Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Measuring The Impact Of Promotions On Brand Switching Under Rational Consumer Behavior
Download Measuring The Impact Of Promotions On Brand Switching Under Rational Consumer Behavior full books in PDF, epub, and Kindle. Read online Measuring The Impact Of Promotions On Brand Switching Under Rational Consumer Behavior ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis Measuring the Impact of Promotions on Brand Switching Under Rational Consumer Behavior by : Baohong Sun
Download or read book Measuring the Impact of Promotions on Brand Switching Under Rational Consumer Behavior written by Baohong Sun and published by . This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Logit choice models have been used extensively to study consumer choice behavior and promotion response. A common finding is that promotion has a strong effect on brand choice. This paper examines whether brand switching elasticities derived from these models may be over-estimated due to rational consumer adjustment of purchase timing to coincide with promotion schedules, and whether this bias can be addressed by a dynamic structural model. We develop a dynamic structural model of choice/incidence that traces the process by which consumers make optimal buying decisions. We then conduct three analyses. First is a simulation based on synthetic data. We show that if the structural model is correct, brand switching elasticities are over-estimated by stand-alone logit choice models. Adding a nested logit model of choice and incidence improves the estimates, but not completely. Second we estimate these models on real data. The results indicate that the structural model fits better and produces sensible coefficient estimates. We then observe the same pattern in choice elasticities as we did with the simulation. Third, we predict sales for a major change in promotion policy - a 50% increase in promotion frequency. The reduced form models predict much higher sales levels than the dynamic structural model. This is a prime illustration of the Lucas Critique. Our overall conclusion is that reduced form model estimates of brand switching elasticities can be overstated, and that a dynamic structural model is best for addressing the problem. Reduced form models that try to capture the same phenomena as the dynamic model, especially if they model incidence, can partially, although not completely, address the issue. We discuss the implications of these findings for researchers and managers.
Book Synopsis Controlling for Temporary Promotions in a Differentiated Products Model of Consumer Demand by : Charles J. Romeo
Download or read book Controlling for Temporary Promotions in a Differentiated Products Model of Consumer Demand written by Charles J. Romeo and published by . This book was released on 2004 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Oxford Handbook of Panel Data by : Badi H. Baltagi
Download or read book The Oxford Handbook of Panel Data written by Badi H. Baltagi and published by Oxford University Press. This book was released on 2014-11-03 with total page 705 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Oxford Handbook of Panel Data examines new developments in the theory and applications of panel data. It includes basic topics like non-stationary panels, co-integration in panels, multifactor panel models, panel unit roots, measurement error in panels, incidental parameters and dynamic panels, spatial panels, nonparametric panel data, random coefficients, treatment effects, sample selection, count panel data, limited dependent variable panel models, unbalanced panel models with interactive effects and influential observations in panel data. Contributors to the Handbook explore applications of panel data to a wide range of topics in economics, including health, labor, marketing, trade, productivity, and macro applications in panels. This Handbook is an informative and comprehensive guide for both those who are relatively new to the field and for those wishing to extend their knowledge to the frontier. It is a trusted and definitive source on panel data, having been edited by Professor Badi Baltagi-widely recognized as one of the foremost econometricians in the area of panel data econometrics. Professor Baltagi has successfully recruited an all-star cast of experts for each of the well-chosen topics in the Handbook.
Book Synopsis Handbook of Marketing by : Barton A Weitz
Download or read book Handbook of Marketing written by Barton A Weitz and published by SAGE. This book was released on 2006-08-11 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.
Book Synopsis Uniform Across-the-Board Promotions by : Marc-Oliver Jauch
Download or read book Uniform Across-the-Board Promotions written by Marc-Oliver Jauch and published by Springer. This book was released on 2014-05-28 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Uniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire assortment (e.g. 20% on every article) to their customers. This latest form of promotion has gained massive popularity among retailers and consumers in recent times. This book analyses their impact on short- and long-term retailer performance and consumer shopping behaviour by applying state-of-the art marketing research methods. Furthermore this book provides guidance for retail and marketing managers on how to best profit from UABPs, to increase sales and profits while balancing the risks associated with this type of promotion.
Book Synopsis Measurement of Market and Brand Effects by : Evan Eugene Anderson
Download or read book Measurement of Market and Brand Effects written by Evan Eugene Anderson and published by . This book was released on 1970 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Book Synopsis JMR, Journal of Marketing Research by :
Download or read book JMR, Journal of Marketing Research written by and published by . This book was released on 2003 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Measuring consumer-based brand equity and its impact on consumer behavior by using neuroscientific research methods by : Alexej Garcia Rodriguez
Download or read book Measuring consumer-based brand equity and its impact on consumer behavior by using neuroscientific research methods written by Alexej Garcia Rodriguez and published by . This book was released on 2012 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Consumer Behavior Analysis by : Donald A. Hantula
Download or read book Consumer Behavior Analysis written by Donald A. Hantula and published by Routledge. This book was released on 2014-01-21 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analysis is leading heterodox marketing scholarship and innovative applied behavioral work, with much to offer both constituencies. This volume shows how consumer behavior analysis fits within a larger-scale approach to marketing, consumer psychology, behavior analysis and organizational behavior management. Describing both theoretical analyses and empirical studies including laboratory experiments in e-commerce, in-store experiments in grocery shopping, and an analysis of the counterfeit goods market, this book is a working example of translational research. It contains tools and studies to help understand contemporary consumer behavior, particularly for those in marketing. Scholars will appreciate the theory and real-world applications evident in each chapter when considering their own research direction. All students of marketing theory, behavior analysis and consumer choice will find this collection a thought-provoking tool for further understanding of a new behavioral approach to marketing strategy, consumer decisions and marketing firms. This book comprises articles originally published in the Journal of Organizational Behavior Management.
Book Synopsis Customers Switching Intentions Behavior in Retail Hypermarket Kingdom of Saudi Arabia by : Samrena Jabeen
Download or read book Customers Switching Intentions Behavior in Retail Hypermarket Kingdom of Saudi Arabia written by Samrena Jabeen and published by Partridge Publishing Singapore. This book was released on 2019-06-27 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retail Service Quality is a vital driver in determining customer satisfaction, which in turn promotes customer loyalty and reduces switching intentions. Service quality is a solution to build customer satisfaction which could lead to customer loyalty hence reducing switching intentions. The current study has investigated the interrelationship between service quality, customer satisfaction, customer loyalty with switching intentions of customers, and the moderating role of price discounts and store ethnicity, in a single framework. Random sampling was used by administering standardized questionnaires personally to 450 hypermarket customers located in the Eastern Province of Saudi Arabia. The results confirmed that retail service quality has significant positive influence on customer satisfaction, and the positive effect of customer satisfaction on customer loyalty. Besides, the study verified store ethnicity and price discounts acted as moderating mechanism for explaining the switching intentions of satisfied and loyal customers. The results serve as a guideline for top managers of the hypermarkets to design appropriate policies and strategies in terms of retail service quality, price discounts and identifying the needs of ethnic groups in a particular region. This will help to enhance customer satisfaction and customer loyalty hence reducing switching intentions of customers.
Book Synopsis Is 3/4 of the Sales Promotion Bump Due to Brand Switching? No, it is 1/3 by : Sachin Gupta
Download or read book Is 3/4 of the Sales Promotion Bump Due to Brand Switching? No, it is 1/3 written by Sachin Gupta and published by . This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Several researchers have decomposed sales promotion elasticities based on household scanner panel data. A key result is that the majority of the sales promotion elasticity, about 74 percent on average, is attributed to secondary demand effects (brand switching) and the remainder to primary demand effects (timing acceleration and quantity increases). We demonstrate that this result does not imply that if a brand gains 100 units in sales during a promotion the other brands in the category lose 74 units (74 percent). We offer a complementary decomposition measure based on unit sales. This measure shows the ratio of the current cross-brand unit sales loss to the current own-brand unit sales gain during promotion, and we report empirical results for this measure. We also derive analytical expressions that transform the elasticity decomposition into a decomposition of unit sales effects. These expressions show the nature of the difference between the two decompositions. To gain insight into the magnitude of the difference, we apply these expressions to previously reported elasticity decomposition results. We find that on average about one third of the unit sales increase is attributable to losses incurred by other brands in the same category (i.e., they lose 33 units). Thus, secondary demand effects account for a far smaller percent of the unit sales promotion effect than has been inferred from elasticity decomposition results. We find that the difference is due to the manner in which the two decomposition measures deal with the category expansion that occurs during a promotion. One interpretation is that the elasticity decomposition yields a gross measure of brand switching, in the sense that category sales are held constant. The unit sales decomposition yields a net measure of brand switching: it accommodates the category expansion effect that applies to both promoted and nonpromoted brands in the models.
Book Synopsis Building Implementable Marketing Models by : Philippe A. Naert
Download or read book Building Implementable Marketing Models written by Philippe A. Naert and published by Springer Science & Business Media. This book was released on 2013-12-01 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: The observation that many models are built but few are used has almost become a commonplace in the management science and operations research literature. Nevertheless, the statement remains to a large extent true today, also and perhaps even more so where marketing models are concerned. This led Philippe Naert, now about four years ago, to write a concept text of a few hundred pages on the subject of how to build imple men table marketing models, that is, models that can and will be used. One of the readers of that early manuscript was Peter Leefiang. He made suggestions leading to a more consistent ordering of the material and pro posed the addition of some topics and the expansion of others to make the book more self-contained. This resulted in a co-authorship and a revised version, which was written by Peter Leefiang and consisted of a reshuffling and an expansion of the original material by about fifty per cent. Several meetings between the co-authors produced further refinements in the text and the sequence of chapters and sections, after which Philippe Naert again totally reworked the whole text. This led to a new expansion, again by fifty per cent, of the second iteration. The third iteration also required the inclusion of a great deal of new literature indicating that the field is making fast progress and that implementation has become a major concern to marketing model builders.
Book Synopsis Market-Share Analysis by : Lee G. Cooper
Download or read book Market-Share Analysis written by Lee G. Cooper and published by Springer. This book was released on 2011-10-17 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Foreword In April1971, Los Angeles and its satellite cities were treated to one of its least interesting and least publicized elections in years. Nothing seemed to be hotly contested. A few Los Angeles city councilmen were up for reelection as were some members of the Board of Ed ucation and the Board of Trustees of the Community Colleges. - Nakanishi, Cooper and Kassarjian [1974] Our colleague, Professor Harold H. Kassarjian, ran for one of the seats on the Board of Trustees and received 17,286 votes. While he lost the election, he had collected the data which he felt characterized voting in such /ow-invo/vement cases. He asked us to join him in writing a follow-up to a study of a similar election which had been published the previous faU in Public Opinion Quarter/y. Neither of us was content with the methods and models used in the prior study. Shares are different than other criteria, be they vote shares, market shares or retail stores' shares of customers. Different methods are needed to reflect their special nature. And thus began a research collaboration, running 17 years, so far. Though our combined research efforts have covered diverse areas of consumer choice behavior, in recent years we carne to the realization that our models and analytical methods might be very profitably employed in the analysis of market-share figures for consumer products.
Book Synopsis Hedonism, Utilitarianism, and Consumer Behavior by : Daniele Scarpi
Download or read book Hedonism, Utilitarianism, and Consumer Behavior written by Daniele Scarpi and published by Springer Nature. This book was released on 2020-05-28 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates the effects of utilitarian and hedonic shopping behavior, drawing on original empirical research. Consumers have been shown to shop in one of two ways: they are either mainly driven by fun, escapism, and variety, or by need and efficiency. While previous literature has focused on the drivers of hedonic or utilitarian shopping, this book explores the consequences of these styles of shopping and addresses their impact on perceived value, money spent, and willingness to return to the store in future. The author synthesizes theories from previous studies, applying them to two key retailing contexts – intensive distribution and selective distribution. Ultimately, this book highlights the need for retailers to adopt a more consumer-based perspective to improve shopping experiences. It will prove useful for academics who want to gain a better understanding of hedonic and utilitarian behavior, and also offers practitioners with useful insights on how to target different customer segments.
Download or read book Buying Cheap written by Shantanu Dutta and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using a behavioral model and empirical analysis, this paper investigates consumers' brand switching during times of economic distress and highlights its disparate impact on low-income consumers. Our modeling framework captures the effects of economic distress on brand switching and inventory-dependent consumer demand. To generate prescriptive insights, we also analyze the effectiveness of commonly observed government interventions that fall in two major categories: (i) consumer-focused (e.g., cash subsidy), and (ii) retailer-focused (e.g., inventory or price restrictions). Our analysis indicates that consumer surplus of low-income consumers can decline significantly due to the brand switching behavior. Further, retailer-focused schemes such as Inventory-control (IC) and Price-control (PC) can backfire and decrease surplus of low income consumers if not implemented carefully. Empirical analysis using Nielsen Homescan Panel data shows that our model captures the data well and generates practical insights for policymakers.
Book Synopsis Fundamentals of Marketing Research by : Scott M. Smith
Download or read book Fundamentals of Marketing Research written by Scott M. Smith and published by SAGE. This book was released on 2005 with total page 910 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fundamentals of Marketing Research covers the fundamentals of research, including all the basic elements of method, techniques and analysis. The presentation is from primarily a pragmatic and user-oriented perspective which aides the student to evaluate the research presented to them. It explores cutting-edge technologies and new horizons while assuring students have a thorough grasp of research fundamentals. It contains a wealth of modern methods and techniques not found in competing texts; provides numerous illustrative cases at the end of each section; integrates international marketing research throughout instead of placing it in a separate chapter; has a full chapter devoted to the essential topic of online research.
