Marketing To The Aging Population

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Marketing to the Aging Population

Author : George P. Moschis
Publisher : Springer Nature
ISBN 13 : 3031130979
Total Pages : 352 pages
Book Rating : 4.0/5 (311 download)

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Book Synopsis Marketing to the Aging Population by : George P. Moschis

Download or read book Marketing to the Aging Population written by George P. Moschis and published by Springer Nature. This book was released on 2022-10-06 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book coaches marketing practitioners and students how to best satisfy the needs of the older consumer population. It first highlights the heterogeneity of the older consumer market, then examines the specific needs of the older consumer. Lastly, the book highlights the most effective ways of reaching and serving older consumer segments for different products and services such as financial services, food and beverages, healthcare and pharmaceuticals, and travel among others. It presents segment-to-industry specific strategies that help marketers develop more refined and targeted micro-marketing strategies and customer relationship management (CRM) systems for building and retaining a large base of older customers. These strategies also help demonstrate how companies can make decisions that increase profitability not only by satisfying consumer needs and wants, but also by creating positive change and improvement in consumer well-being.

Marketing to the Ageing Consumer

Author : D. Stroud
Publisher : Springer
ISBN 13 : 023037820X
Total Pages : 175 pages
Book Rating : 4.2/5 (33 download)

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Book Synopsis Marketing to the Ageing Consumer by : D. Stroud

Download or read book Marketing to the Ageing Consumer written by D. Stroud and published by Springer. This book was released on 2012-12-14 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.

Marketing to the Ageing Consumer

Author : D. Stroud
Publisher : Springer
ISBN 13 : 023037820X
Total Pages : 251 pages
Book Rating : 4.2/5 (33 download)

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Book Synopsis Marketing to the Ageing Consumer by : D. Stroud

Download or read book Marketing to the Ageing Consumer written by D. Stroud and published by Springer. This book was released on 2012-12-14 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.

The Aging Consumer

Author : Aimee Drolet
Publisher : Routledge
ISBN 13 : 1000202615
Total Pages : 381 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis The Aging Consumer by : Aimee Drolet

Download or read book The Aging Consumer written by Aimee Drolet and published by Routledge. This book was released on 2020-10-01 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior, identifies gaps and open questions within the research, and outlines an agenda for future research. There has been little systematic research done with respect to the most basic questions related to age and consumer behavior, such as whether older adults versus young and middle-age adults respond to marketing activities including pricing, promotions, product design, and distribution. Written by experts, The Aging Consumer compiles research on a broad range of topics on consumer marketing, from an individual to a societal level of analysis. This second edition provides new versions of chapters contained in the 2010 volume that have been updated to reflect the latest psychological and marketing research and thinking. Included also are ten new chapters which cover exciting new ground, such as changes in metacognition in older adults, motivated cognition of the aging consumer, and a global perspective on aging and the economy across cultures. This updated volume is beneficial for researchers and practitioners in marketing, consumer behavior, and advertising. Additionally, The Aging Consumer, 2nd edition will appeal to professionals in other fields such as psychology, decision sciences, gerontology and gerontological social work, and those who are concerned with normal human aging and its implications for the everyday behavior of older individuals. It will also be of interest to those in fields concerned with the societal implications of an aging population, such as economics, policy, and law.

Marketing to an Aging Population

Author : Charles D. Schewe
Publisher : Amer Marketing Assn
ISBN 13 : 9780877572091
Total Pages : 257 pages
Book Rating : 4.5/5 (72 download)

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Book Synopsis Marketing to an Aging Population by : Charles D. Schewe

Download or read book Marketing to an Aging Population written by Charles D. Schewe and published by Amer Marketing Assn. This book was released on 1990-01-01 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Silver Market Phenomenon

Author : Florian Kohlbacher
Publisher : Springer Science & Business Media
ISBN 13 : 3540753303
Total Pages : 514 pages
Book Rating : 4.5/5 (47 download)

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Book Synopsis The Silver Market Phenomenon by : Florian Kohlbacher

Download or read book The Silver Market Phenomenon written by Florian Kohlbacher and published by Springer Science & Business Media. This book was released on 2008 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: The current shift in demographics - aging and shrinking populations - in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called "silver market," the market segment more or less broadly defined as those people aged 55 and older. Increasing in number and share of the total population while at the same time being relatively well-off, this market segment can be seen as very attractive and promising, although still very underdeveloped in terms of product and service offerings. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for elder consumers and employees. Key lessons are drawn from the Japanese lead market as well as other select countries.

Getting Better with Age

Author : Peter Hubbell
Publisher : Lid Publishing
ISBN 13 : 9780986079313
Total Pages : 0 pages
Book Rating : 4.0/5 (793 download)

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Book Synopsis Getting Better with Age by : Peter Hubbell

Download or read book Getting Better with Age written by Peter Hubbell and published by Lid Publishing. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since Boomers believe that they're getting better with age, marketers need to get better at the way they market to age. The brands and businesses that figure this out first will realize astonishing growth in this uncontested space .....and that is precisely the point of Getting Better With Age - Improving Marketing in the Age of Aging. Getting Better With Age is the second volume in Peter Hubbell's Age of Aging series. His first: The Old Rush - Marketing for Gold in the Age of Aging (2014) was honored with numerous accolades including the Axiom Business Book Award and the Indie Excellence Award. The Old Rush was also a finalist for the International Book Awards and the USA Best Business Book Awards. This new work begins where The Old Rush ended by offering a comprehensive view of aging, ranging from the financial implications of the longevity economy to the consumer behavior influenced by the psychology of aging. He then puts these findings into context by sharing a series of five "metaphorical case studies" that explore the ways that things -- such as Wine, Cheese, Leather, Cast Iron Skillets and Memories - get better with age. Finally, Hubbell offers readers 50 Ways to Get Better With Age - a wealth of aphorisms that offer immediate and actionable advice for brands that have come to appreciate the power of "getting better with age" and are ready to get started. If you're looking for the secrets to success, this book is brimming with secrets gleaned from the author's extensive career in advertising and his rise to prominence as one of the world's leading experts on marketing to age. It's serious business content served up as enjoyably as fine wine that gets better with age. Winner of the Silver Medal for Marketing books, 2016 Axiom Awards

GRASPED Aging and Gerontology

Author : Steven Brough
Publisher : GRASPED Digital
ISBN 13 :
Total Pages : 34 pages
Book Rating : 4./5 ( download)

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Book Synopsis GRASPED Aging and Gerontology by : Steven Brough

Download or read book GRASPED Aging and Gerontology written by Steven Brough and published by GRASPED Digital. This book was released on 2024-04-12 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: "GRASPED Aging and Gerontology: Digital Marketing Strategies for an Older Demographic" offers a groundbreaking exploration into the world of digital marketing tailored specifically for the aging population. This comprehensive guide delves into the unique preferences, challenges, and opportunities that come with marketing to older adults, a demographic often overlooked in the digital realm. From understanding the digital habits of seniors to creating accessible and relevant content, this collection provides marketers with the insights needed to engage effectively with older consumers. Highlighting the importance of empathy, inclusivity, and technological simplicity, it equips professionals with the tools to craft campaigns that resonate deeply with this audience, ensuring that products and services designed to enhance the lives of older adults are communicated with clarity and relevance. As the global population ages, the need for digital marketing strategies that cater specifically to the older demographic becomes increasingly critical. "GRASPED Aging and Gerontology: Digital Marketing Strategies for an Older Demographic" introduces marketers to the nuanced approach required to connect with and engage this growing audience. This introduction sets the foundation for a deep dive into the world of aging and digital consumption, challenging common stereotypes and uncovering the diverse digital behaviors of older adults. It emphasizes the potential for digital platforms to not only reach this demographic but to also provide meaningful content and services that enhance their quality of life. Marketers are invited to explore these pages to discover the keys to unlocking the vast potential of the senior market through thoughtful, respectful, and informed digital marketing strategies. The unique selling proposition of "GRASPED Aging and Gerontology: Digital Marketing Strategies for an Older Demographic" is its targeted focus on the intersection of digital marketing and the needs and preferences of the aging population. Unlike general marketing guides, this set offers a specialized look at how to effectively reach and engage older consumers in the digital space—a demographic increasingly online yet frequently overlooked by marketers. It stands out by providing actionable strategies for creating accessible, engaging, and meaningful digital content tailored to seniors, supported by insights into their online behaviors and preferences. This guide serves as an invaluable resource for marketers aiming to bridge the digital divide and connect with the older demographic in respectful, relevant, and impactful ways, making it a pioneering asset in the field of digital marketing.

Implications of the Ageing Population on the Pharmaceutical and the Tourism Industry from a Marketing Point of View

Author : Miriam Mennen
Publisher : GRIN Verlag
ISBN 13 : 3640570219
Total Pages : 53 pages
Book Rating : 4.6/5 (45 download)

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Book Synopsis Implications of the Ageing Population on the Pharmaceutical and the Tourism Industry from a Marketing Point of View by : Miriam Mennen

Download or read book Implications of the Ageing Population on the Pharmaceutical and the Tourism Industry from a Marketing Point of View written by Miriam Mennen and published by GRIN Verlag. This book was released on 2010-03 with total page 53 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 84% - A, University of Sunderland, course: Marketing Strategy, language: English, abstract: Due to the world's demographic development towards an increasing aging population, various richer economies experience major changes influencing the specific industries. This report will illustrate the implications of these changes, with particular reference to the population over the age of 65, on the pharmaceutical and the tourism industry from a marketing point of view. Examples will be drawn from the US, the UK, Germany and Japan as they are highly affected by the changing demographics. The main purpose of the report is among others to outline significant impacts on the micro and macro environment, relating to the mentioned industries. Furthermore, the implications on the particular marketing strategies will be evaluated in order to solve potential problems with their implementation. Finally, recommendations will be given on how to overcome these problems and difficulties.

The Silver Market Phenomenon

Author : Florian Kohlbacher
Publisher : Springer Science & Business Media
ISBN 13 : 3642143385
Total Pages : 477 pages
Book Rating : 4.6/5 (421 download)

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Book Synopsis The Silver Market Phenomenon by : Florian Kohlbacher

Download or read book The Silver Market Phenomenon written by Florian Kohlbacher and published by Springer Science & Business Media. This book was released on 2010-11-01 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: The current shift in demographics – aging and shrinking populations – in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called “graying market” or “silver market”, the market segment more or less broadly defined as those people aged 50 and older. Increasing in number and share of the total population while at the same time being relatively well-off, this market segment can be seen as very attractive and promising, although still very underdeveloped in terms of product and service offerings. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for older consumers and employees. Key lessons are drawn from a variety of industries and countries, including the lead market Japan.

Older Tourist Behavior and Marketing Tools

Author : Vania Vigolo
Publisher : Springer
ISBN 13 : 3319477358
Total Pages : 176 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Older Tourist Behavior and Marketing Tools by : Vania Vigolo

Download or read book Older Tourist Behavior and Marketing Tools written by Vania Vigolo and published by Springer. This book was released on 2017-04-07 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists. The book is divided into three parts, the first of which defines older tourists and presents a critical review of segmentation approaches. The second part then focuses on the behavior of older tourists in terms of the travel planning process, the use of information and communication technologies for travel purposes, and accommodation choices. The final part analyzes the marketing strategies and operative practices of three tourism companies that focus on the older-adult market. Practical implications for tourism suppliers willing to target older tourists are derived. The book is intended primarily for academics, researchers, and professionals in the tourism and hospitality industry. In addition, it will be useful for students attending advanced tourism and hospitality courses.

The Aging Consumer

Author : Aimee Drolet
Publisher : Routledge
ISBN 13 : 1136980180
Total Pages : 324 pages
Book Rating : 4.1/5 (369 download)

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Book Synopsis The Aging Consumer by : Aimee Drolet

Download or read book The Aging Consumer written by Aimee Drolet and published by Routledge. This book was released on 2011-01-11 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: At present, about 45 million Americans are over the age of 65, and by 2020, one out of every six Americans will be 65 or older. These statistics are reflective of a worldwide phenomenon in developing and developed countries alike unrivalled since the Industrial Revolution. This edited volume, written by experts in many fields, examines the economic and psychological research on how aging consumers behave, make decisions, and choose in the marketplace. The book takes stock of what is known, identifies gaps and open questions, and outlines an agenda for future research. It covers topics from the individual to the societal level of analysis.

Handbook of Research on Economic and Social Impacts of Population Aging

Author : Bayar, Yilmaz
Publisher : IGI Global
ISBN 13 : 1799873293
Total Pages : 383 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Economic and Social Impacts of Population Aging by : Bayar, Yilmaz

Download or read book Handbook of Research on Economic and Social Impacts of Population Aging written by Bayar, Yilmaz and published by IGI Global. This book was released on 2021-06-25 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: The increases in global wealth and the developments in the field of health have led to decreases in mortality rates, increases in life expectancy, and decreases in fertility rate, leading to a population that is rapidly consisting more and more of older individuals. The demographic changes affect nearly all parts of society including economics, education, health, social security systems, socio-cultural activities, and more. Thus, it is essential to study the impacts that an aging population will have on society. The Handbook of Research on Economic and Social Impacts of Population Aging analyzes the economic and social impacts of population aging from a multidisciplinary perspective. Covering topics such as life expectancy, social welfare, health, social security, and more, this book is essential for social scientists, sociologists, demographers, economists, medical professionals, government officials, policymakers, professionals, researchers, managers, students, and academicians looking to understand the effects of an aging population on modern society.

Generation Reinvention

Author : Brent Green
Publisher : iUniverse
ISBN 13 : 1450255345
Total Pages : 301 pages
Book Rating : 4.4/5 (52 download)

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Book Synopsis Generation Reinvention by : Brent Green

Download or read book Generation Reinvention written by Brent Green and published by iUniverse. This book was released on 2010-09-23 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guidance you need to understand and embrace the nations most economically dominant generation. B. Joseph Pine II, coauthor, The Experience Economy and Authenticity The first book about Boomer men to integrate gender and generational insights into a framework marketers can use. Marti Barletta, author, Marketing to Women and PrimeTime Women a masterful job of envisioning how Baby Boomer men are about to transform the cultural narratives about aging and maturity. Ken Dychtwald, Ph.D., author, Age Wave and Age Power Born from 1946 to 1964, Baby Boomers represent 26 percent of the U.S. population. But pervasiveness alone does not capture their story of continuing influence and reinvention. Boomers have shaped every life stage theyve experienced. With the majority now over age 50, they are again changing business practices and institutions, from dawn of medical tourism to later-life entrepreneurialism. They are still shaping popular culture, from blockbuster films to stadium filling rock concerts. This book gives you astute glimpses into what it means to be part of the generation. Through this lens youll discover how you can improve marketing communications, product and service development, nonprofit value, and public policies. A special section looks at marketing to Baby Boomer men, including: Historical, technological, social, and cultural touchstones; Underdeveloped ways to combine gender and generational nuances; New segmentation research about the Boomer male cohort. The next few chapters of western society will include Boomers as influential protagonists, while Generation Reinvention continues to change the meaning of business, marketing, aging, and consumerism. Accurately forecasting the Boomer future has significant monetary implications for numerous industries. Some choose to see problems with Boomer aging. Readers of this book will come to see extraordinary opportunities. Brent Green is an award-winning strategist, creative director, copywriter, author, speaker, and consultant focusing on generational marketing. He is also author of Marketing to Leading-Edge Baby Boomers. He lives and reinvents himself in Denver, Colorado.

Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era

Author : Michael W. Obal
Publisher : Springer
ISBN 13 : 3319118153
Total Pages : 896 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era by : Michael W. Obal

Download or read book Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era written by Michael W. Obal and published by Springer. This book was released on 2015-12-12 with total page 896 pages. Available in PDF, EPUB and Kindle. Book excerpt: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2014 Academy of Marketing Science (AMS) Annual Conference held in Indianapolis, Indiana, entitled Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era. The volume includes manuscripts relevant to marketing strategy, consumer behaviour, quantitative modelling, among others.

The Longevity Economy

Author : Joseph F. Coughlin
Publisher : PublicAffairs
ISBN 13 : 1610396650
Total Pages : 352 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis The Longevity Economy by : Joseph F. Coughlin

Download or read book The Longevity Economy written by Joseph F. Coughlin and published by PublicAffairs. This book was released on 2017-11-07 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Oldness: a social construct at odds with reality that constrains how we live after middle age and stifles business thinking on how to best serve a group of consumers, workers, and innovators that is growing larger and wealthier with every passing day. Over the past two decades, Joseph F. Coughlin has been busting myths about aging with groundbreaking multidisciplinary research into what older people actually want -- not what conventional wisdom suggests they need. In The Longevity Economy, Coughlin provides the framing and insight business leaders need to serve the growing older market: a vast, diverse group of consumers representing every possible level of health and wealth, worth about $8 trillion in the United States alone and climbing. Coughlin provides deep insight into a population that consistently defies expectations: people who, through their continued personal and professional ambition, desire for experience, and quest for self-actualization, are building a striking, unheralded vision of longer life that very few in business fully understand. His focus on women -- they outnumber men, control household spending and finances, and are leading the charge toward tomorrow's creative new narrative of later life -- is especially illuminating. Coughlin pinpoints the gap between myth and reality and then shows businesses how to bridge it. As the demographics of global aging transform and accelerate, it is now critical to build a new understanding of the shifting physiological, cognitive, social, family, and psychological realities of the longevity economy.

Advertising in the Aging Society

Author : Florian Kohlbacher
Publisher : Palgrave Macmillan
ISBN 13 : 9780230293397
Total Pages : 0 pages
Book Rating : 4.2/5 (933 download)

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Book Synopsis Advertising in the Aging Society by : Florian Kohlbacher

Download or read book Advertising in the Aging Society written by Florian Kohlbacher and published by Palgrave Macmillan. This book was released on 2016-03-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents insights from a large-scale content analysis as well as questionnaire surveys among advertising practitioners and consumers in Japan. As the most aged society in the world, Japan lends itself as particularly suitable to study the implications of population aging. This book shows that older people, and especially older women, are highly underrepresented in advertising and are generally portrayed in stereotypical, albeit not necessarily unfavorable ways. This is despite the fact that advertising practitioners have a generally positive view towards using older models, even though only for an older target audience. Finally the book explore how both younger and older consumers perceive the representation of older people in advertising as stereotypical and partly negative, and are willing to boycott companies portraying older people negatively.