 2019-01-08 with total page 1907 pages. Available in PDF, EPUB and Kindle. Book excerpt: The #1 introduction to mass communication text, Media & Culture: Mass Communication in a Digital Age, is at the forefront of the ever-changing world of this dynamic course, addressing the most current issues of our time—including the proliferation of fake news, the #metoo movement, the use and abuse of social media platforms, consumer privacy, and the role media plays in our democracy. The Twelfth Edition of Media & Culture digs deeper than ever before into the worldwide reach and ethical implications of today’s media by highlighting global issues, such as foreign interference in social media and the effect of international box office revenue on decisions made by the domestic film industry,and ethical considerations, such as the fight against sexual harassment across the media industries and the coverage of recent mass shootings, throughout each chapter. This is an exciting and tumultuous time in the media. Developing an understanding of mass communication and becoming a critical consumer of the media is vitally important, especially now as the media are under siege and the lines between fact and fiction are being continuously blurred. Media & Culture reaches students where they are and puts the media industries into perspective historically and culturally, helping them to become more informed citizens who use critical thinking and media literacy skills in their daily lives, even as they are bombarded by information, in a variety of ways and via a variety of media. The Twelfth Edition of Media & Culture digs deeper than ever before into the worldwide reach and ethical implications of today’s media by highlighting global issues, such as foreign interference in social media; augmented reality gaming around the world; the effect of international box office revenue on decisions made by the domestic film industry; newspaper and television consumption around the globe; China’s dominant media corporations; new bias around the globe; and international media research; and ethical considerations such as the coverage of recent mass shootings; #MeToo and the fight against sexual harassment across the media industries; gender problems in digital gaming; breaking through Hollywood’s race barrier; contemporary politics reviving interest in classic novels; and public relations and "alternative facts".
Book Synopsis Media Ethics and Global Justice in the Digital Age by : Clifford G. Christians
Download or read book Media Ethics and Global Justice in the Digital Age written by Clifford G. Christians and published by Cambridge University Press. This book was released on 2019-03-21 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents a new theory of media ethics that is explicitly international.
Book Synopsis The Dynamics of Mass Communication: Media in the Digital Age with Media World 2.0 DVD-ROM by : Joseph Dominick
Download or read book The Dynamics of Mass Communication: Media in the Digital Age with Media World 2.0 DVD-ROM written by Joseph Dominick and published by McGraw-Hill Humanities/Social Sciences/Languages. This book was released on 2008-02-19 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age and brings students up-to-date on the latest developments in mass communication, including iPods, blogs, broadband TV channels, user-generated content such as YouTube, social networking sites, and Web 2.0.
Book Synopsis Journalism in the Digital Age by : John Herbert
Download or read book Journalism in the Digital Age written by John Herbert and published by CRC Press. This book was released on 1999-11-03 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides the practical techniques and theoretical knowledge that underpin the fundamental skills of a journalist. It also takes a highly modern approach, as the convergence of broadcast, print and online media require the learning of new skills and methods. The book is written from an international perspective - with examples from around the world in recognition of the global marketplace for today's media. This is an essential text for students on journalism courses and professionals looking for a reference that covers the skill, technology and knowledge required for a digital and converged media age. The book's essence lies in the way essential theories such as ethics and law, are woven into practical newsgathering and reporting techniques, as well as advice on management skills for journalists, providing the wide intellectual foundation which gives credibility to reporting.
