Mastering Zoho Creator

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Mastering Zoho Creator

Author : Ali Shabdar
Publisher : Apress
ISBN 13 : 148422907X
Total Pages : 222 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis Mastering Zoho Creator by : Ali Shabdar

Download or read book Mastering Zoho Creator written by Ali Shabdar and published by Apress. This book was released on 2017-09-12 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to use Zoho Creator effectively to benefit your business. This book takes you through a number of real-life scenarios and teaches you how to use Zoho Creator to create solutions for your business, with no technical background needed and with little to no coding required. Sound too good to be true? Not with Zoho Creator. With the help of this book you can create a fully-functional cloud-based app that manages your company information, is elegant to use, and cost-effective to maintain. Get started today. Technology makes our lives easier and there are a large number of resources on offer to help with various tasks, including managing business information. With all the tools, apps, and services to choose from, it is still a daunting and often expensive undertaking for businesses to create solutions that fit their specific requirements. Mastering Zoho Creator will guide you through all of this. What You'll Learn Build Zoho Creator applications properly from the ground up Design with the user in mind Design with the data in mind Create and launch real world business applications, such as real estate management system Integrate your app with external tools and services Extend the capabilities of other Zoho offerings such as CRM Add advanced features by coding in Deluge scripting language Who This Book Is For Small business owners and solopreneurs who want to create business applications and solution to solve their day-to-day problems without the need for prior technical knowledge, coding, or the help of programmers and expensive external consultants. Solution providers and consultants who want to learn the ins and outs of Zoho tools and create world-class business applications for their clients quickly and efficiently.

Mastering Zoho CRM

Author : Ali Shabdar
Publisher : Apress
ISBN 13 : 1484229045
Total Pages : 261 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis Mastering Zoho CRM by : Ali Shabdar

Download or read book Mastering Zoho CRM written by Ali Shabdar and published by Apress. This book was released on 2017-09-07 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Teaches you to use Zoho CRM effectively to benefit your business. This book takes you through a number of real-life scenarios and teaches you how to use Zoho CRM to create solutions for your business, with no technical background needed and with little to no coding required. Sound too good to be true? Technology makes our lives easier and there are a large number of resources on offer to help with various tasks, including managing business information. With all the tools, apps, and services to choose from, it is still a daunting and often expensive undertaking for businesses to create solutions that fit their specific requirements. That’s where Zoho CRM comes in. Using this book you can create a fully-functional cloud-based app that manages your company information, is elegant to use, and cost-effective to maintain. Basic computer and internet skills is all you need to successfully launch your very own CRM with the help of this book. Get started today with Mastering Zoho CRM. What You'll Learn Set up Zoho CRM properly from the ground up Model your business processes and implement them on Zoho CRM Centralize and manage your entire marketing, sales, and customer service processes Integrate CRM with other Zoho tools to streamline day to day business operations Create powerful dashboards and reports to provide relevant, actionable information to concerned people Use advanced CRM features such as workflow automation, role-based security, territories, etc. Connect Zoho CRM to external tools and services to extend features, and let CRM scale up with your business needs. Who This Book Is For Small business owners and solopreneurs who want to take control of the beating heart of their business –their marketing, sales, and customer-service efforts– without spending tens of thousands of dollars on customized solutions. Solution providers and consultants who want to learn the ins and outs of one of the hottest CRM tools in the market and provide winning related services to their clients by adding Zoho to their list of offerings.

Zoho One Essentials

Author : Karen S. Fredricks
Publisher : ePublishing Works!
ISBN 13 : 1644572753
Total Pages : 186 pages
Book Rating : 4.6/5 (445 download)

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Book Synopsis Zoho One Essentials by : Karen S. Fredricks

Download or read book Zoho One Essentials written by Karen S. Fredricks and published by ePublishing Works!. This book was released on 2022-06-07 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reap the competitive benefits of Zoho, one of the best customer relationship management (CRM) solutions on the market today. Learn How To: b”/bStore complete contact information, including name, company, phone numbers, mailing addresses, and e-mail addresses.brb”/bRecord dated notes for each of your contacts so that you can easily keep track of meaningful conversations and activities. This feature is handy for those of us who forget things on occasion.brb”/bKeep a calendar that is cross-referenced with the appropriate contact so that you have a complete record of all interactions that you’ve had—or will have—with a contact.brb”/bAccess reports and dashboards so that you can glean insight into your business based on the information in your database.brb”/bMerge your contact information into templates you create for marketing campaigns and other purposes. You can send those merged documents via snail mail, fax, or e-mail.brb”/bManage your sales pipeline with built-in forecasting tools.brbrbWhat Is Customer Relationship Management (CRM)?/bbrCRM stands for customer relationship management and typically refers to software, like Zoho, that helps you manage your customer relationships. From a sales perspective, it means things like inputting and tracking leads, checking up on those leads, converting leads to contacts, and ultimately to deals. From a management perspective, you can track the progress of your sales team, create and run reports, and gather insights into your sale cycles and forecasts. Simply stated, the goal of a capable CRM product, such as Zoho, is to run your business efficiently, effectively and to increase profitability.brbrbContents:/bbrWhat in the World is Zoho?brWorking with Contact RecordsbrWorking with Contact RecordsbrFind And Change RecordsbrStay in TouchbrHave it Your Way (set up the system)brManaging UsersbrE-mail BlastsbrPipelines and DealsbrManaging ProductsbrProjectsbrCasesbrReports and DashboardsbrHacks and Shortcutsbr

Web-Based Projects that Rock the Class

Author : Christos Karayiannis
Publisher : Apress
ISBN 13 : 148424463X
Total Pages : 516 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis Web-Based Projects that Rock the Class by : Christos Karayiannis

Download or read book Web-Based Projects that Rock the Class written by Christos Karayiannis and published by Apress. This book was released on 2019-05-25 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore the modern concepts of client-server web applications. This book includes examples that are simple to comprehend building apps that are not much different from real-world applications. Each chapter develops a different subject, explaining the concept from A to Z, and provides a project with complete source code and configuration steps. Chapters also include thorough coverage of the subject described and the full source code is provided with a consistently updated repo on GitHub, accounting for the frequent changes made to language versions. The chapter apps use HTML, JavaScript, AJAX, CSS, PHP, MySQL, Apache, Lighttpd, SSL/TLS, DDNS, Shell Programming, Sockets programming, tools such as Wireshark, and remote online tools for testing. As you master each topic sequentially you'll fully understand the inner workings of the client-server apps and become confident in creating your own web-based apps. Whether you want to work on the web for fun, for school, or for work, Web-Based Projects that Rock the Class is a great place to start. What You'll Learn Use HTML, JavaScript, CSS, PHP, AJAX and MySQL for web projects Set up and handle two different web servers Apache and Lighttpd Obtain DNS and DDNS domain names Apply the SSL/TLS protocols for HTTPS connections Test remotely with online tools your web app – then create similar toolsWho This Book Is For College and university students, and individuals interested in web programming. Ideally you will have basic experience in requesting a web page from the browser and understanding online services like e-shops, basic-level experience with Linux, knowledge of basic-level programming language principles, and basic knowledge of what a database is.

Mastering Power BI

Author : Chandraish Sinha
Publisher : BPB Publications
ISBN 13 : 9355517165
Total Pages : 344 pages
Book Rating : 4.3/5 (555 download)

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Book Synopsis Mastering Power BI by : Chandraish Sinha

Download or read book Mastering Power BI written by Chandraish Sinha and published by BPB Publications. This book was released on 2024-05-28 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take a deep dive into the dynamic world of Power BI! KEY FEATURES ● In-depth knowledge of Power BI, demonstrated through step-by-step exercises. ● Covers data modeling, visualization, and implementing security with complete hands-on training. ● Includes a project that simulates a realistic business environment from start to finish. ● This version teaches about Artificial Intelligence visuals in Power BI. DESCRIPTION Mastering Power BI covers the entire Power BI implementation process. The readers will be able to understand all the concepts covered in this book, from data modeling to creating powerful visualizations. This book begins with concepts and terminology such as the star-schema, dimensions, and facts. It explains multi-table dataset and demonstrates how to load these tables into Power BI. It shows how to load stored data in various formats and create relationships. Readers will also learn more about Data Analysis Expressions (DAX). This book is a must for developers to learn how to extend the usability of Power BI, to explore meaningful and hidden data insights. Throughout the book, you keep on learning about the concepts, techniques, and expert practices on loading and shaping data, visualization design, and security implementation. The second edition of Mastering Power BI book adheres to the first edition in terms of providing the basics of business intelligence and Power BI; however, it introduces new concepts and features in terms of data transformation, data profiling, custom hierarchies, AI visuals, and many more. WHAT YOU WILL LEARN ● Learn about Business Intelligence (BI) concepts and their contribution in business analytics. ● Learn to connect, load, and transform data from disparate data sources. ● Create and execute powerful DAX calculations. ● Design various visualizations to prepare insightful reports and dashboards. WHO THIS BOOK IS FOR This book is for anyone interested in learning how to use Power BI desktop or starting a career in business intelligence and analytics. While it covers all the fundamentals, it is recommended that the reader be familiar with MS Excel and database concepts. TABLE OF CONTENTS 1. Understanding the Basics 2. Connect and Shape 3. Advanced Data Transformations 4. Optimize Your Data Model 5. Data Analysis Expressions 6. Visualizations in Power BI 7. Drill Through and Drill Down Reports 8. Artificial Intelligence in Power BI 9. Power BI Service 10. Securing Your Application

Mastering the Microsoft Power Pages: A Comprehensive Guide

Author : Pedro Martins
Publisher : Pedro Martins
ISBN 13 :
Total Pages : 246 pages
Book Rating : 4./5 ( download)

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Book Synopsis Mastering the Microsoft Power Pages: A Comprehensive Guide by : Pedro Martins

Download or read book Mastering the Microsoft Power Pages: A Comprehensive Guide written by Pedro Martins and published by Pedro Martins. This book was released on 2023-11-13 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pages: A Comprehensive Guide" as your trusted companion. Whether you're just starting out or have some experience, this guide is meticulously designed to help you navigate, understand, and master the many facets of Power Pages. "Mastering the Microsoft Power Pages: A Comprehensive Guide" is more than just a technical manual; it's a comprehensive journey tailored for those eager to tap into the potential of Microsoft Power Pages. Here's why this book stands out: Depth & Breadth: It provides an in-depth exploration of Power Pages, from its foundational concepts to advanced techniques, ensuring both novices and experts find value. Hands-on Approach: Packed with real-world case studies and hands-on tutorials, readers will gain practical experience while understanding the theoretical aspects. Expert Insights: Insights from industry leaders and Power Pages veterans offer unique perspectives and invaluable tips, providing readers with an edge in their Power Pages journey. Future-Proofing: The book not only educates on the current capabilities of Power Pages but also provides glimpses into its future, ensuring readers are prepared for upcoming trends and shifts. Holistic Understanding: Beyond just the 'how', this guide delves into the 'why' – the rationale behind design choices, the importance of best practices, and the impact of well-crafted Power Pages on businesses. In essence, this book serves as a beacon, guiding readers through the vast landscape of Microsoft Power Pages, ensuring they emerge with clarity, competence, and confidence in their newly-acquired skills. Brief Chapters Chapter 1: Concepts behind Microsoft Power Platform Chapter 2: Introduction to Microsoft Power Platform Chapter 3: Understanding Microsoft Dataverse Chapter 4: Understanding Power Pages Chapter 5: Liquid language Chapter 6: Components in Power Pages Chapter 7: Simple how-to do’s Chapter 8: Demystifying forms in Power Pages Chapter 9: Advanced concepts in Power Pages Chapter 10: Real-World Example: "cantinhode.net" News & Articles Portal Chapter 11: Combining Power Platform Tools Chapter 12: Security and Compliance in Power Platform Chapter 13: Administration and Management of Power Platform Chapter 14: Advanced Techniques in Power Platform Chapter 15: Real-world Case Studies of Power Platform Chapter 16: Future of Power Platform Chapter 17: Preparing for Power Platform Certification

The Zoho User Guide for Small Businesses

Author : Bryan Bent
Publisher :
ISBN 13 :
Total Pages : 100 pages
Book Rating : 4.7/5 (645 download)

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Book Synopsis The Zoho User Guide for Small Businesses by : Bryan Bent

Download or read book The Zoho User Guide for Small Businesses written by Bryan Bent and published by . This book was released on 2021-11-16 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: HOW TO USE ZOHO BUSINESS TOOLS EVERYDAY Zoho Corporation іѕ an Indian multinational tесhnоlоgу соmраnу that mаkеѕ wеb-bаѕеd business tооlѕ. It is bеѕt known fоr online office ѕuіtе nаmеd Zоhо. Zоhо Docs аllоwѕ уоu tо share fіlеѕ wіth іndіvіduаlѕ or a grоuр and соllаbоrаtе in real-time. Yоu can еіthеr ѕhаrе іndіvіduаl fіlеѕ оr organize аll уоur fіlеѕ іntо folders аnd ѕhаrе it wіth уоur team оr with external partners, сlіеntѕ аnd customers. Shаrеd fоldеrѕ аrе іdеаl for реорlе who work оn thе ѕаmе fіlеѕ together. When you create a nеw shared fоldеr and аdd people tо it, the files іn the ѕhаrеd fоldеr wіll appear іn their Zoho Docs juѕt аѕ thеу dо in yours. Any uѕеr who іѕ раrt оf thе ѕhаrеd fоldеr саn add, dеlеtе or еdіt the соntеnt wіthіn thаt fоldеr, bаѕеd оn thе ассеѕѕ privileges. With Zoho Dосѕ, fіlеѕ and fоldеrѕ саn be shared еаѕіlу with аnу іndіvіduаlѕ wіthіn оr оutѕіdе thе оrgаnіzаtіоn bу juѕt entering their еmаіl IDѕ. Shаrеd fоldеrѕ аrе іdеаl fоr a grоuр of реорlе who work оn thе ѕаmе files together. In Zoho Dосѕ, уоu саn share files аnd fоldеrѕ with groups. To share fоldеrѕ оr files with groups In Zоhо Docs, select thе fоldеr оr file уоu would like tо ѕhаrе. Clісk (Shаrе ісоn) frоm the tооl bаr. Altеrnаtіvеlу, ѕеlесt Share from thе rіght-сlісk menu. Entеr thе grоuр'ѕ name іn the text box with whom уоu wаnt tо ѕhаrе thе fоldеr or file. Chооѕе the ассеѕѕ рrіvіlеgеѕ frоm thе drор down lіѕt. Click Share. Are you ready to grow your business with this automation tool? Get this book by Bryan Bent now

Mastering Information Technology for CXC CSEC CAPE

Author :
Publisher : Dennis Adonis
ISBN 13 :
Total Pages : 217 pages
Book Rating : 4./5 ( download)

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Book Synopsis Mastering Information Technology for CXC CSEC CAPE by :

Download or read book Mastering Information Technology for CXC CSEC CAPE written by and published by Dennis Adonis. This book was released on with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Zoho Creator

Author : Logical Operations
Publisher :
ISBN 13 : 9781424625468
Total Pages : pages
Book Rating : 4.6/5 (254 download)

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Book Synopsis Zoho Creator by : Logical Operations

Download or read book Zoho Creator written by Logical Operations and published by . This book was released on 2015-08-13 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Zoho For Dummies

Author : Steve Holzner
Publisher : John Wiley & Sons
ISBN 13 : 047054385X
Total Pages : 342 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis Zoho For Dummies by : Steve Holzner

Download or read book Zoho For Dummies written by Steve Holzner and published by John Wiley & Sons. This book was released on 2009-06-15 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: A great way to get started on this new, FREE, Web-based productivity and collaboration tool Zoho is a very cool-and free-alternative to Microsoft Office. Known as "cloud" computing because it's totally Web-based, Zoho provides 18 different applications to help you write documents, create spreadsheets, send e-mail, and much more. People love it, but what it doesn't offer are extensive help files, so that's where this practical book comes in. Zoho For Dummies shows you how to use Zoho's most widely used applications, including Zoho Writer, Zoho Notebook, Zoho Show, Zoho Sheet, Zoho DB, Zoho Mail, Zoho Planner, Zoho CRM, and Zoho Projects. You'll get thoroughly up to speed on all common tasks and discover enough tips and tricks to get you power-using Zoho in no time. Zoho is a free, Web-based alternative to Microsoft Office launched in 2007; it is considered to be "cloud computing" because it is categorized as Software as a Service (SaaS) and Web-based The book guides you through common tasks and provides tips and tricks to maximize your productivity and minimize hassle Covers Zoho Writer, Zoho Notebook, Zoho Show, Zoho Sheet, Zoho DB, Zoho Mail, Zoho Planner, Zoho CRM, and Zoho Projects Also provides information about sharing content, scheduling, and more Get your head in the clouds with this friendly guide to the exciting new Zoho "cloud" alternative to Microsoft Office.

Mastering Cloud Computing

Author : Rajkumar Buyya
Publisher : Newnes
ISBN 13 : 0124095399
Total Pages : 469 pages
Book Rating : 4.1/5 (24 download)

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Book Synopsis Mastering Cloud Computing by : Rajkumar Buyya

Download or read book Mastering Cloud Computing written by Rajkumar Buyya and published by Newnes. This book was released on 2013-04-05 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mastering Cloud Computing is designed for undergraduate students learning to develop cloud computing applications. Tomorrow's applications won’t live on a single computer but will be deployed from and reside on a virtual server, accessible anywhere, any time. Tomorrow's application developers need to understand the requirements of building apps for these virtual systems, including concurrent programming, high-performance computing, and data-intensive systems. The book introduces the principles of distributed and parallel computing underlying cloud architectures and specifically focuses on virtualization, thread programming, task programming, and map-reduce programming. There are examples demonstrating all of these and more, with exercises and labs throughout. Explains how to make design choices and tradeoffs to consider when building applications to run in a virtual cloud environment Real-world case studies include scientific, business, and energy-efficiency considerations

Cyberpreneur Philippines

Author : Raymond Calbay
Publisher : PageJump Media
ISBN 13 : 6219502825
Total Pages : 271 pages
Book Rating : 4.2/5 (195 download)

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Book Synopsis Cyberpreneur Philippines by : Raymond Calbay

Download or read book Cyberpreneur Philippines written by Raymond Calbay and published by PageJump Media. This book was released on 2015-10-17 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to start your own online business? The right time to do it is now. Cyberpreneur Philippines is your guide in launching an online business and growing it to profit. The book offers invaluable tips whether you're providing services, developing apps, or reselling products online. Straight from company CEOs, startup founders, and top freelancers, you'll learn how to plan your cyber business, develop ideas for apps and software products, and scale your business to more success, among others. "The book serves as an inspiration and as a manual for Filipinos to jump-start their online entrepreneurial journey." - Anton Diaz, Founder, Our Awesome Planet "This book is unlike any other. The best experts in the field talk about the most important topics on online entrepreneurship." - Jorge Azurin, Co-director, Founder Institute Manila & CEO, Horsepower.ph "It's the most comprehensive book on startups with a Filipino flavor." - Lyle Jover, Founder and CEO, Raket.ph

Management Information Systems

Author : Kenneth C. Laudon
Publisher : Pearson Educación
ISBN 13 : 9789702605287
Total Pages : 618 pages
Book Rating : 4.6/5 (52 download)

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Book Synopsis Management Information Systems by : Kenneth C. Laudon

Download or read book Management Information Systems written by Kenneth C. Laudon and published by Pearson Educación. This book was released on 2004 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.

Digital Marketing For Dummies

Author : Ryan Deiss
Publisher : John Wiley & Sons
ISBN 13 : 1119660505
Total Pages : 368 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Digital Marketing For Dummies by : Ryan Deiss

Download or read book Digital Marketing For Dummies written by Ryan Deiss and published by John Wiley & Sons. This book was released on 2020-08-25 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get digital with your brand today! Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving! You’ll learn how to identify the digital markets and media that work best for your business—no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer—this book will take you through the whole process! Learn targeted digital strategies for increasing brand awareness Determine the best-fit online markets for your unique brand Access downloadable tools to put ideas into action Meet your business goals with proven digital tactics Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book!

The Node Beginner Book

Author : Manuel Kiessling
Publisher : Lulu.com
ISBN 13 : 1471628442
Total Pages : 66 pages
Book Rating : 4.4/5 (716 download)

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Book Synopsis The Node Beginner Book by : Manuel Kiessling

Download or read book The Node Beginner Book written by Manuel Kiessling and published by Lulu.com. This book was released on 2012 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ryan Dahl, creator of Node.js: "This is an amazing introduction to Node.js". The aim of The Node Beginner Book is to get you started with developing applications for Node.js, teaching you everything you need to know about advanced JavaScript along the way.

Handbook of Cloud Computing

Author : Borko Furht
Publisher : Springer Science & Business Media
ISBN 13 : 1441965246
Total Pages : 638 pages
Book Rating : 4.4/5 (419 download)

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Book Synopsis Handbook of Cloud Computing by : Borko Furht

Download or read book Handbook of Cloud Computing written by Borko Furht and published by Springer Science & Business Media. This book was released on 2010-09-11 with total page 638 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cloud computing has become a significant technology trend. Experts believe cloud computing is currently reshaping information technology and the IT marketplace. The advantages of using cloud computing include cost savings, speed to market, access to greater computing resources, high availability, and scalability. Handbook of Cloud Computing includes contributions from world experts in the field of cloud computing from academia, research laboratories and private industry. This book presents the systems, tools, and services of the leading providers of cloud computing; including Google, Yahoo, Amazon, IBM, and Microsoft. The basic concepts of cloud computing and cloud computing applications are also introduced. Current and future technologies applied in cloud computing are also discussed. Case studies, examples, and exercises are provided throughout. Handbook of Cloud Computing is intended for advanced-level students and researchers in computer science and electrical engineering as a reference book. This handbook is also beneficial to computer and system infrastructure designers, developers, business managers, entrepreneurs and investors within the cloud computing related industry.

The Googlization of Everything

Author : Siva Vaidhyanathan
Publisher : Univ of California Press
ISBN 13 : 0520952456
Total Pages : 281 pages
Book Rating : 4.5/5 (29 download)

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Book Synopsis The Googlization of Everything by : Siva Vaidhyanathan

Download or read book The Googlization of Everything written by Siva Vaidhyanathan and published by Univ of California Press. This book was released on 2012-03-13 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the beginning, the World Wide Web was exciting and open to the point of anarchy, a vast and intimidating repository of unindexed confusion. Into this creative chaos came Google with its dazzling mission—"To organize the world’s information and make it universally accessible"—and its much-quoted motto, "Don’t be evil." In this provocative book, Siva Vaidhyanathan examines the ways we have used and embraced Google—and the growing resistance to its expansion across the globe. He exposes the dark side of our Google fantasies, raising red flags about issues of intellectual property and the much-touted Google Book Search. He assesses Google’s global impact, particularly in China, and explains the insidious effect of Googlization on the way we think. Finally, Vaidhyanathan proposes the construction of an Internet ecosystem designed to benefit the whole world and keep one brilliant and powerful company from falling into the "evil" it pledged to avoid.