Measuring Country Image

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Measuring Country Image

Author : Alexander Buhmann
Publisher : Springer
ISBN 13 : 3658154071
Total Pages : 147 pages
Book Rating : 4.6/5 (581 download)

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Book Synopsis Measuring Country Image by : Alexander Buhmann

Download or read book Measuring Country Image written by Alexander Buhmann and published by Springer. This book was released on 2016-08-29 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alexander Buhmann develops a new model for measuring the constitution and effects of country images by combining well-established concepts from national identity theory and attitude theory with a recent model from reputation management. The model is operationalized and tested in two surveys. Results show how different cognitive and affective dimensions of the country image affect each other and ultimately lead to the facilitation of behavioral intentions. The book introduces a theory-grounded approach to clarify the dimensionality of the country image. It is the first to operationalize and test the dimensions of the country image by combining formative and reflective measures in a mixed-specified model.

Partial Least Squares Path Modeling

Author : Hengky Latan
Publisher : Springer Nature
ISBN 13 : 3031377729
Total Pages : 495 pages
Book Rating : 4.0/5 (313 download)

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Book Synopsis Partial Least Squares Path Modeling by : Hengky Latan

Download or read book Partial Least Squares Path Modeling written by Hengky Latan and published by Springer Nature. This book was released on 2023-12-16 with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its second edition, this edited book presents recent progress and techniques in partial least squares path modeling (PLS-PM), and provides a comprehensive overview of the current state-of-the-art in PLS-PM research. Like the previous edition, the book is divided into three parts: the first part emphasizes the basic concepts and extensions of the PLS-PM method; the second part discusses the methodological issues that have been the focus of recent developments, and the last part deals with real-world applications of the PLS-PM method in various disciplines. This new edition broadens the scope of the first edition and consists of entirely new original contributions, again written by expert authors in the field, on a wide range of topics, including: how to perform quantile composite path modeling with R; the rationale and justification for using PLS-PM in top-tier journals; psychometric properties of three weighting schemes and why PLS-PM is a better fit to mode B; a comprehensive review of PLS software; how to perform out-of-sample predictions with ordinal consistent partial least squares; multicollinearity issues in PLS-PM using ridge regression; theorizing and testing specific indirect effects in PLS and considering their effect size; how to run hierarchical models and available approaches; and how to apply necessary condition analysis (NCA) in PLS-PM. This book will appeal to researchers interested in the latest advances in PLS-PM as well as masters and Ph.D. students in a variety of disciplines who use PLS-PM methods. With clear guidelines on selecting and using PLS-PM, especially those related to composite models, readers will be brought up to date on recent debates in the field.

Country of Origin Effect

Author : Isaac Cheah
Publisher : Routledge
ISBN 13 : 0429535651
Total Pages : 132 pages
Book Rating : 4.4/5 (295 download)

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Book Synopsis Country of Origin Effect by : Isaac Cheah

Download or read book Country of Origin Effect written by Isaac Cheah and published by Routledge. This book was released on 2020-06-29 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book evaluates Country of Origin (COO) research from new critical perspectives, providing insights on how COO shapes both consumer behaviour and business trends, and how marketers can overcome or take advantage of COO in their strategies. The contributors explore a variety of strategies for utilising Country of Origin, including how country image can influence market entry positioning strategies, and how brand heritage can be utilised as a communication tool. There is also a study of what percentage of online products require COO identification, and whether this percentage correlates to customer satisfaction. Several contributors look at consumers’ preference for food in relation to COO and authenticity, and further chapters explore the impact of consumer identification with a nation on how they evaluate brands. As Country of Origin is increasingly evaluated by consumers and used by marketers to safeguard locally-owned products, this book will be of interest to those studying the relationship between country-authentic brands and their promotion in the global marketplace. This book was originally published as a special issue of the Journal of Promotion Management.

EU Crisis and the Role of the Periphery

Author : Anastasios Karasavvoglou
Publisher : Springer
ISBN 13 : 3319101331
Total Pages : 216 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis EU Crisis and the Role of the Periphery by : Anastasios Karasavvoglou

Download or read book EU Crisis and the Role of the Periphery written by Anastasios Karasavvoglou and published by Springer. This book was released on 2014-10-10 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The European economy is still in recession, even though there are some weak indications of stabilization. This book examines important aspects of the crisis in selected countries of Southern Europe, the Balkans and Eastern Europe. The intensity of the crisis and its economic and social repercussions have varied from country to country, generally impacting the core countries less than those on the periphery. The countries in the latter group currently face significant structural challenges with regard to improving productivity and competitiveness, including the areas of investment, climate, the labour market, and the public sector. The book not only illustrates the scope of the problem, but also informs readers on the policies implemented to address it, and discusses the progress some of the economies have already made. Special topics include the convergence hypothesis, agriculture and growth, Public-Private Partnership in Infrastructure (PPPI), and the labour market.

Journal of Business Research

Author :
Publisher :
ISBN 13 :
Total Pages : 910 pages
Book Rating : 4.:/5 (49 download)

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Book Synopsis Journal of Business Research by :

Download or read book Journal of Business Research written by and published by . This book was released on 1993 with total page 910 pages. Available in PDF, EPUB and Kindle. Book excerpt:

How's Life? 2020 Measuring Well-being

Author : OECD
Publisher : OECD Publishing
ISBN 13 : 9264728449
Total Pages : 265 pages
Book Rating : 4.2/5 (647 download)

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Book Synopsis How's Life? 2020 Measuring Well-being by : OECD

Download or read book How's Life? 2020 Measuring Well-being written by OECD and published by OECD Publishing. This book was released on 2020-03-09 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: How’s Life? charts whether life is getting better for people in 37 OECD countries and 4 partner countries. This fifth edition presents the latest evidence from an updated set of over 80 indicators, covering current well-being outcomes, inequalities, and resources for future well-being.

National Image and Competitive Advantage

Author : Eugene D. Jaffe
Publisher : Copenhagen Business School Press
ISBN 13 :
Total Pages : 194 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis National Image and Competitive Advantage by : Eugene D. Jaffe

Download or read book National Image and Competitive Advantage written by Eugene D. Jaffe and published by Copenhagen Business School Press. This book was released on 2001 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book features in-depth analyses of interactions between brand, country and product images; real-life examples of country branding; and guidelines for managerial action, making it a usful resource for students of International Marketing, International Business and Consumer Behaviour as well as for international marketing managers, industry leaders and government officials. Subjects covered include: Consumers' perception of countries as sources for brands and products; how to utilize country try image by the firm; how to manage national promotion campaigns of country image; country of origin labeling requirements; the use of the made-in label as a trade barrier; and the future role of brand and country images in the age of eCommerce. Eugene D. Jaffe is Professor and Israel D. Nebenzahl is Associate Professor, both at the Graduate School of Business Administration, Bar-Ilan University, Israel.

Work and Labour Relations in Global Platform Capitalism

Author : Haidar, Julieta
Publisher : Edward Elgar Publishing
ISBN 13 : 1802205136
Total Pages : 288 pages
Book Rating : 4.8/5 (22 download)

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Book Synopsis Work and Labour Relations in Global Platform Capitalism by : Haidar, Julieta

Download or read book Work and Labour Relations in Global Platform Capitalism written by Haidar, Julieta and published by Edward Elgar Publishing. This book was released on 2021-11-19 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This engaging and timely book provides an in-depth analysis of work and labour relations within global platform capitalism with a specific focus on digital platforms that organise labour processes, known as labour platforms. Well-respected contributors thoroughly examine both online and offline platforms, their distinct differences and the important roles they play for both large transnational companies and those with a smaller global reach.

Consumer-Brand Relationships

Author : Susan Fournier
Publisher : Routledge
ISBN 13 : 1136470972
Total Pages : 501 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Consumer-Brand Relationships by : Susan Fournier

Download or read book Consumer-Brand Relationships written by Susan Fournier and published by Routledge. This book was released on 2012-03-29 with total page 501 pages. Available in PDF, EPUB and Kindle. Book excerpt: The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how they evolve and decline. While marketing research has a long tradition in the study of business relationships between manufacturers and suppliers and buyers and sellers, attention in the past decade has expanded to the relationships that form between consumers and their brands (such as products, stores, celebrities, companies or countries). The aim of this book is to advance knowledge about consumer-brand relationships by disseminating new research that pushes beyond theory, to applications and practical implications of brand relationships that businesses can apply to their own marketing strategies. With contributions from an impressive array of scholars from around the world, this volume will provide students and researchers with a useful launch pad for further research in this blossoming area.

Impact Evaluation in Practice, Second Edition

Author : Paul J. Gertler
Publisher : World Bank Publications
ISBN 13 : 1464807809
Total Pages : 364 pages
Book Rating : 4.4/5 (648 download)

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Book Synopsis Impact Evaluation in Practice, Second Edition by : Paul J. Gertler

Download or read book Impact Evaluation in Practice, Second Edition written by Paul J. Gertler and published by World Bank Publications. This book was released on 2016-09-12 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of the Impact Evaluation in Practice handbook is a comprehensive and accessible introduction to impact evaluation for policy makers and development practitioners. First published in 2011, it has been used widely across the development and academic communities. The book incorporates real-world examples to present practical guidelines for designing and implementing impact evaluations. Readers will gain an understanding of impact evaluations and the best ways to use them to design evidence-based policies and programs. The updated version covers the newest techniques for evaluating programs and includes state-of-the-art implementation advice, as well as an expanded set of examples and case studies that draw on recent development challenges. It also includes new material on research ethics and partnerships to conduct impact evaluation. The handbook is divided into four sections: Part One discusses what to evaluate and why; Part Two presents the main impact evaluation methods; Part Three addresses how to manage impact evaluations; Part Four reviews impact evaluation sampling and data collection. Case studies illustrate different applications of impact evaluations. The book links to complementary instructional material available online, including an applied case as well as questions and answers. The updated second edition will be a valuable resource for the international development community, universities, and policy makers looking to build better evidence around what works in development.

National Image & Competitive Advantage

Author : Eugene D. Jaffe
Publisher : CBS Press
ISBN 13 :
Total Pages : 244 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis National Image & Competitive Advantage by : Eugene D. Jaffe

Download or read book National Image & Competitive Advantage written by Eugene D. Jaffe and published by CBS Press. This book was released on 2006 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Following the success of its predecessor, the second edition updates and broadens the scope from ""country image"" to ""place branding."" Many new studies have emerged since the first edition was published, and they are integrated in the new edition. The second edition is still aimed at three audiences: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who must deal with the problems of creating and maintaining a country's national image. "

The Measure

Author : Nikki Erlick
Publisher : HarperCollins
ISBN 13 : 0063204223
Total Pages : 375 pages
Book Rating : 4.0/5 (632 download)

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Book Synopsis The Measure by : Nikki Erlick

Download or read book The Measure written by Nikki Erlick and published by HarperCollins. This book was released on 2022-06-28 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: INSTANT NEW YORK TIMES BESTSELLER - The Read With Jenna Today Show Book Club Pick! "A story of love and hope as interweaving characters display: how all moments, big and small, can measure a life. If you want joy, love, romance, and hope—read with us." —Jenna Bush Hager A luminous, spirit-lifting blockbuster for readers of The Midnight Library. Eight ordinary people. One extraordinary choice. It seems like any other day. You wake up, pour a cup of coffee, and head out. But today, when you open your front door, waiting for you is a small wooden box. This box holds your fate inside: the answer to the exact number of years you will live. From suburban doorsteps to desert tents, every person on every continent receives the same box. In an instant, the world is thrust into a collective frenzy. Where did these boxes come from? What do they mean? Is there truth to what they promise? As society comes together and pulls apart, everyone faces the same shocking choice: Do they wish to know how long they’ll live? And, if so, what will they do with that knowledge? The Measure charts the dawn of this new world through an unforgettable cast of characters whose decisions and fates interweave with one another: best friends whose dreams are forever entwined, pen pals finding refuge in the unknown, a couple who thought they didn’t have to rush, a doctor who cannot save himself, and a politician whose box becomes the powder keg that ultimately changes everything. Enchanting and deeply uplifting, The Measure is a sweeping, ambitious, and invigorating story about family, friendship, hope, and destiny that encourages us to live life to the fullest.

Measuring Wellbeing

Author : Giovanni Vecchi
Publisher : Oxford University Press
ISBN 13 : 0190218843
Total Pages : 640 pages
Book Rating : 4.1/5 (92 download)

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Book Synopsis Measuring Wellbeing by : Giovanni Vecchi

Download or read book Measuring Wellbeing written by Giovanni Vecchi and published by Oxford University Press. This book was released on 2017-01-13 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 150 years Italy transformed itself from a poor and backward country into one where living standards are among the highest in the world. In Measuring Wellbeing, Giovanni Vecchi provides an innovative analysis of this change by drawing on family accounts that provide engaging insights into life and are the "micro" data that create the foundations for the "macro" picture of variations and fluctuations in the development of Italy. Vecchi provides a nuanced account of the changes. He emphasizes that the concept of wellbeing is multidimensional and must include non-monetary aspects of life: nutrition, health and education, as well as less tangible elements such as freedom or the possibility to exercise one's political rights. The book deals with this polyhedral nature of wellbeing. Among the insights are that Italians succeeded in combining growth with equity, but that the gap between the North and South did not narrow; the while longevity has increased, education has not improved as much as it could have; and that for close to three decades, Italy's virtuous path has come to a halt: the wellbeing of the Italian people is at the crossroads between progress and decline. Measuring Wellbeing engagingly combines a unique dataset and an innovative statistical method that can be adapted to other countries.

The Measure of a Nation

Author : Howard Steven Friedman
Publisher : Prometheus Books
ISBN 13 : 1616145692
Total Pages : 271 pages
Book Rating : 4.6/5 (161 download)

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Book Synopsis The Measure of a Nation by : Howard Steven Friedman

Download or read book The Measure of a Nation written by Howard Steven Friedman and published by Prometheus Books. This book was released on 2012 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Compares the United States with other affluent democracies in such areas as health, crime and violence, education, democracy, and equality, and suggests ways the country might improve its standing in these areas.

Strategic Place Branding Methodologies and Theory for Tourist Attraction

Author : Bayraktar, Ahmet
Publisher : IGI Global
ISBN 13 : 1522505806
Total Pages : 394 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Strategic Place Branding Methodologies and Theory for Tourist Attraction by : Bayraktar, Ahmet

Download or read book Strategic Place Branding Methodologies and Theory for Tourist Attraction written by Bayraktar, Ahmet and published by IGI Global. This book was released on 2016-08-15 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting investment opportunities, as well as increasing cultural awareness of the area’s population. Strategic Branding Methodologies and Theory for Tourist Attraction investigates international perspectives and promotional strategies in the topic area of place branding. Highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world, this publication is a pivotal reference source for researchers, practitioners, policy makers, students, and professionals.

The Global Findex Database 2017

Author : Asli Demirguc-Kunt
Publisher : World Bank Publications
ISBN 13 : 1464812683
Total Pages : 148 pages
Book Rating : 4.4/5 (648 download)

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Book Synopsis The Global Findex Database 2017 by : Asli Demirguc-Kunt

Download or read book The Global Findex Database 2017 written by Asli Demirguc-Kunt and published by World Bank Publications. This book was released on 2018-04-19 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2011 the World Bank—with funding from the Bill and Melinda Gates Foundation—launched the Global Findex database, the world's most comprehensive data set on how adults save, borrow, make payments, and manage risk. Drawing on survey data collected in collaboration with Gallup, Inc., the Global Findex database covers more than 140 economies around the world. The initial survey round was followed by a second one in 2014 and by a third in 2017. Compiled using nationally representative surveys of more than 150,000 adults age 15 and above in over 140 economies, The Global Findex Database 2017: Measuring Financial Inclusion and the Fintech Revolution includes updated indicators on access to and use of formal and informal financial services. It has additional data on the use of financial technology (or fintech), including the use of mobile phones and the Internet to conduct financial transactions. The data reveal opportunities to expand access to financial services among people who do not have an account—the unbanked—as well as to promote greater use of digital financial services among those who do have an account. The Global Findex database has become a mainstay of global efforts to promote financial inclusion. In addition to being widely cited by scholars and development practitioners, Global Findex data are used to track progress toward the World Bank goal of Universal Financial Access by 2020 and the United Nations Sustainable Development Goals. The database, the full text of the report, and the underlying country-level data for all figures—along with the questionnaire, the survey methodology, and other relevant materials—are available at www.worldbank.org/globalfindex.

The New Cultures of Food

Author : Martin K. Hingley
Publisher : CRC Press
ISBN 13 : 1317022963
Total Pages : 344 pages
Book Rating : 4.3/5 (17 download)

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Book Synopsis The New Cultures of Food by : Martin K. Hingley

Download or read book The New Cultures of Food written by Martin K. Hingley and published by CRC Press. This book was released on 2016-03-03 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Food is an extraordinary expression of culture; the assortment of flavours, smells, colours and appearance match the diversity of the cultures from which they come and provide very visible evidence of the migration of populations and of the growing multiculturalism of many countries. Adam Lindgreen and Martin K. Hingley draw on research into European, Latin American and (Near and Far) Eastern markets to provide a comprehensive collection of original, cutting-edge research on the opportunities that the changing landscapes of ethnic, religious and cultural populations present for businesses and marketers. The New Cultures of Food uses the perspective of food culture to explore the role of food as a social agent and attitudes to new foodstuffs amongst indigenous populations and to indigenous food amongst immigrant communities. Opportunities and routes to market for exploiting growing demand for ethnic food are also investigated. This is an important book for food and consumer businesses, policy makers and researchers seeking to understand changing global markets and the significance of food as an indicator of social and religious attitude, diet and ethnic identity.