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Marketing South Africa In Africa
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Book Synopsis Marketing Tourism in South Africa by : Richard George
Download or read book Marketing Tourism in South Africa written by Richard George and published by Oxford University Press, USA. This book was released on 2008 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: This detailed textbook is the first to deal extensively with marketing in the South African tourism and hospitality industry, and provides comprehensive coverage of marketing theories for students.
Book Synopsis Marketing in South Africa by : John Simpson
Download or read book Marketing in South Africa written by John Simpson and published by Van Schaik Publishers. This book was released on 2002 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: This set of case studies aims to gather the best possible South African examples of marketing in theory and marketing in practice and was initiated in recognition of the need for case studies as a means of marketing training.
Book Synopsis Marketing South African Tourism by : Richard George
Download or read book Marketing South African Tourism written by Richard George and published by Oxford University Press, USA. This book was released on 2004 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: This detailed textbook is the first to deal extensively with marketing in the South African tourism and hospitality industry, and provides comprehensive coverage of marketing theories for students.
Book Synopsis Marketing South Africa in Africa by : South Africa. South African Tourism
Download or read book Marketing South Africa in Africa written by South Africa. South African Tourism and published by . This book was released on 2010 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing South African Tourism and Hospitality by : Richard George
Download or read book Marketing South African Tourism and Hospitality written by Richard George and published by . This book was released on 2001-01-01 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text is a comprehensive introduction to marketing in the tourism and hospitality industry written from a southern African perspective. It is aimed at students of university and technikon courses in marketing and tourism. This detailed, accessible textbook on the role of the marketer in southern Africa is presented in a clear and concise way, using real-life examples drawn from a range of southern African tourism and hospitality companies and destinations on all the key areas of marketing.
Book Synopsis Marketing South Africa in Africa by : South Africa. South African Tourism
Download or read book Marketing South Africa in Africa written by South Africa. South African Tourism and published by . This book was released on 2006 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing in South Africa by : Urath Gibson
Download or read book Marketing in South Africa written by Urath Gibson and published by . This book was released on 1984 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing South Africa in China by : South African Tourism
Download or read book Marketing South Africa in China written by South African Tourism and published by . This book was released on 2006 with total page 91 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis South African Marketing Cases for Decision Makers by : Leyland F. Pitt
Download or read book South African Marketing Cases for Decision Makers written by Leyland F. Pitt and published by Juta and Company Ltd. This book was released on 2001 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of marketing cases from South African business, seeks to highlight the changes in the marketing discipline caused by developments on the Internet.
Book Synopsis Marketing South Africa in the United States of America by : South Africa. South African Tourism
Download or read book Marketing South Africa in the United States of America written by South Africa. South African Tourism and published by . This book was released on 2010 with total page 79 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing South Africa in the UK by :
Download or read book Marketing South Africa in the UK written by and published by . This book was released on 2010 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing South Africa in the United Kingdom by : South Africa. South African Tourism
Download or read book Marketing South Africa in the United Kingdom written by South Africa. South African Tourism and published by . This book was released on 2010 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing South Africa in the United States by : South Africa. South African Tourism
Download or read book Marketing South Africa in the United States written by South Africa. South African Tourism and published by . This book was released on 2006 with total page 91 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Management and Strategy by : George Tesar
Download or read book Marketing Management and Strategy written by George Tesar and published by Routledge. This book was released on 2013-02-11 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa. By combining theoretical insights with practical information from the cases, the reader is introduced to issues relating to marketing strategy formulation, managerial actions in designing and implementing marketing decisions, as well as the operational contexts within which these actions are taken. The book is essential reading for both undergraduate and graduate students in marketing, international strategy and international business who require an understanding of African business.
Book Synopsis Dynamics of Marketing in African Nations by : Sonny Nwankwo
Download or read book Dynamics of Marketing in African Nations written by Sonny Nwankwo and published by Bloomsbury Publishing USA. This book was released on 2002-05-30 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consider Africa—not with pre-established mindsets, unexamined assumptions, and bland generalizations—but for what Africa actually is: a setting in which marketers can gather new ideas and test old ones and perhaps emerge with a more varied, certain sense of what the marketing enterprise itself, is all about. Nwankwo, Aiyeku, and their contributing authors, all specialists with a remarkably wide range of experience and viewpoints, uncover the unexpected factors that they are certain will determine the success of selling just about any product or service to established or developing African nations. Original, eclectic, and agenda-setting, their book provides a startling insight into the dynamics of marketing in this fascinating region of the world as it continues to initiate the new macroeconomic and political reforms that are transforming the African continent into an important player on the international business scene. Nwankwo and Aiyeku see their book as a welcome attempt to identify and explore the institutional processes in which not only the study but also the practice of marketing is embedded. They work with three main themes: the processual issues, including theory development and the reconceptualization of conventional paradigms; the nature of the interrelationships that shape the dynamics of marketing overall; and the context-specific dimensions of marketing generally, its marketing operations. As the volume editors state: By and large, African nations present new contexts and new strategic challenges. As they become focused, certain general approaches as to how various characteristics influence marketing behaviors have to be established. This book, through addressing these contextual issues, provides a better focus for creating a relevant set of marketing activities in African situations.
Book Synopsis South Africa's "Black" Market by : Jeffrey Fadiman
Download or read book South Africa's "Black" Market written by Jeffrey Fadiman and published by Nicholas Brealey Publishing. This book was released on 2000 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Western investors, project managers and business pioneers who wish to tap this dynamic market must master African marketing methods. Author Jeffrey A. Fadiman considers Africa as the West's commercial blind spot. We have ignored it since the 1960s and thus have never learned how Africans do business.
Book Synopsis Offbeat South Africa by : Richard George
Download or read book Offbeat South Africa written by Richard George and published by Struik Publishers. This book was released on 2007 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is both a guide and tribute to the strange and surreal people, places and things that make South Africa great. The text presents an off-the-radar directory of idiosyncratic attractions for all those who have dreamt of jumping in their car and following a road less travelled.
