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Marketing Sante 2002
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Book Synopsis Marketing Identities Through Language by : E. Martin
Download or read book Marketing Identities Through Language written by E. Martin and published by Springer. This book was released on 2005-11-30 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.
Book Synopsis Contemporary Ergonomics 2005 by : Philip D. Bust
Download or read book Contemporary Ergonomics 2005 written by Philip D. Bust and published by CRC Press. This book was released on 2005-05-12 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt: The broad and developing scope of ergonomics - the application of scientific knowledge to improve peoples' interaction with products, systems and environments - has been illustrated for over twenty years by the books that make up the Contemporary Ergonomics series. Presenting the proceedings of the Ergonomics Society's annual conference, the series embraces the wide range of topics. Individual papers provide insight into current practice, present new research findings and form an invaluable reference source. The volumes provide a fast track for the publication of suitable papers from international contributors. These are chosen on the basis of abstracts submitted to a selection panel in the autumn prior to the Ergonomics Society's annual conference held in the spring. A wide range of topics are covered in these proceedings, including: applications of ergonomics, air traffic control, cognitive ergonomics, defence, design, environmental ergonomics, ergonomics4schools, hospital ergonomics, inclusive design, methods and tools, occupational health and safety, slips, trips & falls and transport. As well as being of interest to mainstream ergonomists and human factors specialists, Contemporary Ergonomics will appeal to all those who are concerned with people's interactions with their working and leisure environment including designers, manufacturing and production engineers, health and safety specialists, occupational, applied and industrial psychologists, and applied physiologists.
Download or read book Santé written by and published by . This book was released on 2008 with total page 862 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Official Gazette of the United States Patent and Trademark Office by :
Download or read book Official Gazette of the United States Patent and Trademark Office written by and published by . This book was released on 2004 with total page 734 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Political Marketing in Canada by : Alex Marland
Download or read book Political Marketing in Canada written by Alex Marland and published by UBC Press. This book was released on 2012-02-15 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political parties worldwide are using marketing tools such as targeting and segmentation to win elections. Are these strategies making politicians and governments more responsive to voters’ needs, or do they pose a threat to democracy? Political Marketing in Canada, the first book to ask this question of Canada, considers the consequences of political marketing in the realms of public policy, leadership, and the government-citizen relationship. Through dynamic case studies that range from the resurrection of the Conservative Party, to media accounts of political marketing, to Tim Hortons as a political brand, the authors trace how political marketing is transforming the old system of brokerage politics into a new, distinctly Canadian model. Citizens are now viewed as consumers, and platforms and promises have been repackaged as products. Whether this trend is positive or negative, the authors argue, depends on how politicians and governments carry out political marketing – and its promises – in practice.
Download or read book Flagship Marketing written by Tony Kent and published by Routledge. This book was released on 2009-03-14 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is focused on the increasing diversity of flagships and the ways in which they can create showcases in people’s lives. This unique volume will be of interest across many disciplines including marketing, visual culture, design and urban studies.
Download or read book Index Medicus written by and published by . This book was released on 2004 with total page 2432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vols. for 1963- include as pt. 2 of the Jan. issue: Medical subject headings.
Download or read book The Advertising Red Books written by and published by . This book was released on 2007-04 with total page 1878 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Plunkett's Advertising & Branding Industry Almanac 2006: Your Complete Guide to All Facets of the Business of Advertising, Marketing and Branding by : Plunkett Research Ltd
Download or read book Plunkett's Advertising & Branding Industry Almanac 2006: Your Complete Guide to All Facets of the Business of Advertising, Marketing and Branding written by Plunkett Research Ltd and published by Plunkett Research, Ltd.. This book was released on 2006-04 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding and public relations to paid search inclusion. Analysis of trends, globalization, technologies, finances and more. This carefully-researched book covers exciting trends in such areas as advertising agencies, marketing consultants, online advertising, branding strategies, global markets and more. This reference tool includes thorough market analysis as well as our highly respected trends analysis. Youll find a complete overview, industry analysis and market research report in one superb, value-priced package. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources.This book also includes statistical tables, an industry glossary and thorough indexes. The corporate profiles section of the book includes our proprietary, in-depth profiles of 334 leading companies in all facets of the advertising, branding and marketing industry. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in the business. Purchasers of either the book or PDF version can receive a free copy of the company profiles database on CD-ROM, enabling key word search and export of key information, addresses, phone numbers and executive names with titles for every company profiled.
Book Synopsis L'e-santé et la télémédecine by : SALGUES Bruno
Download or read book L'e-santé et la télémédecine written by SALGUES Bruno and published by Lavoisier. This book was released on 2013-05-01 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: La télémédecine ou la e-santé regroupent un ensemble d’applications des technologies de l’information et de la communication, lesquelles sont traitées dans cet ouvrage en partant d’idées simples. Cet ouvrage place le patient au cœur du système. La santé est vue sous cet angle à travers la multitude des technologies disponibles actuellement. L’acceptabilité de ces technologies par le patient, l’aidant et le professionnel de soin devient alors un élément clé. L’auteur liste les différentes applications ainsi que les briques matérielles et logicielles indispensables à leur réalisation. Quelques éléments de prospective complètent les évolutions récentes, comme le partage entre l’hôpital et les nouveaux lieux de soins tel le domicile du patient. L’ouvrage analyse les contraintes liées à la mise en place de ces dispositifs, en particulier les normes et certifications nécessaires, puis il aborde les différentes formations mises en œuvre au service du déploiement de ces solutions.
Book Synopsis The Development of Scientific Marketing in the Twentieth Century by : Jean-Paul Gaudilliere
Download or read book The Development of Scientific Marketing in the Twentieth Century written by Jean-Paul Gaudilliere and published by Routledge. This book was released on 2015-10-06 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
Book Synopsis Routledge Handbook of Sports Development by : Barrie Houlihan
Download or read book Routledge Handbook of Sports Development written by Barrie Houlihan and published by Routledge. This book was released on 2010-12-16 with total page 968 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports development has become a prominent concern within both the academic study of sport and within the organisation and administration of sport. Now available in paperback, the Routledge Handbook of Sports Development is the first book to comprehensively map the wide-ranging territory of sports development as an activity and as a policy field, and to offer a definitive survey of current academic knowledge and professional practice. Spanning the whole spectrum of activity in sports development, from youth sport and mass participation to the development of elite athletes, the book identifies and defines the core functions of sports development, exploring the interface between sports development and cognate fields such as education, coaching, community welfare and policy. The book presents important new studies of sports development around the world, illustrating the breadth of practice within and between countries, and examines the most important issues facing practitioners within sports development today, from child protection to partnership working. With unparalleled depth and breadth of coverage, the Routledge Handbook of Sports Development is the definitive guide to policy, practice and research in sports development. It is essential reading for all students, researchers and professionals with an interest in this important and rapidly evolving discipline.
Book Synopsis Beyond Territory by : Harald Bathelt
Download or read book Beyond Territory written by Harald Bathelt and published by Routledge. This book was released on 2012-03-29 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The main purpose of the book is to discuss new trends in the dynamic geography of innovation and argue that in an era of increasing globalization, two trends seem quite dominant: rigid territorial models of innovation, and localized configurations of innovative activities. The book brings together scholars who are working on these topics. Rather than focusing on established concepts and theories, the book aims to question narrow explanations, rigid territorializations, and simplistic policy frameworks; it provides evidence that innovation, while not exclusively dependent on regional contexts, can be influenced by place-specific attributes. The book will bring together new empirical and conceptual work by an interdisciplinary group of leading scholars from areas such as economic geography, innovation studies, and political science. Based on recent discussions surrounding innovation systems of different types, it aims to synthesize state-of-the-art know-how and provide new perspectives on the role of innovation and knowledge creation in the global political economy.
Book Synopsis Plunkett's Advertising & Branding Industry Almanac 2007: Advertising & Branding Industry Market Research, Statistics, Trends & Leading Companies by : Plunkett Research Ltd
Download or read book Plunkett's Advertising & Branding Industry Almanac 2007: Advertising & Branding Industry Market Research, Statistics, Trends & Leading Companies written by Plunkett Research Ltd and published by Plunkett Research, Ltd.. This book was released on 2007-04 with total page 555 pages. Available in PDF, EPUB and Kindle. Book excerpt: A market research guide to the advertising and branding industry and a tool for strategic planning, competitive intelligence, employment searches or financial research. It contains trends, statistical tables, and an industry glossary. It includes profiles of advertising and branding industry firms, which provides addresses and phone numbers.
Book Synopsis Marketing Channels by : Bert Rosenbloom
Download or read book Marketing Channels written by Bert Rosenbloom and published by South Western Educational Publishing. This book was released on 2004 with total page 682 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Marketing Channels' provides a management focus and managerial framework to its title subject. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects recent global, socio-cultural, and technological changes.
Book Synopsis Brand, Label, and Product Intelligence by : Joseph Kaswengi
Download or read book Brand, Label, and Product Intelligence written by Joseph Kaswengi and published by Springer Nature. This book was released on 2022-03-28 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains the latest and most up-to-date research results from the fields of brands, labels and product, presented at the international colloquium COBLI 2021, held in Orleans, France. It covers a wide range of topics from the fields of economics, psychology, information technology and social sciences. In particular, the book deals with various areas of application such as consumer behavior in the omnichannel, the influence of the coronavirus pandemic on attitudes and customer behavior, franchising, origin labelling, transparency in the agri-food industry, tourism and the triptych of brand/label/product. The contributions are gathered under the following main topics: Consumer behavior and decisions, labeling strategy, brand market trends, branding of local brands, territorial impact on brand/label/product, theoretical and managerial research methods.
Book Synopsis Rediscovering the Essentiality of Marketing by : Luca Petruzzellis
Download or read book Rediscovering the Essentiality of Marketing written by Luca Petruzzellis and published by Springer. This book was released on 2016-06-27 with total page 910 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains the full proceedings of the 2015 Academy of Marketing Science World Marketing Congress held in Bari, Italy. The current worldwide business environment is leading marketing scholars and practitioners to reconsider a number of historical and current views of the marketplace and how it functions. Further, determining new marketing theories and practical methods whose effectiveness can be truly measured must be added to the list of current challenges for today and tomorrow. In such a period in marketing history, achieving and managing efficient and effective marketing actions is a necessity. Determining such actions is based on practical experience, solid theory and appropriate research methodology. The enclosed papers focus on new research ideas on vibrant topics that can help academics and practitioners gain new perspectives and insights into today’s turbulent marketplace. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
