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Author : South Africa. South African Tourism
Publisher :
ISBN 13 :
Total Pages : 78 pages
Book Rating : 4.:/5 (671 download)
Download or read book Marketing South Africa in France written by South Africa. South African Tourism and published by . This book was released on 2010 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Angus Margerison
Publisher :
ISBN 13 :
Total Pages : 320 pages
Book Rating : 4.:/5 (748 download)
Download or read book Marketing a Foreign Language written by Angus Margerison and published by . This book was released on 2005 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ibrahim Sy
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (118 download)
Download or read book Co-operation Among State Marketing Companies in French-speaking Africa South of the Sahara written by Ibrahim Sy and published by . This book was released on 1978 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard George
Publisher : Oxford University Press, USA
ISBN 13 :
Total Pages : 434 pages
Book Rating : 4.F/5 ( download)
Download or read book Marketing South African Tourism written by Richard George and published by Oxford University Press, USA. This book was released on 2004 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: This detailed textbook is the first to deal extensively with marketing in the South African tourism and hospitality industry, and provides comprehensive coverage of marketing theories for students.
Author :
Publisher :
ISBN 13 :
Total Pages : 84 pages
Book Rating : 4.:/5 (672 download)
Download or read book Marketing South Africa in the UK written by and published by . This book was released on 2010 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard George
Publisher : Oxford University Press, USA
ISBN 13 :
Total Pages : 518 pages
Book Rating : 4.F/5 ( download)
Download or read book Marketing Tourism in South Africa written by Richard George and published by Oxford University Press, USA. This book was released on 2008 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: This detailed textbook is the first to deal extensively with marketing in the South African tourism and hospitality industry, and provides comprehensive coverage of marketing theories for students.
Author : Ogechi Adeola
Publisher : Springer Nature
ISBN 13 : 3030934993
Total Pages : 327 pages
Book Rating : 4.0/5 (39 download)
Download or read book Digital Business in Africa written by Ogechi Adeola and published by Springer Nature. This book was released on 2022-06-29 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume seeks to examine how enterprises in Africa can utilize digital technologies and innovations in creating value for their customers and clients in order to increase effectiveness and efficiency. Through social media, businesses are increasingly reaching and engaging their customers in several ways and so enterprises in Africa must harness the opportunities in the digital space if they want to remain competitive, earn profit, and meet their customers’ needs. Accordingly, this book looks at how digital technologies are helping shape the financial, educational, and advertising sectors in Africa. As digital technologies raise challenges, the chapters that follow will discuss ethical and social practical frameworks to effective digital business in Africa. This volume promises to fore both theoretical underpinnings, and practical implementations of digital technologies in the African business context.
Author : John Simpson
Publisher : Van Schaik Publishers
ISBN 13 :
Total Pages : 340 pages
Book Rating : 4.F/5 ( download)
Download or read book Marketing in South Africa written by John Simpson and published by Van Schaik Publishers. This book was released on 2004 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : South Africa. South African Tourism
Publisher :
ISBN 13 :
Total Pages : 84 pages
Book Rating : 4.:/5 (672 download)
Download or read book Marketing South Africa in the United Kingdom written by South Africa. South African Tourism and published by . This book was released on 2010 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard George
Publisher :
ISBN 13 : 9780195719253
Total Pages : 347 pages
Book Rating : 4.7/5 (192 download)
Download or read book Marketing South African Tourism and Hospitality written by Richard George and published by . This book was released on 2001-01-01 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text is a comprehensive introduction to marketing in the tourism and hospitality industry written from a southern African perspective. It is aimed at students of university and technikon courses in marketing and tourism. This detailed, accessible textbook on the role of the marketer in southern Africa is presented in a clear and concise way, using real-life examples drawn from a range of southern African tourism and hospitality companies and destinations on all the key areas of marketing.
Author : South Africa. South African Tourism
Publisher :
ISBN 13 :
Total Pages : 79 pages
Book Rating : 4.:/5 (672 download)
Download or read book Marketing South Africa in the United States of America written by South Africa. South African Tourism and published by . This book was released on 2010 with total page 79 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : South Africa. South African Tourism
Publisher :
ISBN 13 :
Total Pages : 111 pages
Book Rating : 4.:/5 (672 download)
Download or read book Marketing South Africa in Africa written by South Africa. South African Tourism and published by . This book was released on 2010 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : South Africa. South African Tourism
Publisher :
ISBN 13 :
Total Pages : 70 pages
Book Rating : 4.:/5 (671 download)
Download or read book Marketing South Africa in China written by South Africa. South African Tourism and published by . This book was released on 2010 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : South Africa. South African Tourism
Publisher :
ISBN 13 :
Total Pages : 91 pages
Book Rating : 4.:/5 (868 download)
Download or read book Marketing South Africa in the United States written by South Africa. South African Tourism and published by . This book was released on 2006 with total page 91 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : C Michael Hall
Publisher : Routledge
ISBN 13 : 1135406707
Total Pages : 191 pages
Book Rating : 4.1/5 (354 download)
Download or read book Wine, Food, and Tourism Marketing written by C Michael Hall and published by Routledge. This book was released on 2013-10-08 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get the advantage you need to compete in the worldwide food and wine tourism marketplace! Wine, Food, and Tourism Marketing is an overview of contemporary practices and trends in food and wine tourism marketing. International in scope, the book draws on studies from Canada, England, France, New Zealand, South Africa, and Scotland for analyses of contemporary practices and trends that help you develop, implement, and maintain strategic competitive advantages. The book looks at case studies of business operations, seasonality, destination image, and the development of business networks. Equally valuable as a professional resource for practitioners and as a textbook for upper-level and graduate students in tourism, hospitality, and wine and food studies, Wine, Food, and Tourism Marketing examines the importance of food and wine tourism to rural regional development. The book presents destination management planning and marketing initiatives for specific markets that can be easily adapted and applied to a wider range of wine tourism settings. Tourism marketing researchers and academics address vital issues such as the importance of collective marketing strategies, viticulture, design factors for online tourism information, and the use of food images in promotional material and positioning strategies. The book includes: a 2001 research study on French public sector management of wine tourism an examination of the cider industry in Somerset, England a look at the implications of non resident tourist markets on British Columbia’s emerging wine tourism industry an analysis of the types of food images used in French regional tourism brochures a national study of seasonality issues on wine tourism in New Zealand a look at post-apartheid tourism trends on South Africa’s Western Cape a survey of eight wineries on the Niagara Falls wine route with implications for marketing strategies a study of the use of local and regional food for destination marketing of South Africa a look at how food-related tourism in the United Kingdom is being promoted using the World Wide Web Wine, Food, and Tourism Marketing is an essential read for practitioners and educators involved in tourism and hospitality, marketing, food and wine studies, and rural regional development.
Author : Michael Goodall
Publisher :
ISBN 13 :
Total Pages : 17 pages
Book Rating : 4.:/5 (432 download)
Download or read book French Marketing Boards in the Ivory Coast written by Michael Goodall and published by . This book was released on 1983 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ogechi Adeola
Publisher : Springer Nature
ISBN 13 : 3030839095
Total Pages : 355 pages
Book Rating : 4.0/5 (38 download)
Download or read book Digital Service Delivery in Africa written by Ogechi Adeola and published by Springer Nature. This book was released on 2022-02-07 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: The dynamics of the world’s pervasive digital technologies is transforming organisations and enabling enterprises to create sustainable competitive advantage. This presents huge economic opportunities for Africa. This book responds to the need for African enterprises and organisations—particularly those in the service sector—to fully exploit the inherent potential in digital platforms by putting in place processes to respond effectively to changing consumer demands. Digital service delivery is conceptualised as a key driver of effective management and service delivery across the value chain of businesses. The authors offer insights into the opportunities, drivers, structures, and models of digital service delivery specific to the African context, using case studies and country-based themes that highlight how the adoption of digital platforms and practices can transform service delivery for value-creation. The book examines the scope and applications of digital businesses, emphasising the emergence, value-creation, and strategic implications for Africa’s private and public enterprises. Students, entrepreneurs, IT innovators, academics, and policymakers will gain a greater understanding of how digitalisation is shaping consumer expectations, industry practices, and service delivery in Africa.
