Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Understanding Media Economics
Download Understanding Media Economics full books in PDF, epub, and Kindle. Read online Understanding Media Economics ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis Understanding Media Economics by : Gillian Doyle
Download or read book Understanding Media Economics written by Gillian Doyle and published by SAGE. This book was released on 2002-04-04 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: `This book provides an extremely well written and informative introduction to the subject of media economics, characterized by clarity in the explanation of concepts or frameworks and by a balanced discussion for the respective positions in areas of debate' - Paul MacDonald, Roehampton Institute Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy. Understanding Media Economics offers a stimulating perspective on the contemporary media environment. This book will be an essential purchase for all students of the media and mass communication.
Download or read book Media Economics written by Colin Hoskins and published by SAGE Publications. This book was released on 2004-06-16 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Economics: Applying Economics to New and Traditional Media differs from ordinary media economic texts by taking a conceptual approach to economic issues. As the book progresses through economic principles, authors Colin Hoskins, Stuart McFadyen, and Adam Finn use cases and examples to demonstrate how these principles can be used to analyze media issues and problems. Media Economics emphasizes economic concepts that have distinct application within media industries, including corporate media strategies and mergers, public policy within media industries, how industry structure and changing technologies affect the conduct and performance of media industries, and why the United States dominates trade in information and entertainment.
Book Synopsis Media Economics by : Alan B. Albarran
Download or read book Media Economics written by Alan B. Albarran and published by Wiley-Blackwell. This book was released on 2002-03-20 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Media Economics by : Alison Alexander
Download or read book Media Economics written by Alison Alexander and published by Routledge. This book was released on 2003-12-08 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Economics: Theory and Practice focuses on the basic principles of economics in the business sector and applies them to contemporary media industries. This text examines the process of media economics decision making through an exploration of key topics, such as industrial restructuring, regulatory constraints upon media operations, and changing economic value, providing key insights into media business activities. With the structure and value of media industries changing rapidly and sometimes dramatically, this text moves beyond a basic documentation of historical patterns to help readers understand the mechanics of change, offering insight into the processes reproducing contemporary trends in media economics. Thoroughly updated in this third edition, Media Economics focuses on the primary concerns of media economics, the techniques of economic and business analysis, and the overall characteristics of the media environment; and explores contemporary business practices within specific media industries, including newspaper, magazine, television, cable, movie, radio advertising, music, and online industries. New for this edition are chapters on the advertising, book publishing, and magazine publishing industries. Chapters contributed by expert scholars and researchers provide substantial discussions of the crucial topics and issues in the media industry sectors, and emphasize both domestic and international businesses. Offering a thorough examination of the economic factors and forces concerning the media industries, Media Economics is appropriate for use as a course text for advanced media management and economics students. It also serves as an indispensable reference for scholars and researchers in media business arenas.
Book Synopsis Media Economics and Management by : Sathya Prakash Elavarthi
Download or read book Media Economics and Management written by Sathya Prakash Elavarthi and published by Taylor & Francis. This book was released on 2021-09-27 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a comprehensive understanding of key concepts and terms in media economics and management and explains their applications using relevant data. Beginning with a conceptual study of media markets, industry structures, firm behaviour, public policy, production, pricing and consumption choices in media industries, the book uses the framework to present an in-depth examination of the management of four major media industry sectors in India: newspaper publishing, television broadcasting, film and digital media industries. It also deals with two topics relevant across media business sectors: creative industries approaches and copyright issues. The book discusses the economic forces and factors that shape the workings of media industries and institutions in India to highlight trends in a business that is rapidly evolving, highly profitable and marked by regional, linguistic, economic and cultural diversity. This volume is a step towards formalising the emerging field of media economics and management within the discipline of mass communication and journalism as an area of research and education in India. An accessible guide to the basic principles and concepts of media economics and management, with illustrations from Indian and global media industries, this will be an essential resource for students, researchers and teachers of media and communication studies, media economics and management, political economy and sociology as well as for professionals in media industries.
Book Synopsis Understanding Media Production by : Paul Dwyer
Download or read book Understanding Media Production written by Paul Dwyer and published by Routledge. This book was released on 2019-04-30 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using in-depth analysis of film, TV, news and online productions, Understanding Media Production shows how media theory helps aspiring producers understand good practice in media production. With detailed contemporary examples, including Pirates of The Caribbean, Game of Thrones, Love Island and PewDiePie’s "letsplay" videos, Dwyer highlights similarities and differences in the production strategies and styles used for a wide range of media products. The book tracks the evolution of these entertainment formats and the emergence of the media businesses which produce them. Chapters describe the key production practices associated with each format, including single and multi-camera filming, news reporting, three-point lighting and gameplay animation. They also explain the development of the production roles associated with these content forms; directors, producers, reporters, correspondents etc. The book goes on to explain how media businesses have used new technologies and production innovations to reduce costs and increase profits, resulting in dramatic changes to established production practices and roles. By comparing media production across media industries, in the UK and US, and illustrating the links between economic, sociopolitical and cultural influences on production, Understanding Media Production opens up a constructive debate between media practitioners and theorists about key questions of creativity and innovation in production.
Book Synopsis The Media Economy by : Alan B. Albarran
Download or read book The Media Economy written by Alan B. Albarran and published by Taylor & Francis. This book was released on 2023-11-30 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fully updated third edition analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. This textbook breaks new ground through its analysis of the rapidly changing and evolving media economy from two unique perspectives. First, the book explores how media industries function across global, national, household, and individual levels of society. Second, it assesses how key forces such as technology, globalization, regulation, and consumer aspects are constantly evolving and influencing media industries. This new edition incorporates thoroughly updated theory and research as well as expanded case studies that include examples from international markets such as Asia, Europe, and Latin America. It builds on the contributions of the previous edition by providing new references and current data to define and analyze today’s media markets and offers a more expansive assessment of streaming business models as well as the effects of Covid-19 on the media economy. Written in an accessible style and presenting a holistic global perspective of the role of media in the global economy, the textbook provides crucial insights for students and practitioners of media economics, media management and media industries.
Book Synopsis Understanding Global Media by : Terry Flew
Download or read book Understanding Global Media written by Terry Flew and published by Bloomsbury Publishing. This book was released on 2018-03-03 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: This key textbook provides a comprehensive and up-to-date account of developments in international communication worldwide. Taking a comparative approach to the major theories of global media, Terry Flew looks at the rise of global media production networks and the emergence of 'media cities', multiculturalism, and the question of a global media culture. This engaging book raises the question of whether we are now in a 'post-global' age, and discusses whether there is a stable global communications order, or instead a stage of increased competition among digital and traditional media, and between the US and emergent powers such as China. Drawing on a wide range of perspectives, and written by a renowned author, this is an essential introduction for undergraduate and postgraduate students of media studies, communication studies and cultural studies, and anyone interested in the study of media and globalization.
Book Synopsis Media Economics by : Stuart Cunningham
Download or read book Media Economics written by Stuart Cunningham and published by Bloomsbury Publishing. This book was released on 2015-05-01 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: This core textbook examines the economic paradigms at work in media industries and markets, enabling analysis of the media system as a whole. In addition to succinct accounts of neo-classical and critical political economics, this insightful text offers fresh perspectives for understanding media drawn from two 'heterodox' approaches: institutional economics and evolutionary economics. Applying these paradigms to vital topics and case studies, Stuart Cunningham, Terry Flew and Adam Swift stress the value – and limits – of contending economic approaches in understanding how the media operates today. Succinct and accessible, this text is essential reading for all students of media and communication studies, as well as those from economics, policy studies, business studies and marketing backgrounds with an interest in the media.
Book Synopsis Understanding Media by : Marshall McLuhan
Download or read book Understanding Media written by Marshall McLuhan and published by Createspace Independent Publishing Platform. This book was released on 2016-09-04 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.
Book Synopsis Handbook on the Economics of the Media by : Robert G Picard
Download or read book Handbook on the Economics of the Media written by Robert G Picard and published by Edward Elgar Publishing. This book was released on 2015-02-27 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media industries and services present a complex set of challenges to economic analysis: challenges made more difficult by the technological changes that have been transforming the media sector. Research on the economics of media has made major advances
Book Synopsis Understanding Media Ethics by : David Horner
Download or read book Understanding Media Ethics written by David Horner and published by SAGE. This book was released on 2014-12-01 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our new media landscape of social networking, blogging, and interactivity has forever changed how media content is produced and distributed. Choices about how to gather, evaluate and publish information are ever more complex. This blurring of boundaries between general public values and the values of media professionals has made media ethics an essential issue for media professionals, but also demonstrates how it must be intrinsically part of the wider public conversation. This book teaches students to navigate ethical questions in a digital society and apply ethical concepts and guidelines to their own practice. Using case studies, judgement call boxes and further reading, Understanding Media Ethics clarifies the moral concepts in media contexts, and enables students to apply them to practical decision making through real-life worked examples. Covering key topics such as media freedoms, censorship, privacy, standards, taste, regulation, codes of practice and the ethics of representation, this is an essential guide for students in journalism, media, communication and public relations.
Book Synopsis Media Economics by : Robert G. Picard
Download or read book Media Economics written by Robert G. Picard and published by SAGE Publications, Incorporated. This book was released on 1989-10 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: The media of Western Europe and the US are for the most part capitalist ventures, operated by private parties for the purpose of generating profit, and are thus subject to the operational principles of the market system. Even non profit orientated media - such as public broadcasting - are influenced.
Book Synopsis Macroeconomic Essentials by : Peter Kennedy
Download or read book Macroeconomic Essentials written by Peter Kennedy and published by MIT Press. This book was released on 2000 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a clear exposition of introductory macroeconomic theory along with more than 600 one- or two-sentence "news clips" that serve as illustrations and exercises.
Book Synopsis Understanding Media Industries by : Timothy Havens
Download or read book Understanding Media Industries written by Timothy Havens and published by Oxford University Press, USA. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text examines the influence of media industry organization and practices on society; at the same time, it offers students pursuing both scholarly and professional careers related to the media industries a comprehensive overview of how the industries work, why they work as they do, andwhat the broader theoretical and practical implications of the media industries are.
Download or read book Video Economics written by Bruce M. Owen and published by La Editorial, UPR. This book was released on 1992 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Video Economics is an analysis of the economics and business strategies of the televison industry. Bruce Owen and Steven Wildman identify the complex chain of programme producers, distributors (networks), and retailers (video stores, cable systems, and broadcast stations), whose objectives are to obtain viewers in order to sell them to advertisers, to charge them an admission fee, or both. Among the concepts the authors explain and apply are those of public good, economies of scale, and price discrimination.
Book Synopsis Economic Analysis of the Digital Economy by : Avi Goldfarb
Download or read book Economic Analysis of the Digital Economy written by Avi Goldfarb and published by University of Chicago Press. This book was released on 2015-05-08 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is a small and growing literature that explores the impact of digitization in a variety of contexts, but its economic consequences, surprisingly, remain poorly understood. This volume aims to set the agenda for research in the economics of digitization, with each chapter identifying a promising area of research. Economics of Digitizationidentifies urgent topics with research already underway that warrant further exploration from economists. In addition to the growing importance of digitization itself, digital technologies have some features that suggest that many well-studied economic models may not apply and, indeed, so many aspects of the digital economy throw normal economics in a loop.Economics of Digitization will be one of the first to focus on the economic implications of digitization and to bring together leading scholars in the economics of digitization to explore emerging research.
