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Media And Market Forces
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Book Synopsis Media and Market Forces by : V. S. Gupta
Download or read book Media and Market Forces written by V. S. Gupta and published by Concept Publishing Company. This book was released on 1997 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contributed research papers of various seminars organized by Asian Mass Communication Research and Information Centre and Friedrich-Ebert-Stiftung.
Download or read book Mega Media written by Nancy Maynard and published by . This book was released on 2000 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Market Forces by : Richard K. Morgan
Download or read book Market Forces written by Richard K. Morgan and published by Ballantine Books. This book was released on 2005-03-01 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the award-winning author of Altered Carbon and Broken Angels–a turbocharged new thriller set in a world where killers are stars, media is mass entertainment, and freedom is a dangerous proposition . . . A coup in Cambodia. Guns to Guatemala. For the men and women of Shorn Associates, opportunity is calling. In the superheated global village of the near future, big money is made by finding the right little war and supporting one side against the other–in exchange for a share of the spoils. To succeed, Shorn uses a new kind of corporate gladiator: sharp-suited, hard-driving gunslingers who operate armored vehicles and follow a Samurai code. And Chris Faulkner is just the man for the job. He fought his way out of London’s zone of destitution. And his kills are making him famous. But unlike his best friend and competitor at Shorn, Faulkner has a side that outsiders cannot see: the side his wife is trying to salvage, that another woman–a porn star turned TV news reporter–is trying to exploit. Steeped in blood, eyed by common criminals looking for a shot at fame, Faulkner is living on borrowed time. Until he’s given one last shot at getting out alive. . . .
Book Synopsis All the News That's Fit to Sell by : James T. Hamilton
Download or read book All the News That's Fit to Sell written by James T. Hamilton and published by Princeton University Press. This book was released on 2011-10-23 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: That market forces drive the news is not news. Whether a story appears in print, on television, or on the Internet depends on who is interested, its value to advertisers, the costs of assembling the details, and competitors' products. But in All the News That's Fit to Sell, economist James Hamilton shows just how this happens. Furthermore, many complaints about journalism--media bias, soft news, and pundits as celebrities--arise from the impact of this economic logic on news judgments. This is the first book to develop an economic theory of news, analyze evidence across a wide range of media markets on how incentives affect news content, and offer policy conclusions. Media bias, for instance, was long a staple of the news. Hamilton's analysis of newspapers from 1870 to 1900 reveals how nonpartisan reporting became the norm. A hundred years later, some partisan elements reemerged as, for example, evening news broadcasts tried to retain young female viewers with stories aimed at their (Democratic) political interests. Examination of story selection on the network evening news programs from 1969 to 1998 shows how cable competition, deregulation, and ownership changes encouraged a shift from hard news about politics toward more soft news about entertainers. Hamilton concludes by calling for lower costs of access to government information, a greater role for nonprofits in funding journalism, the development of norms that stress hard news reporting, and the defining of digital and Internet property rights to encourage the flow of news. Ultimately, this book shows that by more fully understanding the economics behind the news, we will be better positioned to ensure that the news serves the public good.
Book Synopsis Media, Market, and Democracy in China by : Yuezhi Zhao
Download or read book Media, Market, and Democracy in China written by Yuezhi Zhao and published by University of Illinois Press. This book was released on 1998 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media, Market, and Democracy in China is an astonishingly close look at the intertwining nature of the Communist Party and the news media in China, how they affect each other, and what the future might hold for each. How do market forces influence the media in China? How does the Party both introduce and try to contain the market's influence? How do commercial imperatives both accommodate and challenge Party control? To answer these and other questions, Yuezhi Zhao interviewed a wide range of scholars, media administrators, and media professionals. During five months in China in 1994 and 1995, she monitored media content, carried out extensive documentary research in Beijing, and held off-the-record meetings with Chinese media insiders. The first study of its kind to trace the Chinese print and broadcast media from the 1920s to 1996, this work will be must reading for students of journalism, mass communications, political science, and China studies, as well as for media and business professionals and policy makers who need to understand what's happening to China and its mass media.
Book Synopsis Market Forces and News Media in Muslim Countries by : Matthew Gentzkow
Download or read book Market Forces and News Media in Muslim Countries written by Matthew Gentzkow and published by . This book was released on 2008 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this paper, we analyze media consumption in nine predominantly Muslim countries, drawing on data from the 2002 Gallup Poll of the Islamic World. We first show that news consumers tend to gravitate towards sources with a perspective similar to their own. We then show that consumers with pro-U.S. priors tend to regard CNN as significantly higher quality and Al Jazeera as significantly lower quality, consistent with inferences about quality driving the preference for like-minded sources. Finally, we present evidence on the extent to which firms target news to satisfy the preferences of their consumers.
Book Synopsis Mass Media in the Post-Soviet World by : Marlène Laruelle
Download or read book Mass Media in the Post-Soviet World written by Marlène Laruelle and published by Ibidem Press. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection covers the major trends of the media environment of the post-Communist world and their recent development, with special focus on Russia and the post-Soviet space. The term media environment covers not just traditional print and electronic media, but new media as well, and ranges from the political to entertainment and various artistic spheres. What role do market forces play in the process of media democratization, and how do state structures regulate, suppress, or use capitalism toward their own gain? What degree of informational pluralism has been achieved in the newly independent republics? What are the prospects for transparency and the participation of civil society in Russian and Eurasian media? To what degree do trends in post-Communist media reflect global trends? Is there a worldwide convergence with regard to both media formats and political messaging? Western observers usually pay their keenest attention to the role of media in Russia and Eurasia during national elections. While this is a valid focus, the present volume, with contributions by Luca Anceschi, Jonathan Becker, Lee B. Becker, Michael Cecire, Marta Dyczok, Nicola Ying Fry, Navbahor Imamova, Azamat Junisbai, Barbara Junisbai, Kornely Kakachia, Maria Lipman, Oleg Manaev, Marintha Miles, Olena Nikolayenko, Sarah Oates, Tamara Pataraia, Elisabeth Schimpfossl, Abdulfattoh Shafiev, Jack Snyder, Tudor Vlad, and Ilya Yablokov, aims at understanding the deeper overall media philosophies that characterize post-Soviet media systems and environments, and the type of identity formation that they are promoting. --Graeme Robertson, University of North Carolina at Chapel Hill
Book Synopsis The Market is the Medium by : Steven J. Anderson
Download or read book The Market is the Medium written by Steven J. Anderson and published by . This book was released on 1996 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thesis examines how market forces influence the political roles of mass media.
Book Synopsis Free Markets Free Media? by : Cherian George
Download or read book Free Markets Free Media? written by Cherian George and published by AMIC. This book was released on 2008 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title examines the impact of market forces on the efforts to build and consolidate more democratic media in Asia. Democratic forces in the Philippines, South Korea and Indonesia have loosened the grip of authoritarian governments, while even in tightly controlled regimes such as China and Vietnam, the media landscape is changing.
Book Synopsis Understanding Media Economics by : Gillian Doyle
Download or read book Understanding Media Economics written by Gillian Doyle and published by SAGE. This book was released on 2013-04-17 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Expertly synthesizes economic theory and contemporary cases to both explain the structure of the contemporary media industry and shed insight on the significant challenges and controversies confronting the sector." - Lucy Küng, Oxford University and Jonkoping University "A wide-ranging, accessible introduction to media economics and their application to a broad range of media topics from advertising and business models to copyright, audience demand and public policy." - Chris Bilton, University of Warwick "An excellent textbook on media economics, which takes into account the full complexity of the subject matter in the context of structural, technological and creative transformations that characterise digital media." - Milan Todorovic, London Metropolitan University With the rapidly evolving digital media landscape, this second and completely revised edition of Understanding Media Economics moves beyond a sector-specific approach to media analysis, and instead focuses on the issues and imperatives that are now central to how economic forces impact on the media industries. Exploring themes such as innovation, digital multi-platform developments, the emerging importance of networks, branding and segmentation of market demand, strategies of risk-spreading, maximizing value within content, intermediation and rights management, corporate expansion and advertising, this book addresses and explains the key pressing questions and issues that are transforming contemporary media industries and markets. Gillian Doyle makes the economics of the media fascinating, compelling and easy to understand. This is essential reading for students of media economics, media management, media policy and courses across the cultural and creative industries.
Book Synopsis Neoliberalism and Market Forces in Education by : Magnus Dahlstedt
Download or read book Neoliberalism and Market Forces in Education written by Magnus Dahlstedt and published by Routledge. This book was released on 2019-03-04 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Neoliberalism and Market Forces in Education provides a wide perspective on the dramatic transformation of education policy in Sweden that has taken place during the last 30 years, with a specific focus on marketization. The marketization of education in Sweden is set in the wider international context of changes in education systems. With contributions from researchers across a wide range of scientific disciplines, the book provides examples of the consequences of market orientation in education in terms of increase in inequality as well as in terms of what the market orientation means for principals, teachers and students. It considers how Sweden has developed one of the most marketized education systems in the world and the possible consequences of such processes, as identified by research. Neoliberalism and Market Forces in Education will be of great interest to educational practitioners, politicians, scholars in the field, and postgraduate and research students in education.
Book Synopsis No Ordinary Disruption by : Richard Dobbs
Download or read book No Ordinary Disruption written by Richard Dobbs and published by PublicAffairs. This book was released on 2016-08-30 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our intuition on how the world works could well be wrong. We are surprised when new competitors burst on the scene, or businesses protected by large and deep moats find their defenses easily breached, or vast new markets are conjured from nothing. Trend lines resemble saw-tooth mountain ridges. The world not only feels different. The data tell us it is different. Based on years of research by the directors of the McKinsey Global Institute, No Ordinary Disruption: The Four Forces Breaking all the Trends is a timely and important analysis of how we need to reset our intuition as a result of four forces colliding and transforming the global economy: the rise of emerging markets, the accelerating impact of technology on the natural forces of market competition, an aging world population, and accelerating flows of trade, capital and people. Our intuitions formed during a uniquely benign period for the world economy -- often termed the Great Moderation. Asset prices were rising, cost of capital was falling, labour and resources were abundant, and generation after generation was growing up more prosperous than their parents. But the Great Moderation has gone. The cost of capital may rise. The price of everything from grain to steel may become more volatile. The world's labor force could shrink. Individuals, particularly those with low job skills, are at risk of growing up poorer than their parents. What sets No Ordinary Disruption apart is depth of analysis combined with lively writing informed by surprising, memorable insights that enable us to quickly grasp the disruptive forces at work. For evidence of the shift to emerging markets, consider the startling fact that, by 2025, a single regional city in China -- Tianjin -- will have a GDP equal to that of the Sweden, of that, in the decades ahead, half of the world's economic growth will come from 440 cities including Kumasi in Ghana or Santa Carina in Brazil that most executives today would be hard-pressed to locate on a map. What we are now seeing is no ordinary disruption but the new facts of business life -- facts that require executives and leaders at all levels to reset their operating assumptions and management intuition.
Book Synopsis Momentum: How Companies Become Unstoppable Market Forces by : Ricci
Download or read book Momentum: How Companies Become Unstoppable Market Forces written by Ricci and published by . This book was released on 2002-11 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: When it comes to new products and services, what moves customers to buy? Why do they choose one product over another? What makes them bank on a company’s future? These are the billion-dollar questions facing all companies competing in highly connected markets—and today’s answers will determine tomorrow’s market leaders. In this book, marketing and communications experts Ron Ricci and John Volkmann argue that the unique features of digital products—and of consumer goods that contain digital components—force customers to consider the viability of the company behind the solution to their problems. Picking a losing company could mean getting stuck with products that can’t be upgraded or services that can’t be extended. So customers buy from the company that they believe will be the long-term—indeed, the inevitable—winner. They buy from the company that has what the authors call momentum. More than sheer motion, momentum is mass, speed, and direction, combined in a value proposition so compelling that all constituents in a given marketplace believe it—and want to go with it. Ricci and Volkmann provide a practical formula—borrowed from the world of physics and proven in the marketplace—for how companies build and sustain momentum. Drawing upon their intensive study of 20,000 consumer and corporate buyers, the authors also reveal the “six forces of digital differentiation” that characterize “inevitable” market winners in the customer’s mind. Ricci and Volkmann introduce a “momentum index” that will enable senior management, product marketers, and marketing communication strategists to: - Measure a brand’s momentum against that of its competitors Diagnose a company’s strengths and weaknesses as a market contender - Develop an action plan for sustaining or strengthening a competitive position - Apply momentum strategies to the digital features of traditional offerings For anyone responsible for managing or communicating about a company and its brands, this book shows how companies can ride momentum to industry dominance. Ron Ricci is Vice President of Marketing for Cisco Systems. John Volkmann is Vice President of Strategic Communications at Advanced Micro Devices.
Book Synopsis Markets and Myths by : Tony Weymouth
Download or read book Markets and Myths written by Tony Weymouth and published by Routledge. This book was released on 2014-06-03 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market and Myths: Forces for Change in the European Media is the first introductory text to provide a detailed analysis of the European Media in five major Western European countries within the context of a theoretical framework. All forms of the mass media are covered and the impact of media policy on the political, social and cultural life of the countries concerned - Britain, France, Germany, Italy and Spain. Issues such as the continuing role of public service broadcasting and the extent to which a process of Europeanisation has occurred within the Media are examined in a clear accessible style which will make this book essential reading for all those with an interest in the European Media.
Download or read book Mega Media written by Nancy Maynard and published by Trafford Publishing. This book was released on 2006-08-18 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: WHAT THEY'rE SAYING ABOUT MEGA MEDIA Every so often an author explains our culture in such an original way that from that day on we see the world around us in a new, if not clearer, light. This is especially true when the topic is the business of media, because its influence is a thread woven intricately into our daily routine. MEGA MEDIA is an important and a good read. Anil Padmanabhan Nieman Reports MEGA MEDIA is must-reading for any communications executive or any citizen seriously interested in the transformation of the news business. Walter Anderson Publisher Parade Magazine MEGA MEDIA...is an important story told in a concise, thoughtful and highly readable manner. It effectively debunks the conventional wisdom that so easily emerges from the myths about our business. For that reason alone, the book deserves to be read and discussed widely. Robert H. Giles Senior Vice President The Freedom Forum Media Studies Center With the grace of an accomplished journalist and the experience of a newspaper owner, Nancy Maynard analyzes the forces shaping the newspaper business. Her passion for the social mission of journalism is clear, but so is her vision of economic necessity. Don't come to this volume for nostalgia or newsroom populism. Maynard knows that the future is brightest when at present one begins by facing up to the earth. Jack Fuller President/Publishing Tribune Co. MEGA MEDIA is the best distillation of what's happening to the news businesses that I have read. I'm recommending it to people I know who are concerned about these issues - which should mean everyone in journalism. Jim Bettinger Director John S. Knight Fellowships I can't imagine anyone lecturing about the media or the future of journalism without turning to [this] book. Jim Steele Senior Writer-at-Large Time Inc. If you feel besotted by the hoopla over what is happening to the news business these days, over how the frenetic marketplace and rampaging technology seem to be placing everything up for grabs, then here is a welcome piece of clarity and insight. Everyone from Luddites to early adopters can benefit from Nancy Maynard's nonhysterical, nondefensive, nonjargony - and delightfully nonlengthy - analysis. The news business today, she aptly writes, is like the Wild West, in digital drag . But Maynard, a veteran journalist, businessperson and educator, takes a straightforward approach to demystifying this superheated environment. She identifies seven forces driving the future of news and offers clearheaded analysis, sensible predictions and some measured but wise advice. Her work is characterized by balance and open-mindedness. She clearly has a point of view - the love of journalism, particularly the kind that serves the public interest with robustness and diversity. But she is no oldtimer flailing away at all things modern. She understands the business imperitve (she and late husband, Robert Maynard owned the Oakland Tribune), she appreciates technological advance, and she seems comfortable with change. Exerpted from August, 2000 review by Carl Sessions Stepp Senior Editor American Journalism Review To read more about Maynard and her book, please visit the author's website.
Book Synopsis Gaining Ground by : Clifford Winston
Download or read book Gaining Ground written by Clifford Winston and published by Brookings Institution Press. This book was released on 2021-08-17 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on ways that markets work with, rather than against, governments to enhance public welfare. The optimal mix of market forces and government intervention to allocate resources is one of the longest-standing problems facing human civilization. At the theoretical extremes, resources in centrally planned economies are allocated by the government, while resources in capitalist economies are allocated by private markets. In practice, market forces and government interventions co-exist to allocate goods and services in a political environment with shifting pressures to give one approach more responsibility than the other. Current public attitudes toward markets are at a low point in the wake of the Great Recession and the growth in income inequality that began in the 1970s. However, in this book, noted Brookings economist Clifford Winston argues that it is a serious mistake to overlook that markets will be a critical part of the solution to any public objective—whether it be to reduce inequality, stimulate long-term growth, slow climate change, or eliminate COVID 19. In Winston's view, policymakers should be much more aware of the many ways that markets help government to achieve economic and social goals and the potential that markets have to provide greater assistance in achieving those goals. Winston synthesizes the empirical evidence on the efficacy of markets in helping to protect consumers against anti-competitive behavior and when technology appears to prevent price competition; to enable individuals to make more informed decisions; and to reduce negative externalities, improve public production, and encourage innovations. Importantly, Winston presents evidence indicating how markets can also help to reduce poverty, promote fairness in labor markets, and provide merit goods. Winston subjects his assessment to a robustness test by explaining how market forces have helped to address the COVID-19 pandemic by, for example, finding new ways for people to work safely and providing incentives for pharmaceutical companies to develop safe and effective vaccines. Winston takes a proactive approach in his conclusion by suggesting the formation of a major “Commission” composed of academics, policymakers, and businesspeople. Such a panel could explore how market forces could provide greater help to government to address economic and social problems and could provide specific recommendations to facilitate market solutions where appropriate.
Download or read book Commercial Culture written by Leo Bogart and published by Routledge. This book was released on 2017-09-29 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: American mass media are the world's most diverse, rich, and free. Their dazzling resources, variety, and influence arouse envy in other countries. Their failures are commonly excused on the grounds that they are creatures of the market, that they give people what they want. 'Commercial Culture' focuses not on the glories of the media, but on what is wrong with them and why, and how they may be made better. This powerful critique of American mass communication highlights four trends that sound an urgent call for reform: the blurring of distinctions among traditional media and between individual and mass communication; the increasing concentration of media control in a disturbingly small number of powerful organizations; the shift from advertisers to consumers as the source of media revenues; and the growing confusion of information and entertainment, of the real and the imaginary. The future direction of the media, Leo Bogart contends, should not be left to market forces alone. He shows how the public's appetite for media differs from other demands the market is left to satisfy because of how profoundly the media shape the public's character and values. Bogart concludes that a world of new communications technology requires a coherent national media policy, respectful of the American tradition of free expression and subject to vigorous public scrutiny and debate. 'Commercial Culture' is a comprehensive analysis of the media as they evolve in a technological age. It will appeal to general readers interested in mass communications, as well as professionals and scholars studying American mass media.
