Hedonism Utilitarianism And Consumer Behavior

Download Hedonism Utilitarianism And Consumer Behavior full books in PDF, epub, and Kindle. Read online Hedonism Utilitarianism And Consumer Behavior ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Hedonism, Utilitarianism, and Consumer Behavior

Author : Daniele Scarpi
Publisher : Springer Nature
ISBN 13 : 3030438767
Total Pages : 207 pages
Book Rating : 4.0/5 (34 download)

DOWNLOAD NOW!

Book Synopsis Hedonism, Utilitarianism, and Consumer Behavior by : Daniele Scarpi

Download or read book Hedonism, Utilitarianism, and Consumer Behavior written by Daniele Scarpi and published by Springer Nature. This book was released on 2020-05-28 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates the effects of utilitarian and hedonic shopping behavior, drawing on original empirical research. Consumers have been shown to shop in one of two ways: they are either mainly driven by fun, escapism, and variety, or by need and efficiency. While previous literature has focused on the drivers of hedonic or utilitarian shopping, this book explores the consequences of these styles of shopping and addresses their impact on perceived value, money spent, and willingness to return to the store in future. The author synthesizes theories from previous studies, applying them to two key retailing contexts – intensive distribution and selective distribution. Ultimately, this book highlights the need for retailers to adopt a more consumer-based perspective to improve shopping experiences. It will prove useful for academics who want to gain a better understanding of hedonic and utilitarian behavior, and also offers practitioners with useful insights on how to target different customer segments.

Hedonistic Utilitarianism

Author : Tannsjo Torbjorn Tannsjo
Publisher : Edinburgh University Press
ISBN 13 : 1474473059
Total Pages : 224 pages
Book Rating : 4.4/5 (744 download)

DOWNLOAD NOW!

Book Synopsis Hedonistic Utilitarianism by : Tannsjo Torbjorn Tannsjo

Download or read book Hedonistic Utilitarianism written by Tannsjo Torbjorn Tannsjo and published by Edinburgh University Press. This book was released on 2019-08-08 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents a comprehensive statement in defense of the doctrine known as classical, hedonistic utilitarianism. It is presented as a viable alternative in the search for a moral theory and the claim is defended that we need such a theory. The book offers a distinctive approach and some quite controversial conclusions. Torbjorn Tannsjo challenges the assumption that hedonistic utilitarianism is at variance with common sense morality particularly as viewed through the perspective of the modern feminist moral critique.

Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era

Author : Keikhosrokiani, Pantea
Publisher : IGI Global
ISBN 13 : 1668441705
Total Pages : 484 pages
Book Rating : 4.6/5 (684 download)

DOWNLOAD NOW!

Book Synopsis Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era by : Keikhosrokiani, Pantea

Download or read book Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era written by Keikhosrokiani, Pantea and published by IGI Global. This book was released on 2022-06-24 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: The emergence of new technologies within the industrial revolution has transformed businesses to a new socio-digital era. In this new era, businesses are concerned with collecting data on customer needs, behaviors, and preferences for driving effective customer engagement and product development, as well as for crucial decision making. However, the ever-shifting behaviors of consumers provide many challenges for businesses to pinpoint the wants and needs of their audience. The Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era focuses on the concepts, theories, and analytical techniques to track consumer behavior change. It provides multidisciplinary research and practice focusing on social and behavioral analytics to track consumer behavior shifts and improve decision making among businesses. Covering topics such as consumer sentiment analysis, emotional intelligence, and online purchase decision making, this premier reference source is a timely resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, libraries, students and educators of higher education, researchers, and academicians.

Utilitarianism and Beyond

Author : Amartya Sen
Publisher : Cambridge University Press
ISBN 13 : 9780521287715
Total Pages : 304 pages
Book Rating : 4.2/5 (877 download)

DOWNLOAD NOW!

Book Synopsis Utilitarianism and Beyond by : Amartya Sen

Download or read book Utilitarianism and Beyond written by Amartya Sen and published by Cambridge University Press. This book was released on 1982-06-10 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Utilitarianism considered both as a theory of personal morality and a theory of public choice.

The Unmanageable Consumer

Author : Yiannis Gabriel
Publisher : SAGE
ISBN 13 : 1446228460
Total Pages : 350 pages
Book Rating : 4.4/5 (462 download)

DOWNLOAD NOW!

Book Synopsis The Unmanageable Consumer by : Yiannis Gabriel

Download or read book The Unmanageable Consumer written by Yiannis Gabriel and published by SAGE. This book was released on 2006-04-07 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: `This book was radically challenging when it was first published, and is only more so today as the concept of consumer collapses under the weight of its many meanings' - Madeleine Bunting, Columnist, The Guardian Western-style consumerism appears unstoppable. Yet it is has failed to deliver greater happiness and is now facing major environmental, population and political challenges. This book examines the key Western traditions of thinking about and being a consumer. Each chapter posits a consumer model with examples from the international community. Readers are invited to enter an exciting and radical analysis of contemporary consumerism which suggests that consumerism is fragile and consumers unpredictable. Updated with new material, this Second Edition looks at the impact of new technologies on consumerism and the consolidation of consumerism and 'consumer' language in spheres like education and health. The authors discuss the spread of consumerism to developing countries like India and the effect of demographic change and migration. The fallout from 9/11 and United States military hegemony is examined, as is the influence on consumerism of Islamic fundamentalism, the anti-globalization movement, environmental concerns and depleting natural resources. This book is of interest to advanced undergraduate, postgraduate and MBA students taking courses on behaviour, buyer behaviour, customer behaviour, consumers and society and retailing. Any one interested in better understanding consumerism will also find this book a fascinating read.

Agile Marketing Strategies

Author : Rajagopal
Publisher : Springer Nature
ISBN 13 : 3031042123
Total Pages : 254 pages
Book Rating : 4.0/5 (31 download)

DOWNLOAD NOW!

Book Synopsis Agile Marketing Strategies by : Rajagopal

Download or read book Agile Marketing Strategies written by Rajagopal and published by Springer Nature. This book was released on 2022-07-18 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the analysis of consumer behavior as a fundamental tool to build agility in business models and strategies. Exploring recent scientific developments in neurobehavioral research, this book argues that the development of agile marketing strategies requires an examination of neurobehavioral experiences in visual merchandising, shopping, and consumption, and an understanding cognitive synchronization with emotions, such as eye movements, gestures, verbal manifestation, and encoding behavior among consumers. The author discusses possible approaches to measure neuro-responses during a consumer’s shopping experience, both in-store and online. Such approaches will help firms to understand real-time neurobehavioral effects and improve the marketing capabilities of the firm accordingly. Discussing new strategies suitable to co-create agile business models in association with the market players and consumers, this interdisciplinary work engages scholarship on business agility, consumer behavior, social intervention, collective intelligence, decision-making, and stakeholder values.

Crowd-Based Business Models

Author : Rajagopal
Publisher : Springer Nature
ISBN 13 : 3030770834
Total Pages : 301 pages
Book Rating : 4.0/5 (37 download)

DOWNLOAD NOW!

Book Synopsis Crowd-Based Business Models by : Rajagopal

Download or read book Crowd-Based Business Models written by Rajagopal and published by Springer Nature. This book was released on 2021-07-17 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book distinctively presents nine thematic discussions with real examples of small and large companies across the geographic destinations. Among many points of interest crowdsourcing, crowdfunding, decision-processes, technology, leadership, consumer behavior, crowd-based services designing, future perspectives in the context of crowd-based business modelling, and collective intelligence are central to the discussions in the book. This book argues that crowd is the pivot of marketing. It fills the knowledge gap in people-led enterprises by integrating the customer ideation process and developing crowd-based business models to achieve performance with purpose. This book proposes crowd-based business strategies in the emerging markets and significantly contributes to the existing literature.

Ethics 101

Author : Brian Boone
Publisher : Simon and Schuster
ISBN 13 : 1507204949
Total Pages : 256 pages
Book Rating : 4.5/5 (72 download)

DOWNLOAD NOW!

Book Synopsis Ethics 101 by : Brian Boone

Download or read book Ethics 101 written by Brian Boone and published by Simon and Schuster. This book was released on 2017-11-07 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore the mysteries of morality and the concept of right and wrong with this accessible, engaging guide featuring basic facts along with an overview of modern-day issues ranging from business ethics and bioethics to political and social ethics. Ethics 101 offers an exciting look into the history of moral principles that dictate human behavior. Unlike traditional textbooks that overwhelm, this easy-to-read guide presents the key concepts of ethics in fun, straightforward lessons and exercises featuring only the most important facts, theories, and ideas. Ethics 101 includes unique, accessible elements such as: -Explanations of the major moral philosophies including utilitarianism, deontology, virtue ethics, and eastern philosophers including Avicenna, Buddha, and Confucius. -Classic thought exercises including the trolley problem, the sorites paradox, and agency theory -Unique profiles of the greatest characters in moral philosophy -An explanation of modern applied ethics in bioethics, business ethics, political ethics, professional ethics, organizational ethics, and social ethics From Plato to Jean-Paul Sartre and utilitarianism to antirealism, Ethics 101 is jam-packed with enlightening information that you can’t get anywhere else!

The Garment Economy

Author : Michelle Brandstrup
Publisher : Springer Nature
ISBN 13 : 3031333020
Total Pages : 625 pages
Book Rating : 4.0/5 (313 download)

DOWNLOAD NOW!

Book Synopsis The Garment Economy by : Michelle Brandstrup

Download or read book The Garment Economy written by Michelle Brandstrup and published by Springer Nature. This book was released on 2023-07-29 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces the reader to the business of clothes, with flashbacks into the past, business models of today, and ideas for a sustainable future. Historical perspectives discuss the cotton industry in India, Bangladesh, Greece, and Central Asia, which help trace the evolution of the clothing industry during the 20th century. Chapters also discuss fashion marketing, greenwashing, blockchain in the fashion supply chain, social media, sustainability issues, and sensory models. Several business models are explained; topics covered include blue ocean strategy, the unstitched market, the luxury sector, access-based consumption, and ethics. Among other topics explored are the future retail experience, consumer value creation, technology, and the impact of virtual atmospheres. The book also includes helpful case studies in understanding the country and culture-specific nuances of the clothing business.

Entertainment Tourism

Author : Jian Ming Luo
Publisher : Routledge
ISBN 13 : 1351668854
Total Pages : 78 pages
Book Rating : 4.3/5 (516 download)

DOWNLOAD NOW!

Book Synopsis Entertainment Tourism by : Jian Ming Luo

Download or read book Entertainment Tourism written by Jian Ming Luo and published by Routledge. This book was released on 2017-11-06 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entertainment tourism has recently become more popular. Entertainment attractions encourage tourists to travel around the world to have fun and are an important part of many gaming destinations. This book explores the tourist experience in entertainment destinations. It introduces and outlines the concept of entertainment and tourism in the global environment, focusing on entertainment tourism development in Las Vegas, USA and Macau, China. Macau has become one of the most famous gaming destinations in the world, now surpassing Las Vegas in terms of gaming revenue. This book explores the market for entertainment tourism market and major trends, such as Virtual Reality, as well as the experience of tourists using entertainment products. This book is a valuable resource not only for social science researchers, but also for those in related fields, such as entertainment service providers and tourism officers, among many others.

A Hedonist Manifesto

Author : Michel Onfray
Publisher : Columbia University Press
ISBN 13 : 0231538367
Total Pages : 287 pages
Book Rating : 4.2/5 (315 download)

DOWNLOAD NOW!

Book Synopsis A Hedonist Manifesto by : Michel Onfray

Download or read book A Hedonist Manifesto written by Michel Onfray and published by Columbia University Press. This book was released on 2015-11-10 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Michael Onfray passionately defends the potential of hedonism to resolve the dislocations and disconnections of our melancholy age. In a sweeping survey of history's engagement with and rejection of the body, he exposes the sterile conventions that prevent us from realizing a more immediate, ethical, and embodied life. He then lays the groundwork for both a radical and constructive politics of the body that adds to debates over morality, equality, sexual relations, and social engagement, demonstrating how philosophy, and not just modern scientism, can contribute to a humanistic ethics. Onfray attacks Platonic idealism and its manifestation in Judaic, Christian, and Islamic belief. He warns of the lure of attachment to the purportedly eternal, immutable truths of idealism, which detracts from the immediacy of the world and our bodily existence. Insisting that philosophy is a practice that operates in a real, material space, Onfray enlists Epicurus and Democritus to undermine idealist and theological metaphysics; Nietzsche, Bentham, and Mill to dismantle idealist ethics; and Palante and Bourdieu to collapse crypto-fascist neoliberalism. In their place, he constructs a positive, hedonistic ethics that enlarges on the work of the New Atheists to promote a joyful approach to our lives in this, our only, world.

The Romantic Ethic and the Spirit of Modern Consumerism

Author : Colin Campbell
Publisher : WritersPrintShop
ISBN 13 : 9781904623335
Total Pages : 316 pages
Book Rating : 4.6/5 (233 download)

DOWNLOAD NOW!

Book Synopsis The Romantic Ethic and the Spirit of Modern Consumerism by : Colin Campbell

Download or read book The Romantic Ethic and the Spirit of Modern Consumerism written by Colin Campbell and published by WritersPrintShop. This book was released on 2005 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Romantic Ethic and the Spirit of Modern Consumerism was first published by Basil Blackwell of Oxford in 1987. A paperback edition appeared two years later, while in the following five years it was reprinted four times. However although the intervening years have seen the appearance of Italian, Portuguese, Slovenian and Chinese editions, no copies have been available in English since 1998. This Alcuin Academic edition has therefore been published in order to fill this gap, and more specifically to meet the needs of those academics and students who have contacted me over the past six or seven years in search of an English-language version of the book. Naturally I have considered writing a revised edition (which indeed some critics, as well as a few friends, have suggested is long overdue). -- Amazon.com.

The Model of a Hedonistic Human Being Versus the Social Responsibility of Consumers

Author : Grzegorz Hoppe
Publisher : CreateSpace
ISBN 13 : 9781493704378
Total Pages : 214 pages
Book Rating : 4.7/5 (43 download)

DOWNLOAD NOW!

Book Synopsis The Model of a Hedonistic Human Being Versus the Social Responsibility of Consumers by : Grzegorz Hoppe

Download or read book The Model of a Hedonistic Human Being Versus the Social Responsibility of Consumers written by Grzegorz Hoppe and published by CreateSpace. This book was released on 2014-02-10 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Homo economicus has long ceased to be the model of a human being that is in line with actual human behavior. This fact has been confirmed by studies that were carried out by Nobel Prize winners at the beginning of this century; J. Stiglitz, D. Kahneman, M. Spence, G. Akerlof, and V. Smith proved that people are neither rational nor objective and that their decisions are often guided by emotions and subjectivity. In order to fill in the existing gap in the research, the author introduces a new model of a human being. The author uses seven axioms to define the concept of a hedonistic human being (Homo hedonismus) which, in the author's opinion, correctly reflects people's consumer behavior. This model is verified by checking how it pertains to the basic economic laws of consumer behavior and to the most important psychological conceptions of humankind. Furthermore, the influences of religion and culture on human behavior are presented. The second part of this book deals with the social responsibility of consumers from the perspective of the proposed model of a human being. The book then defines factors determining the emergence and growth of consumers' social responsibility and presents its development prospects on a global scale.

Utilitarianism, Institutions, and Justice

Author : James Wood Bailey
Publisher : Oxford University Press
ISBN 13 : 0195355679
Total Pages : 216 pages
Book Rating : 4.1/5 (953 download)

DOWNLOAD NOW!

Book Synopsis Utilitarianism, Institutions, and Justice by : James Wood Bailey

Download or read book Utilitarianism, Institutions, and Justice written by James Wood Bailey and published by Oxford University Press. This book was released on 1997-09-04 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: This compelling book advances utilitarianism as the basis for a viable public philosophy, effectively rebutting the common charge that, as moral doctrine, utilitarian thought permits cruel acts, justifies unfair distribution of wealth, and demands too much of moral agents. James Wood Bailey defends utilitarianism through novel use of game theory insights regarding feasible equilibria and evolutionary stability, elaborating a sophisticated account of institutions that real-world utilitarians would want to foster. If utilitarianism seems in principle to dictate that we make each and every choice such that it leads to the best consequences overall, game theory emphasizes that no choice has consequences in isolation, but only in conjunction with many other choices of other agents. Viewing institutions as equilibria in complex games, Bailey negotiates the paradox of individual responsibilities, arguing that if individuals within institutions have specific responsibilities they cannot get from the principle of utility alone, the utility principle nevertheless holds great value in that it allows us to identify morally desirable institutions. Far from recommending cruel acts, utilitarianism, understood this way, actually runs congruent to our basic moral intuitions. A provocative attempt to support the practical use of utilitarian ethics in a world of conflicting interests and competing moral agents, Bailey's book employs the work of social scientists to tackle problems traditionally given abstract philosophical attention. Vividly illustrating its theory with concrete moral dilemmas and taking seriously our moral common sense, Utilitarianism, Institutions, and Justice is an accessible, groundbreaking work that will richly reward students and scholars of political science, political economy, and philosophy.

Morality and the Market (Routledge Revivals)

Author : N. Craig Smith
Publisher : Routledge
ISBN 13 : 1317590058
Total Pages : 352 pages
Book Rating : 4.3/5 (175 download)

DOWNLOAD NOW!

Book Synopsis Morality and the Market (Routledge Revivals) by : N. Craig Smith

Download or read book Morality and the Market (Routledge Revivals) written by N. Craig Smith and published by Routledge. This book was released on 2014-11-13 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can businesses abandon the axiom that the customer is always right when consumers start questioning the ethics of business practices? Professor Craig Smith examines the theory and practice of ethical purchase behaviour, a crucial mechanism for ensuring social responsibility in business. He explains how and why consumers have used their purchasing power to influence corporate policies and practices. He argues the case for the social control of business, drawing on perspectives from marketing, economics, politics, sociology, and business policy. He concludes that the market may act as an arbiter of ‘good’ and ‘bad’ business practice. Dr Smith considers the practical aspects of ethical purchase behaviour, focusing on consumer boycotts as a specific form of this consumer behaviour, and explains how boycotted businesses should respond. This title, first published in 1990, is ideal for both business students and those who have a business of their own.

Interpretations of Luxury

Author : Linda Lisa Maria Turunen
Publisher : Springer
ISBN 13 : 3319608703
Total Pages : 191 pages
Book Rating : 4.3/5 (196 download)

DOWNLOAD NOW!

Book Synopsis Interpretations of Luxury by : Linda Lisa Maria Turunen

Download or read book Interpretations of Luxury written by Linda Lisa Maria Turunen and published by Springer. This book was released on 2017-09-15 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term ‘luxury’ in today’s world. Taking the approach that the concept of luxury evolves from the consumer, the author introduces a conceptual model which explains how the consumer interprets the luxuriousness of a brand. This innovative study analyses the key elements that influence luxury branding, such as extended product, perceived uniqueness, authenticity and context specificity. By critically reflecting on the existing definitions of luxury and its challenges, this book makes a unique contribution to research and an essential read for marketing students and scholars.

Wiley International Encyclopedia of Marketing, 6 Volume Set

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1405161787
Total Pages : 1775 pages
Book Rating : 4.4/5 (51 download)

DOWNLOAD NOW!

Book Synopsis Wiley International Encyclopedia of Marketing, 6 Volume Set by :

Download or read book Wiley International Encyclopedia of Marketing, 6 Volume Set written by and published by John Wiley & Sons. This book was released on 2011-02-07 with total page 1775 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide. The 6-volume WIEM provides scholars and professionals with an international guide to marketing concepts and applications The far-reaching new developments, challenges and opportunities that have arisen in recent years are fully reflected in the entries Scholars and professionals will enjoy the flexible, multi-level structure, with entries ranging from topics summaries to short essays reviewing areas of development and debate Entries are further extended by sophisticated cross-referencing both among volumes and between encyclopedia entries and external sources The encyclopedia is also available online For ease of reference, the entries are arranged alphabetically within each of the subject volumes. Designed to encompass the scope of modern marketing, the volumes cover: Volume 1: Marketing Strategy Volume 2: Marketing Research Volume 3: Consumer Behavior Volume 4: Advertising and Integrated Communication Volume 5: Product Innovation and Management Volume 6: International Marketing