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Mathematical Models In Marketing A Survey The Stage Of Development Some Extensions And Applications
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Book Synopsis Mathematical models in marketing : a survey, the stage of development, some extensions and applications by : P. S. H. Leeflang
Download or read book Mathematical models in marketing : a survey, the stage of development, some extensions and applications written by P. S. H. Leeflang and published by . This book was released on 1974 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Mathematical Models in Marketing by : Peter S. H. Leeflang
Download or read book Mathematical Models in Marketing written by Peter S. H. Leeflang and published by Springer. This book was released on 1974-01-31 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Building Implementable Marketing Models by : Philippe A. Naert
Download or read book Building Implementable Marketing Models written by Philippe A. Naert and published by Springer Science & Business Media. This book was released on 2013-12-01 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: The observation that many models are built but few are used has almost become a commonplace in the management science and operations research literature. Nevertheless, the statement remains to a large extent true today, also and perhaps even more so where marketing models are concerned. This led Philippe Naert, now about four years ago, to write a concept text of a few hundred pages on the subject of how to build imple men table marketing models, that is, models that can and will be used. One of the readers of that early manuscript was Peter Leefiang. He made suggestions leading to a more consistent ordering of the material and pro posed the addition of some topics and the expansion of others to make the book more self-contained. This resulted in a co-authorship and a revised version, which was written by Peter Leefiang and consisted of a reshuffling and an expansion of the original material by about fifty per cent. Several meetings between the co-authors produced further refinements in the text and the sequence of chapters and sections, after which Philippe Naert again totally reworked the whole text. This led to a new expansion, again by fifty per cent, of the second iteration. The third iteration also required the inclusion of a great deal of new literature indicating that the field is making fast progress and that implementation has become a major concern to marketing model builders.
Book Synopsis Modeling Markets by : Peter S.H. Leeflang
Download or read book Modeling Markets written by Peter S.H. Leeflang and published by Springer. This book was released on 2014-11-12 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions. Modeling Markets presents a comprehensive overview of the tools and methodologies that managers can use in decision making. It has long been known that even simple models outperform judgments in predicting outcomes in a wide variety of contexts. More complex models potentially provide insights about structural relations not available from casual observations. In this book, the authors present a wealth of insights developed at the forefront of the field, covering all key aspects of specification, estimation, validation and use of models. The most current insights and innovations in quantitative marketing are presented, including in-depth discussion of Bayesian estimation methods. Throughout the book, the authors provide examples and illustrations. This book will be of interest to researchers, analysts, managers and students who want to understand, develop or use models of marketing phenomena.
Book Synopsis Modeling for Government and Business by : C.A. van Bochove
Download or read book Modeling for Government and Business written by C.A. van Bochove and published by Springer Science & Business Media. This book was released on 2013-03-14 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume has been composed to commemorate the day, 25 years ago, that Dr. P. J. Verdoorn delivered his inaugural lecture after his appointment as professor of economics at the Netherlands School of Economics at Rotterdam. The prompt and enthusiastic reactions by several members of the profession on our request for a contribution illustrates the fact that Verdoorn is held in high esteem by those who worked with him and those who are acquainted with his work. We thank all the contributors for having helped us to realize our plan to honour Verdoorn with the publication of this 'liber amicorum'. Verdoorn was appointed part time professor of business statistics, market research and marketing in 1952. He held this post until 1969. In that year he started lectures closer related to his work as deputy director of the Central Planning Bureau: general economic research. He became full professor of macro-economic policy in 1975. Verdoorn showed a great versatility in all the fields on which he worked. Without exaggeration he may be characterised as one of the most many-sided economists in the Nether lands. However much the subjects he studied may have varied, the methods he applied show persistent characteristics: theories are formulated to yield testable hypotheses which, when they can be maintained, are made operatio nal for policy purposes. In all these phases of a research program Verdoorn showed a high level of inventivity. A combination of rigour and imagination enabled him to maintain a constant stream of high-quality publications.
Book Synopsis Building Models for Marketing Decisions by : Peter Leeflang
Download or read book Building Models for Marketing Decisions written by Peter Leeflang and published by Springer Science & Business Media. This book was released on 2000-02-29 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decisions. It has long been known that simple models usually outperform judgments in predicting outcomes in a wide variety of contexts. For example, models of judgments tend to provide better forecasts of the outcomes than the judgments themselves (because the model eliminates the noise in judgments). And since judgments never fully reflect the complexities of the many forces that influence outcomes, it is easy to see why models of actual outcomes should be very attractive to (marketing) decision makers. Thus, appropriately constructed models can provide insights about structural relations between marketing variables. Since models explicate the relations, both the process of model building and the model that ultimately results can improve the quality of marketing decisions. Managers often use rules of thumb for decisions. For example, a brand manager will have defined a specific set of alternative brands as the competitive set within a product category. Usually this set is based on perceived similarities in brand characteristics, advertising messages, etc. If a new marketing initiative occurs for one of the other brands, the brand manager will have a strong inclination to react. The reaction is partly based on the manager's desire to maintain some competitive parity in the mar keting variables.
Download or read book International Books in Print written by and published by . This book was released on 1998 with total page 1332 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :International Labour Office. Central Library and Documentation Branch Publisher : ISBN 13 : Total Pages :550 pages Book Rating :4.3/5 (91 download)
Book Synopsis International Labour Documentation by : International Labour Office. Central Library and Documentation Branch
Download or read book International Labour Documentation written by International Labour Office. Central Library and Documentation Branch and published by . This book was released on 1978 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book National Union Catalog written by and published by . This book was released on 1978 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes entries for maps and atlases.
Book Synopsis Subject Catalog by : Library of Congress
Download or read book Subject Catalog written by Library of Congress and published by . This book was released on 1975 with total page 1018 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Library of Congress Catalogs by : Library of Congress
Download or read book Library of Congress Catalogs written by Library of Congress and published by . This book was released on 1976 with total page 1018 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Management Science written by and published by . This book was released on 1982 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt: Issues for Feb. 1965-Aug. 1967 include Bulletin of the Institute of Management Sciences.
Book Synopsis FAO Library List of Recent Accessions by : Food and Agriculture Organization of the United Nations
Download or read book FAO Library List of Recent Accessions written by Food and Agriculture Organization of the United Nations and published by . This book was released on 1975 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Dutch Theses written by and published by . This book was released on 1975 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Cumulative Book Index written by and published by . This book was released on 1976 with total page 2440 pages. Available in PDF, EPUB and Kindle. Book excerpt: A world list of books in the English language.
Download or read book European Research written by and published by . This book was released on 1982 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Economic Books written by and published by . This book was released on 1974 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt:
