Marketing to the Aging Population

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Author :
Publisher : Springer Nature
ISBN 13 : 3031130979
Total Pages : 352 pages
Book Rating : 4.0/5 (311 download)

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Book Synopsis Marketing to the Aging Population by : George P. Moschis

Download or read book Marketing to the Aging Population written by George P. Moschis and published by Springer Nature. This book was released on 2022-10-06 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book coaches marketing practitioners and students how to best satisfy the needs of the older consumer population. It first highlights the heterogeneity of the older consumer market, then examines the specific needs of the older consumer. Lastly, the book highlights the most effective ways of reaching and serving older consumer segments for different products and services such as financial services, food and beverages, healthcare and pharmaceuticals, and travel among others. It presents segment-to-industry specific strategies that help marketers develop more refined and targeted micro-marketing strategies and customer relationship management (CRM) systems for building and retaining a large base of older customers. These strategies also help demonstrate how companies can make decisions that increase profitability not only by satisfying consumer needs and wants, but also by creating positive change and improvement in consumer well-being.

Marketing to the Ageing Consumer

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Author :
Publisher : Springer
ISBN 13 : 023037820X
Total Pages : 251 pages
Book Rating : 4.2/5 (33 download)

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Book Synopsis Marketing to the Ageing Consumer by : D. Stroud

Download or read book Marketing to the Ageing Consumer written by D. Stroud and published by Springer. This book was released on 2012-12-14 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.

Marketing to an Aging Population

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Author :
Publisher : Amer Marketing Assn
ISBN 13 : 9780877572091
Total Pages : 257 pages
Book Rating : 4.5/5 (72 download)

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Book Synopsis Marketing to an Aging Population by : Charles D. Schewe

Download or read book Marketing to an Aging Population written by Charles D. Schewe and published by Amer Marketing Assn. This book was released on 1990-01-01 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Aging Consumer

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Author :
Publisher : Routledge
ISBN 13 : 1000202755
Total Pages : 260 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis The Aging Consumer by : Aimee Drolet

Download or read book The Aging Consumer written by Aimee Drolet and published by Routledge. This book was released on 2020-10-01 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior, identifies gaps and open questions within the research, and outlines an agenda for future research. There has been little systematic research done with respect to the most basic questions related to age and consumer behavior, such as whether older adults versus young and middle-age adults respond to marketing activities including pricing, promotions, product design, and distribution. Written by experts, The Aging Consumer compiles research on a broad range of topics on consumer marketing, from an individual to a societal level of analysis. This second edition provides new versions of chapters contained in the 2010 volume that have been updated to reflect the latest psychological and marketing research and thinking. Included also are ten new chapters which cover exciting new ground, such as changes in metacognition in older adults, motivated cognition of the aging consumer, and a global perspective on aging and the economy across cultures. This updated volume is beneficial for researchers and practitioners in marketing, consumer behavior, and advertising. Additionally, The Aging Consumer, 2nd edition will appeal to professionals in other fields such as psychology, decision sciences, gerontology and gerontological social work, and those who are concerned with normal human aging and its implications for the everyday behavior of older individuals. It will also be of interest to those in fields concerned with the societal implications of an aging population, such as economics, policy, and law.

GRASPED Aging and Gerontology

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Author :
Publisher : GRASPED Digital
ISBN 13 :
Total Pages : 34 pages
Book Rating : 4./5 ( download)

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Book Synopsis GRASPED Aging and Gerontology by : Steven Brough

Download or read book GRASPED Aging and Gerontology written by Steven Brough and published by GRASPED Digital. This book was released on 2024-04-12 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: "GRASPED Aging and Gerontology: Digital Marketing Strategies for an Older Demographic" offers a groundbreaking exploration into the world of digital marketing tailored specifically for the aging population. This comprehensive guide delves into the unique preferences, challenges, and opportunities that come with marketing to older adults, a demographic often overlooked in the digital realm. From understanding the digital habits of seniors to creating accessible and relevant content, this collection provides marketers with the insights needed to engage effectively with older consumers. Highlighting the importance of empathy, inclusivity, and technological simplicity, it equips professionals with the tools to craft campaigns that resonate deeply with this audience, ensuring that products and services designed to enhance the lives of older adults are communicated with clarity and relevance. As the global population ages, the need for digital marketing strategies that cater specifically to the older demographic becomes increasingly critical. "GRASPED Aging and Gerontology: Digital Marketing Strategies for an Older Demographic" introduces marketers to the nuanced approach required to connect with and engage this growing audience. This introduction sets the foundation for a deep dive into the world of aging and digital consumption, challenging common stereotypes and uncovering the diverse digital behaviors of older adults. It emphasizes the potential for digital platforms to not only reach this demographic but to also provide meaningful content and services that enhance their quality of life. Marketers are invited to explore these pages to discover the keys to unlocking the vast potential of the senior market through thoughtful, respectful, and informed digital marketing strategies. The unique selling proposition of "GRASPED Aging and Gerontology: Digital Marketing Strategies for an Older Demographic" is its targeted focus on the intersection of digital marketing and the needs and preferences of the aging population. Unlike general marketing guides, this set offers a specialized look at how to effectively reach and engage older consumers in the digital space—a demographic increasingly online yet frequently overlooked by marketers. It stands out by providing actionable strategies for creating accessible, engaging, and meaningful digital content tailored to seniors, supported by insights into their online behaviors and preferences. This guide serves as an invaluable resource for marketers aiming to bridge the digital divide and connect with the older demographic in respectful, relevant, and impactful ways, making it a pioneering asset in the field of digital marketing.

The Silver Market Phenomenon

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Author :
Publisher : Springer Science & Business Media
ISBN 13 : 3642143385
Total Pages : 465 pages
Book Rating : 4.6/5 (421 download)

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Book Synopsis The Silver Market Phenomenon by : Florian Kohlbacher

Download or read book The Silver Market Phenomenon written by Florian Kohlbacher and published by Springer Science & Business Media. This book was released on 2010-11-01 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: The current shift in demographics – aging and shrinking populations – in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called “graying market” or “silver market”, the market segment more or less broadly defined as those people aged 50 and older. Increasing in number and share of the total population while at the same time being relatively well-off, this market segment can be seen as very attractive and promising, although still very underdeveloped in terms of product and service offerings. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for older consumers and employees. Key lessons are drawn from a variety of industries and countries, including the lead market Japan.

The Silver Market Phenomenon

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Author :
Publisher : Springer Science & Business Media
ISBN 13 : 3540753303
Total Pages : 514 pages
Book Rating : 4.5/5 (47 download)

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Book Synopsis The Silver Market Phenomenon by : Florian Kohlbacher

Download or read book The Silver Market Phenomenon written by Florian Kohlbacher and published by Springer Science & Business Media. This book was released on 2008 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: The current shift in demographics - aging and shrinking populations - in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called "silver market," the market segment more or less broadly defined as those people aged 55 and older. Increasing in number and share of the total population while at the same time being relatively well-off, this market segment can be seen as very attractive and promising, although still very underdeveloped in terms of product and service offerings. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for elder consumers and employees. Key lessons are drawn from the Japanese lead market as well as other select countries.

Implications of the Ageing Population on the Pharmaceutical and the Tourism Industry from a Marketing Point of View

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Author :
Publisher : GRIN Verlag
ISBN 13 : 3640570219
Total Pages : 53 pages
Book Rating : 4.6/5 (45 download)

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Book Synopsis Implications of the Ageing Population on the Pharmaceutical and the Tourism Industry from a Marketing Point of View by : Miriam Mennen

Download or read book Implications of the Ageing Population on the Pharmaceutical and the Tourism Industry from a Marketing Point of View written by Miriam Mennen and published by GRIN Verlag. This book was released on 2010-03 with total page 53 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 84% - A, University of Sunderland, course: Marketing Strategy, language: English, abstract: Due to the world's demographic development towards an increasing aging population, various richer economies experience major changes influencing the specific industries. This report will illustrate the implications of these changes, with particular reference to the population over the age of 65, on the pharmaceutical and the tourism industry from a marketing point of view. Examples will be drawn from the US, the UK, Germany and Japan as they are highly affected by the changing demographics. The main purpose of the report is among others to outline significant impacts on the micro and macro environment, relating to the mentioned industries. Furthermore, the implications on the particular marketing strategies will be evaluated in order to solve potential problems with their implementation. Finally, recommendations will be given on how to overcome these problems and difficulties.

The Aging Consumer

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Author :
Publisher : Routledge
ISBN 13 : 1136980172
Total Pages : 381 pages
Book Rating : 4.1/5 (369 download)

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Book Synopsis The Aging Consumer by : Aimee Drolet

Download or read book The Aging Consumer written by Aimee Drolet and published by Routledge. This book was released on 2011-01-11 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: At present, about 45 million Americans are over the age of 65, and by 2020, one out of every six Americans will be 65 or older. These statistics are reflective of a worldwide phenomenon in developing and developed countries alike unrivalled since the Industrial Revolution. This edited volume, written by experts in many fields, examines the economic and psychological research on how aging consumers behave, make decisions, and choose in the marketplace. The book takes stock of what is known, identifies gaps and open questions, and outlines an agenda for future research. It covers topics from the individual to the societal level of analysis.

Implications of the ageing population on the pharmaceutical and the tourism industry from a marketing point of view

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Author :
Publisher : GRIN Verlag
ISBN 13 : 3640569423
Total Pages : 25 pages
Book Rating : 4.6/5 (45 download)

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Book Synopsis Implications of the ageing population on the pharmaceutical and the tourism industry from a marketing point of view by : Miriam Mennen

Download or read book Implications of the ageing population on the pharmaceutical and the tourism industry from a marketing point of view written by Miriam Mennen and published by GRIN Verlag. This book was released on 2010-03-19 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 84% - A, University of Sunderland, course: Marketing Strategy, language: English, abstract: Due to the world’s demographic development towards an increasing aging population, various richer economies experience major changes influencing the specific industries. This report will illustrate the implications of these changes, with particular reference to the population over the age of 65, on the pharmaceutical and the tourism industry from a marketing point of view. Examples will be drawn from the US, the UK, Germany and Japan as they are highly affected by the changing demographics. The main purpose of the report is among others to outline significant impacts on the micro and macro environment, relating to the mentioned industries. Furthermore, the implications on the particular marketing strategies will be evaluated in order to solve potential problems with their implementation. Finally, recommendations will be given on how to overcome these problems and difficulties.

Advertising in the Aging Society

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Author :
Publisher : Palgrave Macmillan
ISBN 13 : 9780230293397
Total Pages : 0 pages
Book Rating : 4.2/5 (933 download)

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Book Synopsis Advertising in the Aging Society by : Florian Kohlbacher

Download or read book Advertising in the Aging Society written by Florian Kohlbacher and published by Palgrave Macmillan. This book was released on 2016-03-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents insights from a large-scale content analysis as well as questionnaire surveys among advertising practitioners and consumers in Japan. As the most aged society in the world, Japan lends itself as particularly suitable to study the implications of population aging. This book shows that older people, and especially older women, are highly underrepresented in advertising and are generally portrayed in stereotypical, albeit not necessarily unfavorable ways. This is despite the fact that advertising practitioners have a generally positive view towards using older models, even though only for an older target audience. Finally the book explore how both younger and older consumers perceive the representation of older people in advertising as stereotypical and partly negative, and are willing to boycott companies portraying older people negatively.

Handbook of Research on Economic and Social Impacts of Population Aging

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Author :
Publisher : IGI Global
ISBN 13 : 1799873293
Total Pages : 383 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Economic and Social Impacts of Population Aging by : Bayar, Yilmaz

Download or read book Handbook of Research on Economic and Social Impacts of Population Aging written by Bayar, Yilmaz and published by IGI Global. This book was released on 2021-06-25 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: The increases in global wealth and the developments in the field of health have led to decreases in mortality rates, increases in life expectancy, and decreases in fertility rate, leading to a population that is rapidly consisting more and more of older individuals. The demographic changes affect nearly all parts of society including economics, education, health, social security systems, socio-cultural activities, and more. Thus, it is essential to study the impacts that an aging population will have on society. The Handbook of Research on Economic and Social Impacts of Population Aging analyzes the economic and social impacts of population aging from a multidisciplinary perspective. Covering topics such as life expectancy, social welfare, health, social security, and more, this book is essential for social scientists, sociologists, demographers, economists, medical professionals, government officials, policymakers, professionals, researchers, managers, students, and academicians looking to understand the effects of an aging population on modern society.

Food for the Ageing Population

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Author :
Publisher : CRC Press
ISBN 13 : 9781420077933
Total Pages : 0 pages
Book Rating : 4.0/5 (779 download)

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Book Synopsis Food for the Ageing Population by : M. M. Raats

Download or read book Food for the Ageing Population written by M. M. Raats and published by CRC Press. This book was released on 2009-01-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A review of the aging population as food consumers, this book explores the role of nutrition in healthy ageing and the design of food products and services for the elderly. It discusses aspects of the elderly’s relationship with food such as appetite and ageing, ageing and sensory perception, food and satisfaction with life, and the social significance of meals. It then examines the role of nutrition in extending functionality into later years, covering topics such as undernutrition, Alzheimer's disease, bone and joint health, and eye-related disorders. Concluding chapters address the issues of food safety, designing new foods and beverages for the ageing, and nutrition education programs.

SilverComm

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Author :
Publisher : Rowman & Littlefield
ISBN 13 : 1538175150
Total Pages : 181 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis SilverComm by : Anne M. Cooper

Download or read book SilverComm written by Anne M. Cooper and published by Rowman & Littlefield. This book was released on 2023-02-13 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing world has long under-appreciated the buying power held by adults over 65 years of age. In the current age of longevity, it’s essential that students engage with strategies that embrace all age groups. This text combines professional interviews, theory-based research, and practical exercises to supplement any strategic comm course.

The Mature Market

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Author :
Publisher : iUniverse
ISBN 13 : 0595094759
Total Pages : 290 pages
Book Rating : 4.5/5 (95 download)

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Book Synopsis The Mature Market by : Robert S. Menchin

Download or read book The Mature Market written by Robert S. Menchin and published by iUniverse. This book was released on 2000 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Mature Market provides the guidance needed to tap the lucrative senior market and attract the formidable spending power of mature customers. It contains ideas and information to help fine tune marketing strategy and improve advertising results on products and services targeted to seniors. The book segments the over-50 population into target markets defined by usage and lifestyle — the young-old in their 50's, the active seniors in their 60's and early 70's, and the elderly 75 and over.In addition, The Mature Market is a single-volume sourcebook with charts, tables, lists of senior publications and mailing list sources, and other practical and timely information to help win the 62 million senior consumers.

Providing Healthy and Safe Foods As We Age

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Author :
Publisher : National Academies Press
ISBN 13 : 0309158834
Total Pages : 192 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Providing Healthy and Safe Foods As We Age by : Institute of Medicine

Download or read book Providing Healthy and Safe Foods As We Age written by Institute of Medicine and published by National Academies Press. This book was released on 2010-11-29 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does a longer life mean a healthier life? The number of adults over 65 in the United States is growing, but many may not be aware that they are at greater risk from foodborne diseases and their nutritional needs change as they age. The IOM's Food Forum held a workshop October 29-30, 2009, to discuss food safety and nutrition concerns for older adults.

The 50 Plus Market

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Author :
Publisher : Kogan Page Publishers
ISBN 13 : 9780749449391
Total Pages : 340 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis The 50 Plus Market by : Dick Stroud

Download or read book The 50 Plus Market written by Dick Stroud and published by Kogan Page Publishers. This book was released on 2007 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawn from original research, this work takes an international perspective of the subject of marketing to the 50 and over demographic and includes insight into how leading multinationals view the 50-plus market.