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Mass Communication Theory An Introduction
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Book Synopsis Mass Communication Theory by : Denis McQuail
Download or read book Mass Communication Theory written by Denis McQuail and published by Sage Publications (CA). This book was released on 1987 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: ".....introduction to the study of mass communication theory available and .........received unanimous critical acclaim from scholars ......... . .......a brisk, elegantly organized and comprehensive textbook for students at all levels of communication studies. ....... [from back cover]
Book Synopsis McQuail's Mass Communication Theory by : Denis McQuail
Download or read book McQuail's Mass Communication Theory written by Denis McQuail and published by SAGE. This book was released on 2005-05-20 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fully revised and updated edition provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication.
Book Synopsis McQuail′s Mass Communication Theory by : Denis McQuail
Download or read book McQuail′s Mass Communication Theory written by Denis McQuail and published by SAGE. This book was released on 2010-02-28 with total page 633 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Denis McQuail′s Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here." - Mark Deuze, Indiana University and Leiden University "This is a unique work tested by time and generations of students around the world - North, South, East and West." - Kaarle Nordenstreng, University of Tampere "McQuail′s Mass Communication Theory continues to be the clearest and best introduction to this sprawling field." - Anders Hansen, University of Leicester With over 125,000 copies sold, McQuail′s Mass Communication Theory has been the benchmark for studying media and communication for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and offers unmatched coverage of the research literature. It covers everything a student needs to know of the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media. Denis McQuail shows that more than ever, theories of mass communication matter for the broader understanding of society and culture. Unmatched in coverage and used across the globe, this book includes: Explorations of new media, globalization, work, economy, governance, policy, media audiences and effects New boxed case studies on key research publications, to familiarize students with the critical research texts in the field Definitions, examples, and illustrations throughout to bring abstract concepts to life. McQuail′s Mass Communication Theory is the indispensable resource no student of media and communication studies can afford to be without.
Book Synopsis McQuail′s Mass Communication Theory by : Denis McQuail
Download or read book McQuail′s Mass Communication Theory written by Denis McQuail and published by SAGE. This book was released on 2010-02-28 with total page 633 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Denis McQuail′s Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here." - Mark Deuze, Indiana University and Leiden University "This is a unique work tested by time and generations of students around the world - North, South, East and West." - Kaarle Nordenstreng, University of Tampere "McQuail′s Mass Communication Theory continues to be the clearest and best introduction to this sprawling field." - Anders Hansen, University of Leicester With over 125,000 copies sold, McQuail′s Mass Communication Theory has been the benchmark for studying media and communication for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and offers unmatched coverage of the research literature. It covers everything a student needs to know of the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media. Denis McQuail shows that more than ever, theories of mass communication matter for the broader understanding of society and culture. Unmatched in coverage and used across the globe, this book includes: Explorations of new media, globalization, work, economy, governance, policy, media audiences and effects New boxed case studies on key research publications, to familiarize students with the critical research texts in the field Definitions, examples, and illustrations throughout to bring abstract concepts to life. McQuail′s Mass Communication Theory is the indispensable resource no student of media and communication studies can afford to be without.
Book Synopsis Mass Communication Theory by : Stanley J. Baran
Download or read book Mass Communication Theory written by Stanley J. Baran and published by Cengage Learning. This book was released on 2003 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition of Baran and Davis's successful text provides a comprehensive, historically based, introduction to mass communication theory. Clearly written with examples, graphics, and other materials to illustrate key theories, this edition (now streamlined to increase accessibility) traces the emergence of two main bodies of mass communication theory: social, behavioral and critical, cultural. The authors emphasize that media theories are human creations that typically are intended to address specific problems or issues.
Book Synopsis Applying Communication Theory for Professional Life by : Marianne Dainton
Download or read book Applying Communication Theory for Professional Life written by Marianne Dainton and published by SAGE Publications. This book was released on 2018-01-08 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated Edition of Bestseller! Applying Communication Theory for Professional Life is the first communication theory textbook to provide practical material for career-oriented students. Featuring new case studies, updated examples, and the latest research, the Fourth Edition of this bestseller introduces communication theory in a way that helps students understand its importance to careers in communication and business. Real-world case studies within each chapter are designed to illustrate the application of theory in a variety of professional settings. Give your students the SAGE edge! SAGE edge offers a robust online environment featuring an impressive array of free tools and resources for review, study, and further exploration, keeping both instructors and students on the cutting edge of teaching and learning.
Book Synopsis McQuail's Reader in Mass Communication Theory by : Denis McQuail
Download or read book McQuail's Reader in Mass Communication Theory written by Denis McQuail and published by SAGE. This book was released on 2002-04-22 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text is a companion to McQuail's Mass Communication Theory, but can be used independently. It is a resource of statements drawn from communication studies, media sociology and cultural studies.
Book Synopsis The Handbook of Media and Mass Communication Theory by : Robert S. Fortner
Download or read book The Handbook of Media and Mass Communication Theory written by Robert S. Fortner and published by John Wiley & Sons. This book was released on 2014-03-10 with total page 1008 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. Focuses on all aspects of current and classic theories and practices relating to media and mass communication Includes essays from a variety of global contexts, from Asia and the Middle East to the Americas Gives niche theories new life in several essays that use them to illuminate their application in specific contexts Features coverage of a wide variety of theoretical perspectives Pays close attention to the use of theory in understanding new communication contexts, such as social media 2 Volumes Volumes are aslo available for individual purchase
Book Synopsis Applied Mass Communication Theory by : Jack Rosenberry
Download or read book Applied Mass Communication Theory written by Jack Rosenberry and published by Routledge. This book was released on 2021-09-30 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its third edition, this dynamic textbook blends coverage of the major theories and research methods in mass communication to enable students to apply their knowledge in today’s media and communication careers. Maintaining a focus on modern professional application throughout, this text provides chronological coverage of the development and use of major theories, an overview of both quantitative and qualitative research methods, and a step-by-step guide to conducting a research project informed by this knowledge. It helps students bridge their academic coursework with professional contexts including public relations, advertising, and digital media contexts. It provides breakout boxes with definitions of key terms and theories, extended applied examples, and graphical models of key theories to offer a visualization of how the various concepts in the theory fit together. Applied Mass Communication Theory’s hybrid and flexible nature make it a useful textbook for both introductory and capstone courses on mass communication and media theory and research methods, as well as courses focused on media industries and professional skills. Instructors can access an online instructor’s manual, including sample exercises, test questions, and a syllabus, at www.routledge.com/9780367630362
Author :Sue Curry Jansen Publisher :Peter Lang Incorporated, International Academic Publishers ISBN 13 :9781433111372 Total Pages :0 pages Book Rating :4.1/5 (113 download)
Book Synopsis Walter Lippmann by : Sue Curry Jansen
Download or read book Walter Lippmann written by Sue Curry Jansen and published by Peter Lang Incorporated, International Academic Publishers. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Walter Lippmann has been widely misrepresented in media and communication scholarship. Classified as a utilitarian and characterized as an antidemocratic adversary of philosopher John Dewey in a legendary debate in the 1920s about the role of the public in modern democracies, Lippmann has been portrayed as the bête noir of the post-1980s revival of pragmatism and humanistic studies within the field. Consequently, his formative contributions to the field have not only been under-valued, but more importantly, the richness and continuing relevance of his generative work to the challenges of the twenty-first century are largely under-appreciated. There are, however, some recent signs of the beginnings of a Lippmann renaissance. Focusing primarily on his early career when Lippmann directly addressed the challenges posed to democracy by the emergence of new communication technologies, this book is part of that renaissance. It presents a radical reconsideration of Lippmannʹs thought and legacy and offers a broad-based introduction to his theories of mass communication. Arguing that he was a political ally rather than an adversary of Dewey as well as a humanist and a democrat, influenced by William Jamesʹ pragmatism and George Santayanaʹs critical realism, Jansen contends that Lippmann developed a fully formed social constructivism decades before Peter L. Berger and Thomas Luckmanʹs seminal 1966 treatise, The Social Construction of Reality. She boldly concludes that Lippmann deserves to be recognized as a founder of the field of media and communication research. -- Publisher description.
Book Synopsis Theory and Research in Mass Communication by : David K. Perry
Download or read book Theory and Research in Mass Communication written by David K. Perry and published by Routledge. This book was released on 2001-11-01 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated edition presents a civic journalism treatment of the field of mass communication research. The sine qua non of the civic journalism movement seems to center around an implicit assumption that the human mind is an evolved part in the natural world, not a detached spectator as much traditional philosophy assumes. Thus, it has attempted to encourage journalists and members of their audiences to participate actively in civic life. Applying the same idea to mass communication academics, this book focuses on the empirical consequences of their work, especially its possible impact on human life. It argues that researchers need to connect with the broader communities in which they live and considers the impact of media research on society. Features of the second edition include: *detailed update of research evidence concerning the media violence issue; *additional material concerning media ownership structures and their possible relationship to media content and effects; *new material focusing on the impact of tobacco and alcohol advertising; *updated and expanded section concerning the history of media studies; and *an expanded discussion of philosophical issues pertaining to theory construction. This book is intended for graduate and advanced undergraduate students studying mass communication theory and related subjects, such as communication theory, media effects, media literacy, and media and society.
Author :Michael Morgan Publisher :A Critical Introduction to Media and Communication Theory ISBN 13 :9781433109874 Total Pages :0 pages Book Rating :4.1/5 (98 download)
Download or read book George Gerbner written by Michael Morgan and published by A Critical Introduction to Media and Communication Theory. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Telling all the stories -- Gerbner's early research -- Toward cultural indicators -- The violence profiles -- Beyond violence -- Critiques, advances, and critical contributions.
Book Synopsis Mass Communication Theory: an Introduction by : Denis McQuail
Download or read book Mass Communication Theory: an Introduction written by Denis McQuail and published by . This book was released on 1994 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :Lana F. Rakow Publisher :A Critical Introduction to Media and Communication Theory ISBN 13 :9781433167317 Total Pages :0 pages Book Rating :4.1/5 (673 download)
Download or read book John Dewey written by Lana F. Rakow and published by A Critical Introduction to Media and Communication Theory. This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Going beyond Dewey's reputation in received histories in communication, this book documents his role beginning at the University of Michigan in 1884 until his death in 1952 in establishing a view of communication as the means by which associated life and adaptation to the environment is possible.
Book Synopsis Mass Communication Research and Theory by : Guido Hermann Stempel
Download or read book Mass Communication Research and Theory written by Guido Hermann Stempel and published by Addison-Wesley Longman. This book was released on 2003 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combines mass communication theory with detailed descriptions of the various research methods from content anaysis to survey research, historical and legal research and qualitative studies. Also includes information on ethics and research presentation.
Author :Catherine R. Squires Publisher :A Critical Introduction to Media and Communication Theory ISBN 13 :9781433115875 Total Pages :0 pages Book Rating :4.1/5 (158 download)
Book Synopsis Bell Hooks by : Catherine R. Squires
Download or read book Bell Hooks written by Catherine R. Squires and published by A Critical Introduction to Media and Communication Theory. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides readers with a introduction to how hooks' writings on media and culture enhance our understanding of key concepts in communication. --From publisher description.
Book Synopsis Communication Theory and Research by : Denis McQuail
Download or read book Communication Theory and Research written by Denis McQuail and published by SAGE. This book was released on 2005-12-15 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: This exciting collection of papers represents some of the finest communications research published over the last decade. To mark the 20th anniversary of the European Journal of Communication, a leading international journal, the editors have selected 21 papers, all of which make significant and valuable interventions in the field of media and communications. The volume is prefaced with an introduction by the editors and will be a central research text for scholars in this field. European Journal of Communication
