Media Management and Digital Transformation

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Publisher : Routledge
ISBN 13 : 0429954131
Total Pages : 185 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Media Management and Digital Transformation by : Arne L. Bygdås

Download or read book Media Management and Digital Transformation written by Arne L. Bygdås and published by Routledge. This book was released on 2019-05-01 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Management and Digital Transformation provides novel and empirically rich insights into the tensions, struggles and innovations of news making and managing in media organizations. From an empirically grounded perspective this book investigates how the 'buzz' of new technology tends to prevent management from seeing which changes are needed and indeed possible to make in the newsroom. It presents ground-breaking research showing that fostering ingenious, innovative solutions can be created from within organizations by engaging and allowing employees to recognize problems, reflect and experiment with new ways of working, using technology as support for change. The research presented arises from a four-year action research project in collaboration with three small and medium-sized Norwegian newspapers, in addition to ethnographic research in newsrooms and on media organizations and phenomena in the USA and Europe. It includes among other empirical examples of newsrooms transitioning from a deadline-controlled workflow to an open-ended flowline production, and provides new tools and methods for fostering collaborative creativity and co-creative innovation practices. It also looks into newsrooms’ attempts to strengthen their audience engagement, metrics performance and external collaborations with technology providers, journalism education and action researchers. With theoretical chapters, methodological insights and qualitative case studies of contemporary practices, this book is essential reading for students and practitioners involved with media management globally.

Media and Change Management

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Author :
Publisher : Springer Nature
ISBN 13 : 3030866807
Total Pages : 491 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Media and Change Management by : Matthias Karmasin

Download or read book Media and Change Management written by Matthias Karmasin and published by Springer Nature. This book was released on 2022-02-15 with total page 491 pages. Available in PDF, EPUB and Kindle. Book excerpt: Change management is not just affected globally by environmental and social conditions, including political and technological changes, but also through convergence, which helps conceptualize change over the past decades. The media industry, in particular, is being challenged by the rise of social media, the crisis of refinancing especially for quality news media, the ‘misinformation epidemic’, and the changing role of legacy media. The evolving nature of media usage and communication, the rise of produsage and influencers, and intermediaries and their personalized algorithmic content are also factors that impact the industry, along with data privacy and privacy management, and the “new responsibilities” of companies such as sustainability, agility and resilience, etc. This book focuses on permanent change management in the media and related industries. It provides insights into the most common and crucial phenomena of media and change management in general, while also revealing some more specific issues brought about by technical and social innovations. The authors expand the meaning of media management beyond the management functions within the industry to include the management of different media. The book serves as a useful guide for researchers, students, and practitioners alike, as they are all affected by change processes.

Media Management

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Author :
Publisher : Springer Nature
ISBN 13 : 3030479137
Total Pages : 321 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis Media Management by : Bernd W. Wirtz

Download or read book Media Management written by Bernd W. Wirtz and published by Springer Nature. This book was released on 2020-09-11 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Digitalization significantly changes the media. To cope with this change and to exploit new market opportunities is a major challenge for media corporations. Bernd Wirtz provides a valuable guideline for this new world, combining theory, facts, and practice.” Dr. Hubert Burda, German publisher and Managing Corporate Partner of Hubert Burda Media Holding KG “The media business is subject to substantial change while differences between distinctive media areas are fading away. This is due to technical innovation in areas like transmittance of content, bearer of content and recording devices but also due to new formats, trends and constant change of consumer behavior.” The textbook “Media and Internet Management” stays abreast of changes and covers this topic on a well-founded and comprehensive basis. It makes a valuable contribution to theory and practice in media management and is highly recommendable to media managers.” Christoph Mohn, Chairman of the Supervisory Board, Bertelsmann AG “The world of media is full of challenges and dynamic conditions for its field. The dynamic of this market is accelerated even more by new digital technologies and ongoing globalization. This book is an absolute “must have” for everyone who wants to know more about the basics, conditions and requirements of modern media management. The analytical clearness and structure make this publication highly relevant for students, but also for managers.” Urs Rohner, Chairman of the Board of Directors, Credit Suisse Group AG “Media Management is a textbook, but a very welcome newcomer for students and teachers as it fills a market gap for good educational material in this rapidly evolving field. It is concise, simple (but not simplistic), and contains a contemporary overview of concepts and tools for media managers. ” Prof. Dr. Bozena I. Mierzejewska, Editor of The International Journal on Media Management, Fordham University, New York “Summed up, with his second edition Wirtz managed to strengthen the outstanding position of his publication “Media Management”. His textbook shines because of its content, analytical clearness and the high relevance for business practice without losing its academic background. With the second edition this book has established its position in the field of media business as the leading standard reference book in Germany. It is suitable for business students, lectures as well as managers who can gain magnificent information from it.” Prof. Dr. Wolfgang Fritz, Director of the Institute of Marketing, Braunschweig University of Technology, Germany; Honorary Professor at the Institute of Business Administration, University of Vienna, Austria.

Strategic Management in the Media

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Author :
Publisher : SAGE
ISBN 13 : 0857022989
Total Pages : 258 pages
Book Rating : 4.8/5 (57 download)

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Book Synopsis Strategic Management in the Media by : Lucy Küng

Download or read book Strategic Management in the Media written by Lucy Küng and published by SAGE. This book was released on 2008-04-11 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides vital insights into the elements of strategy and their application to media firms. Solidly grounded in theory but not pedantic, it is essential reading for those who make or wish to comprehend choices of media companies." - Robert Picard, University of Jönköping "Insightful, contextually analytical, yet easy to comprehend, Strategic Management in the Media successfully applies the adaptive and interpretative areas of strategic theory in the media sectors. It provides a unique perspective in which common themes linking media strategy and industry environment are thoughtfully discussed." - Sylvia M. Chan-Olmsted, University of Florida "...an invaluable asset for students of media management. The use of pertinent examples and case studies throughout brings the analysis to life and contributes to a highly readable introduction." - Gillian Doyle, University of Glasgow This book is a comprehensive, accessible and expert introduction to strategy within a media management context. It is divided into two parts - part one providess an introduction to and overview of the media industry from a strategic management perspective, looking in detail at the sectors that together comprise the industry - newspaper, book and magazine publishing, music, radio and television - and the strategic forces at work in each. This provides the foundation for part two, which analyses a number of strategic topics central to the media sector, such as technological change, organisational structure, leadership, and creativity and innovation. The chapters follow the same structure: the relevant theory is outlined, its application to the media industry is discussed, and case studies from the media industry are used to illustrate the theory and illuminate its relevance for the media field. The cases and examples used come from all sectors of the industry and a range of geographic regions and include News Corporation, Endemol, BBC, Bertelsmann, CNN, MTV, Disney and Pixar.

Handbook of Social Media Management

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Author :
Publisher : Springer Science & Business Media
ISBN 13 : 3642288979
Total Pages : 858 pages
Book Rating : 4.6/5 (422 download)

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Book Synopsis Handbook of Social Media Management by : Mike Friedrichsen

Download or read book Handbook of Social Media Management written by Mike Friedrichsen and published by Springer Science & Business Media. This book was released on 2013-05-28 with total page 858 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book’s main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations.

Media and Convergence Management

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Author :
Publisher : Springer Science & Business Media
ISBN 13 : 3642361633
Total Pages : 389 pages
Book Rating : 4.6/5 (423 download)

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Book Synopsis Media and Convergence Management by : Sandra Diehl

Download or read book Media and Convergence Management written by Sandra Diehl and published by Springer Science & Business Media. This book was released on 2013-05-24 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Convergence has gained an enormous amount of attention in media studies within the last several years. It is used to describe the merging of formerly distinct functions, markets and fields of application, which has changed the way companies operate and consumers perceive and process media content. These transformations have not only led business practices to change and required companies to adapt to new conditions, they also continue to have a lasting impact on research in this area. This book’s main purpose is to shed some light on crucial phenomena of media and convergence management, while also addressing more specific issues brought about by innovations related to media, technologies, industries, business models, consumer behavior and content management. This book gathers insights from renowned academic researchers and pursues a highly interdisciplinary approach. It will serve as a valuable reference guide for students, practitioners and researchers interested in media convergence processes.

Media Management

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Author :
Publisher : Routledge
ISBN 13 : 1317458540
Total Pages : 439 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Media Management by : Ann Hollifield

Download or read book Media Management written by Ann Hollifield and published by Routledge. This book was released on 2015-08-11 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Management: A Casebook Approach provides a detailed consideration of the manager’s role in today’s media organizations, highlighting critical skills and responsibilities. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world scenarios to help students anticipate and prepare for experiences in their future careers. Accounting for major changes in the media landscape that have affected every media industry, this Fifth Edition actively engages these changes in both discussion and cases. The text considers the need for managers to constantly adapt, obtain quality information, and be entrepreneurial and flexible in the face of new situations and technologies that cannot be predicted and change rapidly in national and international settings. As a resource for students and young professionals working in media industries, Media Management offers essential insights and guidance for succeeding in contemporary media management roles.

Impact

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Publisher : Leading Change in the Digital Age
ISBN 13 : 9780997651218
Total Pages : 0 pages
Book Rating : 4.6/5 (512 download)

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Book Synopsis Impact by : Paul Gibbons

Download or read book Impact written by Paul Gibbons and published by Leading Change in the Digital Age. This book was released on 2019-04-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gibbons, author of the change bestseller The Science of Organizational Change, illustrates the inauthenticity of using analog methods to drive digital change and the irony of using 20th-century change management practices with millennial workforces. Then Impact walks through the most hallowed change models, points out their flaws, and suggests updates, based upon principles such as: human-centered, technology-enabled, systemic, creative, scalable, and a based on a holistic understanding of what inspires today's generation of workers. The author brings a fresh, challenging voice, that of philosopher, scientist, and economist, to the world of change, strategy, and leadership.

Change Management

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Author :
Publisher : Prosci
ISBN 13 : 1930885180
Total Pages : 159 pages
Book Rating : 4.9/5 (38 download)

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Book Synopsis Change Management by : Jeffrey M. Hiatt

Download or read book Change Management written by Jeffrey M. Hiatt and published by Prosci. This book was released on 2003 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: Change management is the missing piece that takes good ideas and turns them into business success. This book is not only a solid introduction to the discipline of change management, but is the primer to catalyze change leadership and competency in your organization. The responsibility for creating competencies to manage and lead change does not rest solely with HR, but lies within all management, right to the seat of the CEO. This book is a practical look at what it means to manage the people side of change

Managing Media Firms and Industries

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Author :
Publisher : Springer
ISBN 13 : 3319085158
Total Pages : 379 pages
Book Rating : 4.3/5 (19 download)

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Book Synopsis Managing Media Firms and Industries by : Gregory Ferrell Lowe

Download or read book Managing Media Firms and Industries written by Gregory Ferrell Lowe and published by Springer. This book was released on 2015-08-20 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects. Success and limitations of research on media management theory is evaluated, both drawing on management theory and examining insights from other disciplines. Dimensions for future research are considered along with practical implications for media managers and corporate structures. The book serves as a valuable reference for researchers, advanced students and practitioners in media industries.

Media Management Matters

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Publisher : Routledge
ISBN 13 : 0429560419
Total Pages : 246 pages
Book Rating : 4.4/5 (295 download)

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Book Synopsis Media Management Matters by : Ulrike Rohn

Download or read book Media Management Matters written by Ulrike Rohn and published by Routledge. This book was released on 2020-03-13 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume explores media management as engaged scholarship, building a bridge between theory and practice and discussing research collaboration between academia, policymakers and the media industry. In addition to advancing the scholarly discipline, it also questions, investigates and discusses the practical value of the research undertaken, showing how media management research can provide actionable, practice-relevant knowledge to decision makers throughout the media industry. The volume is broken into two parts: a section reflecting on the need for collaboration between research and practice, and a section overviewing specific projects that aim to deliver administrative value to stakeholders. The international research projects presented here span topics such as digital transformation, business models in news and digital journalism, media entrepreneurship and start-ups, ad-blocking, location-based services, audiovisual consumption preferences, the sustainability of small television markets, co-located and clustered industries and digital privacy. Incorporating under-used methodological approaches, such as action research and ethnography, Media Management Matters brings suggestions for how scholarship might be promoted outside academia. Simply put, this book aims to demonstrate why media management matters. Featuring an international roster of contributors, this collection is essential reading for scholars and practitioners of media management, business and policy.

Communication For Change Management: Mastering Communication To Architect Change

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Author :
Publisher : Independently Published
ISBN 13 : 9781980518785
Total Pages : 114 pages
Book Rating : 4.5/5 (187 download)

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Book Synopsis Communication For Change Management: Mastering Communication To Architect Change by : Gifford Thomas

Download or read book Communication For Change Management: Mastering Communication To Architect Change written by Gifford Thomas and published by Independently Published. This book was released on 2018-07-31 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you familiar with any of the statements below: "I was baffled about the changes in my company.""Management fail to communicate the reason for the change." "I offered my feedback, but my manager did not take me seriously.""I heard about the changes via the grave vine.""I have problems communicating with my team.""My employees are not buying into the changes."Sadly, when companies promote people into a management position and do not provide the necessary training, they end up with a host of bosses who have significant problems communicating with their team. From my research, 60% of new managers underperform in their first two years resulting in increased performance gaps, an uninspired workforce and a significantly high rate of employee turnover. Many managers and leaders have a significant problem communicating effectively with their team, and as a result, their team suffers, and their organization becomes a very toxic place to work. Change is hard for many people, and quite frankly people don't like change. As the leader, you must understand the crucial role communication plays in your organization especially during a change because it will determine if your change is a success or a complete failure. This book will help all leaders (existing, new and upcoming) understand why communicating the "why" of the change is so essential, the various communication channels one can use to deliver their message, how to segment their communication and many, many more. This book will help any leader from any sector create an excellent organization, and in the process help all leaders become great communicators.

Change Management In The Communications Industry

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Author :
Publisher : Springer Nature
ISBN 13 : 3658359609
Total Pages : 51 pages
Book Rating : 4.6/5 (583 download)

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Book Synopsis Change Management In The Communications Industry by : Markus Kaiser

Download or read book Change Management In The Communications Industry written by Markus Kaiser and published by Springer Nature. This book was released on 2022-08-09 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: In media companies and in corporate communications, digital channels are being added to traditional channels. The content is often produced in newsrooms. There is a growing awareness that communication measures are radically oriented towards the needs of the user. In these change processes, special emphasis must be placed on involving the employees. Because only then will the change process be economically successful. This essential shows why media companies and communication departments need a live change culture and how they can approach change systematically.

Dynamic Change Management

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Author :
Publisher : Springer Nature
ISBN 13 : 3031707060
Total Pages : 217 pages
Book Rating : 4.0/5 (317 download)

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Book Synopsis Dynamic Change Management by : Martin Kupiek

Download or read book Dynamic Change Management written by Martin Kupiek and published by Springer Nature. This book was released on with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Reconsidering Change Management

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Author :
Publisher : Routledge
ISBN 13 : 1317293746
Total Pages : 229 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis Reconsidering Change Management by : Steven ten Have

Download or read book Reconsidering Change Management written by Steven ten Have and published by Routledge. This book was released on 2016-06-23 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the popularity of organizational change management, the question arises whether its prescriptions and dominant beliefs and practices are based on solid and convergent evidence. Organizational change management entails interventions intended to influence the task-related behavior and associated results of an individual, team, or entire organization. There is a perception that a lot of change initiatives fail and limited understanding about what works and what does not and why. Drawing on the field of psychology and based on primary research, Reconsidering Change Management identifies 18 popular and relevant commonly held assumptions with regard to change management that are then analyzed and compared to the four specific themes laid out in the book (people, leadership, organization, and change process), resulting in their own set of assumptions. Each assumption will have a brief introduction in which its relevance and popularity is explained. By studying the scientific evidence, in particular meta-analytic evidence, the book provides students and academics in the fields of change management, organizational behavior, and business strategy the best available evidence for the acceptance or dropping of certain (change) management assumptions and their accompanying practices. By exploring the topics people, leadership, organization, and process, and the related assumptions, change management is restructured and reframed in a prudent, positive, and practical way.

The Change Book

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Author :
Publisher : Association for Talent Development
ISBN 13 : 160728863X
Total Pages : 225 pages
Book Rating : 4.6/5 (72 download)

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Book Synopsis The Change Book by : Tricia Emerson

Download or read book The Change Book written by Tricia Emerson and published by Association for Talent Development. This book was released on 2011-03-15 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Change is hard, but learning more about it doesn't have to be boring. The Change Book: Change the Way You Think About Change helps you get smart on change management without the pain. It addresses framing your change, leadership, resistance, culture, communication and more. Flip it open to any page and you'll find powerful, concise, and easy advice from battle-tested practitioners. Why aren't your communication efforts working? The book addresses common pitfalls, like waiting too long, delivering "bad" news and hitting people with the wrong kinds of information. How many people should you involve in your new effort? There's advice on engaging the masses and there are real stories of organizations who harnessed the power of their people. What should you do about those who resist? Do you have to turn all of them into supporters? Read about finding the people in your "sweet spot" and focusing on them. How will you keep people excited and engaged? The book offers tips for getting buy-in and maintaining momentum.

Innovative Change Management (ICM)

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1351248537
Total Pages : 255 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Innovative Change Management (ICM) by : H. James Harrington

Download or read book Innovative Change Management (ICM) written by H. James Harrington and published by Taylor & Francis. This book was released on 2018-02-21 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovative Change Management (ICM) represents the accumulated wisdom and knowledge of one of the world’s foremost performance improvement specialists. It includes a clear and thorough explanation of the necessary critical tools for creating a system that results in a much higher percentage of your initiatives progressing to successful projects. Studies conducted by organizations such as Gartner, Ernst & Young, and Harrington Management Systems indicate that on average less than 25% of the innovative projects achieve sustained success. The American Productivity Quality Center's 2018 survey report pointed out that 88% of the organizations felt that process management discipline must be changed and 53.8% felt they must create a continuous improvement culture. Through the effective use of the ICM methodology, you can turn thousands of lost employee hours into millions of dollars in increased profit. This book unveils to the reader for the first time how ICM combines project change management, culture change management, and project management concepts to create an effective and innovative organization. These concepts combined result in homogeneous improvements in performance improvement and cultural change. The book outlines a step-by-step procedure designed to apply ICM to complex programs such as process redesign and supply chain management as well as to simpler ones such as relocation of offices. In addition, it provides field-tested change methodologies to help you systematically include change into your strategic management plan. This book shows you how to: Set the stage for ICM. Develop a new management style that encourages innovation. Develop and implement a project change management methodology to support the project management methodology. Develop a cultural change management program. How to reward and recognize the innovation activities generated by your employees. Make ICM an important part of the strategic plan. Help employees understand the career-enhancing aspects of change How to maximize your organization’s ROC (return on change). Most of the activity related to change management focuses on successfully implementing individual projects. Statistics indicate that this is not enough to keep up with today’s rapid changing innovative competition. As most profitable organizations are working diligently on increasing their innovation capabilities, this focus is requiring a completely new restructured management style and behavioral patterns that are foreign to most of today’s successful managers.