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Mcquails Reader In Mass Communication Theory
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Book Synopsis McQuail's Reader in Mass Communication Theory by : Denis McQuail
Download or read book McQuail's Reader in Mass Communication Theory written by Denis McQuail and published by SAGE. This book was released on 2002-04-22 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text is a companion to McQuail's Mass Communication Theory, but can be used independently. It is a resource of statements drawn from communication studies, media sociology and cultural studies.
Book Synopsis McQuail′s Mass Communication Theory by : Denis McQuail
Download or read book McQuail′s Mass Communication Theory written by Denis McQuail and published by SAGE. This book was released on 2010-02-28 with total page 633 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Denis McQuail′s Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here." - Mark Deuze, Indiana University and Leiden University "This is a unique work tested by time and generations of students around the world - North, South, East and West." - Kaarle Nordenstreng, University of Tampere "McQuail′s Mass Communication Theory continues to be the clearest and best introduction to this sprawling field." - Anders Hansen, University of Leicester With over 125,000 copies sold, McQuail′s Mass Communication Theory has been the benchmark for studying media and communication for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and offers unmatched coverage of the research literature. It covers everything a student needs to know of the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media. Denis McQuail shows that more than ever, theories of mass communication matter for the broader understanding of society and culture. Unmatched in coverage and used across the globe, this book includes: Explorations of new media, globalization, work, economy, governance, policy, media audiences and effects New boxed case studies on key research publications, to familiarize students with the critical research texts in the field Definitions, examples, and illustrations throughout to bring abstract concepts to life. McQuail′s Mass Communication Theory is the indispensable resource no student of media and communication studies can afford to be without.
Book Synopsis McQuail's Mass Communication Theory by : Denis McQuail
Download or read book McQuail's Mass Communication Theory written by Denis McQuail and published by SAGE. This book was released on 2005-05-20 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fully revised and updated edition provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication.
Book Synopsis McQuail′s Mass Communication Theory by : Denis McQuail
Download or read book McQuail′s Mass Communication Theory written by Denis McQuail and published by SAGE. This book was released on 2010-02-28 with total page 633 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Denis McQuail′s Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here." - Mark Deuze, Indiana University and Leiden University "This is a unique work tested by time and generations of students around the world - North, South, East and West." - Kaarle Nordenstreng, University of Tampere "McQuail′s Mass Communication Theory continues to be the clearest and best introduction to this sprawling field." - Anders Hansen, University of Leicester With over 125,000 copies sold, McQuail′s Mass Communication Theory has been the benchmark for studying media and communication for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and offers unmatched coverage of the research literature. It covers everything a student needs to know of the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media. Denis McQuail shows that more than ever, theories of mass communication matter for the broader understanding of society and culture. Unmatched in coverage and used across the globe, this book includes: Explorations of new media, globalization, work, economy, governance, policy, media audiences and effects New boxed case studies on key research publications, to familiarize students with the critical research texts in the field Definitions, examples, and illustrations throughout to bring abstract concepts to life. McQuail′s Mass Communication Theory is the indispensable resource no student of media and communication studies can afford to be without.
Book Synopsis Journalism and Society by : Denis McQuail
Download or read book Journalism and Society written by Denis McQuail and published by SAGE. This book was released on 2013-03-15 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every serious student of journalism should read this book... Denis McQuail has succeeded in producing a work of scholarship that shows what journalists do and what they should do. - Stephen Coleman, University of Leeds "For a half century we have spoken earnestly of journalism′s responsibility to society instead of to business and government. Now this concept is given sophistication unmatched, by the best scholar of media theory of his generation." - Clifford Christians, University of Illinois "The grand old man of communication theory presents an overarching social theory of journalism that goes beyond the usual Anglo-American focus." - Jo Bardoel, University of Amsterdam (ASCoR) and Nijmegen "This book deals with the eternal question of how journalism is linked to society... I cannot think of a better staple food for students of journalism at all levels." - Kaarle Nordenstreng, University of Tampere This is a major new statement on the role of journalism in democracy from one of media and communication′s leading thinkers. Denis McQuail leads the reader through a systematic exploration of how and why journalism and society have become so inextricably entwined and - as importantly - what this relationship should be like. It is a strong re-statement of the fundamental values that journalism aspires to. Written for students, this book: Makes the theory accessible and relevant Teaches the importance of journalism to power and politics Explores the status and future of journalism as a profession Outlines the impact and consequences of the digital Reveals journalism as it is, but also as it should be Takes each chapter further with guided reading list and free online journal articles. This textbook is the perfect answer to the how and why of journalism. It is crucial reading for any student of media studies, communication studies and journalism.
Book Synopsis The Handbook of Media and Mass Communication Theory by : Robert S. Fortner
Download or read book The Handbook of Media and Mass Communication Theory written by Robert S. Fortner and published by John Wiley & Sons. This book was released on 2014-03-10 with total page 1008 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. Focuses on all aspects of current and classic theories and practices relating to media and mass communication Includes essays from a variety of global contexts, from Asia and the Middle East to the Americas Gives niche theories new life in several essays that use them to illuminate their application in specific contexts Features coverage of a wide variety of theoretical perspectives Pays close attention to the use of theory in understanding new communication contexts, such as social media 2 Volumes Volumes are aslo available for individual purchase
Book Synopsis McQuail’s Media and Mass Communication Theory by : Denis McQuail
Download or read book McQuail’s Media and Mass Communication Theory written by Denis McQuail and published by SAGE. This book was released on 2020-04-09 with total page 877 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What a magnificent invitation to the field of media and communication - full of lively debate and relevant examples yet carefully balanced, comprehensive in scope and thoughtfully explained.“ - Professor Sonia Livingstone, London School of Economics and Political Science "This informative, important and readable volume should populate the shelves of all those wanting to understand more fully how the media and mass communication operate today." - Professor Barbie Zelizer, Annenberg School for Communication Now in its seventh edition, this landmark text continues to define the field of media and mass communication theory and research. It is a uniquely comprehensive and balanced guide to the world of pervasive, ubiquitous, mobile, social and always-online media that we live in today. New to this edition: Explores mass communication and media theory in an age of big data, algorithmic culture, AI, platform governance, streaming services, and mass self-communication. Discusses the ethics of media and mass communication in all chapters. Introduces a diverse and global range of voices, histories and examples from across the field. Ties theory to the way media industries work and what it′s like to make all kinds of media, including journalism, advertising, film, television, and digital games. This book is the benchmark for studying media and mass communication in the 21st century.
Book Synopsis Communication Theory and Research by : Denis McQuail
Download or read book Communication Theory and Research written by Denis McQuail and published by SAGE. This book was released on 2005 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This exciting collection of papers represents some of the finest communications research published during the last decade. To mark the 20th anniversary of the European Journal of Communication, a leading international journal, the editors have selected 21 papers, all of which make significant and valuable interventions in the field of media and communications. The volume is prefaced with an introduction by the editors and will be a central research text for scholars in this field.
Book Synopsis Communication Models for the Study of Mass Communications by : Denis Mcquail
Download or read book Communication Models for the Study of Mass Communications written by Denis Mcquail and published by Routledge. This book was released on 2015-12-22 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents the main existing models of the mass communications process which have been developed during the last thirty years, providing brief descriptions of the most significant concepts and ideas in the study of mass communication, using graphic and verbal models.
Book Synopsis Audience Analysis by : Denis McQuail
Download or read book Audience Analysis written by Denis McQuail and published by SAGE Publications. This book was released on 1997-07-28 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Denis McQuail provides a coherent and succinct account of the concept of "media audience" in terms of its history and its place in present-day media theory and research. McQuail describes and explains the main types of audience and the main traditions and fields of audience research. Audience Analysis explains the contrast between social scientific and humanistic approaches and gives due weight to the view "from the audience" as well as the view "from the media." McQuail summarizes key research findings and assesses the impact of new media developments, especially transnationalization and new interactive technology. The book concludes with an evaluation of the continued relevance of the audience concept under conditions of rapid m
Book Synopsis Understanding Media Cultures by : Nick Stevenson
Download or read book Understanding Media Cultures written by Nick Stevenson and published by SAGE. This book was released on 2002-03-05 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for the First Edition: `I can′t think of a book in media studies that handles so well the diversity of perspectives and issues that Stevenson addresses. Whether reconstructing Marxism or deconstructing postmodernism, tackling the pleasures of soap opera or the repetitive structures of daily news presentation, Stevenson is always clear and insightful′ - Sociology The Second Edition of this book provides a comprehensive overview of the ways in which social theory has attempted to theorize the importance of the media in contemporary society. Now fully revised to take account of the recent theoretical developments associated with `new media′ and `information society′, as well as the audience and the public sphere, Understanding Media Cultures: - Critically examines the key social theories of mass communication - Highlights the work of individual theorists including Fiske, Williams, Hall, Habermas, Jameson, McLuhan and Baudrillard. - Covers the important traditions of media analysis from feminism, cultural studies and audience research. - Now includes a discussion of recent perspectives developed by Castells, Haraway, Virilio and Schiller. - Provides a glossary of key terms in media and social theory. Retaining all the strengths of the previous edition, Understanding Media Cultures offers a comprehensive and up-to-date overview of the field. It will be essential reading for students of social theory, media and cultural studies.
Book Synopsis Mass Communication Theory An Introduction by : Denis McQuail
Download or read book Mass Communication Theory An Introduction written by Denis McQuail and published by SAGE Publications Limited. This book was released on 1994-06 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering an integrated treatment of the major components of mass communication, this text seeks to encompass the diverse forms of mass communication in contemporary societies. It aims to show how theories of mass communication relate to the broader understanding of society and culture.
Book Synopsis Mass Communication Theories by : Melvin L. DeFleur
Download or read book Mass Communication Theories written by Melvin L. DeFleur and published by Routledge. This book was released on 2016-01-08 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mass Communication Theories: Explaining Origins, Processes, and Effects explores mass communication theories within the social and cultural context that influenced their origins. An intimate examination of the lives and times of prominent mass communication theorists both past and present bring the subject to life for the reader.
Book Synopsis Media Performance by : Denis McQuail
Download or read book Media Performance written by Denis McQuail and published by SAGE Publications Limited. This book was released on 1992-06-24 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: This major text by the author of Mass Communication Theory offers a comprehensive analysis of the growing field of assessment and evaluation of the performance of mass media. Across different societies, with varying media systems, there is evidence of increasing concern with the nature and quality of media output as well as about the independence and diversity of media systems. In this broad-ranging overview, Denis McQuail outlines the varying means of media performance assessment which have been attempted. He analyzes the central questions of what the `public interest' means in this context, which criteria are relevant for assessing media performance, how such values are established and how they can be reconciled with the economic,
Book Synopsis Media Accountability and Freedom of Publication by : Denis McQuail
Download or read book Media Accountability and Freedom of Publication written by Denis McQuail and published by Oxford University Press, USA. This book was released on 2003 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: What are the media's responsibilities? To whom are they accountable? Are they increasingly growing out of control? In the 21st century, our mass media are becoming more powerful and more difficult to hold to account, and attempts at control to prevent harm or make media more responsible are often viewed as infringements of market and media freedom. In this study, Denis McQuail identifies problematic trends and issues and outlines the principles underlying media regulation and accountability.
Book Synopsis Communication Technology by : Everett M. Rogers
Download or read book Communication Technology written by Everett M. Rogers and published by Simon and Schuster. This book was released on 1986-06-11 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: The industrial nations of the world have become Information Societies. Advanced technologies have created a communication revolution, and the individual, through the advent of computers, has become an active participant in this process. The "human" aspect, therefore, is as important as technologically advanced media systems in understanding communication technology. The flagship book in the Series in Communication Technology & Society, Communication Technology introduces the history and uses of the new technologies and examines basic issues posed by interactive media in areas that affect intellectual, organization, and social life. Author and series co-editor Everett M. Rogers defines the field of communication technology with its major implications for researchers, students, and practitioners in an age of ever more advanced information exchange.
Book Synopsis Normative Theories of the Media by : Clifford G Christians
Download or read book Normative Theories of the Media written by Clifford G Christians and published by University of Illinois Press. This book was released on 2010-10-01 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, five leading scholars of media and communication take on the difficult but important task of explicating the role of journalism in democratic societies. Using Fred S. Siebert, Theodore Peterson, and Wilbur Schramm's classic Four Theories of the Press as their point of departure, the authors explore the philosophical underpinnings and the political realities that inform a normative approach to questions about the relationship between journalism and democracy, investigating not just what journalism is but what it ought to be. The authors identify four distinct yet overlapping roles for the media: the monitorial role of a vigilant informer collecting and publishing information of potential interest to the public; the facilitative role that not only reports on but also seeks to support and strengthen civil society; the radical role that challenges authority and voices support for reform; and the collaborative role that creates partnerships between journalists and centers of power in society, notably the state, to advance mutually acceptable interests. Demonstrating the value of a reconsideration of media roles, Normative Theories of the Media provides a sturdy foundation for subsequent discussions of the changing media landscape and what it portends for democratic ideals.
