Mastering the Upsell

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Publisher :
ISBN 13 :
Total Pages : 199 pages
Book Rating : 4.4/5 (873 download)

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Book Synopsis Mastering the Upsell by : Victor Antonio

Download or read book Mastering the Upsell written by Victor Antonio and published by . This book was released on 2021-12-31 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Acquiring new clients is hard! So why not switch to a strategy that will allow you to sell more to existing clients? If you want grow your sales, the quickest way to do that is to upsell your existing clients. One study showed that you can increase your sales by up to 30% by simply selling more to your existing clients. Make upselling a primary sales strategy and a crucial part of your sales process! In this book, Victor Antonio will show you various upselling strategies to help you sell more, quickly.

The Brand Flip

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Publisher : New Riders
ISBN 13 : 0134172973
Total Pages : 196 pages
Book Rating : 4.1/5 (341 download)

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Book Synopsis The Brand Flip by : Marty Neumeier

Download or read book The Brand Flip written by Marty Neumeier and published by New Riders. This book was released on 2015-07-24 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment. In the 13 years since Neumeier wrote The Brand Gap, the influence of social media has proven his core theory: “A brand isn’t what you say it is – it’s what they say it is.” People are no longer consumers or market segments or tiny blips in big data. They don’t buy brands. They join brands. They want a vote in what gets produced and how it gets delivered. They’re willing to roll up their sleeves and help out – not only by promoting the brand to their friends, but by contributing content, volunteering ideas, and even selling products or services. At the center of the book is the Brand Commitment Matrix, a simple tool for organizing the six primary components of a brand. Your brand community is your tribe. How will you lead it?

Mastering YouTube

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Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.8/5 (689 download)

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Book Synopsis Mastering YouTube by : Oscar Moses

Download or read book Mastering YouTube written by Oscar Moses and published by . This book was released on 2023-11-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is your indispensable guide to mastering YouTube marketing. Start your journey today and unlock the vast opportunities that YouTube has to offer.

Mastering Youtube Marketing

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Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.8/5 (848 download)

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Book Synopsis Mastering Youtube Marketing by : Chidiebere Iroegbu

Download or read book Mastering Youtube Marketing written by Chidiebere Iroegbu and published by Independently Published. This book was released on 2024-03-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the Power of YouTube: Transform Your Business with Masterful Marketing Strategies! Are you struggling to make your mark in the crowded digital landscape? Do you dream of leveraging YouTube to skyrocket your business but feel overwhelmed by the complexities? Have you ever wondered how some creators effortlessly attract millions of views while you struggle to gain traction? Author Chidiebere Iroegbu, a seasoned Digital Marketer with years of experience in the field, understands your frustrations. Having faced similar challenges in the past, he knows firsthand the struggles and obstacles that aspiring YouTube Marketers encounter. Discover the secrets to crafting compelling video content that captivates your audience from the first frame. Learn proven strategies for optimizing your YouTube channel to attract more views, subscribers, and engagement. Master the art of storytelling to create videos that resonate with your target audience and inspire action. Unlock the mysteries of YouTube analytics to track your progress and make Data-Driven Decisions. Explore advanced techniques for monetizing your channel and generating Passive Income Streams. Harness the power of YouTube advertising to reach a wider audience and drive conversions. Gain insider tips from successful YouTubers who have built thriving businesses on the platform. Develop a sustainable YouTube Marketing Strategy that propels your brand to new heights of success. If you want to dominate the YouTube landscape, attract a loyal following, and grow your business exponentially, then scroll up and buy this book today. Mastering YouTube Marketing is your roadmap to success in the digital age.

Self-Publishing Made Simple

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Publisher :
ISBN 13 : 9781737557012
Total Pages : pages
Book Rating : 4.5/5 (57 download)

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Book Synopsis Self-Publishing Made Simple by : April Cox

Download or read book Self-Publishing Made Simple written by April Cox and published by . This book was released on 2021-09-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Quantum Marketing

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Publisher : HarperCollins Leadership
ISBN 13 : 1400224039
Total Pages : 241 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Quantum Marketing by : Raja Rajamannar

Download or read book Quantum Marketing written by Raja Rajamannar and published by HarperCollins Leadership. This book was released on 2021-02-09 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination. As Chief Marketing Officer of Mastercard, one of the world’s most recognizable and decorated brands, Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful. In Quantum Marketing, readers will: Understand the evolution of marketing and how to be at the forefront of future change. Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry. Achieve breakthroughs in innovative thinking to compete in modern business. Gain perspective from top marketers across industries. Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.

Selling the Invisible

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Publisher : Business Plus
ISBN 13 : 0759521522
Total Pages : 137 pages
Book Rating : 4.7/5 (595 download)

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Book Synopsis Selling the Invisible by : Harry Beckwith

Download or read book Selling the Invisible written by Harry Beckwith and published by Business Plus. This book was released on 2000-10-15 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.

Youtube Mastery Marketing

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Publisher :
ISBN 13 : 9781801127479
Total Pages : 80 pages
Book Rating : 4.1/5 (274 download)

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Book Synopsis Youtube Mastery Marketing by : Robert Grow

Download or read book Youtube Mastery Marketing written by Robert Grow and published by . This book was released on 2020-10-16 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many people have discovered creative methods to earn money using the internet. A "money-making" technique that is currently popular today is the monetization of YouTube channels. Whether you are a musician who wants to get some attention from music fans all over the world or a business owner who is establishing a video library for the products that you are selling, monetizing your YouTube account is a great way to build a reliable income, provided you do it correctly. There is a lot of misconception about YouTube as a social media platform. Because of the ease with which users can update and create their own content, it often seems like less of a social media network and more of a personal page. But just because you can use Facebook, Twitter and the like to promote your video, doesn't mean that YouTube isn't a viable social media platform. In fact, YouTube can be seen as the heart of the social media platforms as its content is widely distributed throughout the other platforms. In fact, 400 tweets per minute contain a YouTube link, and YouTube's search bar is the second only after Google. YouTube has the benefit of having one of the most engaged audiences out of the social media platforms. With tweets flooding Twitter news feeds, and posts cluttering Facebook feeds, it's harder than ever to reach followers on platforms. However, 85% of YouTube subscribers consider themselves "regular" YouTube users. It's recommended that if you do pursue creating a YouTube channel that you have a professional team of producers and creators as the content uploaded should maintain a high standard. However, a lot of big Youtubers have started with just their mobile phone and a personality. Now, video content and a strong YouTube presence can be significantly harder to establish than say Twitter, Facebook or Instagram. But if video content were right for your brand, it would be well worth the extra step. As YouTube is free to set up (and easy - all you need is your Gmail address, and you're set), the company makes its massive profits from ads. While they are reserved for those top budget players, YouTube still has certain issues with the ads as they are considered a form of interruption messaging, i.e. not organic content that is so highly favored on other social media platforms. Essentially, the paid ads are disrupting viewers from what they are doing on the site. And with the ease of the "Skip Now" button, the ads have a high chance of not being viewed if they are not properly targeted. This guide will focus on the following: Features and impact of YouTube YouTube tools to help you target viewers Creating great YouTube content How the YouTube algorithm works How to get more YouTube subscribers Making your videos Bringing in the traffic Picking a profitable niche and keyword research SEO YouTube channel goals you can control... AND MORE!

YouTube Marketing

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Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.3/5 (935 download)

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Book Synopsis YouTube Marketing by : Joel Erlichson

Download or read book YouTube Marketing written by Joel Erlichson and published by Independently Published. This book was released on 2023-05-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you a business owner looking to harness the power of YouTube marketing but unsure where to start? Look no further! "YouTube Marketing: From Beginner to Pro" is your comprehensive guide to mastering YouTube advertising and growing your brand on the world's largest video-sharing platform. Written by Joel Erlichson, the owner of CalculatedLeads.com and a seasoned marketing and advertising expert, this book is specifically designed for business owners with little to no experience in YouTube marketing. It provides step-by-step guidance, practical advice, and actionable tips to help you build a solid foundation and level up your skills in no time. In this book, you'll learn how to: Set up your business YouTube channel and navigate the platform effectively Develop a YouTube marketing strategy tailored to your unique business needs Create engaging, shareable content that resonates with your target audience Optimize your videos for maximum reach using YouTube SEO fundamentals Master various YouTube advertising formats, such as TrueView, Bumper, and Sponsored Cards Develop effective YouTube ads that drive conversions and boost brand awareness Measure and optimize your YouTube advertising campaigns using analytics and performance indicators Implement advanced YouTube marketing techniques, including collaborations with influencers, using YouTube Live and Premieres, and harnessing community features Integrate YouTube marketing into your overall business strategy, including cross-promotion on other social media platforms, leveraging content for email marketing, and adapting to trends and future developments By the end of "YouTube Marketing: From Beginner to Pro," you'll be equipped with the knowledge and tools needed to unlock the full potential of YouTube marketing and achieve lasting growth for your business. Don't miss out on the opportunity to transform your marketing efforts and reach new heights with this powerful platform. Get your copy today and embark on your journey to becoming a YouTube marketing pro!

YouTube Growth Mastery: How to Start & Grow A Successful Youtube Channel. Get More Views, Subscribers, Hack The Algorithm, Make Money & Master YouTube

Download YouTube Growth Mastery: How to Start & Grow A Successful Youtube Channel. Get More Views, Subscribers, Hack The Algorithm, Make Money & Master YouTube PDF Online Free

Author :
Publisher : Max Lane
ISBN 13 :
Total Pages : pages
Book Rating : 4./5 ( download)

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Book Synopsis YouTube Growth Mastery: How to Start & Grow A Successful Youtube Channel. Get More Views, Subscribers, Hack The Algorithm, Make Money & Master YouTube by : Max Lane

Download or read book YouTube Growth Mastery: How to Start & Grow A Successful Youtube Channel. Get More Views, Subscribers, Hack The Algorithm, Make Money & Master YouTube written by Max Lane and published by Max Lane. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: YouTube has over 2 billion users, that’s almost one-third of all people on the Internet.... And, with the right information, you too could be on your way to influence, growth and success online. If you're serious about growing your audience, success and making money doing what you love on YouTube then this book can show you how. Whatever your motivation to start a YouTube channel is, you’ve come to the right place. YouTube can be overwhelming and getting your name out there isn't as easy as you might think. True, there is plenty of information out there but it’s hard to find an all in one guide without too much technical or old information. Regardless of what your experience is or the equipment you use, this in-depth book is designed to provide you with everything you need to launch a successful YouTube channel. By understanding what makes a YouTube channel successful, you can replicate the methods to get more views, subscribers, and make money on your own. Through using a proven system of 7 key points this book shows you exactly how to do it. In This Book You Will Discover: YouTube Channel Branding Tips For More Views How To Make Money On YouTube In 2020, 2021 & Beyond (Steps Explained) YouTube Algorithm Hacks That Actually Work How A Four Year Surpassed Names Such As PewDiePie & Justin Bieber. Promote Your YouTube Channel for FREE With Social Media Multiply Your Growth Using Metrics Hacks YouTube Settings You NEED to Know to Grow Your Channel How To Hook Viewers & Hold Their Attention YouTube SEO - To Get Your Videos To Appear In A Search And much, much more.. If you are not using Youtube to scale your business or brand then you are leaving a ton of money on the table. The truth is, you don’t have to wait until you have a million subscribers or views to begin. This book can show you the way but you need to take action.... Scroll back up and click Buy Now to start your success on YouTube.

Learn How to Market on YouTube

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Publisher : Sheba Blake Publishing
ISBN 13 : 3966614499
Total Pages : 94 pages
Book Rating : 4.9/5 (666 download)

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Book Synopsis Learn How to Market on YouTube by : Dale Carnegie

Download or read book Learn How to Market on YouTube written by Dale Carnegie and published by Sheba Blake Publishing. This book was released on 2019-04-15 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sick and tired of not getting tons of high paying customers to boost sales and profits? This is your ultimate chance to tap into tons of high paying customers & boost ROI without spending much! This comprehensive guide will walk you through the process of YouTube marketing.As part of our mission to publish great works of literary fiction and nonfiction, Sheba Blake Publishing has begun its publishing empire with some of the most popular and beloved classic eBooks and Paperbacks. We are extremely dedicated to bringing to the forefront the amazing works of long dead and truly talented authors.

YouTube Marketing Strategies

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Publisher :
ISBN 13 : 9781541010215
Total Pages : 34 pages
Book Rating : 4.0/5 (12 download)

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Book Synopsis YouTube Marketing Strategies by : Lucas Stone

Download or read book YouTube Marketing Strategies written by Lucas Stone and published by . This book was released on 2016-12-09 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: YouTube Marketing Strategies Learn How To Get Over A Million Video Views And A Huge Number Of YouTube Channel Subscribers! YouTube is the second largest search engine in the world only second to Google. With this power, you have the ability to get your message and content out to the world. With YouTube, you can create your own television type program, do tips and tricks, teach a course or whatever you can think of. The problem comes in when you want to get viewers and subscribers to your content. Many people who create videos never get seen. In this book we are going to explore the world of YouTube, talk about the different content that you can create and give you sixteen powerful tips and tricks that you can use to get people liking, sharing and even subscribing to your videos. At the end of this book, you will have a blueprint to follow that when combined with great content will get people subscribing and viewing your videos like never before.

YouTube Playbook 2021

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Publisher :
ISBN 13 : 9781914108563
Total Pages : 208 pages
Book Rating : 4.1/5 (85 download)

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Book Synopsis YouTube Playbook 2021 by : Brandon's Business Guides

Download or read book YouTube Playbook 2021 written by Brandon's Business Guides and published by . This book was released on 2020-10-30 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover Key Strategies to Rapidly Growing Your YouTube Channel in 2021 & Beyond Even If You've Never Uploaded a Video Before and Have Major Camera Anxiety Do you want to create and grow a successful YouTube channel? Do you want to create videos you are passionate about? Do you want to build a thriving online business and earn $1000's doing something you love? YouTube has changed the way we consume media, and has opened up a never before seen opportunity for creative entrepreneurs looking to make Videos they are passionate about AND make six to seven figures in the process! You can do exactly the same. Of course, the strategies that worked in 2010 don't work now, but by following this updated 2021 blueprint to YouTube success there is absolutely no reason you couldn't build a HUGE YouTube following with thousands, if not millions of subscribers & loyal fans. We made it our mission to provide that exact practical blueprint to go from 0 subscribers to rapid YouTube success. Inside, you'll find EVERYTHING you need to know from overcoming Camera Anxiety, to optimizing your chances at creating viral videos. It's time to start your journey to YouTube success & a business you're passionate about today. Here's a Tiny Preview of What you'll Discover Inside... A Step by Step Guide to Overcoming Camera Anxiety and Effortlessly Recording Unlimited Amounts Of Videos! 5 Income Streams You Can Develop From Your YouTube Channel Without Selling Your Soul How to Ethically 'Hack' The Most Popular Videos to Give You Endless Amounts of Viral Video Ideas! (One Of The Fastest Ways To Grow Your Channel By The Way...) Everything You Need To Know About Social Media Marketing To Rapidly Grow Your Channel & Brand Use This 1 Simple, Yet Wildly Effective, Trick to Get More Views Why Engagement With Your Audience is Key and How To Increase Engagement Hugely 7 Steps to Building a YouTube Channel Brand That Creates You a Loyal Tribe of Followers How to Effectively Use Analytics to Monitor and Grow Your Channel At A Faster Rate Everything You Need To Master The YouTube Algorithm To Maximize The Success Of Your Videos And Channel! How to Find Your Ideal Niche and Build Your Loyal Tribe! And that is BARELY scratching the surface! BONUS- 7 Almost Unknown Tips To Optimize YouTube Growth In 2021! Even if you have almost unbearable camera anxiety, even if you've never even made a YouTube video before and even if you've failed with countless YouTube channels in the past, this book outlines exactly how to build an amazing channel for scratch that can make you $1000's on autopilot! So If You Want the Proven Blueprint to Rapidly Growing Your YouTube Channel & Building A Business Around Your Passion Then Buy This Book Today.

YOUTUBE MASTERY MARKETING 2020

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Publisher :
ISBN 13 : 9781801542081
Total Pages : 116 pages
Book Rating : 4.5/5 (42 download)

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Book Synopsis YOUTUBE MASTERY MARKETING 2020 by : Robert Grow

Download or read book YOUTUBE MASTERY MARKETING 2020 written by Robert Grow and published by . This book was released on 2020-10-16 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:

YouTube Marketing For Dummies

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Publisher : John Wiley & Sons
ISBN 13 : 1119541344
Total Pages : 384 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis YouTube Marketing For Dummies by : Will Eagle

Download or read book YouTube Marketing For Dummies written by Will Eagle and published by John Wiley & Sons. This book was released on 2019-02-12 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advice from a YouTube insider on how to creative effective campaigns YouTube is the top destination for online video. With over a billion viewers around the globe, it's also valuable real estate for marketers looking to get their message out. YouTube Marketing For Dummies shares insight from a former YouTube employee who helped large and small businesses create effective marketing campaigns. Inside, you’ll discover proven game plans for buying advertising, launching a content marketing campaign, building a branded channel and community, and evaluating the results of your work. Plus, you’ll find trusted, proven ways to get the most bang for your buck from the internet’s #1 destination for video content. Create a plan that fits your business needs Launch an ad campaign Find video creation strategies Launch a branded channel Are you ready to identify, launch, and measure a YouTube marketing campaign? Everything you need is a page away!

Youtube Mastery

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Publisher : Independently Published
ISBN 13 : 9781791743499
Total Pages : 74 pages
Book Rating : 4.7/5 (434 download)

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Book Synopsis Youtube Mastery by : Tommy Swindali

Download or read book Youtube Mastery written by Tommy Swindali and published by Independently Published. This book was released on 2018-12-15 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Most Updated & Complete Guide on Growing a YouTube Channel and Building Your Brand! Includes: YouTube: How to Build and Optimize Your First YouTube Channel YouTube Masterclass: Your Complete Guide to Easily Launch, Grow & Monetize Your YouTube Channel YouTube: How to Build and Optimize Your First YouTube Channel Join The Global Phenomenon NowYouTube is the second largest search engine and the third most popular website we use on the Internet today. Creating a YouTube channel is essential to becoming a part of this global phenomenon. For brand managers, individuals, and small to big businesses, using YouTube to market videos and website content is a cost-effective way of growing customers and audiences. Optimized videos and a well-structured channel can effectively showcase a business or individual's brand. YouTube is not just a website where videos can be shared. Its use can be maximized by using it as a marketing tool for brand awareness and to drive YouTube viewers back to the channel owner's original website in order to convert them to sales.Building a successful YouTube channel is not a one-day or quick process.Read on for a step-by-step guide to creating a YouTube account, starting a channel and joining the global phenomenon! YouTube Masterclass: Your Complete Guide to Easily Launch, Grow & Monetize Your YouTube Channel Are you starting out or thinking about starting a YouTube channel? Do you want more subscribers, views and a passive income? Maybe you are just getting started and struggle with growing your brand, subscribers and engagement with your subscribers.But did you know that there are proven strategies to bring traffic to your channel, grow the number of subscribers you have and effectively engage with them. There also systems you can easily use to monetize the traffic. Discover the tips and tricks used by the experts. Learn how to strategically research competition, the types of content to use and how to match that to your niche. Utilize SEO techniques to optimize videos with great titles, descriptions, and tags. Learn about why the naming of your channel and videos is crucial. Plus use our real-world marketing funnels to convert your YouTube traffic into cash and much more. This is a must for anyone who wants to grow on YouTube. We cover all you need to know in a very easy to understand format. You are gaining hundreds of hours worth of insight that no one is sharing at this level. That's way more actionable insight than most paid webinars, e-courses, or consults! What are you waiting for? Discover the secrets for being successful on Youtube and Click Add to Cart.

Creating The Perfect YouTube Marketing Video

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Author :
Publisher : Editora Bibliomundi
ISBN 13 : 1526036924
Total Pages : 52 pages
Book Rating : 4.5/5 (26 download)

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Book Synopsis Creating The Perfect YouTube Marketing Video by : Dan Aielo

Download or read book Creating The Perfect YouTube Marketing Video written by Dan Aielo and published by Editora Bibliomundi. This book was released on 2021 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: You can use You Tube to market your business, product, or services. However, you need a good video in order to draw traffic and make people want to visit your website after they have finished watching.So what goes into the perfect You Tube marketing video? Creativity always counts, of course, as does professionalism. Still, there are other things to take into consideration as well. The following is a list of 5 tips that will get you started.1. Make your video creative. With all of the videos out there, yours needs to stand out in the crowd. Use fun music, great shots, and try to find an angle that hasn't already been done.People generally turn on to You Tube to be entertained and your video needs to be able to do this.2. Give some tips or solutions to common problems that are associated with your particular product, business, or services. This is an informational type of video and the audience will like the fact that they are learning something. Try to make the tips unique enough that most people can use them but haven't necessarily heard of them before.3. Make your video educational. People like to learn things when they watch video. Your perfect You Tube marketing video doesn't have to be all about how to find your website and what the cost of your product is. For example, if you are advertising your mechanical business then why not give a demonstration on how to change a tire? People will watch your video, learn something, and then visit your website. These how-to videos are a lot less threatening than standard commercials or advertisement that you see on television. Plus, they are entertaining.4. Add some realism or “behind the scenes” in your video. You can do this by introducing your staff, introducing some customers, or even giving the audience a “behind the scenes” tour of the office, factory, or place of work. People appreciate this and it gives your product or business some authenticity.5. Add closed-captions to your video. Keep in mind that not everyone is able to hear and that those audience members might be the very ones that want to order your product. It's very thoughtful to keep the hearing impaired in mind when creating a video, even a marketing video, because most people rarely do.